The sales team of a Fortune 500 IT services company was working to shorten sales cycles through
personalized engagements with prospects. They tried using Google Alerts to source news updates on accounts and use
it to drive contextual conversations. However, this activity had to be abandoned because the updates they received
was riddled with junk information. The firms approached Contify to explore curated intelligence on their accounts
which included payers, hospital chains, and managed care organizations.
Implementing Contify’s AI-enabled Market and Competitive Intelligence platform enabled the client’s sales team to find opportunities to engage with prospects and target accounts on a regular basis. In a survey conducted with the firm, Contify observed that 90% of the respondents found sales triggers relevant to their opportunities. The respondents observed that Contify was able to surface intelligence on companies that rarely appear in the media.
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