This California-based global market intelligence and research company is best known for its insightful
reporting on niche industry segments. While the intelligence team were busy crafting best-selling reports,
the pace of secondary research — the quantity and the quality of information had significantly hampered
their workflow. More specifically, the team faced a dire lack of media coverage given the niche industry
segments they cover.
Implementing Contify’s AI-enabled Market and Competitive Intelligence platform enabled the organization’s analysts to access all the secondary research they needed to write the reports and made it easier for the analysts to refresh the reports by sending timely alerts based on which the firm could incorporate critical new developments in the reports.
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