The company was expanding into newer business services and market intelligence
was an ad-hoc activity. The firm decided to set up a Market and Competitive Intelligence
program across their Asia-Pacific offices with a mission to build a global market sensing
capability that would help them outcompete and outsell the competition. Tracking and analysis
of competitors’ news, press releases, thought leadership articles, social media activities,
job postings and also the industry.
Contify’s AI-enabled Market and Competitive Intelligence platform enabled the company, with over 500+ users, to deploy a state-of-the-art market and competitive intelligence program across eight countries in Asia Pacific with 100% automation of competitor, industry and customer tracking.
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