Contify HQ

Contify’s official blog on all things Market Intelligence

Introducing the new and improved Dashboards

The dashboard has been a core component of our Market Intelligence offering. It has enabled our users to surface high level trends on what is happening in their market and competitive landscape. However, over the last year, we have worked closely with our customers to...

Social vs. Traditional Media: Who Trumps?

A real-world analysis to understand the content posted by companies on their social media sites and its comparative analysis with their coverage in traditional media. Background Until around five years back, the workflow of Market Intelligence (MI) teams was more or...

Behind the scenes of a market intelligence platform

thas been seven years. We implemented our first text analytics algorithmback in 2010. I wonder if we would do the same if we knew everything that we know today. May be, but I’m not 100% sure. It took us a long time to build a market intelligence platform — an...

Announcing our newest product — News Data Feeds

Today, we’re excited to launch our newest product — News Data Feeds. Organizations that need news updates on companies, business topics, and industries at scale, can now get them as a ready-to-consume feed through our APIs or as RSS/XML. Actionable news updates about...

Google Alerts: how it works and why it doesn’t

A Google alert is simple to set up — just search a keyword, click on ‘create alert’ and — voila — we’ve got a new Google Alert. Google will start sending email alerts whenever it finds updates matching our keyword on the web. It is one of the most popular services for...

Product Update — News Data Feeds

Up until now, our News Data Feeds API only supported searching news by companies. Starting today, we are adding new ways for businesses to search and filter information such that it adds greater context around the business updates delivered through our APIs. We have...

How to Build a Company That is Market Intelligent

Information that is actionable is intelligence. Actionable information from outside the four walls of your office, from your market, is market intelligence (MI). But Market Intelligence is one of the worst-kept secrets in organizations. Almost every department...

Machine Learning Problems: The Easy Parts

As a programmer with data science background, my attention is invariably caught by the real-world situations where machine learning algorithms have made a difference, for example: email spam filtering, news categorization, review based recommendations, social media...