Contify, the AI-enabled market and competitive intelligence platform, has announced today that it has successfully deployed its Market and Competitive Intelligence Platform to help a global strategy consulting major find new business opportunities by tracking the portfolio companies of its private equity clients.
The firm approached Contify to automate the process of monitoring the digital footprint of 1800+ companies from its PE clients’ portfolio. Contify configured its intelligence platform to identify the right signals to pitch firm’s consulting services in the areas of new market entry, go-to-market strategy, partner research, product pre-launch evaluation, and more.
These intelligence signals that included among others, impending merger or acquisition, IPO announcements, stake buy or sale, a new partnership or alliance, or plans for business expansion were also structured in the form of an intelligence newsletter report and delivered to the regional business development and account management teams on a daily basis.
By delivering curated, structured intelligence whilst ensuring comprehensive coverage, Contify helped the firm target the right opportunity at the right time and close potential deals faster.
“As businesses are coming to grips with a new COVID-19 paradigm, new leads are becoming increasingly scarce. There’s a pressing need to explore creative new ways to spot these business opportunities.
At Contify, we were fortunate to have worked with an innovative client that leveraged our core capability of identifying the right signals from the unstructured web to discover new avenues of growth.” says Mohit Bhakuni, the Founder and CEO of Contify.
About the firm
Founded in the early 1900s, this strategy consulting giant, through a network of 25,000+ professionals in 100+ locations around the world, advises some of the most influential companies across diverse geographies and a range of industries and lends its expertise in functions that range from corporate restructuring to private equity (PE) consulting.
The PE consulting practice of the firm employs more than 2,500 consultants and industry leaders to help some of the world’s most valuable PE firms track their portfolio companies and provide the right insights and advice for making sound decisions across the investment lifecycle.
Contify offers an AI-enabled Market and Competitive Intelligence solution that tracks information on competitors, customers, and industry segments. It enables users to collect, curate, and share information across the organisation. Intelligent (actionable) information is mined by searching and analysing information from over 200,000 online sources including news, company websites, social media, reviews, discussion forums, job postings, regulatory portals, and more.