Case study
A global management consulting firm with a team of 100+ research analysts supports its consultants
and senior management with information on current industry trends, customers, and competitors.
It was a tedious and time-consuming task for the firm’s analysts to track markets and competitors across
geographies, services, and industries. As part of a company-wide digital transformation initiative,
the firm sought to automate the collection, analysis, and dissemination of market and competitive intelligence.
Implementing Contify’s AI-enabled Market and Competitive Intelligence platform enabled the organization
to automate and simplify complex analyst workflows, which included automating the gargantuan task of monitoring
and tracking 5000+ URLs. Harnessing the power of Contify’s robust sourcing engine and noise-free intelligence
feed, the firm saved each analyst 10 man-hours a week — less time spent searching, more time available to deliver
meaningful and actionable intelligence.
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