A US-based global leader in sales and marketing consulting, outsourcing, technology and software, was
sending tailored content through email newsletters to a diverse set of internal stakeholders when they
noticed a decline in audience engagement. The reasons for this decrease weren’t apparent and they were
on the lookout for insights to drive engagement rates.
Implementing Contify’s AI-enabled Market and Competitive Intelligence platform enabled the organization to track analytical metrics to deep-dive into what their subscribers want, and how to best deliver it. These metrics were used to diagnose, test, and achieve specific goals to improve the relevance of intelligence newsletters. This enhanced visibility resulted in a 74% increase in the company’s intelligence newsletter engagement with Contify analytics.
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