Information that is actionable is intelligence. Actionable intelligence from outside the four walls of your office, from your market, is market intelligence(MI). But Market Intelligence is one of the worst-kept secrets in organizations. Almost every department practices it.
As a programmer with a data science background, my attention is invariably caught by the real-world situations where machine learning algorithms have made a difference, for example: email spam filtering, news categorization, review based recommendations, social media sentiments etc