Contify, the AI-enabled market and competitive intelligence platform, has announced today that it has successfully deployed its News Feed APIs solution to help a global fintech major drive user engagement for its payments and forex solutions app.

The firm approached Contify to configure a solution to boost user engagement for its app that provides users with essential financial services such as investment portfolio management, alongside its cross-border payments and forex services, to a large and diverse user-base spread across 180 countries.

By configuring Contify’s News Feed APIs to deliver targeted and contextual news updates on unique and niche topics such as regulatory technology (RegTech), P2P and co-lending, blockchain, cryptocurrency and more, to each of the app’s thousands of users, the firm saw a dramatic spike in user engagement metrics.

“The client told us that the last thing they want is to offer their users more news. No-one wants to browse endless lists of news articles. But our conviction is that even when bombarded with news updates, people are starving for intelligent information. We validated our conviction, yet again, by improving engagement using Contify News Feeds APIs. We configured the APIs to deliver hyper-targeted information based on very niche finance topics” says Mohit Bhakuni, Founder and CEO, Contify.

Contify has published a case study that illustrates this solution.

About the Firm
The client is a fintech behemoth offering solutions across three core segments — cross-border payments, forex and B2B payments powered by a common, integrated technology platform.

With a presence spanning a network of 180 countries, the firm processes in excess of USD 100 billion through 140 million transactions annually. The firm serves more than 40 million consumers including a diverse portfolio of 1,200 enterprises globally.

About Contify
Contify offers an AI-enabled Market and Competitive Intelligence solution that tracks information on competitors, customers, and industry segments. It enables users to collect, curate, and share information across the organization. Intelligent (actionable) information is mined by searching and analyzing information from over 200,000 online sources including news, company websites, social media, reviews, discussion forums, job postings, regulatory portals, and more.