DemandFarm is a Key Account Management software for enterprise customers. DemandFarm helps its customers
to focus on and grow such key accounts. A core component of managing the relationship with key accounts is timely
engagement with them. To do this more efficiently, Account Managers were asking DemandFarm for quick access to news
and other relevant updates on their customers. DemandFarm approached Contify for a solution that could help them
easily integrate company news into their software.
Implementing Contify’s AI-enabled Market and Competitive Intelligence platform enabled the organization to develop and maintain website scrapers, remove irrelevant content, and organize news and patent filings by topic.
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