This executive search firm’s ideal customers were companies with a global footprint that are
expanding to the firm’s region of operations. Such companies would require the firm’s services to
drive hiring exercises. To identify such companies, the firm’s analysts monitored news and press
announcements for business expansion activities. But this process was tedious and time-consuming
— The manual workflows were unscalable without hiring more analysts and the process was mentally
exhausting resulting in a high churn amongst the analysts.
By implementing Contify’s AI-enabled Market and Competitive Intelligence platform, the firm was able to identify several companies that fit their ideal customer profile, helping them build a sales pipeline worth $230,000 within the first two months. Contify is now an integral part of the client’s lead generation process.
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