The marketing team at one of the world’s largest VAS was tasked with building a solution to keep the
sales team abreast of the latest on their with market landscape. They started a weekly newsletter with coverage on
their competitors, industry and their own company. This newsletter was built by manually using Google Alerts but by
the time it reached the sales team, the updates were old and thus, no longer actionable. To save on effort,
the marketing team was producing one unified newsletter covering their entire market landscape which made it
tedious for sales to sift through a mountain of information to dig out the updates relevant to them. Consequently,
they stopped opening the newsletter altogether. Therefore, the marketing team needed a frictionless way of providing
the sales team with personalized market intelligence on a daily basis inside their sales engagement app.
By using Contify News Data Feed API this company was able to deliver personalized market intelligence on competitors, customers, and industry delivered through the client’s sales engagement app. They now have a place inside their sales engagement app to consume personalize market intelligence every morning before starting their day and the real-time notifications keep them on top of their market.
Whether its about exploring a solution that transforms the way you do business, or setting up a chat over a cup of coffee — we’re listening!
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