Market and Competitive Intelligence HQ

Contify’s official blog on all things Market and Competitive Intelligence

Guidelines on Gathering Terms for Taxonomy

Traditionally, we think about information in a single dimension. For example, your own folder system represents a single dimension system, where you might organise information by categories such as prospects, clients, or by name, or by type, or just by year, etc.

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Why is it Difficult to Build a Taxonomy?

Traditionally, we think about information in a single dimension. For example, your own folder system represents a single dimension system, where you might organise information by categories such as prospects, clients, or by name, or by type, or just by year, etc.

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The Art and Science of Taxonomy Development for Market and Competitive Intelligence

After painstakingly collecting market and competitive intelligence from both external and internal sources, why is it then difficult to find when we need it? Because it is not organised properly. It is not organised properly because, unlike structured data in a database, intelligence (actionable information) is inherently unstructured. To find intelligence in the right format at the

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