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Case study

How a Leading Management Consulting Firm Fast-Tracked Its Market and Competitive Intelligence Program, and Saved Its Analysts 10 Man-Hours a Week Using Contify

A global management consulting firm with a team of 100+ research analysts supports its consultants and senior management with information on current industry trends, customers, and competitors. It was a tedious and time-consuming task for the firm’s analysts to track markets and competitors across geographies, services, and industries. As part of a company-wide digital transformation initiative, the firm sought to automate the collection, analysis, and dissemination of market and competitive intelligence.

Implementing Contify’s AI-enabled Market and Competitive Intelligence platform enabled the organization to automate and simplify complex analyst workflows, which included automating the gargantuan task of monitoring and tracking 5000+ URLs. Harnessing the power of Contify’s robust sourcing engine and noise-free intelligence feed, the firm saved each analyst 10 man-hours a week — less time spent searching, more time available to deliver meaningful and actionable intelligence.

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“Contify has enabled us to identify the areas in which our competitors are positioning themselves as thought leaders and helped us develop our own content strategy.”

Sanjay Pai
Competitive Intelligence · Wipro
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