# Contify | Market and Competitive Intelligence Software --- ## Pages - [Reports & Guides](https://www.contify.com/guides-reports/) - [news api v4 trial free](https://www.contify.com/news-api-early-access/) - [Demo Form](https://www.contify.com/connect-for-a-demo/) - [Thank You](https://www.contify.com/thank-you-job-application/): Thank you for your application! Our team will get in touch with you shortly. - [Platform Demo video](https://www.contify.com/contify-platform-demo/): Experience the Contify Market and Competitive Intelligence Platform Demo to uncover insights, track competitors, and stay ahead in your industry... - [How Pharma Companies Can Augment Their Business Development Team's Efforts With Contify](https://www.contify.com/how-pharma-companies-can-augment-their-business-development-teams-efforts-with-contify/): Leverage Contify’s advanced AI-driven analytics to boost your pharma business development, providing precise competitive insights and market trends to drive... - [Contify Market and Competitive Intelligence Platform](https://www.contify.com/contify-market-and-competitive-intelligence-platform/): Experience the Contify Market and Competitive Intelligence Platform Demo to uncover insights, track competitors, and stay ahead in your industry... - [market intelligence free trial](https://www.contify.com/market-intelligence-free-trial/) - [news data feeds api free trial](https://www.contify.com/news-data-feeds-api-free-trial/) - [Our Latest Thoughts](https://www.contify.com/resources-blog/): The latest articles and resources posted to Contify’s official Market and Competitive Intelligence Blog - [Coverage](https://www.contify.com/coverage/): Stay informed with comprehensive media coverage on the latest news and events. - [Press Release](https://www.contify.com/press-release/) - [Templates](https://www.contify.com/resources-templates/) - [Product Strategy](https://www.contify.com/competitive-intelligence-product/) - [Corporate Strategy](https://www.contify.com/competitive-intelligence-professionals/) - [Marketing Strategy](https://www.contify.com/competitive-intelligence-marketing/) - [Sales Strategy](https://www.contify.com/account-intelligence-sales-team/) - [Custom Source](https://www.contify.com/custom-source/) - [Life at Contify](https://www.contify.com/careers/) - [Integration](https://www.contify.com/integrations/) - [Terms & Conditions](https://www.contify.com/terms-conditions/): This Agreement provides for the terms and conditions applicable to the user (“User/ Customer”) of the content and data available... - [Privacy Policy](https://www.contify.com/privacy-policy/): General This Privacy Policy explains how Athena Information Solutions Pvt Ltd (“Athena” – the owner of Contify, referred to as... - [Information Technology Competitive Intelligence](https://www.contify.com/information-technology-competitive-intelligence/) - [Contact us](https://www.contify.com/contact-us/) - [Management consulting](https://www.contify.com/consulting-competitive-intelligence/) - [Healthcare](https://www.contify.com/pharma-competitive-intelligence/) - [Thank You](https://www.contify.com/thank-you/): Thank you. We’ll be in touch soon! Our solutions expert will reach out to you shortly to understand your use-case... - [How Contify Works](https://www.contify.com/how-it-works/) - [BFSI](https://www.contify.com/bfsi-competitive-intelligence/) - [About us](https://www.contify.com/about-us/) - [Business News API](https://www.contify.com/news-api/) - [Platform](https://www.contify.com/platform/) - [Case Study](https://www.contify.com/case-studies/) - [Home backup 16.5](https://www.contify.com/home-ba/) --- ## Posts - [Automating competitive intelligence for expert networks: A case in sales enablement and strategy](https://www.contify.com/automating-competitive-intelligence-expert-networks-sales-enablement-strategy/) - [Evolving from manual threat tracking to intelligent cyber defense](https://www.contify.com/manual-threat-tracking-to-intelligent-cyber-defense/) - [From manual tracking to strategic insight: how a global manufacturer transformed CI with Contify](https://www.contify.com/case-studies-manual-tracking-to-strategic-ci-contify/) - [How a leading global biotech company automated their competitive intelligence operations end-to-end with Contify](https://www.contify.com/global-biotech-company-automted-their-competitive-intelligence-operations-end-to-end-with-contify/) - [How a global healthcare enterprise enabled faster strategic moves with real-time intelligence from Contify](https://www.contify.com/global-healthcare-enterprise-enabled-faster-strategic-moves-with-real-time-market-competitive-intelligence/) - [How a mid-sized pharmaceutical company built competitive edge in rare diseases with Contify's M&CI Platform](https://www.contify.com/mid-sized-pharmaceutical-company-built-competitive-edge-in-rare-diseases-with-contify/) - [How a leading MedTech company drives strategic growth with 360° market view delivered by Contify](https://www.contify.com/medtech-company-drives-strategic-growth-with-contify/) - [Intelligence at the speed of business: How Lenovo built 360° value chain resilience with Contify](https://www.contify.com/case-studies-lenovo-builds-strategy-led-growth-with-contify/) - [How a cybersecurity company shifted from fragmented insights to a single source of truth for their competitive landscape with Contify](https://www.contify.com/case-studies-cybersecurity-competitive-intelligence/) - [A global Fortune 500 conglomerate breaks intelligence silos with Contify’s News API](https://www.contify.com/fortune-500-conglomerate-uses-contify-news-api/) - [A leading Global Reinsurer achieves transformational efficiencies with Contify](https://www.contify.com/case-studies-global-reinsurer-transforms-intelligence-with-contify/) - [How a leading European Bank transformed its intelligence operations with Contify](https://www.contify.com/case-studies-european-bank-transformed-its-intelligence-operations-with-contify/) - [Global Tech Giant cuts research time by 40% and boosts intelligence with Contify.](https://www.contify.com/tech-giant-cuts-research-time-with-contify/) - [How Contify Delivered 50% Faster Insights for a Strategy Director at a Leading Financial Services Firm.](https://www.contify.com/case-studies-contify-powered-faster-insights-for-strategy-director/) - [A leading German Manufacturer cuts research time by 30% with Contify](https://www.contify.com/german-manufacturer-cuts-research-time-with-contify/) - [Management Consulting Firm Tracks Company Websites and Non-English Intelligence Sources To Maintain Competitive Advantage](https://www.contify.com/management-consulting-firm-tracks-company-websites-and-non-english-intelligence-sources-to-maintain-competitive-advantage/): - [How Contify’s News API Transformed Global Wealth Management Platform](https://www.contify.com/case-studies-global-wealth-management-platform-expands-its-companies-coverage-using-contify-news-apis/): - [Satellite and Aerospace Company Elevates Strategic Intelligence with Contify M&CI Platform](https://www.contify.com/case-studies-satellite-and-aerospace-company-elevates-strategic-intelligence-with-contify-mci-platform/) - [Pharma Company Monitors Competitors’ Rare Disease Portfolio Developments to Identify Opportunities and Threats Using Contify](https://www.contify.com/case-studies-pharma-company-monitors-competitors-rare-disease-portfolio/): - [Supplier Intelligence Firm Enhances Its Platform With Targeted Insights Using Contify News APIs](https://www.contify.com/case-studies-supplier-intelligence-firm-enhances-its-platform-with-targeted-insights-using-contify-news-apis/): - [Pharma Company Deploys Contify to Track Negative Events to Strengthen its Product Strategy](https://www.contify.com/case-studies-pharma-company-tracks-competitors-negative-events-to-enhance-product-strategy/): - [Market Intelligence Team Tracks China And France Markets To Drive Their Client’s Investment And Expansion Strategies](https://www.contify.com/case-studies-tracking-china-and-france-markets-to-drive-investment-and-expansion-strategy/): - [Consulting Firm Differentiates Its Thought Leadership Positioning With Market & Competitive Intelligence](https://www.contify.com/case-studies-consulting-firm-differentiates-its-thought-leadership-positioning-with-market-competitive-intelligence/): - [Procurement Team Monitors Various Economic And Trade Sanctions To Manage Vendor Risk](https://www.contify.com/case-studies-procurement-team-leverages-contifys-platform-and-news-apis-to-manage-vendor-risk-by-monitoring-various-economic-and-trade-sanctions/): - [Data Center Services Provider Drives Its Expansion Strategy With Curated Intelligence On Key Focus Areas](https://www.contify.com/case-studies-data-center-services-provider-leverages-contify-to-drive-its-expansion-strategy/) - [FinTech Unicorn Enriches Its Equities Trading App With Financial Market Data](https://www.contify.com/case-studies-how-a-fintech-unicorn-leverages-contifys-newsfeed-apis-to-enrich-its-equities-trading-app/) - [Telecom Company Drives Its Digital Transformation Initiative By Tracking Diverse Industry Segments And Strategic Topics](https://www.contify.com/case-studies-global-telecom-company-leverages-contify-to-drive-their-digital-transformation-initiative/): - [Global Leader In IT And Consulting Services Drives Its Marketing Decisions By Tracking Competitors' Content Strategies](https://www.contify.com/case-studies-global-leader-in-it-and-consulting-services-leverages-contify-to-drive-their-marketing-decisions/): - [Sanitation Products Company Weathers The Pandemic By Staying Updated On Their Rapidly Evolving Market And Competitive Landscape](https://www.contify.com/case-studies-how-a-sanitation-products-company-weathered-the-pandemic-by-leveraging-contify-ai-enabled-market-intelligence-platform-to-drive-strategy/): - [Global Insurer Automates Its Market & Competitive Intelligence Process Across Lines Of Insurance](https://www.contify.com/case-studies-how-a-global-insurer-leverages-contify-to-automate-its-market-and-competitive-intelligence-across-lines-of-insurance/): - [Risk Management Solution Provider Automates Monitoring Of Security Risks](https://www.contify.com/case-studies-how-a-leading-risk-management-solution-provider-leverages-newsfeed-apis-to-automate-monitoring-of-security-risks/): - [Competitive Intelligence Research Company Transforms The Strategic Decision-Making Process For Its Pharma Clients](https://www.contify.com/case-studies-how-a-leading-competitive-intelligence-research-company-transformed-the-strategic-decision-making-process-for-its-pharma-clients/): - [MNC Tracks The Business Impact Of Pandemic Across Its Accounts Via Negative News And Market Signals](https://www.contify.com/case-studies-how-a-leading-mnc-leverages-account-intelligence-to-track-the-business-impact-of-pandemic-across-its-accounts/): - [Semiconductor Manufacturer Leverages Account Intelligence to Increase Sales Pipeline By 25%](https://www.contify.com/case-studies-how-a-semiconductor-manufacturer-leverages-account-intelligence-to-drive-pipeline/): - [European eMobility Solutions Provider Drives Product Strategy With Weekly Intelligence Reports On Market Signals](https://www.contify.com/case-studies-leverage-market-intelligence-platform-to-drive-product-strategy/): - [Professional Services Firm Grows Its Sales Pipeline 1.2x By Monitoring Sales Triggers](https://www.contify.com/case-studies-leverage-account-intelligence-for-sales-growth/): - [California-Based Bank Boosts Strategic Decision-Making And Informs New Business Initiatives By Tracking Its Competitive Landscape](https://www.contify.com/case-studies-market-intelligence-reports-enhance-banks-strategic-decision-making/): - [Analytics Solutions Company Enriches Its Bid Management Software With Real-Time Business Opportunities](https://www.contify.com/case-studies-how-analytics-solutions-company-bid-management-software-real-time-business-opportunities-using-contifys-news-feed-apis/): - [How a Big 4 accounting firm set up its Market Intelligence program using Contify](https://www.contify.com/case-studies-big-4-accounting-firm-set-up-its-market-intelligence-program-using-contify/): - [How one of America’s largest in-store ad business uses Contify for their Market Intelligence newsletter](https://www.contify.com/case-studies-delivering-market-intelligence-for-management-and-strategy-teams/): - [Personalized Market Intelligence for One of the Largest mVAS Providers](https://www.contify.com/case-studies-delivering-personalized-market-intelligence-at-one-of-the-worlds-largest-vas/): - [How a SaaS company powers its offering for product marketers using Contify’s News Feed APIs](https://www.contify.com/case-studies-saas-company-provides-competitive-intelligence-using-contify-apis/): - [Generating sales leads through Market Intelligence program](https://www.contify.com/case-studies-generating-sales-leads-through-market-intelligence-program/): - [Creating Research Reports in Niche Segments Using Market Intelligence Platform](https://www.contify.com/case-studies-creating-research-reports-niche-segments-using-market-intelligence-platform/): - [How Contify’s Competitive Intelligence Solution Enables A Leading Market Research Firm To Improve Newsletter Engagement By 74%](https://www.contify.com/case-studies-advanced-newsletter-analytics-increased-engagement-leading-research-firm/) - [Strategy Team Of An Insurance Behemoth Improves Delivery Of Strategic Updates Across Organization By 85%](https://www.contify.com/case-studies-add-custom-insights-to-daily-market-intelligence-newsletters/): - [Management Consulting Firm Tracks Company Websites and Non-English Intelligence Sources To Maintain Competitive Advantage](https://www.contify.com/case-studies-how-management-consulting-firm-upgraded-competitive-intelligence-program-automating-tracking-company-websites-non-english-sources/): - [Payments And Forex App Drives User Engagement By Delivering Contextual News on Unique Topics At Scale](https://www.contify.com/case-studies-payments-forex-app-drives-user-engagement-delivering-contextual-news-unique-topics-scale-using-contify-news-feed-apis/): - [Strategy Consulting Firm Monitors Its PE Clients’ Portfolio Companies](https://www.contify.com/case-studies-helping-strategy-consulting-major-identify-business-opportunities-monitoring-private-equity-client-portfolio-companies/): - [Pharma Company Leverages Customized Intelligence Newsletters To Stay Abreast Of Competitors And Industry Developments On Rare Diseases](https://www.contify.com/case-studies-how-pharma-company-created-custom-intelligence-newsletters-using-market-and-competitive-intelligence-platform/): - [Market Intelligence Platform Enabling A Safety Equipment Firm To Identify New Revenue Opportunities](https://www.contify.com/case-studies-sales-intelligence-safety-equipment-firm/): It is a long established fact that a reader will be distracted by the readable content of a page when... - [Powering Company Insights for a Sales Software Using Contify’s News API](https://www.contify.com/case-studies-company-insights-sales-software-contify-news-data-feeds/): It is a long established fact that a reader will be distracted by the readable content of a page when... - [Customized News Feeds on a Market Intelligence Platform for UK-Based Market Research Firm](https://www.contify.com/case-studies-customized-news-data-feeds-uk-based-market-research-firm/): - [Surfacing Account Intelligence for a Fortune 500 IT Major](https://www.contify.com/case-studies-account-intelligence-fortune500/): - [News Feed APIs Power Web Monitoring for Targeted News Service](https://www.contify.com/case-studies-news-data-feeds-power-web-monitoring-targeted-news-service/): . - [Unique Payments App Drives Engagement Through Targeted News on Topics](https://www.contify.com/case-studies-unique-payments-app-drives-engagement-through-targeted-news-on-topics/) - [How a UK Based Bank Leverages Market Intelligence Platform to Track Negative News on Clients](https://www.contify.com/case-studies-keeping-track-negative-news-current-potential-clients-uk-bank/): It is a long established fact that a reader will be distracted by the readable content of a page when... - [Market Intelligence Platform Enabling A $2B Manufacturer Of Crop Protection Solutions To Manage Supplier Risk](https://www.contify.com/case-studies-supplier-intelligence-crop-protection-manufacturer/): It is a long established fact that a reader will be distracted by the readable content of a page when... --- ## Blog - [How to Track Emerging Tech Trends with Competitive Intelligence](https://www.contify.com/resources/blog/track-emerging-tech-trends-competitive-intelligence/) - [Introducing Snowflake integration: AI-enriched intelligence in your native data cloud](https://www.contify.com/resources/blog/snowflake-ai-company-market-intelligence-integration/) - [How to monitor competitor contracts & client wins in IT services](https://www.contify.com/resources/blog/it-services-competitive-intelligence-contract-monitoring/) - [How market & competitive intelligence is transforming biotech strategy in 2025?](https://www.contify.com/resources/blog/biotech-competitive-intelligence-strategy/) - [M&CI best practices for understanding buyer behavior in the US tech market in 2025](https://www.contify.com/resources/blog/us-tech-competitive-intelligence-buyer-behavior/) - [Sales tool to strategy engine: how M&CI shapes the enterprise success in 2025](https://www.contify.com/resources/blog/market-competitive-intelligence-as-strategic-engine/) - [How market & competitive intelligence is reshaping automotive supply chain strategy in 2025](https://www.contify.com/resources/blog/market-competitive-intelligence-for-automotive-supply-chain-strategy/) - [How competitive intelligence is transforming healthcare strategy in 2025](https://www.contify.com/resources/blog/competitive-intelligence-for-supporting-healthcare-strategy/) - [11 practical ways to use Business News APIs for building intelligent SaaS features](https://www.contify.com/resources/blog/business-news-api-saas-features-use-cases/) - [Announcing Business News API v4: Auto-generated key highlights, translations, and new advanced endpoints](https://www.contify.com/resources/blog/business-news-api-v4/) - [A practical guide to making AI Work for enterprise-grade intelligence applications](https://www.contify.com/resources/blog/enterprise-ai-intelligence-applications-guide/) - [Introducing Athena: Agentic AI insights engine powering truly autonomous intelligence](https://www.contify.com/resources/blog/introducing-athena-ai/) - [Multilingual intelligence is now a business imperative. Here’s why!](https://www.contify.com/resources/blog/multilingual-intelligence/) - [Competitive intelligence in the new world of AI](https://www.contify.com/resources/blog/competitive-intelligence/): In an era where disruptions are happening overnight and customer expectations are constantly evolving, relying on outdated and incomplete information... - [How pharma companies are using modern market & competitive intelligence platforms](https://www.contify.com/resources/blog/how-pharma-companies-are-using-modern-market-and-competitive-intelligence-platforms/): The pharmaceutical industry moves quickly, marked by rapid scientific breakthroughs, increasing global competition, and an intense regulatory landscape. In this... - [How R&D teams in manufacturing use market intelligence to guide innovation](https://www.contify.com/resources/blog/how-rd-teams-in-manufacturing-use-market-intelligence-to-guide-innovation/): R&D teams across the manufacturing sector are under immense pressure to deliver the next breakthrough faster and with fewer missteps.... - [Cut through the noise: Leverage curated intelligence in a data-overloaded world](https://www.contify.com/resources/blog/leverage-curated-intelligence/) - [Importance of competitive intelligence for your business](https://www.contify.com/resources/blog/competitive-intelligence-importance/) - [Turning BFSI hiring trends into competitive intel](https://www.contify.com/resources/blog/turning-bfsi-hiring-trends-into-competitive-intel/): In the ever-evolving world of banking, financial services, and insurance (BFSI), hiring is more than just a human resources activity,... - [Introducing One-Click Trend Analysis: Data visualizations to discover trends and insights](https://www.contify.com/resources/blog/introducing-one-click-trend-analysis/) - [How market intelligence helps BFSI firms anticipate and act on changing customer needs](https://www.contify.com/resources/blog/market-intelligence-helps-bfsi-act-on-changing-customer-needs/) - [How BFSI risk & compliance teams can stay ahead of regulatory curveballs](https://www.contify.com/resources/blog/bfsi-risk-compliance-regulatory-challenges/) - [Centralizing intelligence in BFSI with market and competitive intelligence](https://www.contify.com/resources/blog/centralizing-intelligence-in-bfsi-with-market-and-competitive-intelligence/) - [How News API helps amplify M&CI for manufacturing companies](https://www.contify.com/resources/blog/news-api-market-intelligence-manufacturing/): The current volatile state of global trade has compelled many manufacturers to stay alert, tracking every news source to keep... - [How to leverage Business News API for global news coverage](https://www.contify.com/resources/blog/how-to-leverage-news-api-for-global-news-coverage/) - [How to future-proof manufacturing amid the global turmoil](https://www.contify.com/resources/blog/how-to-future-proof-manufacturing-amid-the-global-turmoil/) - [Integrating customer voice and market intel for agile product marketing](https://www.contify.com/resources/blog/customer-voice-market-intel-for-product-marketing/): The current IT market is growing at exponential rates, with a projected revenue of US$1. 51 trillion in 2025. What... - [Unifying external and internal sources for smarter decisions](https://www.contify.com/resources/blog/unifying-external-and-internal-sources-for-smarter-decisions/) - [Extract Valuable Insights from Unstructured Data with News API](https://www.contify.com/resources/blog/extract-value-unstructured-data-with-news-api/) - [Introducing Contify SharePoint integration: Unified AI insights from your internal and external intelligence](https://www.contify.com/resources/blog/contify-sharepoint-integration/) - [How to Identify and Capture New Market Opportunities](https://www.contify.com/resources/blog/identify-and-capture-new-market-opportunities/) - [How to Track Competitors Like a Pro: Essential vs. Advanced M&CI Features](https://www.contify.com/resources/blog/how-to-track-competitors-like-a-pro-with-competitive-intelligence-features/) - [Unlocking the Power of Taxonomy in Market & Competitive Intelligence](https://www.contify.com/resources/blog/unlocking-power-of-taxonomy-market-competitive-intelligence/) - [Here’s What’s New With Contify – March 2025](https://www.contify.com/resources/blog/product-updates-contify-march-2025/) - [From Past to Present: Leverage Historical Data To Boost Market & Competitive Intelligence (M&CI)](https://www.contify.com/resources/blog/leverage-historical-data-to-boost-market-competitive-intelligence-mci/): Understanding the past is crucial to winning in the present. Imagine you’re in charge of your company’s market and competitive... - [Don’t Miss Out on These Crucial Competitive Intelligence Insights](https://www.contify.com/resources/blog/dont-miss-out-on-these-crucial-competitive-intelligence-insights/): Imagine going through your competitor’s careers page and noticing a series of roles that hint at a major strategic shift,... - [Winning at Scale: The Power of Competitive Intelligence in Sales](https://www.contify.com/resources/blog/power-of-competitive-intelligence-in-sales/) - [Market Intelligence: Definition, Advantages and Examples](https://www.contify.com/resources/blog/market-intelligence/) - [Let Conversational AI Set You Apart in the World of Market & Competitive Intelligence](https://www.contify.com/resources/blog/conversational-ai/) - [News APIs: What are they and how are they useful to your business?](https://www.contify.com/resources/blog/news-feed-apis/) - [From Static to Strategic: Transforming Sales Battlecards with Cutting-Edge Technology](https://www.contify.com/resources/blog/transforming-sales-battlecards-with-cutting-edge-technology/) - [[2025 Buyer’s Guide] Key Criteria for Choosing the Right Market & Competitive Intelligence Platform](https://www.contify.com/resources/blog/selecting-market-competitive-intelligence-platform/) - [Uncover the Secret to Instant Insights With Key Intelligence Questions (KIQs)](https://www.contify.com/resources/blog/uncover-insights-with-key-intelligence-questions/) - [Another Year Of Delivering Powerful M&CI Solutions: A 2024 Round-up](https://www.contify.com/resources/blog/delivering-powerful-mci-solutions-round-up/) - [Here’s what’s new with Contify – December 2024](https://www.contify.com/resources/blog/product-updates-contify-december-2024/) - [[2025 Definitive Guide] 7 Essential Steps to Build a Winning Market & Competitive Intelligence Program](https://www.contify.com/resources/blog/market-and-competitive-intelligence-program-guide/): As the market landscape you operate in becomes increasingly complex, staying ahead and being competitive is more challenging than ever.... - [What are the Different Types of Market Intelligence?](https://www.contify.com/resources/blog/what-are-the-different-types-of-market-intelligence/): In today’s fast-paced, hyper-competitive world, Market Intelligence (MI) is no longer a luxury, it’s a business imperative. It has become... - [Winning in 2025 Will Be Different: Strategically Approach the New Competitive Landscape](https://www.contify.com/resources/blog/winning-in-2025-will-be-different-strategically-approach-the-new-competitive-landscape/): As we approach 2025, the pace at which businesses advance will only accelerate. New strategies fueled by technological innovation, evolving... - [Here’s what’s new with Contify – October 2024](https://www.contify.com/resources/blog/heres-whats-new-with-contify-october-2024/) - [Competitive Positioning: Definition, Importance, and How to Develop It](https://www.contify.com/resources/blog/competitive-positioning-definition-importance-and-how-to-develop-it/): No company operates in a vacuum. Every company is part of a value chain influenced by market forces that shape... - [Enhance Your Market & Competitive Intelligence Program With Generative AI in Contify](https://www.contify.com/resources/blog/enhance-your-market-competitive-intelligence-program-with-generative-ai-in-contify/): Artificial Intelligence is transforming the way businesses operate. Companies are employing AI in various ways to increase efficiency and save... - [Here’s what’s new with Contify – August 2024](https://www.contify.com/resources/blog/heres-whats-new-with-contify-august-2024/) - [Here’s what’s new with Contify – July 2024](https://www.contify.com/resources/blog/product-updates-contify-july-2024/) - [Contify Copilot: A Conversational Interface to Answer Your Stakeholder's Ad-Hoc Queries](https://www.contify.com/resources/blog/contify-copilot-feature-guide/) - [Here’s What’s New With Contify’s Market and Competitive Intelligence Platform - June 2024](https://www.contify.com/resources/blog/product-updates-contify-june-2024/) - [Leverage Negative News to Navigate Risks and Identify Opportunities](https://www.contify.com/resources/blog/how-negative-news-help-businesses-navigate-risks-and-identify-opportunities/) - [Contify Insights: Your Single Source of Truth](https://www.contify.com/resources/blog/contify-insights-feature-guide/) - [Here’s What’s New With Contify’s Market and Competitive Intelligence Platform - April 2024](https://www.contify.com/resources/blog/heres-whats-new-with-contifys-market-and-competitive-intelligence-platform-april-2024/) - [11 Best Competitive Intelligence Tools for Organizations in 2025](https://www.contify.com/resources/blog/best-competitive-intelligence-tools/): 2025 is shaping up to be a heyday for competitive intelligence pros. With organizations across industries investing in advanced competitive... - [3 Common Market & Competitive Intelligence Challenges and Their Solutions](https://www.contify.com/resources/blog/3-common-mci-problems-and-their-solutions/): The traditional Market and Competitive Intelligence (M&CI) program is besieged with many challenges, such as managing multiple stakeholders, manual handling... - [New Competitors: How to Identify and Track Them](https://www.contify.com/resources/blog/ways-to-detect-new-competitors/): Most businesses will agree that their market landscape is increasingly competitive, fragmented, and complex these days. Customers are spoilt for... - [Beyond the Basics: 8 Advanced Tactics from the Frontlines of Competitive Intelligence](https://www.contify.com/resources/blog/advanced-competitive-intelligence-tactics/): In today’s fast-paced business world, companies are dying much faster and at a very young age. According to a McKinsey... - [How Can Market and Competitive Intelligence Platforms Drive Product Leadership?](https://www.contify.com/resources/blog/how-can-market-and-competitive-intelligence-platforms-drive-product-leadership/): The parameters of competitive advantages morph dynamically as organizations adapt their business strategy to ever-changing market realities and customer demands.... - [Contify 2023 Round-Up: A Year of Innovations and Enhancements](https://www.contify.com/resources/blog/contify-features-and-enhancements-roundup/): As we reflect on 2023, it’s clear that it was a period of significant growth and innovation for Contify. We... - [Top 9 Best News APIs For You in 2025](https://www.contify.com/resources/blog/best-news-api/): News APIs have gradually become essential tools for developers in the US because of the ease with which they allow... - [2025 Market & Competitive Intelligence Process Template for Strategic Business Alignment](https://www.contify.com/resources/blog/competitive-intelligence-process-template/): Crafting an effective Market & Competitive Intelligence (M&CI) process is fundamental for businesses to navigate market complexities and carve out... - [Contify Unveils New AI-Enhanced Categories: Business Events, Themes, and Executives](https://www.contify.com/resources/blog/contify-unveils-new-ai-enhanced-categories-business-events-themes-and-people/): Contify has taken another significant step in refining the intelligence collection process. We have launched three new categories, ensuring that... - [Here's What's New With Contify's Market and Competitive Intelligence Platform – September 2023](https://www.contify.com/resources/blog/heres-whats-new-with-contifys-market-intelligence-platform-september-2023/): We’ve been working hard to elevate your Contify experience. We are excited to share this month’s key product updates, including... - [Market Intelligence Vs Market Research – The Elusive Difference](https://www.contify.com/resources/blog/market-intelligence-vs-market-research/): Market intelligence and Market research are often used interchangeably, but they are distinct concepts. Market research is generally a one-off... - [Add Your Custom Sources on Top of Contify Platform’s 500,000+ sources](https://www.contify.com/resources/blog/custom-sourcing-add-your-own-sources/): Businesses need to stay on top of news and updates related to their market & competitive landscape to stay ahead... - [YouTube Transcription: Extract Strategic Insights From YouTube Videos With Contify’s New Feature](https://www.contify.com/resources/blog/extract-strategic-insights-from-youtube-videos/): YouTube has become a cornerstone of information dissemination in the modern world. It offers a diverse range of content, from... - [Create and Distribute Intelligence Newsletters By Adding Your Insights](https://www.contify.com/resources/blog/create-and-distribute-intelligence-newsletters-by-adding-your-insights/): In today’s fast-paced business world, it’s essential to stay informed about the latest competitor and industry trends and insights to... - [Here’s What’s New With Contify’s Market Intelligence Platform – June 2023](https://www.contify.com/resources/blog/heres-whats-new-with-contifys-market-intelligence-platform-june-2023/): We’ve been working hard to elevate your Contify experience. We’ve paid close attention to how Contify can help you in... - [Uncover Your Competitors’ Digital Transformation Strategies Using Contify](https://www.contify.com/resources/blog/uncover-competitors-digital-transformation-strategies/) - [Cleanest and Most Granular News API to Fetch Business-relevant Updates](https://www.contify.com/resources/blog/why-contify-has-the-cleanest-and-the-most-granular-news-api/): If you are looking for a way to get the most relevant and up-to-date news for your business, you may... - [Supercharge Your Competitive Intelligence Research With Contify’s Advanced Search Operators](https://www.contify.com/resources/blog/competitive-intelligence-research-with-advanced-search-operators/): When it comes to conducting market and competitive intelligence research, finding the right insights can be a daunting task. With... - [Here’s What’s New With Contify’s Market Intelligence Platform – March 2023](https://www.contify.com/resources/blog/heres-whats-new-with-contifys-market-intelligence-platform-march-2023/): We’ve been working hard to elevate your Contify experience. We’ve paid close attention to how Contify can help you in... - [Here’s What’s New With Contify’s Market Intelligence Platform – February 2023](https://www.contify.com/resources/blog/heres-whats-new-with-contifys-market-intelligence-platform-february-2023/) - [Contify’s G2 Rewind – What Our Customers Had To Say About Us In 2022](https://www.contify.com/resources/blog/contifys-g2-rewind-what-our-customers-had-to-say-about-us-in-2022/): We’ve bid adieu to 2022. What an exciting year! From achieving our SOC-II compliance, releasing Global Newsfeed, announcing integration with... - [Here’s What’s New With Contify’s Market Intelligence Platform – December 2022](https://www.contify.com/resources/blog/heres-whats-new-with-contifys-market-intelligence-platform-december-2022/) - [Adding Primary Intelligence to Contify via Email, Slack and MS Teams](https://www.contify.com/resources/blog/add-primary-intel-via-email-and-slack/): Contify continually aims to simplify the collection, organization, and distribution of vital market and competitive insights for its users. One... - [Democratizing Primary Intelligence Collected From Your Customer-Facing Teams](https://www.contify.com/resources/blog/democratizing-primary-intelligence-that-is-collected-from-your-customer-facing-teams/) - [What are Business Signals and How to Track Them?](https://www.contify.com/resources/blog/what-are-business-signals-and-how-to-track-them/): Businesses nowadays operate in an increasingly competitive landscape. In addition, disruptions caused by technological innovation are decreasing the lifespan of... - [Here’s What’s New With Contify’s Market Intelligence Platform – July 2022](https://www.contify.com/resources/blog/heres-whats-new-with-contifys-market-intelligence-platform-july-2022/) - [How to Gather Competitive Intelligence on Private Companies?](https://www.contify.com/resources/blog/gathering-competitive-intelligence-on-private-companies/): In this article, let us delve into the reasons why gathering competitive intelligence on private companies is so hard, as... - [One of the lesser-known and most powerful features of Contify that helps users to contextualize competitive intelligence](https://www.contify.com/resources/blog/one-of-the-lesser-known-and-most-powerful-features-of-contify-that-helps-users-to-contextualize-competitive-intelligence/): Like most market and competitive intelligence (M&CI) platforms, Contify aggregates information from thousands of online sources. Our customers have consistently... - [Beyond Win Loss Analysis: Analyzing Competitors’ Deal Wins to Generate Powerful Insights](https://www.contify.com/resources/blog/competitor-deal-win-analysis/): Have you been struggling with your win-loss program? If so, you’re not alone. A number of organizations share in your... - [A Guide to Setting up an Effective Account Intelligence Program](https://www.contify.com/resources/blog/setting-up-account-intelligence-program-guide/): For the longest time, the only digital technologies used by organizations for sales enablement and account management were tools that... - [How Tracking Competitors’ Website Changes Can Help Your Organization](https://www.contify.com/resources/blog/how-tracking-competitors-website-changes-can-help-your-organization/): Markets have become much more competitive as a result of the pandemic. The rapid adoption of technology has sustained businesses... - [Here’s What’s New With Contify’s Market Intelligence Platform – February 2022](https://www.contify.com/resources/blog/heres-whats-new-with-contifys-market-intelligence-platform-february-2022/) - [How to Build a Company That is Market and Competitive Intelligent](https://www.contify.com/resources/blog/how-to-build-a-company-that-is-market-and-competitive-intelligent/) - [How to Understand Your Competitors’ Pricing Strategies](https://www.contify.com/resources/blog/how-to-understand-your-competitors-pricing-strategies/): What should you really charge for your product or service? In competitive markets, setting the right price is not just... - [Here's What's New With Contify's Market Intelligence Platform – September 2022](https://www.contify.com/resources/blog/heres-whats-new-with-contifys-market-intelligence-platform-september-2022/) - [Why and How Should You Be Tracking Your Competitor’s Job Postings](https://www.contify.com/resources/blog/why-and-how-should-you-be-tracking-your-competitors-job-postings/): While there is no dearth of sources of competitive intelligence on the vast expanses of the internet, one of the... - [A Detailed Guide to Competitive Advantage: Definition, Real World Examples and Relation with Competitive Intelligence](https://www.contify.com/resources/blog/competitive-advantage-guide/): It is impossible not to hear the word “competitive advantage” thrown around in business meetings and corporate circles these days.... - [6 Market Research Myths That Harm Your Organization](https://www.contify.com/resources/blog/market-research-myths/): In order for a company’s products and services to be not just well-accepted but welcomed by clients and customers, a... - [How to Collect Competitive Intelligence to Develop Business Strategies](https://www.contify.com/resources/blog/collecting-competitive-intelligence-to-develop-business-strategies/): Gathering competitive intelligence (CI) usually has one foundational goal, and that is to enable an organization to make better business... - [How Market and Competitive Intelligence Tools Can Help PE/VC Firms Track Portfolio Companies](https://www.contify.com/resources/blog/market-and-competitive-intelligence-tools-for-pe-and-vc-firms/): Investment firms, such as private equity, venture capital, or angel investors provide much more than just funds to companies. They... - [How Competitive Intelligence Can Help Organizations With Strategic Management](https://www.contify.com/resources/blog/how-competitive-intelligence-can-help-organizations-with-strategic-management/): Can a business exist without an objective or direction? Without long-term goals? Without short-term milestones that add up to accomplish... - [10 Business Market Research Techniques to Help Your Organization Gain a Competitive Edge](https://www.contify.com/resources/blog/top-business-market-research-techniques/): Market research, also referred to as marketing research, is conducted to gather information and understand an organization’s target market. There... - [Competitive Intelligence: Myths vs. Realities](https://www.contify.com/resources/blog/competitive-intelligence-myths-vs-realities/): Running an organization isn’t easy. It involves hard work, experience, passion, patience, strategic thinking, domain knowledge, more hard work, pragmatism,... - [Building a Culture of Competitive Intelligence In Your Organization](https://www.contify.com/resources/blog/competitive-intelligence-culture/) - [Competitive Monitoring: Definition, Importance and Methods](https://www.contify.com/resources/blog/competitive-monitoring/): No business operates in a vacuum. Each business organization is a part of a much larger global market as well... - [Competitive Intelligence Analysis: An Actionable Guide on Reports, Metrics & Tools](https://www.contify.com/resources/blog/competitive-intelligence-analysis/) - [Here’s What’s New With Contify’s Market Intelligence platform – July 2021](https://www.contify.com/resources/blog/heres-whats-new-with-contifys-market-intelligence-platform-july-2021/) - [Sales Intelligence: A Guide to Closing More Deals with Intelligence Tools](https://www.contify.com/resources/blog/sales-intelligence/): Digital technologies haven’t just made businesses smarter and more competitive, they’ve also made customers and buyers more informed. Especially when... - [How to Design a Successful Competitive Intelligence Process](https://www.contify.com/resources/blog/competitive-intelligence-process/): Competition in business has seen a sharp increase over the last two decades and is only increasing progressively. According to... - [Market Intelligence Process: 6 Steps to Get Absolute Results](https://www.contify.com/resources/blog/market-intelligence-process/) - [The Best Market Intelligence Techniques to Target the Right Audience](https://www.contify.com/resources/blog/market-intelligence-techniques/): We live in the Age of Information where information has never been so readily and publicly available to businesses before.... - [Augmented Intelligence: The Future of AI in Market and Competitive Intelligence](https://www.contify.com/resources/blog/augmented-intelligence-is-the-future/) - [What are the Major Goals of Competitive Intelligence](https://www.contify.com/resources/blog/major-goals-of-competitive-intelligence/) - [7 Real Time Examples of Competitive Intelligence in Decision-Making](https://www.contify.com/resources/blog/7-real-time-competitive-intelligence-examples/): Competitive intelligence (CI) is no longer just a practice carried out by enterprise-level companies. In 2020, 57% of all companies... - [Competitive Matrix: A Detailed Guide with Analysis, Examples & Report Templates](https://www.contify.com/resources/blog/competitive-matrix/): There’s no denying that the global market is a highly competitive landscape. The arrival of the age of information has... - [Here’s What’s New With Contify’s Market Intelligence platform – February 2021](https://www.contify.com/resources/blog/heres-whats-new-with-contifys-market-intelligence-platform-february-2021/) - [Here’s What’s New With Contify’s Market Intelligence platform · December 2020](https://www.contify.com/resources/blog/here-what-new-with-contify-market-intelligence-platform-december-2020/) - [Market and Competitive Intelligence Solution Poised to Redefine CI/MI Paradigms](https://www.contify.com/resources/blog/market-and-competitive-intelligence-solution-poised-to-redefine-ci-mi-paradigms/) - [Reboot Competitive Intelligence by Leveraging Competitive Intelligence Solution for Integrating Primary & Secondary Research](https://www.contify.com/resources/blog/reboot-competitive-intelligence-by-leveraging-competitive-intelligence-solution-for-integrating-primary-and-secondary-research/) - [Here’s What’s New With Contify’s Market Intelligence Platform · September 2020](https://www.contify.com/resources/blog/here-whats-new-with-contify-market-intelligence-platform-september-2020/) - [How Mckinsey & Co. Is Managing Information and Transforming It Into Value for Its Clients](https://www.contify.com/resources/blog/how-mckinsey-co-is-managing-information-and-transforming-it-into-value-for-its-clients/) - [Here’s What’s New With Contify’s Market Intelligence Platform · June 2020](https://www.contify.com/resources/blog/heres-whats-new-with-contifys-market-intelligence-platform-june-2020/) - [What’s new with Contify Market Intelligence Platform – April 2020](https://www.contify.com/resources/blog/whats-new-with-contify-market-intelligence-platform-april-2020/) - [Taxonomy Development: Conclusion and the Next Steps](https://www.contify.com/resources/blog/taxonomy-development-conclusion-and-the-next-steps/) - [The Benefits of Organisation-wide Taxonomies](https://www.contify.com/resources/blog/the-benefits-of-organisation-wide-taxonomies/) - [Software Considerations for a Taxonomy Implementation](https://www.contify.com/resources/blog/software-considerations-for-a-taxonomy-implementation/): This is the eighth article in the series ‘The Art and Science of Taxonomy Development for Market and Competitive Intelligence’.... - [Guidelines for Taxonomy Maintenance](https://www.contify.com/resources/blog/guidelines-for-taxonomy-maintenance/): This is the seventh article in the series. - [Guidelines For Building Your Taxonomy](https://www.contify.com/resources/blog/guidelines-for-building-your-taxonomy/): This is the sixth article in the series ‘The Art and Science of Taxonomy Development for Market and Competitive Intelligence’.... - [Principles for Naming Terms (Tags)](https://www.contify.com/resources/blog/principles-for-naming-terms-tags/) - [How to Gather Terms for Your Taxonomy](https://www.contify.com/resources/blog/how-to-gather-terms-for-your-taxonomy/): This is the fourth article in the series ‘The Art and Science of Taxonomy Development for Market and Competitive Intelligence’.... - [Why is it Difficult to Build a Taxonomy?](https://www.contify.com/resources/blog/why-is-it-difficult-to-build-a-taxonomy/): This is the third article in the series ‘The Art and Science of Taxonomy Development for Market and Competitive Intelligence’.... - [How the Absence of a Taxonomy Impacts Organizations](https://www.contify.com/resources/blog/how-the-absence-of-a-taxonomy-impacts-organizations/) - [The Art & Science of Taxonomy Development](https://www.contify.com/resources/blog/the-art-science-of-taxonomy-development/) - [Following Digital Breadcrumbs: Delivering Actionable Insights from Market and Competitive Intelligence](https://www.contify.com/resources/blog/following-digital-breadcrumbs-delivering-actionable-insights-from-market-and-competitive-intelligence/) - [Driving Business Growth with Market and Competitive Intelligence](https://www.contify.com/resources/blog/driving-business-growth-with-market-and-competitive-intelligence/) - [How do Google Alerts Work?](https://www.contify.com/resources/blog/how-does-google-alerts-work-and-why-it-doesnt/) - [How Good are Google Alerts For Tracking Companies? - A Litmus Test](https://www.contify.com/resources/blog/how-good-are-google-alerts-for-tracking-companies-a-litmus-test/) - [Machine Learning Problems in a Competitive Intelligence Tool](https://www.contify.com/resources/blog/machine-learning-problems-in-a-competitive-intelligence-tool/): A s a programmer with a data science background, my attention is invariably caught by the real-world situations where machine... - [Challenges in Building a Market and Competitive Intelligence Platform](https://www.contify.com/resources/blog/challenges-in-building-a-market-and-competitive-intelligence-platform/): It has been twelve years. We implemented our first text analytics algorithm back in 2010. I wonder if we would... - [Social Media vs. Traditional Media: What Wins the Market Intelligence Race?](https://www.contify.com/resources/blog/social-vs-traditional-media-what-wins-the-market-intelligence-race/): Until around five years back, the workflow of Market Intelligence (MI) teams was more or less clear. They would conduct... - [Why We Built Contify – a Market Intelligence Platform](https://www.contify.com/resources/blog/why-we-built-contify-a-market-intelligence-platform/) --- ## Reports - [2025 Buyer’s Guide to Choosing the Right Market and Competitive Intelligence Platform](https://www.contify.com/reports/market-competitive-intelligence-platform-buyers-guide/): Your roadmap to selecting the right M&CI platform. Understand Market and Competitive Intelligence (M&CI) platforms and why it’s essential for... - [2025 Definitive Guide to Setting Up a Winning Market & Competitive Intelligence (M&CI) Program](https://www.contify.com/reports/2025-guide-to-building-a-winning-mci-program-contify/): Download this guide to: Set up an M&CI program that drives timely, impactful business decisions. Effectively meet the enterprise-wide M&CI... - [Contify’s Benchmark Report for B2B Marketers](https://www.contify.com/reports/2021-contifys-benchmark-report-for-b2b-marketers/): This CI report helps you : Understand how B2B marketers utilize competitive intelligence. Gain knowledge on how CI facilitates informed... - [Poll Results from the Webinar: “Building Competitive Tracking Systems Based on Scenario-planning”](https://www.contify.com/reports/poll-results-from-the-webinar-building-competitive-tracking-systems-based-on-scenario-planning/): This report provides: Analysis of poll results specially crafted for B2B marketers, from the webinar “Building Competitive Tracking Systems Based... --- ## Customers Reviews - [Jonathan Quick](https://www.contify.com/customers_reviews/jonathan-quick/): “Contify empowers Lenovo’s strategy team with tailored PC industry insights. Custom reports and Athena AI automation help us make smarter,... - [Jean-Luc Martineau](https://www.contify.com/customers_reviews/jean-luc-martineau/): “Contify: A versatile and powerful tool for market intelligence! Tracking of competitors’ news/updates/social is definitely one of the best features... - [Stephen Watson](https://www.contify.com/customers_reviews/stephen-watson-2/): “Simple, professional and informative – Contify is able to pinpoint relevant insights out of all the noise and the quality... --- ## Templates - [Market and Competitive Intelligence Template 2025](https://www.contify.com/template/market-and-competitive-intelligence-process-template/): Outline the specific queries your research aims to answer Determine the key players and areas of interest for your intelligence-gathering... - [Sales Battlecard Template 2025](https://www.contify.com/template/sales-battlecard/): Compare your business, products, or services up against your competitors Equip your sales team with ready responses to a prospect’s... - [Global Market Landscape Analysis Template 2025](https://www.contify.com/template/global-market-landscape-analysis/): Visualize and assess the overall structure and dynamics of your market Gain insights into the forces shaping your industry’s direction... - [Competitive Analysis Template 2025](https://www.contify.com/template/competitive-analysis-template/): Structure and categorize the market and competitive insights Benchmark your strengths and weaknesses against competitors Clearly articulate what sets your... --- ## Press Release - [Contify Announces Athena, its Agentic AI Insights Engine that Enables Enterprises Access Truly Autonomous, Trusted Market and Competitive Intelligence](https://www.contify.com/press-release/contify-announces-athena-its-agentic-ai-insights-engine/) - [Contify’s 2025 Guide to Winning Market & Competitive Intelligence](https://www.contify.com/press-release/contify-releases-comprehensive-guide-to-help-businesses-build-winning-market-and-competitive-intelligence-programs-for-2025/) - [Contify Launches Copilot: A Conversational AI for Fact-Based Responses](https://www.contify.com/press-release/contify-launches-copilot-a-conversational-interface-that-delivers-trusted-ai-responses-grounded-with-fact-based-knowledge-graph/) - [Contify Launches Insights, Powered by Knowledge Graph + LLM](https://www.contify.com/press-release/contify-launches-insights-powered-by-knowledge-graphs-llm/) - [Contify Introduces AI-Powered Categories for Business Events & More](https://www.contify.com/press-release/contify-introduces-new-ai-enhanced-categories-business-events-themes-and-executives/) - [Contify Introduces Native Integration with SFDC Enabling Sales Teams with Actionable Competitive Insights](https://www.contify.com/press-release/contify-introduces-native-integration-with-sfdc-enabling-sales-teams-with-actionable-competitive-insights/) - [Contify Introduces Native Integration With Slack For Users To Enable Sharing Of Competitive Insights Across Their Organizations](https://www.contify.com/press-release/contify-introduces-native-integration-with-slack-for-users-to-enable-sharing-of-competitive-insights-across-their-organizations/) - [Contify Introduces Global Newsfeed Feature to Provide Users Full Access to Its Entire Content Portfolio](https://www.contify.com/press-release/contify-introduces-global-newsfeed-feature-to-provide-users-full-access-to-its-entire-content-portfolio/) - [Contify Achieves SOC2 Type-II Compliance for its Market & Competitive Intelligence Platform](https://www.contify.com/press-release/contify-achieves-soc2-type-ii-compliance-for-its-market-competitive-intelligence-platform/) - [Contify Recognized as ‘High Performer’ and ‘Leader’ in G2 Spring 2022 Grid® Report for Market Intelligence and Competitive Intelligence Software](https://www.contify.com/press-release/contify-recognized-as-high-performer-and-leader-in-g2-spring-2022-grid-report-for-market-intelligence-and-competitive-intelligence-software/) - [Contify's Market and Competitive Intelligence Solution Helps Enrich Online Investment and Equities Trading App](https://www.contify.com/press-release/contifys-market-and-competitive-intelligence-solution-helps-enrich-online-investment-and-equities-trading-app/) - [Contify, a Leading Market and Competitive Intelligence Platform to Sponsor NASSCOM Product Conclave 2021](https://www.contify.com/press-release/contify-a-leading-market-and-competitive-intelligence-platform-to-sponsor-nasscom-product-conclave-2021/) - [Contify's Market and Competitive Intelligence Platform Helps Global Telecom Leader Drive Digital Transformation](https://www.contify.com/press-release/contifys-market-and-competitive-intelligence-platform-helps-global-telecom-leader-drive-digital-transformation/) - [Contify Releases Benchmark Report on Generation and Usage of Competitive Intelligence (CI) Among B2B Marketers](https://www.contify.com/press-release/contify-releases-benchmark-report-on-generation-and-usage-of-competitive-intelligence-ci-among-b2b-marketers/) - [Contify's Market and Competitive Intelligence Platform helps IT & Consulting Company Fuel their Marketing Strategy](https://www.contify.com/press-release/contifys-market-and-competitive-intelligence-platform-helps-it-consulting-company-fuel-their-marketing-strategy/) - [Contify Releases Report On Usage Of Scenario Planning & Competitive Intelligence For Building Better Business Strategies](https://www.contify.com/press-release/contify-releases-report-on-usage-of-scenario-planning-competitive-intelligence-for-building-better-business-strategies/) - [Contify & Fletcher/CSI Release Recording of Webinar “Building Competitive Tracking Systems Based on Scenario Planning”](https://www.contify.com/press-release/contify-fletcher-csi-release-recording-of-webinar-building-competitive-tracking-systems-based-on-scenario-planning/) - [Contify & Fletcher/CSI Partner with SCIP to present a Webinar on Competitive Tracking Systems based on Scenario Planning](https://www.contify.com/press-release/contify-fletcher-csi-partner-with-scip-to-present-a-webinar-on-competitive-tracking-systems-based-on-scenario-planning/) - [Contify Announces Rebrand, New Logo and Tagline to Reinforce Its Core Value Proposition](https://www.contify.com/press-release/contify-announces-rebrand-new-logo-and-tagline-to-reinforce-its-core-value-proposition/) - [Contify’s Market and Competitive Intelligence Solution helps a Sanitation Products Company Weather the Pandemic](https://www.contify.com/press-release/contifys-market-and-competitive-intelligence-solution-helps-a-sanitation-products-company-weather-the-pandemic/) - [Contify Launches a Competitive Intelligence Solution for B2B Marketers with Advanced Website Change Tracking](https://www.contify.com/press-release/contify-launches-a-competitive-intelligence-solution-for-b2b-marketers-with-advanced-website-change-tracking/) - [Contify’s Market and Competitive Intelligence Solution Helps a Global Insurer Automate Strategic Intelligence Reporting](https://www.contify.com/press-release/contifys-market-and-competitive-intelligence-solution-helps-a-global-insurer-automate-strategic-intelligence-reporting/) - [Contify News Feed APIs Enables a Risk Management Solution Provider to Automate Monitoring of Security Risks](https://www.contify.com/press-release/contify-news-feed-apis-enables-a-risk-management-solution-provider-to-automate-monitoring-of-security-risks/) - [Contify, a Leading Competitive Intelligence Platform to Sponsor SCIP Intellicon 2020](https://www.contify.com/press-release/contify-a-leading-competitive-intelligence-platform-to-sponsor-scip-intellicon-2020/) - [Contify Helps a Competitive Intelligence Company to Transform the Decision-Making Process for its Client](https://www.contify.com/press-release/contify-helps-a-competitive-intelligence-company-to-transform-the-decision-making-process-for-its-client/) - [Contify Recognized as ‘High Performer’ in Fall 2020 G2 Grid Report for Market Intelligence Software](https://www.contify.com/press-release/contify-recognized-as-high-performer-in-fall-2020-g2-grid-report-for-market-intelligence-software/) - [Contify’s account intelligence solution enables a Fortune 500 firm to track business impact of COVID across its accounts](https://www.contify.com/press-release/contifys-account-intelligence-solution-enables-a-fortune-500-firm-to-track-business-impact-of-covid-across-its-accounts/) - [Contify & Fletcher/CSI release the recording of their webinar ‘Optimizing Market Insights and Competitive Intelligence’](https://www.contify.com/press-release/contify-fletcher-csi-release-the-recording-of-their-webinar-optimizing-market-insights-and-competitive-intelligence/) - [Contify Helps a US-Based Semiconductor Manufacturer to Drive Sales by Leveraging its Account Intelligence Solution](https://www.contify.com/press-release/contify-helps-a-us-based-semiconductor-manufacturer-to-drive-sales-by-leveraging-its-account-intelligence-solution/) - [Contify, a Leading Global Competitive Intelligence Company Appoints Entrepreneur Sameer Walia as Advisor to the CEO](https://www.contify.com/press-release/contify-a-leading-global-competitive-intelligence-company-appoints-entrepreneur-sameer-walia-as-advisor-to-the-ceo/) - [Contify Partners with Fletcher/CSI to Present a Webinar on Optimizing Market Insights and Competitive Intelligence](https://www.contify.com/press-release/contify-partners-with-fletcher-csi-to-present-a-webinar-on-optimizing-market-insights-and-competitive-intelligence/) - [Contify, a Competitive Intelligence Solution Provider, Ranks in World’s Fastest Growing SaaS Companies for 2020](https://www.contify.com/press-release/contify-a-competitive-intelligence-solution-provider-ranks-in-worlds-fastest-growing-saas-companies-for-2020/) - [Contify Deploys Market Intelligence Platform to Help eMobility Solutions Provider Drive Product Strategy](https://www.contify.com/press-release/contify-deploys-market-intelligence-platform-to-help-emobility-solutions-provider-drive-product-strategy/) - [Contify helps a US-based B2B Professional Services Firm to leverage Account Intelligence for Sales Growth](https://www.contify.com/press-release/contify-helps-a-us-based-b2b-professional-services-firm-to-leverage-account-intelligence-for-sales-growth/) --- ## coverage --- ## Templates --- ## Jobs --- ## Industry - [Manufacturing](https://www.contify.com/industry/manufacturing/): Navigate Disruptions. Outpace Rivals. Lead with Intelligence. Get real-time manufacturing intelligence to monitor technology shifts, supply chain threats, and patent... --- # # Detailed Content ## Pages - Published: 2024-11-20 - Modified: 2024-12-05 - URL: https://www.contify.com/guides-reports/ Free Market & Competitive Intelligence Templates | Contify Introducing Snowflake Integration: AI-enriched company and market intelligence within your native data cloud Learn More -> Products M&CI platformMarket & competitive intelligence platformBusiness News APIStructured business news data via APIs Solutions By function Strategy teamsProduct teamsMarketing teamsSales teams By industry Management consultingHealthcareIT / ITesBFSI Manufacturing Athena AIResources BlogsCase studiesTemplatesPress ReleaseCoverageGuides & Reports How it worksCompany About usContact usLife at Contify Free trial Log in Log in Free trial Guides & Reports Discover Latest M&CI Trends, Insights, and Best Practices Stay ahead in the complex market landscape with our in-depth market and competitive intelligence guides and reports. Gain valuable insights, peer opinions, and best practices that help you build enterprise-wide decision-making agility. Guides & Reports 2025 Buyer’s Guide to Choosing the Right Market and Competitive Intelligence Platform Your roadmap to selecting the right M&CI platform. Understand Market and Competitive Intelligence (M&CI) platforms and why it’s essential for modern businesses. Recognize the right time to invest and remain competitive Set business requirements and assess the right vendors based on their capabilities Dive into critical platform features and functionalities to maximize ROI View Guide 2025 Definitive Guide to Setting Up a Winning Market & Competitive Intelligence (M&CI) Program Download this guide to:   Set up an M&CI program that drives timely, impactful business decisions. Effectively meet the enterprise-wide M&CI needs. Discover key strategies to avoid common M&CI pitfalls.   View Guide Poll Results from the Webinar: “Building Competitive Tracking Systems Based on Scenario-planning” This report provides: Analysis of poll results specially crafted for B2B marketers, from the webinar "Building Competitive Tracking Systems Based on Scenario Planning" Insights from professionals in M&CI; and strategy roles regarding the importance of competitive intelligence in B2B marketing.  Focus on the importance and usage of strategic planning in market and competitive intelligence View Report Contify’s Benchmark Report for B2B Marketers This CI report helps you :   Understand how B2B marketers utilize competitive intelligence. Gain knowledge on how CI facilitates informed decision-making. Learn how CI aids in the development of robust marketing strategies. Analyze the core responsibilities of B2B marketing professionals.  Explore the impact of competitive analysis on B2B marketing efforts. View Report Let’s talk Want to know more about Contify capabilities! Book a demo Watch a demo Watch interactive tour. Start tour Contify is a comprehensive market and competitive intelligence platform that helps businesses track information on competitors, customers and industry segments by enabling users to collect, curate, and share actionable intelligence across their organization. Excellent Rated 4.5 on G2 based on 100+ reviews Products M&CI Platform News API Athena AI Integrations Custom sources How it works Browse our resources Blogs Case studies Templates Press Release Coverage Metadata API documentation Solutions By Function Strategy teams Product teams Marketing teams Sales teams By Industry Management consulting Healthcare IT / ITes BFSI Manufacturing About Contify About us Contact us Life at Contify Products M&CI Platform News API Athena AI Integrations Custom sources How it works Browse our resources Blogs Case studies Templates Press Release Coverage Metadata API documentation Solutions By Function Strategy teams Product teams Marketing teams Sales teams By Industry Management consulting Healthcare IT / ITes BFSI Manufacturing About Contify About us Contact us Life at Contify Subscribe to Contify blog Copyright © 2024 Athena Information Solutions Pvt Ltd. All Rights Reserved. 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Privacy Policy | Terms and Conditions Get 7-day free trial × Request a demo × Watch a demo × Watch a demo × Request a demo × --- - Published: 2024-09-17 - Modified: 2024-09-17 - URL: https://www.contify.com/news-api-early-access/ news api v4 trial free - Contify | Market and Competitive Intelligence Software Introducing Snowflake Integration: AI-enriched company and market intelligence within your native data cloud Learn More -> Products M&CI platformMarket & competitive intelligence platformBusiness News APIStructured business news data via APIs Solutions By function Strategy teamsProduct teamsMarketing teamsSales teams By industry Management consultingHealthcareIT / ITesBFSI Manufacturing Athena AIResources BlogsCase studiesTemplatesPress ReleaseCoverageGuides & Reports How it worksCompany About usContact usLife at Contify Free trial Log in Log in Free trial Enrich your app with noise-free, structured and machine-readable News API Integrate Contify’s News API into your apps, intranet portals, ERP, CRM, or KMS to get a steady stream of business and industry-relevant news. Based on reviews from   Loading form... What our customers say “Contify empowers Lenovo’s strategy team with tailored PC industry insights. Custom reports and Athena AI automation help us make smarter, faster decisions every day.” Jonathan Quick Director of Strategy Lenovo “Contify is helping us gain more clarity around our competitor landscape and making sure we have visibility of every relevant piece of news.” Melissa Nassimiha Insights Manager Colart “Contify gives you accurate info and frees you up to get on with decision-making. It saves me hours of time so I no longer have to manually trawl through the internet.” Karen Lancashire Senior Marketing Executive Biocatalysts “Simple, professional and informative – Contify is able to pinpoint relevant insights out of all the noise and the quality of the subsequently written analysis.” Stephen Watson Market Strategy Digital Realty “Efficient and effective system with a supportive team. The way in which the team engages with us on a regular basis and makes the system fit our specific needs.” Aiden Hale Project Manager DIG Worldwide “Contify: A versatile and powerful tool for market intelligence! Tracking of competitors’ news/updates/social is definitely one of the best features the platform has to offer.” Jean-Luc Martineau Co-Founder & CEO Bagsort “Looks like our internal Competitor tracking tool with precise information. Exhaustive sourcing from multiple competitor websites and tracking is so seamless.” Vasu Arora Senior Associate Ernst & Young Let’s talk Want to know more about Contify capabilities! Book a demo Watch a demo Watch interactive tour. Start tour Contify is a comprehensive market and competitive intelligence platform that helps businesses track information on competitors, customers and industry segments by enabling users to collect, curate, and share actionable intelligence across their organization. Excellent Rated 4.5 on G2 based on 100+ reviews Products M&CI Platform News API Athena AI Integrations Custom sources How it works Browse our resources Blogs Case studies Templates Press Release Coverage Metadata API documentation Solutions By Function Strategy teams Product teams Marketing teams Sales teams By Industry Management consulting Healthcare IT / ITes BFSI Manufacturing About Contify About us Contact us Life at Contify Products M&CI Platform News API Athena AI Integrations Custom sources How it works Browse our resources Blogs Case studies Templates Press Release Coverage Metadata API documentation Solutions By Function Strategy teams Product teams Marketing teams Sales teams By Industry Management consulting Healthcare IT / ITes BFSI Manufacturing About Contify About us Contact us Life at Contify Subscribe to Contify blog Copyright © 2024 Athena Information Solutions Pvt Ltd. All Rights Reserved. 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Privacy Policy | Terms and Conditions Get 7-day free trial × Request a demo × Watch a demo × Watch a demo × Request a demo × --- - Published: 2024-07-26 - Modified: 2025-05-30 - URL: https://www.contify.com/connect-for-a-demo/ Book a Demo | Contify Market Intelligence Platform Introducing Snowflake Integration: AI-enriched company and market intelligence within your native data cloud Learn More -> Products M&CI platformMarket & competitive intelligence platformBusiness News APIStructured business news data via APIs Solutions By function Strategy teamsProduct teamsMarketing teamsSales teams By industry Management consultingHealthcareIT / ITesBFSI Manufacturing Athena AIResources BlogsCase studiesTemplatesPress ReleaseCoverageGuides & Reports How it worksCompany About usContact usLife at Contify Free trial Log in Log in Free trial Discover Contify's M&CI Platform Get timely insights on competitors, customers, and markets so your teams can focus on strategy, not search. Make decisions 3x faster with timely intelligence. Automate competitor tracking. No more manual monitoring. Cut manual research time by up to 80%. Enable data-backed strategic decision-making. Based on reviews from   Loading form... What our customers say “Contify empowers Lenovo’s strategy team with tailored PC industry insights. Custom reports and Athena AI automation help us make smarter, faster decisions every day.” Jonathan Quick Director of Strategy Lenovo “Contify is helping us gain more clarity around our competitor landscape and making sure we have visibility of every relevant piece of news.” Melissa Nassimiha Insights Manager Colart “Contify gives you accurate info and frees you up to get on with decision-making. It saves me hours of time so I no longer have to manually trawl through the internet.” Karen Lancashire Senior Marketing Executive Biocatalysts “Simple, professional and informative – Contify is able to pinpoint relevant insights out of all the noise and the quality of the subsequently written analysis.” Stephen Watson Market Strategy Digital Realty “Efficient and effective system with a supportive team. The way in which the team engages with us on a regular basis and makes the system fit our specific needs.” Aiden Hale Project Manager DIG Worldwide “Contify: A versatile and powerful tool for market intelligence! Tracking of competitors’ news/updates/social is definitely one of the best features the platform has to offer.” Jean-Luc Martineau Co-Founder & CEO Bagsort “Looks like our internal Competitor tracking tool with precise information. Exhaustive sourcing from multiple competitor websites and tracking is so seamless.” Vasu Arora Senior Associate Ernst & Young Let’s talk Want to know more about Contify capabilities! Book a demo Watch a demo Watch interactive tour. Start tour Contify is a comprehensive market and competitive intelligence platform that helps businesses track information on competitors, customers and industry segments by enabling users to collect, curate, and share actionable intelligence across their organization. Excellent Rated 4.5 on G2 based on 100+ reviews Products M&CI Platform News API Athena AI Integrations Custom sources How it works Browse our resources Blogs Case studies Templates Press Release Coverage Metadata API documentation Solutions By Function Strategy teams Product teams Marketing teams Sales teams By Industry Management consulting Healthcare IT / ITes BFSI Manufacturing About Contify About us Contact us Life at Contify Products M&CI Platform News API Athena AI Integrations Custom sources How it works Browse our resources Blogs Case studies Templates Press Release Coverage Metadata API documentation Solutions By Function Strategy teams Product teams Marketing teams Sales teams By Industry Management consulting Healthcare IT / ITes BFSI Manufacturing About Contify About us Contact us Life at Contify Subscribe to Contify blog Copyright © 2024 Athena Information Solutions Pvt Ltd. All Rights Reserved. Privacy Policy | Terms and Conditions Certifications Certifications Copyright © 2025 Athena Information Solutions Pvt Ltd. All Rights Reserved. Privacy Policy | Terms and Conditions Get 7-day free trial × Request a demo × Watch a demo × Watch a demo × Request a demo × --- - Published: 2024-07-10 - Modified: 2025-03-11 - URL: https://www.contify.com/thank-you-job-application/ Thank you for your application! Our team will get in touch with you shortly. --- - Published: 2024-07-09 - Modified: 2025-03-11 - URL: https://www.contify.com/contify-platform-demo/ Experience the Contify Market and Competitive Intelligence Platform Demo to uncover insights, track competitors, and stay ahead in your industry with real-time, actionable intelligence. --- - Published: 2024-06-30 - Modified: 2024-06-30 - URL: https://www.contify.com/how-pharma-companies-can-augment-their-business-development-teams-efforts-with-contify/ Leverage Contify's advanced AI-driven analytics to boost your pharma business development, providing precise competitive insights and market trends to drive informed decision-making. --- - Published: 2024-06-30 - Modified: 2025-05-06 - URL: https://www.contify.com/contify-market-and-competitive-intelligence-platform/ Experience the Contify Market and Competitive Intelligence Platform Demo to uncover insights, track competitors, and stay ahead in your industry with real-time, actionable intelligence. --- - Published: 2024-06-30 - Modified: 2025-03-19 - URL: https://www.contify.com/market-intelligence-free-trial/ Market Intelligence Free Trial - Contify Introducing Snowflake Integration: AI-enriched company and market intelligence within your native data cloud Learn More -> Products M&CI platformMarket & competitive intelligence platformBusiness News APIStructured business news data via APIs Solutions By function Strategy teamsProduct teamsMarketing teamsSales teams By industry Management consultingHealthcareIT / ITesBFSI Manufacturing Athena AIResources BlogsCase studiesTemplatesPress ReleaseCoverageGuides & Reports How it worksCompany About usContact usLife at Contify Free trial Log in Log in Free trial 73% of leaders say lacking market insights is a challenge Contify helps you stay ahead with AI-powered market intelligence. Continuously monitor your market, industry, and competition Get timely, noise-free high-quality insights for smarter decisions Seamlessly share intelligence across enterprise-wide teams. Based on reviews from   Loading form... What our customers say “Contify empowers Lenovo’s strategy team with tailored PC industry insights. Custom reports and Athena AI automation help us make smarter, faster decisions every day.” Jonathan Quick Director of Strategy Lenovo “Contify is helping us gain more clarity around our competitor landscape and making sure we have visibility of every relevant piece of news.” Melissa Nassimiha Insights Manager Colart “Contify gives you accurate info and frees you up to get on with decision-making. It saves me hours of time so I no longer have to manually trawl through the internet.” Karen Lancashire Senior Marketing Executive Biocatalysts “Simple, professional and informative – Contify is able to pinpoint relevant insights out of all the noise and the quality of the subsequently written analysis.” Stephen Watson Market Strategy Digital Realty “Efficient and effective system with a supportive team. The way in which the team engages with us on a regular basis and makes the system fit our specific needs.” Aiden Hale Project Manager DIG Worldwide “Contify: A versatile and powerful tool for market intelligence! Tracking of competitors’ news/updates/social is definitely one of the best features the platform has to offer.” Jean-Luc Martineau Co-Founder & CEO Bagsort “Looks like our internal Competitor tracking tool with precise information. Exhaustive sourcing from multiple competitor websites and tracking is so seamless.” Vasu Arora Senior Associate Ernst & Young Let’s talk Want to know more about Contify capabilities! Book a demo Watch a demo Watch interactive tour. Start tour Contify is a comprehensive market and competitive intelligence platform that helps businesses track information on competitors, customers and industry segments by enabling users to collect, curate, and share actionable intelligence across their organization. Excellent Rated 4.5 on G2 based on 100+ reviews Products M&CI Platform News API Athena AI Integrations Custom sources How it works Browse our resources Blogs Case studies Templates Press Release Coverage Metadata API documentation Solutions By Function Strategy teams Product teams Marketing teams Sales teams By Industry Management consulting Healthcare IT / ITes BFSI Manufacturing About Contify About us Contact us Life at Contify Products M&CI Platform News API Athena AI Integrations Custom sources How it works Browse our resources Blogs Case studies Templates Press Release Coverage Metadata API documentation Solutions By Function Strategy teams Product teams Marketing teams Sales teams By Industry Management consulting Healthcare IT / ITes BFSI Manufacturing About Contify About us Contact us Life at Contify Subscribe to Contify blog Copyright © 2024 Athena Information Solutions Pvt Ltd. All Rights Reserved. Privacy Policy | Terms and Conditions Certifications Certifications Copyright © 2025 Athena Information Solutions Pvt Ltd. All Rights Reserved. Privacy Policy | Terms and Conditions Get 7-day free trial × Request a demo × Watch a demo × Watch a demo × Request a demo × --- - Published: 2024-06-30 - Modified: 2025-04-22 - URL: https://www.contify.com/news-data-feeds-api-free-trial/ Free Trial: News Data Feeds API for Market Insights | Contify Introducing Snowflake Integration: AI-enriched company and market intelligence within your native data cloud Learn More -> Products M&CI platformMarket & competitive intelligence platformBusiness News APIStructured business news data via APIs Solutions By function Strategy teamsProduct teamsMarketing teamsSales teams By industry Management consultingHealthcareIT / ITesBFSI Manufacturing Athena AIResources BlogsCase studiesTemplatesPress ReleaseCoverageGuides & Reports How it worksCompany About usContact usLife at Contify Free trial Log in Log in Free trial 80% of companies struggle to keep up with market shifts Contify unlocks structured news data for smarter decisions. 1Mn+ vetted sources – Global, regional & specialized industry news. AI-powered NLP – Noise-free, deduplicated, and relevant insights. Developer-friendly API – Easy integration with clear documentation. Based on reviews from   Loading form... What our customers say “Contify empowers Lenovo’s strategy team with tailored PC industry insights. Custom reports and Athena AI automation help us make smarter, faster decisions every day.” Jonathan Quick Director of Strategy Lenovo “Contify is helping us gain more clarity around our competitor landscape and making sure we have visibility of every relevant piece of news.” Melissa Nassimiha Insights Manager Colart “Contify gives you accurate info and frees you up to get on with decision-making. It saves me hours of time so I no longer have to manually trawl through the internet.” Karen Lancashire Senior Marketing Executive Biocatalysts “Simple, professional and informative – Contify is able to pinpoint relevant insights out of all the noise and the quality of the subsequently written analysis.” Stephen Watson Market Strategy Digital Realty “Efficient and effective system with a supportive team. The way in which the team engages with us on a regular basis and makes the system fit our specific needs.” Aiden Hale Project Manager DIG Worldwide “Contify: A versatile and powerful tool for market intelligence! Tracking of competitors’ news/updates/social is definitely one of the best features the platform has to offer.” Jean-Luc Martineau Co-Founder & CEO Bagsort “Looks like our internal Competitor tracking tool with precise information. Exhaustive sourcing from multiple competitor websites and tracking is so seamless.” Vasu Arora Senior Associate Ernst & Young Let’s talk Want to know more about Contify capabilities! Book a demo Watch a demo Watch interactive tour. Start tour Contify is a comprehensive market and competitive intelligence platform that helps businesses track information on competitors, customers and industry segments by enabling users to collect, curate, and share actionable intelligence across their organization. Excellent Rated 4.5 on G2 based on 100+ reviews Products M&CI Platform News API Athena AI Integrations Custom sources How it works Browse our resources Blogs Case studies Templates Press Release Coverage Metadata API documentation Solutions By Function Strategy teams Product teams Marketing teams Sales teams By Industry Management consulting Healthcare IT / ITes BFSI Manufacturing About Contify About us Contact us Life at Contify Products M&CI Platform News API Athena AI Integrations Custom sources How it works Browse our resources Blogs Case studies Templates Press Release Coverage Metadata API documentation Solutions By Function Strategy teams Product teams Marketing teams Sales teams By Industry Management consulting Healthcare IT / ITes BFSI Manufacturing About Contify About us Contact us Life at Contify Subscribe to Contify blog Copyright © 2024 Athena Information Solutions Pvt Ltd. All Rights Reserved. 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Privacy Policy | Terms and Conditions Get 7-day free trial × Request a demo × Watch a demo × Watch a demo × Request a demo × --- - Published: 2024-06-24 - Modified: 2025-06-30 - URL: https://www.contify.com/resources-blog/ The latest articles and resources posted to Contify’s official Market and Competitive Intelligence Blog --- - Published: 2024-05-31 - Modified: 2024-07-05 - URL: https://www.contify.com/coverage/ Stay informed with comprehensive media coverage on the latest news and events. --- - Published: 2024-05-31 - Modified: 2025-07-09 - URL: https://www.contify.com/press-release/ Contify in the News - Official Press releases Introducing Snowflake Integration: AI-enriched company and market intelligence within your native data cloud Learn More -> Products M&CI platformMarket & competitive intelligence platformBusiness News APIStructured business news data via APIs Solutions By function Strategy teamsProduct teamsMarketing teamsSales teams By industry Management consultingHealthcareIT / ITesBFSI Manufacturing Athena AIResources BlogsCase studiesTemplatesPress ReleaseCoverageGuides & Reports How it worksCompany About usContact usLife at Contify Free trial Log in Log in Free trial Featured Press Release Contify Announces Athena, its Agentic AI Insights Engine that Enables Enterprises Access Truly Autonomous, Trusted Market and Competitive Intelligence Read Article 31 May 2024 4 min read Press Release Contify Announces Athena, its Agentic AI Insights Engine that Enables Enterprises Acc... 09 Jul 2025 4 min read Contify’s 2025 Guide to Winning Market & Competitive Intelligence 07 Dec 2024 2 min read Contify Launches Copilot: A Conversational AI for Fact-Based Responses 20 May 2024 3 min read Contify Launches Insights, Powered by Knowledge Graph + LLM 25 Apr 2024 3 min read Contify Introduces AI-Powered Categories for Business Events & More 12 Oct 2023 3 min read Contify Introduces Native Integration with SFDC Enabling Sales Teams with Actionable ... 16 Mar 2023 2 min read Show more stories Receive the latest Contify newsletter updates. Let’s talk Want to know more about Contify capabilities! Book a demo Watch a demo Watch interactive tour. Start tour Contify is a comprehensive market and competitive intelligence platform that helps businesses track information on competitors, customers and industry segments by enabling users to collect, curate, and share actionable intelligence across their organization. Excellent Rated 4.5 on G2 based on 100+ reviews Products M&CI Platform News API Athena AI Integrations Custom sources How it works Browse our resources Blogs Case studies Templates Press Release Coverage Metadata API documentation Solutions By Function Strategy teams Product teams Marketing teams Sales teams By Industry Management consulting Healthcare IT / ITes BFSI Manufacturing About Contify About us Contact us Life at Contify Products M&CI Platform News API Athena AI Integrations Custom sources How it works Browse our resources Blogs Case studies Templates Press Release Coverage Metadata API documentation Solutions By Function Strategy teams Product teams Marketing teams Sales teams By Industry Management consulting Healthcare IT / ITes BFSI Manufacturing About Contify About us Contact us Life at Contify Subscribe to Contify blog Copyright © 2024 Athena Information Solutions Pvt Ltd. All Rights Reserved. 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Privacy Policy | Terms and Conditions Get 7-day free trial × Request a demo × Watch a demo × Watch a demo × --- - Published: 2024-05-28 - Modified: 2024-07-12 - URL: https://www.contify.com/resources-templates/ Free Market & Competitive Intelligence Templates | Contify Introducing Snowflake Integration: AI-enriched company and market intelligence within your native data cloud Learn More -> Products M&CI platformMarket & competitive intelligence platformBusiness News APIStructured business news data via APIs Solutions By function Strategy teamsProduct teamsMarketing teamsSales teams By industry Management consultingHealthcareIT / ITesBFSI Manufacturing Athena AIResources BlogsCase studiesTemplatesPress ReleaseCoverageGuides & Reports How it worksCompany About usContact usLife at Contify Free trial Log in Log in Free trial Templates Free Competitive
Intelligence Templates Organize your competitive data, distribute market and competitive insights, and fine-tune your business strategies with our free competitive intelligence templates. Market & Competitive Intelligence Templates Global Market Landscape Analysis Template 2025 This template will help you Visualize and assess the overall structure and dynamics of your market Gain insights into the forces shaping your industry's direction and growth Segment your market based on product types and geographic regions Align your market analysis with your company's goals and strategies Download Template Sales Battlecard Template 2025 This template will help you Compare your business, products, or services up against your competitors Equip your sales team with ready responses to a prospect’s questions,  Gain insights into competitor features, pricing strategies and value propositions Position your product or service strategically and win more deals Download Template Market and Competitive Intelligence Template 2025 This template will help you Outline the specific queries your research aims to answer Determine the key players and areas of interest for your intelligence-gathering Choose the best ways to share your findings, be it reports, presentations, or dashboards Track performance metrics to gauge the effectiveness of your intelligence efforts Download Template Competitive Analysis Template 2025 This template will help you Structure and categorize the market and competitive insights  Benchmark your strengths and weaknesses against competitors Clearly articulate what sets your product or service apart from the competition Identify areas of competitive edge to enhance market position Download Template Let’s talk Want to know more about Contify capabilities! Book a demo Watch a demo Watch interactive tour. Start tour Contify is a comprehensive market and competitive intelligence platform that helps businesses track information on competitors, customers and industry segments by enabling users to collect, curate, and share actionable intelligence across their organization. Excellent Rated 4.5 on G2 based on 100+ reviews Products M&CI Platform News API Athena AI Integrations Custom sources How it works Browse our resources Blogs Case studies Templates Press Release Coverage Metadata API documentation Solutions By Function Strategy teams Product teams Marketing teams Sales teams By Industry Management consulting Healthcare IT / ITes BFSI Manufacturing About Contify About us Contact us Life at Contify Products M&CI Platform News API Athena AI Integrations Custom sources How it works Browse our resources Blogs Case studies Templates Press Release Coverage Metadata API documentation Solutions By Function Strategy teams Product teams Marketing teams Sales teams By Industry Management consulting Healthcare IT / ITes BFSI Manufacturing About Contify About us Contact us Life at Contify Subscribe to Contify blog Copyright © 2024 Athena Information Solutions Pvt Ltd. All Rights Reserved. Privacy Policy | Terms and Conditions Certifications Certifications Copyright © 2025 Athena Information Solutions Pvt Ltd. All Rights Reserved. Privacy Policy | Terms and Conditions Get 7-day free trial × Request a demo × Watch a demo × Watch a demo × Request a demo × --- - Published: 2024-05-28 - Modified: 2024-07-12 - URL: https://www.contify.com/competitive-intelligence-product/ Competitive and Market Intelligence for Product Strategy Introducing Snowflake Integration: AI-enriched company and market intelligence within your native data cloud Learn More -> Products M&CI platformMarket & competitive intelligence platformBusiness News APIStructured business news data via APIs Solutions By function Strategy teamsProduct teamsMarketing teamsSales teams By industry Management consultingHealthcareIT / ITesBFSI Manufacturing Athena AIResources BlogsCase studiesTemplatesPress ReleaseCoverageGuides & Reports How it worksCompany About usContact usLife at Contify Free trial Log in Log in Free trial Build a competitive edge in your product strategy Leverage timely market and competitive insights to strategize your product roadmaps and gain an edge over competitors. Book a demo Use cases Conduct product feature benchmarking Track competitors’ product developments and feature updates and benchmark your products against them to identify opportunities, define product positioning. Track competitor's website changes Monitor changes on competitors' websites to analyze their new features, product positioning, and pricing changes to optimize your strategy. Track integrations and partnership updates Keep track of your competitor’s new integrations and partnerships to analyze their business priorities and evolving capabilities. Monitor competitor's patent filings Monitor new patents filed by competitors to get early signals about possible new product features or technology that could create new opportunities. Track competitor's product demos Track competitors' product demos to understand their product positioning, functionality, user interface, and unique offerings to identify gaps and opportunities. Regulatory compliance monitoring Track regulatory changes and compliance standards that might impact product design and marketability, ensuring that your products meet all legal requirements. Start free trial Ratings   4.5 out of 5 | Contify has been rated 4.5 out 5 (stars) on G2 by its clients Benefits Informed product
roadmap Upgrade your product roadmaps by understanding your market and competitive landscape, prioritizing product development initiatives that align with strategic business goals. Enriched competitive insights Get a 360-degree view of your competitive landscape and support strategic decisions about product differentiation and market positioning based on competitor movements. Effective product strategy Develop intelligence-led product strategies with insights based on KIQs and auto-updating dashboards, enhancing your business outcomes and reducing time to market. Seamless collaboration Make cross-functional information sharing on market and competitive landscape seamless with newsletters easily integrated with existing tools like Slack, MS Teams, etc. Book a demo Case studies Automating competitive intelligence for expert networks: A case in sales enablement and strategy FintechIT/ITes Evolving from manual threat tracking to intelligent cyber defense CybersecurityIT/ITes From manual tracking to strategic insight: how a global manufacturer transformed CI with Contify Manufacturing How a leading global biotech company automated their competitive intelligence operations end-to-end with Contify HealthcareMCI Essential View all Let’s talk Want to know more about Contify capabilities! Book a demo Watch a demo Watch interactive tour. Start tour Contify is a comprehensive market and competitive intelligence platform that helps businesses track information on competitors, customers and industry segments by enabling users to collect, curate, and share actionable intelligence across their organization. Excellent Rated 4.5 on G2 based on 100+ reviews Products M&CI Platform News API Athena AI Integrations Custom sources How it works Browse our resources Blogs Case studies Templates Press Release Coverage Metadata API documentation Solutions By Function Strategy teams Product teams Marketing teams Sales teams By Industry Management consulting Healthcare IT / ITes BFSI Manufacturing About Contify About us Contact us Life at Contify Products M&CI Platform News API Athena AI Integrations Custom sources How it works Browse our resources Blogs Case studies Templates Press Release Coverage Metadata API documentation Solutions By Function Strategy teams Product teams Marketing teams Sales teams By Industry Management consulting Healthcare IT / ITes BFSI Manufacturing About Contify About us Contact us Life at Contify Subscribe to Contify blog Copyright © 2024 Athena Information Solutions Pvt Ltd. All Rights Reserved. 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Privacy Policy | Terms and Conditions Get 7-day free trial × Request a demo × Watch a demo × Watch a demo × Request a demo × Get a 7-days free trial × --- - Published: 2024-05-28 - Modified: 2025-02-25 - URL: https://www.contify.com/competitive-intelligence-professionals/ Competitive Insights for Strategy Professionals Introducing Snowflake Integration: AI-enriched company and market intelligence within your native data cloud Learn More -> Products M&CI platformMarket & competitive intelligence platformBusiness News APIStructured business news data via APIs Solutions By function Strategy teamsProduct teamsMarketing teamsSales teams By industry Management consultingHealthcareIT / ITesBFSI Manufacturing Athena AIResources BlogsCase studiesTemplatesPress ReleaseCoverageGuides & Reports How it worksCompany About usContact usLife at Contify Free trial Log in Log in Free trial Track critical updates and fuel your strategic planning Track relevant updates on your competitors’ movements and new developments to anticipate competitive landscape shifts and develop an effective business strategy. Book a demo Use cases Track competitor’s movements Track competitors’ movements, financial performance, strategic alliances, mergers and acquisitions, expansion plans and job postings, to optimize your business strategy. Monitor competitor's negative news Track negative news regarding your company, competitors, or partners to stay ahead of the narrative and leverage the intelligence for marketing opportunities. Monitor regulatory compliance changes Track regulatory changes and corporate governance trends to ensure compliance and adopt best practices to improve business operations and corporate reputation. Track business & financial performance Monitor competitors’ operations and financial health to identify potential gaps and capitalize on them to make informed decisions and gain a competitive edge. Monitor supply chain developments Track information related to supply chain that could affect your product’s production cost, efficiency, or sustainability and optimize your manufacturing process. Track Industry-related updates Monitor and evaluate industry-relevant updates to foresee challenges, spot new opportunities, and leverage them to make strategic business decisions to stay ahead. Start free trial Ratings   4.5 out of 5 | Contify has been rated 4.5 out 5 (stars) on G2 by its clients Benefits Informed strategic planning Craft strategies based on relevant updates on market shifts, competitor movements, and emerging trends to effectively position your company, capitalizing on strengths and addressing vulnerabilities. Centralized intelligence hub Collect and incorporate intelligence from customer-facing teams into a centralized repository for the whole organization, ensuring that strategy teams receive actionable and accurate insights. Efficiency and
automation Automate the collection and organization of market and competitive intel, reducing labor-intensive efforts of gathering information manually, allowing more time for strategic analysis. Seamless distribution Seamlessly distribute targeted and relevant intelligence to different stakeholders using our Newsletters, integrated to existing workflows like Slack, MS Teams, Salesforce, and Email. Book a demo Case studies Automating competitive intelligence for expert networks: A case in sales enablement and strategy FintechIT/ITes Evolving from manual threat tracking to intelligent cyber defense CybersecurityIT/ITes From manual tracking to strategic insight: how a global manufacturer transformed CI with Contify Manufacturing How a leading global biotech company automated their competitive intelligence operations end-to-end with Contify HealthcareMCI Essential View all Let’s talk Want to know more about Contify capabilities! Book a demo Watch a demo Watch interactive tour. Start tour Contify is a comprehensive market and competitive intelligence platform that helps businesses track information on competitors, customers and industry segments by enabling users to collect, curate, and share actionable intelligence across their organization. Excellent Rated 4.5 on G2 based on 100+ reviews Products M&CI Platform News API Athena AI Integrations Custom sources How it works Browse our resources Blogs Case studies Templates Press Release Coverage Metadata API documentation Solutions By Function Strategy teams Product teams Marketing teams Sales teams By Industry Management consulting Healthcare IT / ITes BFSI Manufacturing About Contify About us Contact us Life at Contify Products M&CI Platform News API Athena AI Integrations Custom sources How it works Browse our resources Blogs Case studies Templates Press Release Coverage Metadata API documentation Solutions By Function Strategy teams Product teams Marketing teams Sales teams By Industry Management consulting Healthcare IT / ITes BFSI Manufacturing About Contify About us Contact us Life at Contify Subscribe to Contify blog Copyright © 2024 Athena Information Solutions Pvt Ltd. All Rights Reserved. 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Privacy Policy | Terms and Conditions Get 7-day free trial × Request a demo × Watch a demo × Watch a demo × Request a demo × Get a 7-days free trial × --- - Published: 2024-05-28 - Modified: 2024-08-23 - URL: https://www.contify.com/competitive-intelligence-marketing/ Marketing intelligence to serve diverse use cases Introducing Snowflake Integration: AI-enriched company and market intelligence within your native data cloud Learn More -> Products M&CI platformMarket & competitive intelligence platformBusiness News APIStructured business news data via APIs Solutions By function Strategy teamsProduct teamsMarketing teamsSales teams By industry Management consultingHealthcareIT / ITesBFSI Manufacturing Athena AIResources BlogsCase studiesTemplatesPress ReleaseCoverageGuides & Reports How it worksCompany About usContact usLife at Contify Free trial Log in Log in Free trial Amplify marketing impact with actionable insights Harness marketing intelligence to optimize campaigns, drive engagement, and elevate your brand's market presence. Book a demo Use cases Track competitor’s marketing collateral Monitor competitors’ marketing collaterals, such as news, blogs, reports, etc., and website content changes to keep track of their positioning, and promotional tactics. Monitor competitor’s market positioning Monitor competitors' market positioning to understand their strategic focus and position your brand based on identified strengths and opportunities. Track event and industry conferences Monitor key industry events and competitor participations, to capture essential highlights to stay informed about competitor’s strategic movements and critical announcements. Track thought leadership updates Track podcasts, media mentions and articles, and the social media presence of your competitor’s key executives and industry thought leaders. Track competitor’s customer reviews Track competitor’s customer feedback from customer review sites and discussion forums, and leverage it to highlight your unique features and identify weaknesses. Monitor awards and recognition Keep a check on competitors’ mentions for awards and recognition to understand their strength areas and identify your key improvement areas for strategic planning. Start free trial Ratings   4.5 out of 5 | Contify has been rated 4.5 out 5 (stars) on G2 by its clients Benefits Insights to define positioning Dissect competitors’ positioning and value propositions, providing clear insights into their differentiating points allowing you to define your unique strengths and positioning. Enhanced brand messaging Fine-tune marketing communications based on insights collected on industry trends and competitor messaging to communicate unique value propositions to your prospects. Optimized marketing strategy Craft effective marketing strategies with relevant insights on market trends and competitors coverage, ensuring that marketing efforts reach and engage the intended audience. Accelerated response
time Quickly identify changes in market conditions and competitor strategies to make faster decisions and respond immediately to opportunities or threats. Book a demo Case studies Automating competitive intelligence for expert networks: A case in sales enablement and strategy FintechIT/ITes Evolving from manual threat tracking to intelligent cyber defense CybersecurityIT/ITes From manual tracking to strategic insight: how a global manufacturer transformed CI with Contify Manufacturing How a leading global biotech company automated their competitive intelligence operations end-to-end with Contify HealthcareMCI Essential View all Let’s talk Want to know more about Contify capabilities! Book a demo Watch a demo Watch interactive tour. Start tour Contify is a comprehensive market and competitive intelligence platform that helps businesses track information on competitors, customers and industry segments by enabling users to collect, curate, and share actionable intelligence across their organization. Excellent Rated 4.5 on G2 based on 100+ reviews Products M&CI Platform News API Athena AI Integrations Custom sources How it works Browse our resources Blogs Case studies Templates Press Release Coverage Metadata API documentation Solutions By Function Strategy teams Product teams Marketing teams Sales teams By Industry Management consulting Healthcare IT / ITes BFSI Manufacturing About Contify About us Contact us Life at Contify Products M&CI Platform News API Athena AI Integrations Custom sources How it works Browse our resources Blogs Case studies Templates Press Release Coverage Metadata API documentation Solutions By Function Strategy teams Product teams Marketing teams Sales teams By Industry Management consulting Healthcare IT / ITes BFSI Manufacturing About Contify About us Contact us Life at Contify Subscribe to Contify blog Copyright © 2024 Athena Information Solutions Pvt Ltd. All Rights Reserved. Privacy Policy | Terms and Conditions Certifications Certifications Copyright © 2025 Athena Information Solutions Pvt Ltd. All Rights Reserved. Privacy Policy | Terms and Conditions Get 7-day free trial × Request a demo × Watch a demo × Watch a demo × Request a demo × Get a 7-days free trial × --- - Published: 2024-05-28 - Modified: 2024-07-12 - URL: https://www.contify.com/account-intelligence-sales-team/ Account Intelligence for Sales Teams | Contify Introducing Snowflake Integration: AI-enriched company and market intelligence within your native data cloud Learn More -> Products M&CI platformMarket & competitive intelligence platformBusiness News APIStructured business news data via APIs Solutions By function Strategy teamsProduct teamsMarketing teamsSales teams By industry Management consultingHealthcareIT / ITesBFSI Manufacturing Athena AIResources BlogsCase studiesTemplatesPress ReleaseCoverageGuides & Reports How it worksCompany About usContact usLife at Contify Free trial Log in Log in Free trial Track competitors to provide deal support to sales teams Identify opportunities quickly, personalize sales pitches effectively, and close deals faster with timely account and competitive intelligence. Book a demo Use cases Monitor competitor’s movement Monitor competitors’ product developments, pricing adjustments, and strategic partnerships to tailor your sales approaches, highlight unique value propositions, and effectively counter competitive threats. Access key account intelligence Stay updated with key account developments like organizational changes, expansions, mergers and acquisitions, and hiring information to anticipate needs, and identify sales opportunities. Create effective sales battle cards Equip your sales team with up-to-date competitive battle cards that include insights on competitor strengths and weaknesses to develop persuasive strategies, significantly boosting win rates. Track competitor pricing changes Monitor changes in competitor pricing by tracking their websites to adjust and optimize your pricing strategy and plan strategic moves to hold a competitive edge in the market. Monitor competitor's deal wins Evaluate closed deals to determine the reasons behind wins and losses and identify strategies that are working and improvements needed for better business strategy. Track new business opportunities Identify and capture new opportunities with sales triggers such as business expansion, management changes, mergers and acquisitions, restructuring, and new offerings by competitors. Start free trial Ratings   4.5 out of 5 | Contify has been rated 4.5 out 5 (stars) on G2 by its clients Benefits Enhanced decision-
making Make informed decisions with access to comprehensive market and competitor insights, allowing agility in adjusting strategies accordingly to stay ahead. Increased sales
efficiency Reduce research time on competitors and focus on engaging with prospects with precise information at your fingertips, increasing efficiency in closing deals. Improved customer relations Build meaningful relationships by anticipating customer needs and tailoring interactions based on detailed insights, leading to higher customer satisfaction. Strategic resource allocation Understand market trends and competitive dynamics to allocate resources efficiently, and focus on specific areas to get the highest returns. Book a demo Case studies Automating competitive intelligence for expert networks: A case in sales enablement and strategy FintechIT/ITes Evolving from manual threat tracking to intelligent cyber defense CybersecurityIT/ITes From manual tracking to strategic insight: how a global manufacturer transformed CI with Contify Manufacturing How a leading global biotech company automated their competitive intelligence operations end-to-end with Contify HealthcareMCI Essential View all Let’s talk Want to know more about Contify capabilities! Book a demo Watch a demo Watch interactive tour. Start tour Contify is a comprehensive market and competitive intelligence platform that helps businesses track information on competitors, customers and industry segments by enabling users to collect, curate, and share actionable intelligence across their organization. Excellent Rated 4.5 on G2 based on 100+ reviews Products M&CI Platform News API Athena AI Integrations Custom sources How it works Browse our resources Blogs Case studies Templates Press Release Coverage Metadata API documentation Solutions By Function Strategy teams Product teams Marketing teams Sales teams By Industry Management consulting Healthcare IT / ITes BFSI Manufacturing About Contify About us Contact us Life at Contify Products M&CI Platform News API Athena AI Integrations Custom sources How it works Browse our resources Blogs Case studies Templates Press Release Coverage Metadata API documentation Solutions By Function Strategy teams Product teams Marketing teams Sales teams By Industry Management consulting Healthcare IT / ITes BFSI Manufacturing About Contify About us Contact us Life at Contify Subscribe to Contify blog Copyright © 2024 Athena Information Solutions Pvt Ltd. All Rights Reserved. Privacy Policy | Terms and Conditions Certifications Certifications Copyright © 2025 Athena Information Solutions Pvt Ltd. All Rights Reserved. Privacy Policy | Terms and Conditions Get 7-day free trial × Request a demo × Watch a demo × Watch a demo × Request a demo × Get a 7-days free trial × --- - Published: 2024-05-27 - Modified: 2025-10-15 - URL: https://www.contify.com/custom-source/ Boost Market Insights with Custom Sources | Contify Introducing Snowflake Integration: AI-enriched company and market intelligence within your native data cloud Learn More -> Products M&CI platformMarket & competitive intelligence platformBusiness News APIStructured business news data via APIs Solutions By function Strategy teamsProduct teamsMarketing teamsSales teams By industry Management consultingHealthcareIT / ITesBFSI Manufacturing Athena AIResources BlogsCase studiesTemplatesPress ReleaseCoverageGuides & Reports How it worksCompany About usContact usLife at Contify Free trial Log in Log in Free trial Add Your Own
Business Specific Sources
To Contify Get complete market intelligence by adding your favorite trade publications and industry-specific sources on top of Contify’s already included 1 Mn+ sources. Start Free Trial Watch Demo Add RSS Feeds As Source Get comprehensive market intelligence at your fingertips by integrating RSS feeds as sources into Contify. Easily add RSS feeds from blogs, case studies, and news, complete with custom tagging for streamlined organization. Create feeds from any webpage URL, delivering updates as if an RSS feed were present, ensuring no critical update is missed. For complex sources that require more sophisticated retrieval methods, our dedicated support team is ready to assist with integration. Add Webpages As Source Track any changes made to competitors’/regulators’/customers’ webpages by adding them as sources into Contify. Track strategically important changes on selected webpages, such as competitor features, pricing, and messaging updates. Receive timely alerts for relevant webpage modifications, offering early indications of potential shifts in competitor strategies or market trends. Contify’s proprietary ML models sift through HTML changes to highlight only those with strategic value, filtering out irrelevant digital noise. Add Social Media As Source Tap into social media accounts by adding them as a source, gleaning insights into customer behavior, market trends, and competitor activities. Add company social media handles to track competitors’ activities, including product announcements, events, thought leadership, and strategic positioning. Monitor social media accounts of competitors’ or customers’ key executives for industry insights, future trends, and strategic declarations. Gain insights into competitors’ marketing by analyzing their social media engagement; this reveals what messages click, which campaigns succeed, and how they brand themselves, crucial for honing your strategies and spotting market trends. Ready to Integrate Intelligence into Your Workflow? Fill this form to access your 7-day free trial Let’s talk Want to know more about Contify capabilities! Book a demo Watch a demo Watch interactive tour. Start tour Contify is a comprehensive market and competitive intelligence platform that helps businesses track information on competitors, customers and industry segments by enabling users to collect, curate, and share actionable intelligence across their organization. Excellent Rated 4.5 on G2 based on 100+ reviews Products M&CI Platform News API Athena AI Integrations Custom sources How it works Browse our resources Blogs Case studies Templates Press Release Coverage Metadata API documentation Solutions By Function Strategy teams Product teams Marketing teams Sales teams By Industry Management consulting Healthcare IT / ITes BFSI Manufacturing About Contify About us Contact us Life at Contify Products M&CI Platform News API Athena AI Integrations Custom sources How it works Browse our resources Blogs Case studies Templates Press Release Coverage Metadata API documentation Solutions By Function Strategy teams Product teams Marketing teams Sales teams By Industry Management consulting Healthcare IT / ITes BFSI Manufacturing About Contify About us Contact us Life at Contify Subscribe to Contify blog Copyright © 2024 Athena Information Solutions Pvt Ltd. All Rights Reserved. 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Privacy Policy | Terms and Conditions Get 7-day free trial × Request a demo × Watch a demo × Watch a demo × Request a demo × Request a demo × --- - Published: 2024-05-23 - Modified: 2024-07-08 - URL: https://www.contify.com/careers/ Location Bhubaneswar, Odisha, India Gurugram, Haryana, India Senior Analyst – Insights Team 2 - 4 years Quick Apply Apply Now Gurugram, Haryana, India Posted 1 year ago Job Description Research: ◆ Prepare understanding of the client’s problem statement and device appropriate research approach ◆ Conduct desk and Contify platform driven research on a particular industry/segment/competitors/topic ◆ Structure and analyze intelligence gathered coherently and succinctly to develop actionable insights ◆ Prepare standard/custom reports around industry/ competitor/company/ topical analysis ◆ Work on various team-specific strategic initiatives Project Execution/Management: ◆ Engage with senior members of the client and project teams to identify and address project bottlenecks ◆ Conduct quality check of the work of team members ◆ Contribute actively to project and team discussions ◆ Bring continuous process improvement and solution-oriented approach toward work Client Communication: ◆ Conduct written (and verbal communication) with clients to update on project progress and resolve queries ◆ Conduct client walkthrough for reports/analysis prepared Other: ◆ Liaison with the Contify platform team to report issues/suggest enhancement measures ◆ Contribute towards organization in the form of internal initiatives Requirements ● 2 to 4 years of market competitor focused secondary research experience ● Experience of working in the US, Europe, Middle East, LATAM and APAC markets will be highly preferred ● Experience of leveraging publicly available and 3rd party sources such as SEC filings, EDGAR, Crunchbase, Slintel, Factiva etc. ● Must have skills- MS Office (Word, PowerPoint, Excel) ● 1-4 years of experience in business research firms/corporate strategy or Market Intelligence function ● Primary research experience is not relevant Job Features Job Category Insights View less Job Description Research: ◆ Prepare understanding of the client’s problem statement and device appropriate research approach ◆ Conduct desk and Contify platform driven research on a particul... Content Writer 2 to 3 years Quick Apply Apply Now Gurugram, Haryana, India Posted 1 year ago Job Description Develop engaging and informative content across various platforms including blog posts, whitepapers, case studies, ebooks, email campaigns, social media, and website copy. Collaborate with cross-functional teams including marketing, product management, and sales to ensure alignment of messaging and content strategy. Conduct thorough research on industry trends, customer pain points, and competitive landscape to inform content ideation and development. Write clear, concise, and compelling copy that effectively communicates complex concepts and solutions to a B2B audience. Optimize content for SEO to increase organic traffic and improve search engine rankings. Ability to do basic proofreading of content to ensure accuracy, consistency, and adherence to brand voice and style guidelines. Requirements Bachelor's degree in English, Journalism, Communications, Marketing, or a related field. 2-3 years of experience in content writing, preferably in a B2B or SaaS environment. A detailed portfolio of previously done work Familiarity with SEO best practices Proven track record of creating high-quality content that drives engagement Exceptional writing, editing, and proofreading skills with meticulous attention to detail. Ability to work effectively both independently and collaboratively in a fast-paced, deadline-driven environment. Job Features Job Category Marketing View less Job Description Develop engaging and informative content across various platforms including blog posts, whitepapers, case studies, ebooks, email campaigns, social media, and website copy. Coll... --- - Published: 2024-05-15 - Modified: 2025-10-17 - URL: https://www.contify.com/integrations/ Contify Integrations: Connect Your Intelligence Tools Introducing Snowflake Integration: AI-enriched company and market intelligence within your native data cloud Learn More -> Products M&CI platformMarket & competitive intelligence platformBusiness News APIStructured business news data via APIs Solutions By function Strategy teamsProduct teamsMarketing teamsSales teams By industry Management consultingHealthcareIT / ITesBFSI Manufacturing Athena AIResources BlogsCase studiesTemplatesPress ReleaseCoverageGuides & Reports How it worksCompany About usContact usLife at Contify Free trial Log in Log in Free trial Intelligence collection & distribution made easy with Contify's integrations Make smarter, faster decisions by seamlessly integrating market and competitive insights from Contify into tools you use every day. Start free trial Watch demo Communication Enhance the collection and distribution of crucial market and competitive intelligence by leveraging Contify’s integrations with tools you use for daily communication. Email Enable the inclusion of frontline team insights in Contify by emailing. Customer-facing teams can directly contribute primary intelligence. This streamlined process enhances Contify with firsthand data.
 Slack Facilitate real-time communication and updates within Slack. Ensure teams stay informed about competitor moves and market developments. Seamlessly share and receive updates directly through Slack channels. Microsoft Teams Efficiently distribute insights and updates from Contify within MS Teams. Enable seamless communication of intelligence across desired channels. Facilitate real-time sharing of information from Contify to MS Teams. Customer Relationship Management (CRM) Enhance your CRM experience with Contify's integrations for Salesforce and HubSpot, designed to centralize and streamline your access to competitive and market insights. Salesforce Effortlessly enter Contify via Salesforce using Single Sign-on. Eliminate the need for separate Contify login. Access Contify platform seamlessly within Salesforce environment. Streamline user experience by integrating authentication processes.
 HubSpot Integrate Contify dashboard widgets effortlessly into your CRM dashboard.
Enhance your CRM experience with Contify's data insights. Seamlessly merge Contify's widgets into your CRM interface. Improve data visibility by embedding Contify widgets in your CRM. Sales Enablement Empower your sales team with the insights they need to excel by directly integrating market and competitor insights into your enablement platforms. Highspot Embed Contify’s dashboard widgets and content into Highspot to empower your sales team with real-time market and competitor insights. Enable smarter decision-making, refine sales pitches, and close deals faster with instant access to updated battlecards and intelligence. Seismic Integrate Contify’s dashboard widgets and content to deliver the latest market and competitor updates directly to your sales team within Seismic. Equip them with actionable insights to personalize buyer interactions and close deals with confidence. Showpad Add Contify’s dashboard widgets and content into Showpad to provide your sales team with timely, relevant market and competitive intelligence. Facilitate informed client conversations and increase conversion rates by ensuring your team has the right insights at the right time. Web Browser Extension Streamline the process of adding intelligence to Contify. Centralize data sources to enhance the coverage and relevance of your market & competitive intelligence. Contify Capture Add content from various websites to Contify from your Chrome, Microsoft Edge, or any Chromium-based web browser. Streamline the inclusion of LinkedIn posts, G2 reviews, and more into Contify. Simplify content curation by integrating external data sources into the Contify platform. Business Intelligence & Analysis Develop 360° intelligence by combining Contify data with your internal information and analyzing it within your BI tools. Use Contify's data to power advanced analytics, build engaging visualization, and share across your organization. Power BI Seamlessly connect Contify data to Power BI for advanced analysis and distribution. Enhance your business intelligence with Contify's data directly in Power BI. Enable streamlined reporting and visualization by integrating Contify into Power BI workflows. Single Sign-On Simplify your login process, enhancing security and convenience with Single Sign-On to popular Identity and Access Management (IAM) providers. Google Workspace Access your intelligence data securely through Google Workspaces. Benefit from efficient retrieval and management of information. Utilize Google Workspaces for streamlined data access. Ensure the security of your intelligence data. Microsoft Azure Enhance Contify by integrating it seamlessly with Microsoft Azure. Optimize workflow efficiency by streamlining the integration process. Access Azure services directly within the Contify platform.
 Okta Upgrade your Contify access using Okta's top-notch identity management solutions. Enhance security and streamline access with Okta integration. Leverage Okta's industry-leading identity management for Contify. More Integrations Extend the power of Contify by integrating it with the tools you use every day. With a growing suite of integrations, effortlessly connect internal systems and external insights to create a unified, always-on intelligence hub for your teams. Gong Easily transform sales and win-loss conversations into actionable buyer insights. Gong call transcripts seamlessly flow into Contify, capturing competitor mentions, buyer problems, product discussions, and key trends. Snowflake Deliver Contify’s AI-enriched intelligence directly into your Snowflake environment. Access structured, queryable market and company data without ETL or manual uploads. Unify external signals with internal datasets for faster decision-making. Microsoft Sharepoint Connect SharePoint with Contify to unify internal knowledge and external intelligence. Retrieve contextual answers, create AI-powered reports, and automatically organize files with smart tagging. Eliminate silos and uncover complete 360° insights. APIs Integrate data from third-party APIs into Contify's platform and deliver intelligence from Contify to your business technology systems, enabling better decision-making capabilities. Ingestion APIs Simplify content consolidation by integrating third-party paid databases sources directly into Contify. Gain a comprehensive market view by centralizing all intelligence within a unified platform. Business News APIs Deliver curated company intelligence directly into your ERP, CRM, or knowledge management systems with Contify’s Business News APIs . Keep teams informed with timely, relevant insights seamlessly integrated into their workflows. Ready to integrate intelligence into your workflow? Fill this form to access your 7-day free trial Let’s talk Want to know more about Contify capabilities! Book a demo Watch a demo Watch interactive tour. Start tour Contify is a comprehensive market and competitive intelligence platform that helps businesses track information on competitors, customers and industry segments by enabling users to collect, curate, and share actionable intelligence across their organization. Excellent Rated 4.5 on G2 based on 100+ reviews Products M&CI Platform News API Athena AI Integrations Custom sources How it works Browse our resources Blogs Case studies Templates Press Release Coverage Metadata API documentation Solutions By Function Strategy teams Product teams Marketing teams Sales teams By Industry Management consulting Healthcare IT / ITes BFSI Manufacturing About Contify About us Contact us Life at Contify Products M&CI Platform News API Athena AI Integrations Custom sources How it works Browse our resources Blogs Case studies Templates Press Release Coverage Metadata API documentation Solutions By Function Strategy teams Product teams Marketing teams Sales teams By Industry Management consulting Healthcare IT / ITes BFSI Manufacturing About Contify About us Contact us Life at Contify Subscribe to Contify blog Copyright © 2024 Athena Information Solutions Pvt Ltd. All Rights Reserved. Privacy Policy | Terms and Conditions Certifications Certifications Copyright © 2025 Athena Information Solutions Pvt Ltd. All Rights Reserved. Privacy Policy | Terms and Conditions Get 7-day free trial × Request a demo × Watch a demo × Watch a demo × Request a demo × Get a 7-days free trial × --- - Published: 2024-04-24 - Modified: 2025-04-10 - URL: https://www.contify.com/terms-conditions/ This Agreement provides for the terms and conditions applicable to the user ("User/ Customer") of the content and data available on this website www. contify. com ("the Website" or "product"), which is owned and operated by Athena Information Solutions Pvt. Ltd. , a company incorporated under the Companies Act, 1956 having its head office at Unit No. 601-602, Sixth Floor, Tower 4B, DLF Corporate Park, Phase - III, MG Road, Gurugram, Haryana - 122002, India ("hereinafter referred to as 'Athena'"). The terms set out herein below include any amendments thereof posted on the website and will be binding on the users accessing the website and subscribing for any services. Waiver of any provision of the Terms will be effective only if in writing and agreed by each of the parties. "User/ Customer" includes anyone obtaining access to the website by registering or subscribing for the services provided therefrom. 1) User Account The Website requires registration as a User by creating an Account in order to access information or data on the Website. The User will be provided with separate login details for access upon completion of the Website's registration process which the User shall treat and keep in high confidence and shall not pass on to any third parties. The User will be responsible for maintaining the confidentiality of the password and the account, and will be fully responsible for all activities that occur under the respective password or account. In the event of any unauthorized use, the User agrees to immediately notify Athena of such use of the password or account or any other breach of security. Athena cannot and will not be liable for any loss or damage arising from the failure to comply with this clause by the User. 2) Services The website, www. contify. com is an online web product designed to cater to the needs of marketing communications, analysts, experts, researchers, government officials, etc by providing services relating to content aggregation, classification, search, email alerts and customized newsletters of business information as per the terms enumerated herein. The User or subscriber shall have access to business information like news articles, features, analysis on different industries, companies, and business executives etc. , linked to the articles published in the websites of various newspapers, magazines, and web portals. Athena reserves the right to amend, modify or suspend its Services (or any part thereof) from time to time. For this purpose, the terms and conditions of this agreement and any rules and prices published on the website (www. contify. com) constitute the entire and only agreement (the "Agreement") between Athena Information Solutions Pvt. Ltd. and the User (hereby defined as one who has an account with Athena Information Solutions Pvt. Ltd. ) for the Services and supersedes all other communications and agreements with regard to the subject matter hereof unless explicitly so excluded. 3) Acceptance of Terms A. Acceptance of Terms as Laid Down by Athena By subscribing to the website or accessing the website past the home page, the User agrees and consents to the acceptance of the terms of this Agreement with Athena and will be liable for any breach or violation. Athena may in its discretion change the terms of the website from time to time and any change in terms shall be effective on its posting on the website. If you do not agree to the changes, you may write to Athena at Unit No. 601-602, Sixth Floor, Tower 4B, DLF Corporate Park, Phase - III, MG Road, Gurugram, Haryana - 122002, India with reasons, which Athena may consider for grant of any waiver at its discretion. B. Acceptance of Terms as Laid Down by Third Party Service Providers By subscribing to the website, or accessing any portion of the website past the homepage, the User is considered to be bound by, and in agreement with the Terms of Service as laid down by the following third party service providers: YouTube, a service provided by Google LLC — a company operating under the laws of The State of Delaware, located at 1600 Amphitheatre Parkway, Mountain View, CA 94043 — whose Terms of Service are retrievable from the following web address: YouTube URL. Twitter, a service provided by Twitter, Inc. — a company operating under the laws of The State of California, located at 1355 Market Street, Suite 900 San Francisco, CA 94103 — whose Terms of Service are retrievable from the following web address: Twitter URL. Third Party Services providers, at their discretion and without prior notice, may amend these Terms of Service as they see fit, and by continuing to avail of any service provided by Athena, the User is automatically considered to be in agreement with and bound by any future amendments to these terms. 4) Term of Subscription By subscribing to access the website on payment of subscription fees, the User shall be given the License and access rights as per the plan opted, which shall be renewable on expiry of the period on terms as applicable thereon at the time of renewal. Athena grants to the User (for so long as the User has a valid subscription to subscribed services (where relevant)), a personal, non-exclusive, non-transferable licence ("the Licence") to access and use the website's services only upon the Terms and Conditions of this Agreement. The User shall not assign, dispose of, sub-license, or otherwise transfer its rights granted by this agreement and in particular the User shall not allow any person (other than, where the User is a body corporate or business partnership, to its duly authorized employees or its Secondary Users and the User shall procure that such individuals/ Secondary Users accept and adhere to these Terms and Conditions) to use or have access to the website without the prior written permission of Athena. 5) Privacy policy Athena is committed to protecting the privacy and confidentiality of any personal information that it may request and receive from its clients, business partners and other users of the Website and the User hereby agrees with and consents to the privacy policy of Athena. To read Athena's privacy policy statement regarding such personal information, please refer to the PRIVACY POLICY on the website. 6) Permitted Use The User shall be permitted online access to the content available on the website and may download, save, or print text, search results, or other information as per the respective terms and conditions of the publisher's websites. The User shall not access the website in a way that will not confirm to applicable laws and regulations. The User agrees not to copy (other than incidentally in the process of viewing), market, resell, distribute, re-transmit, re-publish, compile a database, carry on any automated browsing or downloading or otherwise transfer or commercially exploit in any form any Athena's content or data other than for the purposes defined herein. No part of the Site may be reproduced or transmitted to or stored in any other website. Except to the extent permitted by law, the User agrees not to reverse engineer, decompile, disassemble, alter or modify the whole or any part of any software which is accessible via or in connection with the Athena's Services. Data accessed from the website shall not be used in any manner likely to be directly prejudicial to the reputation and good standing of Athena or publishers. Any and all manipulation of the content on the website, and in particular, their distortion by the use of electronic aids or other means is prohibited. In the event that the details given by the User do not correspond to the actual form of use or that the User uses the material for a prohibited purpose, permission to use the content on the website shall be deemed to have been refused. Athena reserves the right to assert claims for damages and to obtain an injunction requiring the Customer to desist from improper or unauthorized use of the website and its content. 7) Security There may be technological measures in the website that are designed to prevent unauthorized use of the website. The User understands that it may need to activate or reactivate or change the password for access to the website from time to time for secured use. Athena may also at its discretion, as security measure, temporarily cease operation of the server, and may alter, delete or add to content stored on the website. The User agrees that Athena may collect, categorize and store anonymous data related to the usage and errors, for purposes of providing technical support, debugging errors, product improvements and quality services. Athena undertakes not to disclose anonymous data in any form that personally identifies the user as per the privacy policy. 8) Suspension and Termination Athena may suspend a User Account or temporarily disable access to whole or part of the website in the event of any suspected illegal activity, extended periods of inactivity or requests by law enforcement or other government agencies. Termination of Account will include denial of access to all services, deletion of Account information such as User's e-mail ID and password and deletion of all data in the User account. In the event of termination, the User will be no longer authorized to access the part of the website affected by such cancellation or termination. The restrictions imposed with respect to material downloaded from the website, and the disclaimers and limitations of liabilities set forth in these Terms of Service, shall survive. 9) Intellectual Property Rights All intellectual property rights, title and interest with respect to the marks Athena and Contify, domain name and the website including but not limited to copyrights, patents, designs, know-how, trade secrets and inventions (patent pending), goodwill, databases are reserved with and owned by Athena, and with respect to any publication or content on the website shall be reserved with Athena or with the respective owner of the copyright. Any rights not expressly granted to the User in this Agreement are retained by Athena or the respective copyright owner. 10) Third Party Sites Links to external internet sites are provided within the content on the website or other media for the convenience of the users. However the listing of an external site does not imply endorsement of the site by Athena or its affiliates. Athena does not make any representations regarding the availability and performance of its content or any of the external websites to which links are provided and shall not be responsible for the accuracy, relevancy, copyright compliance, legality, or decency of material contained in any externally linked websites. Further, the privacy policies of each of the third party sites may differ from that of Athena. Athena shall not be responsible for the collection, use or disclosure of information collected through third-party websites and expressly disclaims any liability related to such collection, use or disclosure. Once the User logs onto any other such website, it shall be governed by the Privacy Policy and Terms & Conditions of that website only. Any rights not expressly granted to the User in this Agreement are retained by Athena or the respective copyright owner. 11) Disclaimer Content Disclaimer Athena, through the website, provides access to information that is published on internet by newspapers, magazines, and web portals. . While every attempt has been made to ascertain the authenticity of the content on the media, Athena has no control over the content, its accuracy, integrity or quality of such content and the information on the website except the content created by Athena and thus makes no guarantees, neither undertakes responsibility for any such information, including its authenticity, currency, content, quality, copyright compliance or legality, or any other intellectual property rights compliance, or any resulting loss or damage. In no event shall Athena be liable for any direct, indirect, punitive, incidental, special, consequential damages or any other damages. Further, Athena shall not be liable for any kind of damages, losses or actions arising directly or indirectly due to the access and/or use of content, including any errors... --- - Published: 2024-04-24 - Modified: 2025-02-25 - URL: https://www.contify.com/privacy-policy/ General This Privacy Policy explains how Athena Information Solutions Pvt Ltd (“Athena” – the owner of Contify, referred to as "Contify", "we", "us" or "our" in this Privacy Policy) collects, uses, stores, transfers and protects your Personal Information when you visit our website www. contify. com, as well as other information, collected automatically, not directly submitted by you. Complete details on each type of Personal Information collected are provided in the dedicated sections of this Privacy Policy. Contify attaches great importance to your right to privacy and the protection of your personal data. We protect all information you provide us in accordance with applicable laws and our privacy policy. In addition, Contify maintains the appropriate technical and organizational measures to protect your information against unauthorized or unlawful processing and/or against accidental loss, alteration, disclosure or access, or accidental or unlawful destruction or damage thereto. Section 1: Short Overview Personal Information means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). Contify respects your privacy and is committed to protecting your Personal Information. Personal Information may be directly provided by you, or in case of Usage Data, collected automatically when using Contify. Your data is shared with some third parties that help Contify provide a better customer experience ONLY within Contify services. Communications between our service, customer portal, and Contify products are all encrypted via SSL. Section 2: Information We Collect Full name Email address Phone number Company Country Cookies Contify Analytics: Note: this feature is optional IP address Login details Browser type, version, and headers Timestamp URL location Operating system and platform Contify related data Topic Alerts opened Alerts clicked Newsletters opened Newsletters clicked Newsfeed views Articles clicked Any use of Cookies – or other tracking tools – by Contify serves the purpose of providing the Service required by the User. For operation and maintenance purposes, Contify and any third-party services may collect files that record interaction with Contify (System logs) using other Personal Information for this purpose. You are responsible for any third-party Personal Information obtained, published, or shared through Contify and confirm that you have the third party's consent to provide such information to Contify. Section 3: Mode and place of processing the Personal Information Methods of processing Personal Information processing is carried out using computers and/or IT-enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In some cases, your Personal Information may be accessible to certain types of persons in charge, involved with the operation within Contify (administration, sales, marketing, legal, system administration) or third parties (such as IT service providers, email servers, hosting providers, marketing and sales software, communications agencies). Legal basis of processing Contify may process your Personal Information if one of the following applies: You have given consent to Contify for one or more specific purposes. Note: Under some legislations, Contify may be allowed to process Personal Information until the User objects (“opt-out”) to such processing, without having to rely on consent. This, however, does not apply, whenever the processing of Personal Information is subject to European data protection law; provision of Personal Information is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof; processing is necessary for compliance with a legal obligation to which Contify is subject; processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in Contify; processing is necessary for the legitimate interests pursued by Contify or by a third party. In any case, Contify will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Information is a statutory or contractual requirement, or a requirement necessary to enter into a contract. Place The Personal Information is processed at Contify's operating offices and in any other places where the third-parties involved in the processing are located. Depending on your location, data transfers may involve transferring Personal Information to a country other than your own. To find out more about the place of processing of such transferred Personal Information, please check the section containing details about the processing of Personal Information. You are also entitled to learn about the legal basis of Personal Information transfers to a country outside the European Union or to any international organization governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by Contify to safeguard your Personal Information. If any such transfer takes place, you can find out more by checking the relevant sections of this Privacy Policy or inquire with Contify using the information provided in the contact section. Retention time Personal Information shall be processed and stored for as long as required by the purpose it has been collected for. Therefore: Personal Information collected for purposes related to the performance of a contract between Contify and the User shall be retained until such contract has been fully performed. Personal Information collected for Contify’s legitimate interests shall be retained as long as needed to fulfill such purposes. Users may find specific information regarding the legitimate interests pursued by Contify within the relevant sections of this document or by contacting Contify. Contify may be allowed to retain Personal Information for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, Contify may be obliged to retain Personal Information for a longer period whenever required to do so for the performance of a legal obligation or upon order of an authority. Once the retention period expires, Personal Information shall be deleted. Therefore, the right to access, the right to erasure, the right to rectification, and the right to data portability cannot be enforced after the expiration of the retention period. Section 4: The purposes of processing The Personal Information concerning the User is collected to allow Contify to provide its Services, as well as for the following purposes: Analytics, Contacting the User, Commenting, Handling payments, Displaying content from external platforms, Infrastructure monitoring, Interaction with support and feedback platforms, Managing contacts and sending messages, Managing support and contact requests, Social features, Remarketing and behavioral targeting, Tag Management and Data transfer outside the EU. Users can find further detailed information about such purposes of processing and the specific Personal Information used for each purpose in the respective sections of this document. Section 5: Your rights regarding your Personal Information You may exercise certain rights regarding your Personal Information processed by Contify. In particular, you have the right to do the following: Withdraw your consent at any time You have the right to withdraw consent where you have previously given your consent to the processing of your Personal Information. Object to processing of your Personal Information You have the right to object to the processing of your Personal Information if the processing is carried out on a legal basis other than consent. Further details are provided in the dedicated sections in this Privacy Policy. Access your Personal Information You have the right to learn if your Personal Information is being processed by Contify, obtain disclosure regarding certain aspects of the processing and obtain a copy of your Personal Information undergoing processing. Verify and seek rectification You have the right to verify the accuracy of your Personal Information and ask for it to be updated or corrected. Restrict the processing of your Personal Information You have the right, under certain circumstances, to restrict the processing of your Personal Information. In this case, Contify will not process your Personal Information for any purpose other than storing it. Have your Personal Information deleted or otherwise removed You have the right, under certain circumstances, to obtain the erasure of your Personal Information from Contify. Receive your Personal Information and have it transferred to another controller You have the right to receive your Personal Information in a structured, commonly used, and machine-readable format and, if technically feasible, to have it transmitted to another controller without any hindrance. This provision is applicable provided that the Personal Information is processed by automated means and that the processing is based on your consent, on a contract which you are part of, or on pre-contractual obligations thereof. Lodge a complaint You have the right to bring a claim before their competent data protection authority. Details about the right to object to processing Where Personal Information is processed for a public interest, in the exercise of an official authority vested in Contify or for the legitimate interests pursued by Contify, you may object to such processing by providing a ground related to the particular situation to justify the objection. However, should your Personal Information be processed for direct marketing purposes, you can object to that processing at any time without providing any justification. To learn, whether Contify is processing Personal Information for direct marketing purposes, you may refer to the relevant sections of this Privacy Policy. How to exercise these rights Any requests to exercise these rights can be directed to Contify through the contact details provided in this Privacy Policy. These requests can be exercised free of charge and will be addressed by Contify as early as possible and always within one month. Section 6: Processing of your Personal Information Detailed information on the processing of Personal Information is collected for the following purposes and using the following services: Analytics Google Analytics (Google Inc. ) Facebook Ads conversion tracking (Facebook, Inc. ) Google AdWords conversion tracking (Google Inc. ) Twitter Ads conversion tracking (Twitter, Inc. ) Infrastructure monitoring Pingdom (Pingdom AB) Managing contacts and sending messages HubSpot Zoho Campaigns Managing support and contact requests HubSpot Remarketing and behavioral targeting Facebook Custom Audience (Facebook, Inc. ) Facebook Remarketing (Facebook, Inc. ) AdWords Remarketing (Google Inc. ) Twitter Remarketing (Twitter, Inc. ) Twitter Tailored Audiences (Twitter, Inc. ) Tag Management Google Tag Manager (Google LLC) Section 7: Additional information about Data collection and processing Legal action Your Personal Information may be used for legal purposes by Contify in Court or the stages leading to possible legal action arising from improper use of Contify or the related Services. The User declares to be aware that Contify may be required to reveal Personal Information upon request of public authorities. Changes to the Privacy Policy Contify reserves the right to modify this privacy policy at any time so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it. Age of Consent By using Contify, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site. Personal Information transfer outside the EU Contify is allowed to transfer Personal Information collected within the EU to third countries (i. e. any country not part of the EU) only according to a specific legal basis. Any such Personal Information transfer is based on one of the legal bases described below. Personal Information transfer abroad based on consent If this is the legal basis, your Personal Information shall be transferred from the EU to third countries only if you have explicitly consented to such transfer, after having been informed of the possible risks due to the absence of an adequacy decision and appropriate safeguards. Personal Information transfer based on standard contractual clauses If this is the legal basis, the transfer of Personal Information from the EU to third countries is carried out by Contify... --- - Published: 2024-04-16 - Modified: 2025-10-15 - URL: https://www.contify.com/information-technology-competitive-intelligence/ AI Market and Competitive Intelligence Platform for IT & ITes Firms | Contify Introducing Snowflake Integration: AI-enriched company and market intelligence within your native data cloud Learn More -> Products M&CI platformMarket & competitive intelligence platformBusiness News APIStructured business news data via APIs Solutions By function Strategy teamsProduct teamsMarketing teamsSales teams By industry Management consultingHealthcareIT / ITesBFSI Manufacturing Athena AIResources BlogsCase studiesTemplatesPress ReleaseCoverageGuides & Reports How it worksCompany About usContact usLife at Contify Free trial Log in Log in Free trial Gain the AI competitive edge in the fast-moving IT/ ITes landscape Gain tailored, role-specific intelligence that helps your teams outpace competitors, personalize buyer interactions, and develop superior technology products and services. Business email* By submitting this form, you agree to Contify’s Privacy Policy and Terms of Service. ‹› Enable better decision-making with noise-free market and competitive intelligence for IT industry Contify turns fragmented web and your internal data into a constant stream of strategic market signals that you need to stay ahead. 30% Reduction in time spent on manual research 50% Improvement in competitor awareness among org-wide teams 40% Improvement in sales win rate against competitorss Turn IT/ ITes market complexity into strategic actions with Contify AI-native intelligence software Get access to laser-focused market and competitor insights that help you decode complex signals and enable smarter, faster decision-making. Product feature benchmarking Automate the comparison of competitor product features, pricing, and capabilities to quickly identify market gaps and opportunities. Leverage structured data to refine your product roadmap and maintain a competitive edge continuously. Filter noise, find signals Leverage AI-driven curation and custom taxonomy to filter through massive data volumes. Ensure your business teams focus only on noise-free, relevant intelligence on competitors, customers, partners, and key industry trends. Unify internal & external data Break data silos by seamlessly consolidating external market intelligence with internal insights from CRM, SharePoint, and conversation intelligence tools like Gong. Create a single source of truth for holistic, enterprise-wide decision-making. Monitor emerging technologies Track critical early warning signals, including patent filings, strategic hiring activity, and R&D announcements regarding technologies like GenAI, Cloud, and Cybersecurity. Preempt market shifts and inform your long-term strategy. Win competitive deals Equip your sales force with dynamic, auto-updating battlecards and competitor profiles integrated directly within CRM systems. Provide immediate, role-specific intelligence to personalize buyer interactions and boost win rates. Track messaging shifts Instantly monitor subtle yet strategic changes in competitor website messaging, positioning, feature updates, and pricing, which traditional news sources often overlook, to secure an early tactical advantage. Industry-leading market and competitive intelligence tool capabilities that empower IT/ ITes organizations to succeed Unlock powerful, role-specific insights and automate intelligence workflows to maximize competitive advantage and growth. AI-driven automated insights Get continuously synthesized decision-ready insights connecting several data points from updates on your market landscape. Ask Athena Query your curated intelligence data instantly using natural language and get reliable, fact-based answers to your ad-hoc strategic queries. Auto-updating dashboards Visualize trends, competitive moves, and key metrics using dashboards that auto-update in real-time. Use custom templates for consistently updated, function-specific battlecards. Comprehensive source coverage 360° coverage from 1Mn+ sources covering company websites, news, and PR, review portals like G2, job postings globally, with translation from 117+ languages to uncover critical intelligence. Custom sources addition Easily add industry-specific websites, trade journals, or proprietary sources on top of Contify’s 1Mn+ sources. Our infrastructure monitors these to align with your niche intelligence needs. Webpage changes monitoring Monitor competitor websites for subtle shifts in pricing, product features, and positioning. Our proprietary AI filters out irrelevant noise, ensuring you track only strategically relevant changes. Ready to outmaneuver uncertainty and lead your market? Join 100+ global IT, ITes, and SaaS companies already leveraging Contify to make smarter decisions and drive faster competitive responses. Book a demo × × Leverage secure, scalable, and optimized intelligence workflows with Contify Contify ensures enterprise-grade protection with SOC 2 compliance, GDPR readiness, and robust access controls, allowing you to scale your intelligence operations with peace of mind. Data protection Safeguarding business intelligence with robust, enterprise-grade data protection. Single-sign on Offering seamless and secure access to the Contify app using existing enterprise credentials. Customized user permission Tailor access levels across the organization to ensure the right intelligence reaches the right teams. GDPR Compliant Ensuring intelligence operations fully comply with global data privacy regulations, including AICPA and SOC 2. Integrations Connect Contify effortlessly with your existing business tools and workflows for optimized intelligence flow. Frequently asked questions What kind of intelligence does Contify deliver to IT/ ITes/ SaaS companies? Contify monitors over 1Mn+ sources, including company’s owned digital channels (website, youtube, social media), technology publications (e.g., TechCrunch, Venturebeat), product review platforms (G2, Capterra), patents, developer forums, and earnings transcripts, to deliver actionable insights on product launches, pricing changes, partnerships, cybersecurity incidents, GenAI developments, cloud infrastructure updates, and more. How is Contify different from Google Alerts? Contify is purpose-built for market and competitive intelligence. Unlike Google Alerts, which only capture basic mentions from select web pages and miss most strategic updates, Contify uses a deep business-grade content sourcing mechanism. It employs AI for contextual relevance, custom taxonomies, and multilingual coverage, enabling role-specific real-time delivery of intelligence. This ensures you never miss critical signals that generic keyword alerts overlook. How is Contify different from generic AI tools like ChatGPT, Perplexity, and Gemini? Contify offers automated, end-to-end workflows that proactively synthesize, organize, and distribute decision-ready insights from curated business-grade sources. Unlike generic AI tools, which provide high-level, ad-hoc outputs and risk hallucinations, Contify integrates company context, advanced taxonomies, internal data, and multilingual monitoring. It eliminates manual prompt engineering, delivers highly accurate, traceable intelligence, making it vastly superior for ongoing, strategic market monitoring and competitive intelligence programs. In our organization, who can benefit from Contify’s M&CI platform? Contify empowers all business teams, including Leadership, Strategy, Product, Marketing, and Sales. It provides them with timely, role-specific insights to refine product roadmaps, sharpen competitive positioning, and increase deal win rates. M&CI analysts use its AI capabilities (like Ask Athena) to automate data collection, answer ad-hoc queries, and accelerate strategic recommendations. How long does it take to implement Contify? Contify is known for offering a quick and comprehensive setup service. Our team manages the full platform setup for you, allowing you to start leveraging its capabilities within 5 to 7 working days of onboarding. Can we integrate Contify with our existing internal tools and systems? Yes. Contify provides seamless integration with many external tools and systems. These include Salesforce, Microsoft SharePoint, Slack, Microsoft Teams, and BI platforms via APIs and webhooks, ensuring intelligence flows directly into your existing workflows Why customers love us? “Contify empowers Lenovo’s strategy team with tailored PC industry insights. Custom reports and Athena AI automation help us make smarter, faster decisions every day.” Jonathan Quick Director of Strategy Lenovo “Contify is helping us gain more clarity around our competitor landscape and making sure we have visibility of every relevant piece of news.” Melissa Nassimiha Insights Manager Colart “Contify gives you accurate info and frees you up to get on with decision-making. It saves me hours of time so I no longer have to manually trawl through the internet.” Karen Lancashire Senior Marketing Executive Biocatalysts “Simple, professional and informative – Contify is able to pinpoint relevant insights out of all the noise and the quality of the subsequently written analysis.” Stephen Watson Market Strategy Digital Realty “Efficient and effective system with a supportive team. The way in which the team engages with us on a regular basis and makes the system fit our specific needs.” Aiden Hale Project Manager DIG Worldwide “Contify: A versatile and powerful tool for market intelligence! Tracking of competitors’ news/updates/social is definitely one of the best features the platform has to offer.” Jean-Luc Martineau Co-Founder & CEO Bagsort “Looks like our internal Competitor tracking tool with precise information. Exhaustive sourcing from multiple competitor websites and tracking is so seamless.” Vasu Arora Senior Associate Ernst & Young “Contify empowers Lenovo’s strategy team with tailored PC industry insights. Custom reports and Athena AI automation help us make smarter, faster decisions every day.” Jonathan Quick Director of Strategy Lenovo “Contify is helping us gain more clarity around our competitor landscape and making sure we have visibility of every relevant piece of news.” Melissa Nassimiha Insights Manager Colart “Contify gives you accurate info and frees you up to get on with decision-making. It saves me hours of time so I no longer have to manually trawl through the internet.” Karen Lancashire Senior Marketing Executive Biocatalysts “Simple, professional and informative – Contify is able to pinpoint relevant insights out of all the noise and the quality of the subsequently written analysis.” Stephen Watson Market Strategy Digital Realty “Efficient and effective system with a supportive team. The way in which the team engages with us on a regular basis and makes the system fit our specific needs.” Aiden Hale Project Manager DIG Worldwide “Contify: A versatile and powerful tool for market intelligence! Tracking of competitors’ news/updates/social is definitely one of the best features the platform has to offer.” Jean-Luc Martineau Co-Founder & CEO Bagsort “Looks like our internal Competitor tracking tool with precise information. Exhaustive sourcing from multiple competitor websites and tracking is so seamless.” Vasu Arora Senior Associate Ernst & Young Case studies View all Automating competitive intelligence for expert networks: A case in sales enablement and strategy Read More Evolving from manual threat tracking to intelligent cyber defense Read More From manual tracking to strategic insight: how a global manufacturer transformed CI with Contify Read More How a leading global biotech company automated their competitive intelligence operations end-to-end with Contify Read More Start your 7-day free trial Transform data into strategic advantage with 360° market intelligence Business email* Let’s talk Want to know more about Contify capabilities! Book a demo Watch a demo Watch interactive tour. Start tour Contify is a comprehensive market and competitive intelligence platform that helps businesses track information on competitors, customers and industry segments by enabling users to collect, curate, and share actionable intelligence across their organization. Excellent Rated 4.5 on G2 based on 100+ reviews Products M&CI Platform News API Athena AI Integrations Custom sources How it works Browse our resources Blogs Case studies Templates Press Release Coverage Metadata API documentation Solutions By Function Strategy teams Product teams Marketing teams Sales teams By Industry Management consulting Healthcare IT / ITes BFSI Manufacturing About Contify About us Contact us Life at Contify Products M&CI Platform News API Athena AI Integrations Custom sources How it works Browse our resources Blogs Case studies Templates Press Release Coverage Metadata API documentation Solutions By Function Strategy teams Product teams Marketing teams Sales teams By Industry Management consulting Healthcare IT / ITes BFSI Manufacturing About Contify About us Contact us Life at Contify Subscribe to Contify blog Copyright © 2024 Athena Information Solutions Pvt Ltd. All Rights Reserved. Privacy Policy | Terms and Conditions Certifications Certifications Copyright © 2025 Athena Information Solutions Pvt Ltd. All Rights Reserved. Privacy Policy | Terms and Conditions Get 7-day free trial × Request a demo × Watch a demo × Watch a demo × Request a demo × --- - Published: 2024-04-16 - Modified: 2025-05-06 - URL: https://www.contify.com/contact-us/ Contact Us – Contify Intelligence Software Introducing Snowflake Integration: AI-enriched company and market intelligence within your native data cloud Learn More -> Products M&CI platformMarket & competitive intelligence platformBusiness News APIStructured business news data via APIs Solutions By function Strategy teamsProduct teamsMarketing teamsSales teams By industry Management consultingHealthcareIT / ITesBFSI Manufacturing Athena AIResources BlogsCase studiesTemplatesPress ReleaseCoverageGuides & Reports How it worksCompany About usContact usLife at Contify Free trial Log in Log in Free trial Get in touch Please leave your query. Our team will reach out to you soon. Sales Consultant Sales sales.support@contify.com Marketing and Communications Marketing marketing@contify.com Partnerships and Alliances Partnerships partnerships@contify.com Message us Our offices United States 1 Mill Street, Suite 201 Burlington VT 05401 United States United Kingdom Suite 6 Top Floor Brew Tower Barley Way Marlow SL7 2UQ United Kingdom India Unit No. 601-602, 6th Floor, Tower 4B, DLF Corporate Park, Phase – III, MG Road, Gurugram Haryana 122 002 India Let’s talk Want to know more about Contify capabilities! Book a demo Watch a demo Watch interactive tour. Start tour Contify is a comprehensive market and competitive intelligence platform that helps businesses track information on competitors, customers and industry segments by enabling users to collect, curate, and share actionable intelligence across their organization. Excellent Rated 4.5 on G2 based on 100+ reviews Products M&CI Platform News API Athena AI Integrations Custom sources How it works Browse our resources Blogs Case studies Templates Press Release Coverage Metadata API documentation Solutions By Function Strategy teams Product teams Marketing teams Sales teams By Industry Management consulting Healthcare IT / ITes BFSI Manufacturing About Contify About us Contact us Life at Contify Products M&CI Platform News API Athena AI Integrations Custom sources How it works Browse our resources Blogs Case studies Templates Press Release Coverage Metadata API documentation Solutions By Function Strategy teams Product teams Marketing teams Sales teams By Industry Management consulting Healthcare IT / ITes BFSI Manufacturing About Contify About us Contact us Life at Contify Subscribe to Contify blog Copyright © 2024 Athena Information Solutions Pvt Ltd. All Rights Reserved. Privacy Policy | Terms and Conditions Certifications Certifications Copyright © 2025 Athena Information Solutions Pvt Ltd. All Rights Reserved. Privacy Policy | Terms and Conditions Get 7-day free trial × Request a demo × Watch a demo × Watch a demo × --- - Published: 2024-04-16 - Modified: 2024-10-16 - URL: https://www.contify.com/consulting-competitive-intelligence/ Competitive Intelligence for Consulting Firms Introducing Snowflake Integration: AI-enriched company and market intelligence within your native data cloud Learn More -> Products M&CI platformMarket & competitive intelligence platformBusiness News APIStructured business news data via APIs Solutions By function Strategy teamsProduct teamsMarketing teamsSales teams By industry Management consultingHealthcareIT / ITesBFSI Manufacturing Athena AIResources BlogsCase studiesTemplatesPress ReleaseCoverageGuides & Reports How it worksCompany About usContact usLife at Contify Free trial Log in Log in Free trial Insights to power your strategic decision-making and drive growth through our competitive intelligence for consulting firms Elevate your business strategy with targeted intelligence on industry dynamics and competitive landscape. Book a demo Use Cases of Competitive Intelligence for Consulting Firms Competitor monitoring & insights Closely monitor competitors’ new offerings, pricing changes, marketing campaigns, and partnerships to identify gaps, respond to competitive threats, and capitalize on opportunities. Thematic industry intelligence Track and analyze thematic intel across multiple sectors and industries to gain the contextual knowledge to identify critical issues, anticipate client needs, and develop innovative solutions. Key thought leadership analysis Track the latest publications, speaking engagements, media mentions, and social media presence of your competitor’s key executives and industry thought leaders to optimize your own thought leadership. Job postings and hiring tracking Track and monitor competitors' job postings and hiring patterns to identify their current strategic focus, as well as talent movements in the industry to recruit skilled executives for your organization. Regulatory compliance tracking Stay abreast of the latest changes in regulations, industry guidelines, and compliances that impact the consulting sector to mitigate legal and reputational risks and maintain credibility. Key client account monitoring Monitor your clients’ market landscapes to gain insights into their business context, strategic priorities, and pain points to tailor your services to their emerging needs and evolving requirements. Negative coverage monitoring Continuously monitor potential threats such as negative media coverage, cybersecurity incidents, or compliance breaches affecting clients, competitors, or partners to mitigate risk. Potential opportunity tracking Track signals of change within the industries you serve to spot new market opportunities, untapped client segments, and innovative service offerings that can drive growth and differentiation. Digital presence benchmarking Track and benchmark your digital presence against key competitors across various online channels to gain an understanding of your firm's digital positioning and reputation in the market. Start free trial Ratings   4.5 out of 5 | Contify has been rated 4.5 out 5 (stars) on G2 by its clients Benefits Enhanced research efficiency Tailor your intelligence feed with Contify's taxonomy builder and custom sources, ensuring you solely get focused information that supports your firm's objectives. Comprehensive market visibility Utilize intuitive dashboards to gain a deep, data-driven understanding of complex industry trends and competitors’ moves, and make informed strategic decisions. Insight-driven decision-making Leverage Contify Insights to answer your key intelligence questions about your market and competitive landscape, enriching your strategies with data-backed insights. Proactive market monitoring Maintain a real-time pulse on your industry with relevant intel delivered via global and curated newsfeeds, equipping your firm to navigate the landscape with agility. Unified collaboration & alignment Keep your stakeholders aligned and informed on the latest industry developments and competitor activities using easy-to-create intelligence newsletters and reports. Centralized intelligence hub Consolidate primary and secondary research, historical data, and other critical intelligence documents in one intuitive platform for easy access and efficient analysis. Book a demo Case studies Automating competitive intelligence for expert networks: A case in sales enablement and strategy FintechIT/ITes Evolving from manual threat tracking to intelligent cyber defense CybersecurityIT/ITes From manual tracking to strategic insight: how a global manufacturer transformed CI with Contify Manufacturing How a leading global biotech company automated their competitive intelligence operations end-to-end with Contify HealthcareMCI Essential View all Let’s talk Want to know more about Contify capabilities! Book a demo Watch a demo Watch interactive tour. Start tour Contify is a comprehensive market and competitive intelligence platform that helps businesses track information on competitors, customers and industry segments by enabling users to collect, curate, and share actionable intelligence across their organization. Excellent Rated 4.5 on G2 based on 100+ reviews Products M&CI Platform News API Athena AI Integrations Custom sources How it works Browse our resources Blogs Case studies Templates Press Release Coverage Metadata API documentation Solutions By Function Strategy teams Product teams Marketing teams Sales teams By Industry Management consulting Healthcare IT / ITes BFSI Manufacturing About Contify About us Contact us Life at Contify Products M&CI Platform News API Athena AI Integrations Custom sources How it works Browse our resources Blogs Case studies Templates Press Release Coverage Metadata API documentation Solutions By Function Strategy teams Product teams Marketing teams Sales teams By Industry Management consulting Healthcare IT / ITes BFSI Manufacturing About Contify About us Contact us Life at Contify Subscribe to Contify blog Copyright © 2024 Athena Information Solutions Pvt Ltd. All Rights Reserved. Privacy Policy | Terms and Conditions Certifications Certifications Copyright © 2025 Athena Information Solutions Pvt Ltd. All Rights Reserved. Privacy Policy | Terms and Conditions Get 7-day free trial × Request a demo × Watch a demo × Watch a demo × Request a demo × Get a 7-days free trial × --- - Published: 2024-04-16 - Modified: 2025-02-25 - URL: https://www.contify.com/pharma-competitive-intelligence/ Healthcare, Life Sciences and Pharma Competitive Intelligence Introducing Snowflake Integration: AI-enriched company and market intelligence within your native data cloud Learn More -> Products M&CI platformMarket & competitive intelligence platformBusiness News APIStructured business news data via APIs Solutions By function Strategy teamsProduct teamsMarketing teamsSales teams By industry Management consultingHealthcareIT / ITesBFSI Manufacturing Athena AIResources BlogsCase studiesTemplatesPress ReleaseCoverageGuides & Reports How it worksCompany About usContact usLife at Contify Free trial Log in Log in Free trial Hold a competitive edge in healthcare industry with strategic insights Stay on top of new development and discoveries, regulatory changes, and emerging opportunities. Book a demo How Contify supports competitive intelligence in pharmaceutical companies Competitor monitoring & insights Monitor your competitor’s move by keeping a tab on the latest updates sourced from industry-specific sources, scientific reports etc. Clinical trials & disease area monitoring Strategize your product launches by monitoring new clinical studies, identifying updated statuses of existing clinical trials, and analyzing disease areas. Product development tracking Track product approvals, application status, and guidelines of competitor’s products to strategize your plan for new product developments. Disease management guidelines Stay updated with the latest guidelines issued by regulatory bodies and governments for disease management and create a well-designed plan. Government schemes tracking Track and stay updated with the latest health-related schemes and government awareness programs and identify the unmet needs. Competitor product benchmarking Draw a strategic comparison between you and your competitor’s product to analyze the drawbacks strengths and weaknesses of your product. Healthcare associations monitoring Keep a tab on latest schemes by healthcare groups and associations to identify the preferences and problem statements of patients. Key opinion leaders monitoring Track statements by top physicians and healthcare professionals on the latest drug developments and implement to create an efficient product blueprint. Patent monitoring and insights Access intel on new patents, existing patents, and patent expiration details to strategically plan an effective product development roadmap. Start free trial Ratings   4.5 out of 5 | Contify has been rated 4.5 out 5 (stars) on G2 by its clients Benefits Understand market landscape Go beyond the traditional research reports and take the first mover advantage with extensive data of content sources in one place. Leverage advanced competitive intelligence to swiftly identify and seize market opportunities. Competitor analysis Uplevel your M&CI process with an elevated system of extracting and processing information. By automating, you can monitor competitors’ product portfolios, pipeline intelligence, clinical trials, etc. to benchmark yourself against competitor’s products. Regulatory compliance Efficiently monitor regulatory updates and compliance changes across the industry. Leverage our automated M&CI solution to monitor competitor’s involvement with regulatory bodies, track new regulations, and analyze their potential impact. Navigate intellectual property landscape Keep a tab on competitor patent filings, identify potential infringement risks, seize potential licensing opportunities, and analyze patent expiration dates to enable efficient decision-making related to product development and patent portfolio management. Track clinical trials Switch from public databases and clinical trial registries to timely insights and strategic intelligence. Track competitor’s trials, trial protocols and outcomes, patient recruitment strategies etc., to identify gaps and make informed decisions. Identify potential partnerships Build strategic relations with potential partners and identify licensing opportunities by monitoring competitor collaborations, analyzing licensing agreements, and tracking emerging technologies or assets in the market. Book a demo Case studies Automating competitive intelligence for expert networks: A case in sales enablement and strategy FintechIT/ITes Evolving from manual threat tracking to intelligent cyber defense CybersecurityIT/ITes From manual tracking to strategic insight: how a global manufacturer transformed CI with Contify Manufacturing How a leading global biotech company automated their competitive intelligence operations end-to-end with Contify HealthcareMCI Essential View all Let’s talk Want to know more about Contify capabilities! Book a demo Watch a demo Watch interactive tour. Start tour Contify is a comprehensive market and competitive intelligence platform that helps businesses track information on competitors, customers and industry segments by enabling users to collect, curate, and share actionable intelligence across their organization. Excellent Rated 4.5 on G2 based on 100+ reviews Products M&CI Platform News API Athena AI Integrations Custom sources How it works Browse our resources Blogs Case studies Templates Press Release Coverage Metadata API documentation Solutions By Function Strategy teams Product teams Marketing teams Sales teams By Industry Management consulting Healthcare IT / ITes BFSI Manufacturing About Contify About us Contact us Life at Contify Products M&CI Platform News API Athena AI Integrations Custom sources How it works Browse our resources Blogs Case studies Templates Press Release Coverage Metadata API documentation Solutions By Function Strategy teams Product teams Marketing teams Sales teams By Industry Management consulting Healthcare IT / ITes BFSI Manufacturing About Contify About us Contact us Life at Contify Subscribe to Contify blog Copyright © 2024 Athena Information Solutions Pvt Ltd. All Rights Reserved. Privacy Policy | Terms and Conditions Certifications Certifications Copyright © 2025 Athena Information Solutions Pvt Ltd. All Rights Reserved. Privacy Policy | Terms and Conditions Get 7-day free trial × Request a demo × Watch a demo × Watch a demo × Request a demo × Get a 7-days free trial × --- - Published: 2024-04-15 - Modified: 2025-03-11 - URL: https://www.contify.com/thank-you/ Thank you. We’ll be in touch soon! Our solutions expert will reach out to you shortly to understand your use-case and
set up your personalized demo. --- - Published: 2024-04-12 - Modified: 2024-06-18 - URL: https://www.contify.com/how-it-works/ How Contify works | Market & Competitive Intelligence Process Introducing Snowflake Integration: AI-enriched company and market intelligence within your native data cloud Learn More -> Products M&CI platformMarket & competitive intelligence platformBusiness News APIStructured business news data via APIs Solutions By function Strategy teamsProduct teamsMarketing teamsSales teams By industry Management consultingHealthcareIT / ITesBFSI Manufacturing Athena AIResources BlogsCase studiesTemplatesPress ReleaseCoverageGuides & Reports How it worksCompany About usContact usLife at Contify Free trial Log in Log in Free trial How Contify help organizations with market and competitive intelligence Contify’s AI-enabled insights engine follows a three-step process to deliver noise-free intel that helps you build winning strategies and products. Learn more How Contify works Stage 1 Sourcing Aggregate information from 1Mn+ sources, and your own. Stage 2 Processing Actionable intelligence extracted from unstructured digital noise. Stage 3 Distribution Personalized intel delivered to your teams and stakeholders. Experience the virtual tour of Contify products M&CI Platform Keep a tab on the dynamic competitive landscape, identify trends, and analyze data to build a lasting competitive advantage. News API Access noise-free, structured and machine-readable industry news, delivered through RESTful APIs, Webhooks and RSS feeds. Start free trial Dedicated to your business growth at every stage Data privacy We are committed to protect your sensitive data and adhere to industry standards like SOC 2 and GDPR for compliance. Integrations Integrate with enterprise tools like Slack, MS Teams, SFDC, PowerBI and API for custom integrations. User management Grant and control access within teams with Authentication, role-based access control, user provisioning, and single sign-on. Dedicated support We offer dedicated enterprise support plans with faster response times and account managers for easy resolution. Let’s talk Want to know more about Contify capabilities! Book a demo Watch a demo Watch interactive tour. Start tour Contify is a comprehensive market and competitive intelligence platform that helps businesses track information on competitors, customers and industry segments by enabling users to collect, curate, and share actionable intelligence across their organization. Excellent Rated 4.5 on G2 based on 100+ reviews Products M&CI Platform News API Athena AI Integrations Custom sources How it works Browse our resources Blogs Case studies Templates Press Release Coverage Metadata API documentation Solutions By Function Strategy teams Product teams Marketing teams Sales teams By Industry Management consulting Healthcare IT / ITes BFSI Manufacturing About Contify About us Contact us Life at Contify Products M&CI Platform News API Athena AI Integrations Custom sources How it works Browse our resources Blogs Case studies Templates Press Release Coverage Metadata API documentation Solutions By Function Strategy teams Product teams Marketing teams Sales teams By Industry Management consulting Healthcare IT / ITes BFSI Manufacturing About Contify About us Contact us Life at Contify Subscribe to Contify blog Copyright © 2024 Athena Information Solutions Pvt Ltd. All Rights Reserved. Privacy Policy | Terms and Conditions Certifications Certifications Copyright © 2025 Athena Information Solutions Pvt Ltd. All Rights Reserved. Privacy Policy | Terms and Conditions Get 7-day free trial × Request a demo × Watch a demo × Watch a demo × Get 7-day free trial × --- - Published: 2024-04-11 - Modified: 2024-10-14 - URL: https://www.contify.com/bfsi-competitive-intelligence/ Competitive Intelligence for Banking and Financial Services Introducing Snowflake Integration: AI-enriched company and market intelligence within your native data cloud Learn More -> Products M&CI platformMarket & competitive intelligence platformBusiness News APIStructured business news data via APIs Solutions By function Strategy teamsProduct teamsMarketing teamsSales teams By industry Management consultingHealthcareIT / ITesBFSI Manufacturing Athena AIResources BlogsCase studiesTemplatesPress ReleaseCoverageGuides & Reports How it worksCompany About usContact usLife at Contify Free trial Log in Log in Free trial Track your competition and stay informed on BFSI regulatory shifts Get intelligence on industry trends, regulatory shifts, and competitive movements to drive strategic growth. Book a demo Uses of Competitive Intelligence in Banking and Insurance Competitive monitoring and insights Continuously monitor competitors' activities, product launches and updates, and marketing campaigns to make better informed strategic decisions. Market & Industry trends tracking Track trends and industry-wide developments to make informed decisions about product innovation, strategies, and business model adaptations. Regulatory compliance monitoring Keep track of changes in BFSI regulations, guidelines, and industry standards that may significantly impact your business to take timely, appropriate actions. Key account monitoring and insights Track signals of your key accounts to understand and identify potential opportunities with them and strengthen relationships. Competitive product benchmarking Create comparative visual charts of your products and use these insights to make product decisions that give you a competitive edge. Market opportunity intelligence Track signals from your potential clients' wishlists and use the intel to identify and create opportunities to convert them into clients. Intel tracking for risk mitigation Monitor news about your partners from your value chain to proactively identify potential risks and implement any required preventive measures. Tech innovation and disruption Stay informed about the latest technological advancements and innovations that could potentially disrupt your industry to upgrade your strategies proactively. Sales battle cards for competitive wins Empower your sales teams with up-to-date battlecards on competitor products, pricing, strengths and weaknesses, and customer pain points to win more deals. Start free trial Ratings   4.5 out of 5 | Contify has been rated 4.5 out 5 (stars) on G2 by its clients Comprehensive market landscape view Visualize your market and competitive landscape using intuitive dashboards that aid in simplifying and understanding industry information. Tailored intelligence delivery Curate and distribute intelligence newsletters tailored to various roles within your organization, from market analysts to strategy executives. Centralized intelligence hub Create a single source of truth for your intelligence process with the ability to collate historical data for better analysis. Precise customization for efficiency Enable precise customization of your intelligence feed, ensuring every piece of intelligence collected directly supports your strategic objectives. Time and effort savings Save time and manual effort by automating the collection and organization of market intelligence and focus on higher-impact activities. Proactive regulatory monitoring Track regulatory shifts and market movements with global and curated newsfeeds to maintain a pulse on the industry. Book a demo Case studies Automating competitive intelligence for expert networks: A case in sales enablement and strategy FintechIT/ITes Evolving from manual threat tracking to intelligent cyber defense CybersecurityIT/ITes From manual tracking to strategic insight: how a global manufacturer transformed CI with Contify Manufacturing How a leading global biotech company automated their competitive intelligence operations end-to-end with Contify HealthcareMCI Essential View all Let’s talk Want to know more about Contify capabilities! Book a demo Watch a demo Watch interactive tour. Start tour Contify is a comprehensive market and competitive intelligence platform that helps businesses track information on competitors, customers and industry segments by enabling users to collect, curate, and share actionable intelligence across their organization. Excellent Rated 4.5 on G2 based on 100+ reviews Products M&CI Platform News API Athena AI Integrations Custom sources How it works Browse our resources Blogs Case studies Templates Press Release Coverage Metadata API documentation Solutions By Function Strategy teams Product teams Marketing teams Sales teams By Industry Management consulting Healthcare IT / ITes BFSI Manufacturing About Contify About us Contact us Life at Contify Products M&CI Platform News API Athena AI Integrations Custom sources How it works Browse our resources Blogs Case studies Templates Press Release Coverage Metadata API documentation Solutions By Function Strategy teams Product teams Marketing teams Sales teams By Industry Management consulting Healthcare IT / ITes BFSI Manufacturing About Contify About us Contact us Life at Contify Subscribe to Contify blog Copyright © 2024 Athena Information Solutions Pvt Ltd. All Rights Reserved. Privacy Policy | Terms and Conditions Certifications Certifications Copyright © 2025 Athena Information Solutions Pvt Ltd. All Rights Reserved. Privacy Policy | Terms and Conditions Get 7-day free trial × Request a demo × Watch a demo × Watch a demo × Request a demo × Get a 7-days free trial × --- - Published: 2024-04-11 - Modified: 2025-10-13 - URL: https://www.contify.com/about-us/ About Contify: Meet Our Market Intelligence Experts Introducing Snowflake Integration: AI-enriched company and market intelligence within your native data cloud Learn More -> Products M&CI platformMarket & competitive intelligence platformBusiness News APIStructured business news data via APIs Solutions By function Strategy teamsProduct teamsMarketing teamsSales teams By industry Management consultingHealthcareIT / ITesBFSI Manufacturing Athena AIResources BlogsCase studiesTemplatesPress ReleaseCoverageGuides & Reports How it worksCompany About usContact usLife at Contify Free trial Log in Log in Free trial We are Contify A fantastic workplace coupled with innovation, team work and a zeal to deliver the best. Who we are We are a group of professionals dedicated to developing technology that helps our clients take informed strategic decisions using market intelligence. Mission Enabling organizations to build intelligence as the core function that aids their strategic decision-making. Vision To be the most ethical and reliable intelligence partner for organizations. Our values Customer success Ownership No compromises Teamwork Integrity Fast communication Yes to learning Customer success We are responsible for our customers to achieve their desired outcomes while using Contify. We proactively seek to understand ‘the job’ they want to get done through Contify. We work vigorously to earn and keep their trust. We develop authentic relationships with our customers through continuous engagement to make them successful. Ownership We think like owners. We are driven by the final objectives of our work. We are responsible for the final output, even if it is dependent on others. What we do and how we do it is a reflection of who we are as individuals. We never pull the ‘that’s not my job’ card — we figure out a way to get it done. And we move things forward; we have a bias for action. No compromises We strive for excellence. Hard work is a badge of honour for us. We get involved at deeper operational levels and stay connected to the details. We don’t settle by solving the superficial symptoms of the problem — we address the root cause. We go above and beyond the call of duty to produce highest quality output. Teamwork We believe in collaboration, not heroism. We celebrate the spirit of teamwork through the collective responsibility of our teams both in successes and failures. Contify managers are like sports coaches and understand their serious role in building other leaders through training, coaching and creating the right opportunities for them. We respectfully challenge decisions when we disagree, even when doing so is uncomfortable but once a decision is taken, we commit to it wholeheartedly. We don’t do mindless work. We work efficiently and don’t waste time. We rigorously audit our work with data and measurements to disrupt and reinvent how we do things. Integrity We do what we say we will do. We keep the commitments that we make to our customers and colleagues alike. No one can doubt our personal integrity. During challenging times, we rise to the occasion and show who we truly are. We believe in the principle, “Don’t do unto others what you don’t want others to do unto you.” Fast communication We respond quickly and close the communication loop. We simplify complex ideas and express them clearly in writing. We respectfully assert our views and back them by data. We use simple language and specific examples over generalisations and management speak. Yes to learning We are lifelong learners and are always trying to improve ourselves. We grow in our career and as individuals by developing new skills, not by the number of years of experience. We are curious people and seek to understand things. We celebrate the spirit of questioning. Our clients Awards and Recognitions The people powering Contify Mohit Bhakuni Founder and CEO Shalav Saran Vice President Growth - Americas & Europe Kavita Kharayat Head - Finance and Operations Anand Kumar Head - Quality Control Sameer Walia Advisor to the CEO Kapil Bharti Advisor to the CEO Gordon Donkin UK & European Business Manager Contify’s Journey Contify begins its journey as a business information aggregator Contify launched as an industry intelligence platform Launched a fully customizable enterprise-grade M&CI platform Launched News API for businesses Launched account intelligence solution Launched fully-customizable dashboards and homepage Integrated premium information sources such as Globaldata, Strategy Analytics, ABI Research and more Launched a competitive intelligence solution for B2B Marketers Contify launches Global Newsfeed feature to provide users full access to its entire content portfolio Contify introduces integrations with email, Slack, MS Teams and SFDC Contify launches Contify Insights and Contify Copilot, powered by a combination of GenAI + Knowledge Graphs Ready to Integrate Intelligence into Your Workflow? Fill this form to access your 7-day free trial Let’s talk Want to know more about Contify capabilities! Book a demo Watch a demo Watch interactive tour. Start tour Contify is a comprehensive market and competitive intelligence platform that helps businesses track information on competitors, customers and industry segments by enabling users to collect, curate, and share actionable intelligence across their organization. Excellent Rated 4.5 on G2 based on 100+ reviews Products M&CI Platform News API Athena AI Integrations Custom sources How it works Browse our resources Blogs Case studies Templates Press Release Coverage Metadata API documentation Solutions By Function Strategy teams Product teams Marketing teams Sales teams By Industry Management consulting Healthcare IT / ITes BFSI Manufacturing About Contify About us Contact us Life at Contify Products M&CI Platform News API Athena AI Integrations Custom sources How it works Browse our resources Blogs Case studies Templates Press Release Coverage Metadata API documentation Solutions By Function Strategy teams Product teams Marketing teams Sales teams By Industry Management consulting Healthcare IT / ITes BFSI Manufacturing About Contify About us Contact us Life at Contify Subscribe to Contify blog Copyright © 2024 Athena Information Solutions Pvt Ltd. All Rights Reserved. Privacy Policy | Terms and Conditions Certifications Certifications Copyright © 2025 Athena Information Solutions Pvt Ltd. All Rights Reserved. Privacy Policy | Terms and Conditions Get 7-day free trial × Request a demo × Watch a demo × Watch a demo × --- - Published: 2024-04-09 - Modified: 2025-08-11 - URL: https://www.contify.com/news-api/ Business News API | Best API for GenAI-enriched Structured News Data Introducing Snowflake Integration: AI-enriched company and market intelligence within your native data cloud Learn More -> Products M&CI platformMarket & competitive intelligence platformBusiness News APIStructured business news data via APIs Solutions By function Strategy teamsProduct teamsMarketing teamsSales teams By industry Management consultingHealthcareIT / ITesBFSI Manufacturing Athena AIResources BlogsCase studiesTemplatesPress ReleaseCoverageGuides & Reports How it worksCompany About usContact usLife at Contify Free trial Log in Log in Free trial Clean, Customizable, and Context-Rich Business News Data Get GenAI-enriched, structured news data on companies, industries, and business topics through developer-friendly APIs, ready to integrate directly into your applications, workflows, and internal tools. Business email* Clean, customizable, and context-rich business news data APIs Get GenAI-enriched, structured news data on companies, industries, and business topics, ready to integrate directly into your applications, workflows, and internal tools. Book a Demo Power your applications with the most relevant business news Skip building complex data pipelines and let your engineering teams focus on core product offerings. Ship business news-driven features faster and smarter. 700k+ Companies tracked globally 900k+ API calls processed per day 2.5 Mn+ Stories monitored per week Why choose Contify’s business news API? Get enterprise-grade coverage, noise-free processing, and flexible delivery to power features, workflows, analytics, and AI across your stack. Global, business-focused coverage at scale Extensive source network Access stories from 1 Mn+ curated business-relevant sources, including 250k+ non-English sources, covering company websites, regulatory portals, job boards, review sites, and more, ensuring comprehensive coverage. Hyperlocal to global coverage Track news and content streams from over 190+ nations, 1,000+ states, and 5,000+ cities with advanced location detection capabilities for gathering local and global business insights. Multilingual market monitoring Get auto-translated content in English from 117+ languages alongside original text, enabling global market monitoring without the need to build separate translation infrastructure. Clean, context-rich, structured news you can trust Noise-free AI-native data processing Proprietary methodology combining GenAI-powered key highlights extraction, deduplication, ML-based noise filtering, and human-in-loop validation to deliver only business-relevant stories with superior data quality. Advanced entity, event, and sentiment tags Get tags comprising automatically extracted companies, people, locations, topics, sentiment, and business events across 50+ activities, including funding, partnerships, regulatory changes, etc., providing deeper context for every story. AI-generated key highlights Get auto-generated key highlights for every story in bullet point format that surface the most critical information. Save time and additional resources required for building and maintaining your own summarization infrastructure. Complete control & tailored customizations Custom source integration Add your preferred sources beyond our 1 Mn+ pre-configured sources to capture content from information channels critical to your use-case, including specialized publications, industry-specific outlets, and more. Custom topic tagging Deploy custom tags and classifications that align with your internal processes and use cases, enabling you to categorize and filter news content according to your unique business requirements. Advanced query & search capabilities Retrieve targeted content by utilizing granular parameters including companies, topics, content types, geographies, languages, and ticker symbols, combined with Boolean search queries to match your exact requirements. Flexible delivery methods for any architecture Comprehensive API endpoints Consistently formatted, machine-readable outputs with 15+ metadata fields queryable via advanced parameters for seamless integration into applications and workflows. Developer-friendly JSON format Structured RESTful JSON outputs with standard HTTP methods (GET, POST, PUT, DELETE), ensuring rapid implementation across any tech stack with maximum compatibility. Webhook-based integration Eliminate repeated querying with instant delivery of filtered business news updates, ensuring immediate access to your systems and portals. Designed for use cases that demand faster, granular, and noise-free data Whether building apps powered by company-specific news, training AI models, or identifying opportunities, Contify delivers high-precision, analysis-ready data you need. Product Enhancement Embed curated business-relevant news streams directly into your SaaS portals and mobile apps to boost user engagement and retention. AI & LLM Feed high-quality structured news datasets into your GenAI and LLM models to train them on your specific use cases without requiring separate retrieval and processing pipelines. Company Intelligence Deliver real-time company, competitor, and partner intelligence feeds into your SaaS, CRM, and workflows to power account planning and go-to-market execution. Business Intelligence & Analytics Enrich self-service BI portals, analytics modules, and intelligence dashboards with deduplicated, GenAI-processed, context-rich news data. Risk Analysis Enhance your apps or internal portals with automated monitoring of compliance, regulatory filings, credit, and supply-chain risks, as well as news on key suppliers, vendors, and partners, to detect risks early. Research & Content Enrichment Build dynamic company and industry profiles by aggregating multilingual news, press releases, filings, and blogs enriched with entities, events, and sentiment. Build vs Buy - Choosing the right path for business news data Learn why building an in-house news data pipeline drains time and resources, and how Contify’s business news API delivers instant, scalable, and reliable news data solutions. Build Building in-house demands a dedicated analyst and engineering team to develop, manage, and constantly maintain your business news data infrastructure. Time-consuming setup across multiple micro and macro-level sources Ongoing maintenance to fix broken feeds and constantly changing site structures Complex building scrapers, NLP pipelines, and an accurate metadata tagging system. Inconsistent data output, poor signal-to-noise ratio, less business use-case addressing Manual deduplication, disambiguation, and data cleaning Requires cons feature development and scalability planning Buy Buying Contify’s NewsAPI means you instantly get an AI-native infrastructure that powers your business news dataset needs and workflows. Faster integration with your existing workflows and tools Zero maintenance, since Contify handles source updates and monitoring AI-enriched, structured, and deduplicated news and sentiment built in Coverage from 1Mn+ vetted sources, and auto-translated new from 117+ languages into English State-of-the-art metadata tagging system, business event classification, and NER Scalable APIs and webhook delivery with 15+ metadata fields Enterprise-grade APIs built for reliable integration into your applications Contify ensures production-ready performance with robust infrastructure, comprehensive documentation, and developer-friendly features that scale with your application needs. 99.9% uptime SLA Robust infrastructure powering real-time monitoring to ensure your applications always have access to critical business news data. Developer friendly Comprehensive documentation, and dedicated customer support, accelerating APIs integration into your projects. Flexible rate limiting Configurable rate limits that scale with your subscription tier, ensuring consistent API performance even during traffic spikes. SOC 2 & GDPR compliant SOC 2 certified and GDPR compliant, ensuring enterprise-grade data security, privacy, and compliance. Easy integration Fits smoothly into existing tech ecosystems, including intranet portals, ERPs, CRMs, KMSs, or any other RESTful API-compatible system. Why do customers love Contify? “Contify empowers Lenovo’s strategy team with tailored PC industry insights. Custom reports and Athena AI automation help us make smarter, faster decisions every day.” Jonathan Quick Director of Strategy Lenovo “Contify is helping us gain more clarity around our competitor landscape and making sure we have visibility of every relevant piece of news.” Melissa Nassimiha Insights Manager Colart “Contify gives you accurate info and frees you up to get on with decision-making. It saves me hours of time so I no longer have to manually trawl through the internet.” Karen Lancashire Senior Marketing Executive Biocatalysts “Simple, professional and informative – Contify is able to pinpoint relevant insights out of all the noise and the quality of the subsequently written analysis.” Stephen Watson Market Strategy Digital Realty “Efficient and effective system with a supportive team. The way in which the team engages with us on a regular basis and makes the system fit our specific needs.” Aiden Hale Project Manager DIG Worldwide “Contify: A versatile and powerful tool for market intelligence! Tracking of competitors’ news/updates/social is definitely one of the best features the platform has to offer.” Jean-Luc Martineau Co-Founder & CEO Bagsort “Looks like our internal Competitor tracking tool with precise information. Exhaustive sourcing from multiple competitor websites and tracking is so seamless.” Vasu Arora Senior Associate Ernst & Young “Contify empowers Lenovo’s strategy team with tailored PC industry insights. Custom reports and Athena AI automation help us make smarter, faster decisions every day.” Jonathan Quick Director of Strategy Lenovo “Contify is helping us gain more clarity around our competitor landscape and making sure we have visibility of every relevant piece of news.” Melissa Nassimiha Insights Manager Colart “Contify gives you accurate info and frees you up to get on with decision-making. It saves me hours of time so I no longer have to manually trawl through the internet.” Karen Lancashire Senior Marketing Executive Biocatalysts “Simple, professional and informative – Contify is able to pinpoint relevant insights out of all the noise and the quality of the subsequently written analysis.” Stephen Watson Market Strategy Digital Realty “Efficient and effective system with a supportive team. The way in which the team engages with us on a regular basis and makes the system fit our specific needs.” Aiden Hale Project Manager DIG Worldwide “Contify: A versatile and powerful tool for market intelligence! Tracking of competitors’ news/updates/social is definitely one of the best features the platform has to offer.” Jean-Luc Martineau Co-Founder & CEO Bagsort “Looks like our internal Competitor tracking tool with precise information. Exhaustive sourcing from multiple competitor websites and tracking is so seamless.” Vasu Arora Senior Associate Ernst & Young Case studies View all A global Fortune 500 conglomerate breaks intelligence silos with Contify’s News API Read More Supplier Intelligence Firm Enhances Its Platform With Targeted Insights Using Contify News APIs Read More Risk Management Solution Provider Automates Monitoring Of Security Risks Read More News Feed APIs Power Web Monitoring for Targeted News Service Read More FAQs Find answers to common questions and inquiries in our comprehensive FAQ section. What is Contify's News API? Contify's News API is a robust program interface that delivers structured, noise-free, and machine-readable updates on companies, industries, topics, trends, and themes. Leveraging our market and competitive intelligence platform, it provides unique and strategically important information sourced from over 1 million vetted outlets. These sources include prominent news sites, company websites, social media channels, regulatory and government websites, forums, review sites, and more. You can access publicly available information on companies and industries, including content from regional language sources, through our Contify News API. Can I track multiple keywords on Contify News API without additional costs? Yes, you can. Contify's News API offers granular search parameters, including a fully customizable advanced query feature. This allows you to monitor specific keywords and phrases without any extra charges. What industries benefit from the News API? Contify's News API serves customers across various industries, including technology, banking and finance, healthcare, and more. We provide tailored news feeds to meet your business needs, regardless of your industry. Can I customize the sources in Contify's News API? Yes. Contify's News API allows you to tailor updates to your specific needs. Beyond our preconfigured sources and categories based on an extensive taxonomy, you can add custom sources, tags, and categories. Fetch precise data using API endpoints like company URLs, topics, industries, sources, locations, and advanced search queries. This ensures updates are perfectly aligned with your strategic business decisions; all at no additional cost. Does Contify’s News API support global news coverage in international/ non-English languages? Contify's News API supports over 50 languages, offering global coverage in non-English languages such as French, German, Spanish, Chinese, Korean, Japanese, and more. This extensive coverage and language support enhances companies’ global planning and localization efforts. How is Contify’s News API different from other providers? Contify's News API offers the cleanest updates on companies, industries, and other business entities. Our updates are sourced, deduplicated, and enriched through a proprietary seven-step methodology that combines rules-based processing, natural language processing (NLP), machine learning (ML), the latest AI technologies (Gen AI), and human curation. Additionally, our API is the most flexible in terms of adding custom sources, custom tags, and advanced search queries. Contify also offers 14 parameters which you can use to refine the News API calls, to make them specific to your exact needs. Start your 7-day free trial Ship business news-driven features faster and smarter without hassles. Business email* Let’s talk Want to know more about Contify capabilities! Book a demo Watch... --- - Published: 2024-04-05 - Modified: 2025-07-14 - URL: https://www.contify.com/platform/ Market and Competitive Intelligence Platform | Contify Introducing Snowflake Integration: AI-enriched company and market intelligence within your native data cloud Learn More -> Products M&CI platformMarket & competitive intelligence platformBusiness News APIStructured business news data via APIs Solutions By function Strategy teamsProduct teamsMarketing teamsSales teams By industry Management consultingHealthcareIT / ITesBFSI Manufacturing Athena AIResources BlogsCase studiesTemplatesPress ReleaseCoverageGuides & Reports How it worksCompany About usContact usLife at Contify Free trial Log in Log in Free trial Market & Competitive Intelligence Software Decision-ready market competitive key account customer partner industry insights at your fingertips Contify AI-native platform collects, analyzes, and delivers ready-to-use insights from global and proprietary internal sources, customized for every team, function, and strategic priority. Business email* Take a test drive of our market & competitive intelligence tool Features at a glance Athena AI Athena AI Dashboards Newsletters Newsfeeds Athena AI Unlock trusted, role-specific insights at scale with Athena Agents, designed to directly answer your business-critical questions. Business Facts: Focus only on the information that matters with AI-generated facts, providing well-organized key data points from your updates. Automated Insights: Access continuously updating, high-quality intelligence insights derived from multiple relevant facts. Ask Athena: Get reliable answers to your ad-hoc intelligence queries grounded on your curated intelligence datasets. Learn more Dashboards Eliminate outdated decks and reports with role-specific, real-time dashboards for faster decisions and effective tactical responses. Trend Analysis: Visualize market shifts, competitor activity, and key topics with auto-updating charts and timelines for identifying trends and patterns. Automated Battlecards: Get dynamically updated battlecards powered by AI and real-time data, providing sales with actionable insights to win deals. Templates Library: Quickly create customized dashboards using a comprehensive library of pre-built templates and widgets for various use cases. Newsletters Get personalized newsletter reports and automated alerts with the most relevant updates on your monitored companies and industry landscape. Newsletter Manager: Curate role-specific newsletters with auto-summarized updates and share them org-wide, including links to original sources. Automated Alerts: Get real-time alerts on critical competitor moves and stay updated on market happenings, all delivered directly to your inbox. Template Builder: Strengthen your brand identity among stakeholders with customized templates that feature your brand colors and logo. Newsfeeds Access structured intelligence, equipped with AI-powered key highlights, eliminating your manual research hassles. Global Newsfeed: Access a complete universe of Contify’s intelligence datasets covering extensive public and private companies, industries, and topics. Curated Newsfeed: Get tailored stream of noise-free updates on companies, industry, and topics that are of your strategic importance. Smart Filters: Easily zero in on intelligence content most relevant to you by company, business events, content type, location, and more. Effortlessly share actionable role-specific insights using AI Support strategic deals with comprehensive intel on accounts, competitors, and executives Efficiently manage high volume M&CI requests from different teams. Conduct deep-dive research with access to Contify's complete content universe. Learn more Ratings   4.5 out of 5 | Contify has been rated 4.5 out 5 (stars) on G2 by its clients Here’s why leading organizations trust Contify Global intelligence without language barriers Break language barriers with multilingual content from over 117+ languages, coupled with highly accurate English translations. Stay informed on global developments without missing local nuances. Scale intelligence without scaling costs Democratize intelligence across your organization with unlimited user access. Empower every team to effectively respond to competitors and make informed decisions without per-user cost barriers. Historical data coverage for better decisions Unlock deeper insights with access to two years of historical data. Analyze trends, benchmark competitors, and anticipate future market movements with confidence. Tailored insights for every stakeholder Deliver tailored insights to every stakeholder via personalized newsletters, alerts, and dashboards. Ensure the right intelligence reaches the right user in the right format at the right time. Expansive coverage that leaves no blind spots Gain a comprehensive market view with continuous intelligence for over 700,000+ companies, 100+ industry segments, and extensive business topics. Easily integrate custom or internal sources for tailored coverage. Noise-free intelligence via robust data pipelines Cut through the clutter with our AI-driven 7-step curation process, deduplication, and human oversight. Get only relevant, actionable insights, free from irrelevant noise and duplicates. Book a demo One AI platform that meets all your intelligence needs Spend less time compiling intelligence insights and make more available to enable informed decisions and faster business responses. Collect intelligence that matters most Proprietary web crawlers Unlock insights with our extensive crawling infrastructure that continuously collects intel from over 1 Mn+ sources, including news, company websites, social, and more. Plus, add your own preferred sources without hassle. Auto-translated content in 117+ languages Get global intelligence from 200K+ non-English sources, auto-translated into English. With precise translations from over 117+ languages, we ensure you are fully informed on your market landscape worldwide. Source intel from your internal sources Capture valuable insights from your internal sources, including SharePoint documents, sales call transcripts from Gong or Fireflies, and first-hand intel from your customer-facing teams via Slack, MS Teams, and Email effortlessly. Retrieve ready-to-use analyzed insights Auto-extract data points from intel content Skip unnecessary text in lengthy articles and focus only on the information that matters to you with AI-generated facts, providing well-organized key data points extracted from global updates and your own content. Decision-ready connected insights Access continuously updated, decision-ready insights. Athena, our agentic AI insights engine, analyzes and synthesizes vast datasets of information into actionable insights, allowing you to focus solely on drawing strategic implications. Instant answers to ad-hoc intel questions Retrieve quick answers to ad-hoc intelligence questions with Ask Athena, your on-demand research assistant delivering context-aware insights from both the external market and your company’s own data. Share personalized intelligence org-wide Intelligence newsletters & alerts Easily set up automated alerts and create personalized newsletters with your commentary and insights on relevant updates. Create, manage, and distribute custom reports supported by user analytics to track engagement. Role-specific intuitive dashboards Make data-driven decisions faster with visually accessible intel and auto-updating widgets for each stakeholder. Leverage pre-configured and customizable templates to create a 360° view of your competitive landscape. Intelligence within your daily tools Share actionable intel with your stakeholders within the tools they use every day. Contify integrates with Slack, Microsoft Teams, email, and other tools, allowing your colleagues to access intelligence effortlessly without interruptions. Make the platform work the way you want Add your own custom sources Add your own content sources that matter to you, including trusted sites, webpages, and feeds, using the built-in sourcing module to fetch real-time information from anywhere on the web and manage every active source in one streamlined view. Set custom taxonomy and tags Organize intel according to your market landscape. Create custom tags on top of Contify’s hundreds of pre-configured standard tags. Ensure relevant intel is easily processed for tailored analysis and personalized distribution. Custom fact & insight prompts Set up customized fact and insight prompts to automate information analysis with Athena AI. Extract, structure, and generate insights that align with your strategic priorities and specific use cases. Unlock strategic advantage with Athena AI-driven
market insights Get tailored insights delivered to every stakeholder in the format they need, when they need it. Book a demo × × Why customers love us? “Contify empowers Lenovo’s strategy team with tailored PC industry insights. Custom reports and Athena AI automation help us make smarter, faster decisions every day.” Jonathan Quick Director of Strategy Lenovo “Contify is helping us gain more clarity around our competitor landscape and making sure we have visibility of every relevant piece of news.” Melissa Nassimiha Insights Manager Colart “Contify gives you accurate info and frees you up to get on with decision-making. It saves me hours of time so I no longer have to manually trawl through the internet.” Karen Lancashire Senior Marketing Executive Biocatalysts “Simple, professional and informative – Contify is able to pinpoint relevant insights out of all the noise and the quality of the subsequently written analysis.” Stephen Watson Market Strategy Digital Realty “Efficient and effective system with a supportive team. The way in which the team engages with us on a regular basis and makes the system fit our specific needs.” Aiden Hale Project Manager DIG Worldwide “Contify: A versatile and powerful tool for market intelligence! Tracking of competitors’ news/updates/social is definitely one of the best features the platform has to offer.” Jean-Luc Martineau Co-Founder & CEO Bagsort “Looks like our internal Competitor tracking tool with precise information. Exhaustive sourcing from multiple competitor websites and tracking is so seamless.” Vasu Arora Senior Associate Ernst & Young “Contify empowers Lenovo’s strategy team with tailored PC industry insights. Custom reports and Athena AI automation help us make smarter, faster decisions every day.” Jonathan Quick Director of Strategy Lenovo “Contify is helping us gain more clarity around our competitor landscape and making sure we have visibility of every relevant piece of news.” Melissa Nassimiha Insights Manager Colart “Contify gives you accurate info and frees you up to get on with decision-making. It saves me hours of time so I no longer have to manually trawl through the internet.” Karen Lancashire Senior Marketing Executive Biocatalysts “Simple, professional and informative – Contify is able to pinpoint relevant insights out of all the noise and the quality of the subsequently written analysis.” Stephen Watson Market Strategy Digital Realty “Efficient and effective system with a supportive team. The way in which the team engages with us on a regular basis and makes the system fit our specific needs.” Aiden Hale Project Manager DIG Worldwide “Contify: A versatile and powerful tool for market intelligence! Tracking of competitors’ news/updates/social is definitely one of the best features the platform has to offer.” Jean-Luc Martineau Co-Founder & CEO Bagsort “Looks like our internal Competitor tracking tool with precise information. Exhaustive sourcing from multiple competitor websites and tracking is so seamless.” Vasu Arora Senior Associate Ernst & Young Real business outcomes as seen by our customers $83M deal secured by the sales team at a large IT company by leveraging tailored key account and competitor insights provided by Contify $17M worth of up-selling and cross-selling opportunities identified by detection of triggers on key customers within the first 3 months 50% increase in market and competitor awareness of business teams, leading to faster and more confident decisions 25 hours/week saved by each analyst via automations in manual research and information synthesis, freeing them for high-value tasks Secure, scalable, and optimized intelligence workflows Data privacy Completely safeguarded intelligence data with robust, enterprise-grade protection, and industry’s best data centers. Single-sign on Offering seamless and secure access to the Contify app using existing enterprise credentials. User management Tailor access levels across the organization to ensure the right intelligence reaches the right teams. GDPR Compliant Ensuring intelligence operations fully comply with global data privacy regulations, including AICPA and SOC 2. Dedicated support Get dedicated account managers offering setup help, training, and query resolution with faster response times. Case studies View all How a leading global biotech company automated their competitive intelligence operations end-to-end with Contify Read More Intelligence at the speed of business: How Lenovo built 360° value chain resilience with Contify Read More How a cybersecurity company shifted from fragmented insights to a single source of truth for their competitive landscape with Contify Read More A global Fortune 500 conglomerate breaks intelligence silos with Contify’s News API Read More FAQs Find answers to common questions and inquiries in our comprehensive FAQ section. Why is a market and competitive intelligence software like Contify important for your business? A competitive intelligence tool like Contify helps organizations compete intelligently, get ahead, and succeed in modern digital markets. Contify’s proprietary machine-learning algorithm filters noise from unstructured web data, transforming it into actionable competitive market intelligence. This helps businesses track their competitors, industry segments, customers, and entire competitive landscape with unmatched precision. A regular stream of competitive intelligence and insights ensures that you're not just reacting to your competitors’ strategic moves but planning your own in advance. Can the Contify market and competitive intelligence system be customized to fit your organizational needs? Contify M&CI platform offers advanced... --- - Published: 2024-03-30 - Modified: 2025-09-25 - URL: https://www.contify.com/case-studies/ Contify Case Studies: Success with Market Intelligence Introducing Snowflake Integration: AI-enriched company and market intelligence within your native data cloud Learn More -> Products M&CI platformMarket & competitive intelligence platformBusiness News APIStructured business news data via APIs Solutions By function Strategy teamsProduct teamsMarketing teamsSales teams By industry Management consultingHealthcareIT / ITesBFSI Manufacturing Athena AIResources BlogsCase studiesTemplatesPress ReleaseCoverageGuides & Reports How it worksCompany About usContact usLife at Contify Free trial Log in Log in Free trial Featured case study Intelligence at the speed of business: How Lenovo built 360° value chain resilience with Contify IT/ITes MCI Essential Read Case Study Case studies Enabling business to win with market and competitive intelligence Search by Account Intelligence Aerospace Banking BFSI Consulting Contify Intelligence Cybersecurity Fintech Healthcare Insurance IT/ITes Management Consulting Manufacturing Marketing MCI Essential News API Pharmaceutical Sales Strategy Telecom Automating competitive intelligence for expert networks: A case in sales enablement and strategy FintechIT/ITes Evolving from manual threat tracking to intelligent cyber defense CybersecurityIT/ITes From manual tracking to strategic insight: how a global manufacturer transformed CI with Contify Manufacturing How a leading global biotech company automated their competitive intelligence operations end-to-end with Contify HealthcareMCI Essential How a global healthcare enterprise enabled faster strategic moves with real-time intelligence from Contify Healthcare How a mid-sized pharmaceutical company built competitive edge in rare diseases with Contify’s M&CI Platform Pharmaceutical Show more stories Ratings 4.5 out of 5 We'r a high performer on G2 Let’s talk Want to know more about Contify capabilities! Book a demo Watch a demo Watch interactive tour. Start tour Contify is a comprehensive market and competitive intelligence platform that helps businesses track information on competitors, customers and industry segments by enabling users to collect, curate, and share actionable intelligence across their organization. Excellent Rated 4.5 on G2 based on 100+ reviews Products M&CI Platform News API Athena AI Integrations Custom sources How it works Browse our resources Blogs Case studies Templates Press Release Coverage Metadata API documentation Solutions By Function Strategy teams Product teams Marketing teams Sales teams By Industry Management consulting Healthcare IT / ITes BFSI Manufacturing About Contify About us Contact us Life at Contify Products M&CI Platform News API Athena AI Integrations Custom sources How it works Browse our resources Blogs Case studies Templates Press Release Coverage Metadata API documentation Solutions By Function Strategy teams Product teams Marketing teams Sales teams By Industry Management consulting Healthcare IT / ITes BFSI Manufacturing About Contify About us Contact us Life at Contify Subscribe to Contify blog Copyright © 2024 Athena Information Solutions Pvt Ltd. All Rights Reserved. Privacy Policy | Terms and Conditions Certifications Certifications Copyright © 2025 Athena Information Solutions Pvt Ltd. All Rights Reserved. Privacy Policy | Terms and Conditions Get 7-day free trial × Request a demo × Watch a demo × Watch a demo × --- --- ## Posts - Published: 2020-05-02 - Modified: 2025-04-08 - URL: https://www.contify.com/case-studies-sales-intelligence-safety-equipment-firm/ - Categories: Account Intelligence, Manufacturing, Sales It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like). --- - Published: 2020-05-02 - Modified: 2025-03-07 - URL: https://www.contify.com/case-studies-company-insights-sales-software-contify-news-data-feeds/ - Categories: Sales It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like). --- - Published: 2020-05-02 - Modified: 2024-07-17 - URL: https://www.contify.com/case-studies-news-data-feeds-power-web-monitoring-targeted-news-service/ - Categories: News API . --- - Published: 2020-05-02 - Modified: 2025-04-08 - URL: https://www.contify.com/case-studies-keeping-track-negative-news-current-potential-clients-uk-bank/ - Categories: Banking It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like). --- - Published: 2020-04-24 - Modified: 2024-07-11 - URL: https://www.contify.com/case-studies-supplier-intelligence-crop-protection-manufacturer/ - Categories: Strategy It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like). --- --- ## Blog - Published: 2025-06-01 - Modified: 2025-06-17 - URL: https://www.contify.com/resources/blog/competitive-intelligence/ - Tags: Competitive Intelligence In an era where disruptions are happening overnight and customer expectations are constantly evolving, relying on outdated and incomplete information is no longer an option. Companies, especially in the B2B space, need a reliable tool that helps them provide the necessary competitive intelligence to navigate today’s hyper-competitive and rapidly changing landscape. In this comprehensive guide, we’ll explore, Why CI matters more than ever For whom it is most beneficial in the organization What are its key benefits, frameworks, and best practices How AI, especially Generative AI (GenAI) and Large Language Models (LLMs), are reshaping the CI landscape. --- - Published: 2025-05-27 - Modified: 2025-09-07 - URL: https://www.contify.com/resources/blog/how-pharma-companies-are-using-modern-market-and-competitive-intelligence-platforms/ - Tags: Competitive Intelligence The pharmaceutical industry moves quickly, marked by rapid scientific breakthroughs, increasing global competition, and an intense regulatory landscape. In this high-stakes environment, the cost of a misstep can be immense. For instance, developing a new drug takes over 10 years, sometimes even 15 by the time all clinical trials are done. This process further costs at least hundreds of millions of dollars, even going well into billions. To navigate this complexity, pharmaceutical companies are increasingly turning to Market & Competitive Intelligence (M&CI). While the concept of M&CI is not new to the pharmaceutical industry, the stakes have risen dramatically. From accelerated innovation cycles to regulatory complexity and patient-centric care models, pharma companies are now leveraging advanced M&CI methodologies to stay ahead. This blog delves into how pharmaceutical companies are revitalizing their M&CI practices to build more robust pipelines, mitigate development risks, and maintain a competitive edge in one of the most challenging industries worldwide. --- - Published: 2025-05-26 - Modified: 2025-07-30 - URL: https://www.contify.com/resources/blog/how-rd-teams-in-manufacturing-use-market-intelligence-to-guide-innovation/ R&D teams across the manufacturing sector are under immense pressure to deliver the next breakthrough faster and with fewer missteps. Despite investing resources into innovation, the odds remain stacked against them. In the U. S. alone, nearly 80% of new product launches failed in 2024. While most faced technical shortcomings, many missed the mark in addressing real market needs or arrived too late to make a difference. Success in today's volatile manufacturing space depends on how well those ideas align with external market realities, such as shifting customer demands, competitor moves, regulatory changes, and emerging technologies. That’s why market and competitive intelligence (M&CI) has become a necessary weapon to equip them with an outside perspective that helps validate their ideas, prioritize projects, and develop products that hit the market at the right time and with the right value proposition. In this blog, we’ll explore why M&CI is now a strategic necessity to ensure innovation in the manufacturing industry, outline the critical intelligence that R&D teams need to tap into, and show how market-driven insights can help reduce risk developments, accelerate go-to-market, and unlock a sustainable edge. --- - Published: 2025-05-16 - Modified: 2025-07-30 - URL: https://www.contify.com/resources/blog/turning-bfsi-hiring-trends-into-competitive-intel/ In the ever-evolving world of banking, financial services, and insurance (BFSI), hiring is more than just a human resources activity, it’s a strategic direction hidden in plain sight. From job postings to recruitment campaigns, it all reflects a firm’s shifting priorities, emerging focus areas, and underlying growth strategy. For professionals in the BFSI sector, hiring trends offer a largely untapped and immensely valuable source of insight. From learning where competitors are investing, to identifying emerging technologies or regional expansions, talent acquisition patterns can be mined for intelligence that goes far beyond HR metrics. When analyzed properly, these trends enable organizations to track emerging priorities in real-time, often faster than earnings reports or media announcements. This blog explores how hiring intelligence can be transformed into a core component of a modern BFSI competitive intelligence program. --- - Published: 2025-05-02 - Modified: 2025-07-30 - URL: https://www.contify.com/resources/blog/news-api-market-intelligence-manufacturing/ The current volatile state of global trade has compelled many manufacturers to stay alert, tracking every news source to keep up with any major changes that could decide their business’ fate. But what happens when you miss crucial warning signs or regulatory/policy changes? In order to prepare for sudden changes, businesses today must keep up with a variety of information sources in real time. News APIs enable companies to tap thousands of vetted media outlets and news wires for exactly the updates they need. By filtering and delivering customized news directly into analytics and dashboard tools, these APIs become powerful enablers of Market & Competitive Intelligence (M&CI) for manufacturers. For example, Contify’s News API lets you access 1Mn+ vetted content sources to curate business-relevant updates. This means manufacturing intelligence teams can automatically monitor the headlines that matter, from industry M&A to supplier news, regulatory changes, technological breakthroughs, and more. The result is a continuously refreshed intelligence stream that keeps decision‑makers informed of emerging threats and opportunities, free from noise, and available in near real-time. --- - Published: 2025-04-22 - Modified: 2025-09-07 - URL: https://www.contify.com/resources/blog/customer-voice-market-intel-for-product-marketing/ The current IT market is growing at exponential rates, with a projected revenue of US$1. 51 trillion in 2025. What once took decades to transform now happens within a single strategic planning cycle. For business leaders, this means opportunity and disruption are no longer consecutive; they happen simultaneously. Such rapid growth calls for quick decisions, yet many teams still rely on siloed data streams, isolated customer feedback, and manual research. The result is a hit-and-trial approach to product development and messaging one that struggles to keep pace with dynamic customer expectations and shifting competitive landscapes. At Contify, we believe true agility starts by unifying the voice of your customers with broader market and competitive intelligence (M&CI). By integrating rich qualitative insights with strategic market context, Product Marketing Managers (PMMs) can move beyond guesswork building offerings and crafting messaging that genuinely resonate and drive revenue growth. In this blog, we’ll explore the pitfalls of siloed intelligence, how to combine VoC and M&CI for actionable insights, how integrated intelligence sharpens product messaging, and how it fuels truly agile roadmaps. --- - Published: 2025-03-11 - Modified: 2025-07-15 - URL: https://www.contify.com/resources/blog/leverage-historical-data-to-boost-market-competitive-intelligence-mci/ Understanding the past is crucial to winning in the present. Imagine you’re in charge of your company's market and competitive intelligence (M&CI) program, and you notice that a key competitor has slashed their prices by 20%. As panic spreads across your sales and strategy teams, you wonder whether your organization should follow suit or if this is a temporary move or part of a bigger strategy. If you had access to two years of competitor pricing trends, you might notice a pattern conveying that every March, this competitor lowers prices to gain market share. They do this before a major industry conference and raise them back within three months. With this insight, your response changes. Instead of matching their price cut and hurting your margins, you focus on communicating long-term value to customers, knowing the competitor’s move is just a short-term play. That’s the power of historical data in M&CI. --- - Published: 2025-03-06 - Modified: 2025-05-27 - URL: https://www.contify.com/resources/blog/dont-miss-out-on-these-crucial-competitive-intelligence-insights/ Imagine going through your competitor’s careers page and noticing a series of roles that hint at a major strategic shift, from numerous openings in a key market segment to roles focused on advanced product lines and even specialized functions emerging overnight. While these may seem like regular operations to most, competitive intelligence professionals can use them to extract a goldmine of strategic insights. Instead of waiting for public announcements or earnings reports, savvy leaders uncover hidden signals of expansion, innovation, and market focus directly from hiring data. This is referred to as job posting analysis. In this article, we explore how job posting analysis can revolutionize competitive intelligence and how Contify’s Market & Competitive Intelligence (M&CI) Platform leads the charge. --- - Published: 2024-12-13 - Modified: 2025-03-25 - URL: https://www.contify.com/resources/blog/market-and-competitive-intelligence-program-guide/ As the market landscape you operate in becomes increasingly complex, staying ahead and being competitive is more challenging than ever. Rapid technological advancements are resulting in new competitors, evolving business models, and fluctuating buyer expectations. Failing to anticipate and adapt to these market dynamics will limit your organization’s ability to capture opportunities, mitigate risks, and compete successfully. An effective Market & Competitive Intelligence (M&CI) program gives you the foundation to compete successfully by providing a 360-degree view of your market, industry, and competition. It enables you to develop the clarity and agility needed to make timely, informed decisions that drive sustained growth. According to Gartner, over 74% of business leaders acknowledge the need to address market and competitive intelligence challenges within a year. Having an M&CI program is no longer optional—it has become a necessity for organizations that want to thrive in the new hyper-competitive environment. However, many organizations have been unsuccessful in implementing an effective M&CI program. That’s why we’ve distilled insights learned from serving hundreds of customers over a decade into our latest resource, "2025 Definitive Guide to Setting Up a Winning Market & Competitive Intelligence Program. ” This guide provides actionable strategies, best practices, and a step-by-step approach to help organizations build impactful M&CI programs. Here is a list of seven key steps drawn from the guide to help you create a high-impact M&CI program that positions your organization for success in 2025 and beyond. --- - Published: 2024-11-22 - Modified: 2025-07-31 - URL: https://www.contify.com/resources/blog/what-are-the-different-types-of-market-intelligence/ In today’s fast-paced, hyper-competitive world, Market Intelligence (MI) is no longer a luxury, it’s a business imperative. It has become the backbone of informed decision-making. From identifying emerging trends to outmaneuvering competitors, MI equips decision-makers with the insights needed to thrive. But MI isn’t just one singular practice. It encompasses several distinct categories, each addressing specific strategic needs. While many of us understand what Market Intelligence is, in this blog, we’ll explore the different types of Market Intelligence and highlight their unique contributions to business success, addressing specific strategic needs along the way. We’ll also explain how various types of market intelligence research, supported by market intelligence solutions, can transform decision-making at all levels. --- - Published: 2024-11-15 - Modified: 2025-01-02 - URL: https://www.contify.com/resources/blog/winning-in-2025-will-be-different-strategically-approach-the-new-competitive-landscape/ As we approach 2025, the pace at which businesses advance will only accelerate. New strategies fueled by technological innovation, evolving regulations, and the rise of new competitors are likely to emerge. Launching a new business is already easier than ever in the hyper-connected world of internet. This created a growing list of direct and indirect competitors fighting for the same market share. The pressure on B2B enterprises to stay ahead will not be about just keeping pace. It will be about making swift, informed decisions and aligning the entire organization to act as one. But here's the challenge: How do you make swift, informed decisions when you’re buried under mountains of data on competitors, customers, partners, and industry segments? How do you ensure that every department is aligned in its view of the competitive landscape grounded in a single source of truth? The answer lies in a Market & Competitive Intelligence platform. In this article, we'll explore why a holistic M&CI platform that goes beyond simply monitoring named competitors, will be essential for achieving business objectives in 2025. --- - Published: 2024-10-03 - Modified: 2025-07-24 - URL: https://www.contify.com/resources/blog/competitive-positioning-definition-importance-and-how-to-develop-it/ No company operates in a vacuum. Every company is part of a value chain influenced by market forces that shape the competitive landscape. According to Porter's Five Forces framework, these forces include direct threats from competitors, threats of new entrants or substitute products, and the bargaining power of suppliers and buyers. Among all these forces, the impact of competitors’ activities is most significant compared to others. Therefore, a company must closely monitor its competitors’ activities to understand their strategies, strengths, weaknesses, priorities, resource allocations, and other strategic indicators. This understanding will empower a company to strategically position itself within the competitive landscape and develop a sustainable competitive market position, which can be done effortlessly with the help of a competitive intelligence platform. In this article, we will discuss the importance of competitive positioning and how companies benefit from it. Let’s start by first defining competitive positioning. --- - Published: 2024-09-10 - Modified: 2024-09-19 - URL: https://www.contify.com/resources/blog/enhance-your-market-competitive-intelligence-program-with-generative-ai-in-contify/ Artificial Intelligence is transforming the way businesses operate. Companies are employing AI in various ways to increase efficiency and save time, particularly by automating routine tasks. The Market and Competitive Intelligence (M&CI) landscape is also impacted by this AI revolution. In M&CI, the ability to quickly gather, analyze, and act on relevant information is mission-critical. Contify has long been at the forefront of using AI to extract intelligence from market data. However, the introduction of Generative AI (GenAI) has dramatically amplified this value, enabling more in-depth insights and highly actionable intelligence. In this blog, we’ll explore how Contify has harnessed the potential of GenAI to elevate M&CI programs and what the future holds for Generative AI within Contify. --- - Published: 2024-02-29 - Modified: 2025-07-30 - URL: https://www.contify.com/resources/blog/best-competitive-intelligence-tools/ 2025 is shaping up to be a heyday for competitive intelligence pros. With organizations across industries investing in advanced competitive intelligence software, using the right competitive intelligence tools has become an essential business activity to sustain and grow in dynamic markets. As Forbes puts it, successfully leveraging and implementing emerging technological solutions, like modern competitor intelligence tools and competitive research tools, is now critical for organizations aiming to maintain leadership and accelerate growth. However, fragmented and ad-hoc competitive intelligence processes are things of the past. A competitive intelligence platform that can fulfill the needs of modern-day businesses must automate collecting, analyzing, and distributing crucial information about your competitors. To help you make an informed choice and boost ROI, we explore 11 of the top competitive intelligence tools available today. Whether you're a large enterprise, a scaling startup, or a fast-moving team looking for the best tools for competitive analysis, this guide has something for everyone—including insights on the best AI-powered competitive intelligence platforms, CI tools for business, and online competitive intelligence tools built for modern teams. --- - Published: 2024-02-16 - Modified: 2025-03-10 - URL: https://www.contify.com/resources/blog/3-common-mci-problems-and-their-solutions/ - Tags: Competitive Intelligence, Market Intelligence The traditional Market and Competitive Intelligence (M&CI) program is besieged with many challenges, such as managing multiple stakeholders, manual handling of large data volume, and a lack of clarity on the expectations from the program. Market & Competitive Intelligence (M&CI) professionals spend significant time manually collecting information and preparing deliverables, leaving less time for analyzing it. Consequently, this limits their ability to understand the implications of intelligence from the perspective of their stakeholders. --- - Published: 2024-01-31 - Modified: 2025-07-28 - URL: https://www.contify.com/resources/blog/ways-to-detect-new-competitors/ - Tags: Competitive Intelligence Most businesses will agree that their market landscape is increasingly competitive, fragmented, and complex these days. Customers are spoilt for choice as new competitors continue emerging at an incredible pace. This rise in new competition is largely driven by rapid technological advancements, which have significantly reduced entry barriers across industries. For example, in 2021, nearly 5. 4 million applications were filed in the US to form new businesses, marking a 53% increase from 2019 and the highest number recorded in any year . In 2022, 5. 1 million, the second-highest ever. Source: Census Bureau Therefore, yesterday’s competitive differentiation and competitive intelligence strategies will not be sufficient to tackle tomorrow’s challenges. It’s time to rethink how you monitor competitors, especially when new competitors are entering the market faster than ever. In this article, we’ll discuss eight effective strategies and tools to identify competitors, including how to track competitors, assess their threat, integrate them into your competitive intelligence program, and how a competitive intelligence platform can help. Let’s start by understanding why new competitors pop up. It’s not always technology innovations. --- - Published: 2024-01-23 - Modified: 2025-08-01 - URL: https://www.contify.com/resources/blog/advanced-competitive-intelligence-tactics/ In today's fast-paced business world, companies are dying much faster and at a very young age. According to a McKinsey report, - in 1958, businesses in the Standard & Poor’s 500 index boasted an average lifespan of 61 years. Today, it is less than 18 years. By 2027, it's projected that 75% of today's S&P 500 enterprises will no longer exist. A well-planned market and competitive intelligence (M&CI) program is essential to navigate this volatile business environment. At its core, an M&CI program involves the systematic monitoring of competitors and market players – a process crucial for staying informed about current actions and forecasting future moves. It empowers companies to not only foresee upcoming market changes but also adapt their strategies with agility and precision. It's about being one step ahead of the competition, understanding how the market might evolve, and preparing to pivot or innovate as necessary, all hallmarks of an advanced competitive strategy. Yet, merely establishing a competitive intelligence program does not guarantee success. We need to know how to use it effectively. But how to use it effectively? --- - Published: 2024-01-10 - Modified: 2025-01-14 - URL: https://www.contify.com/resources/blog/how-can-market-and-competitive-intelligence-platforms-drive-product-leadership/ - Tags: Competitive Intelligence The parameters of competitive advantages morph dynamically as organizations adapt their business strategy to ever-changing market realities and customer demands. For example, the COVID-19 pandemic has brought a colossal shift in the market and customer behavior. A post-pandemic McKinsey survey suggests that digital technology adoption accelerated by three to seven years in a few months during this period. As digital adoption soars, product performance, and innovation have become critical for businesses to succeed. Additionally, the pace of business evolution has also accelerated, with the number of changes at the level of core business practices increasing. Source This blog post investigates the pivotal role market and competitive intelligence (M&CI) software can play in helping business executives drive and maintain product leadership. --- - Published: 2024-01-04 - Modified: 2025-07-08 - URL: https://www.contify.com/resources/blog/contify-features-and-enhancements-roundup/ As we reflect on 2023, it's clear that it was a period of significant growth and innovation for Contify. We dedicated ourselves to enhancing our competitive intelligence platform to serve our users' needs, making strides in functionality, integration, user experience, and more. Our commitment to delivering a superior product has resulted in numerous updates and features designed to empower businesses with the most efficient and insightful competitive intelligence solutions. This blog will guide you through the key enhancements and new features we introduced in 2023, highlighting how they contribute to a more robust, insightful, and user-friendly competitive intelligence experience. Whether you're a long-time user of Contify or considering it for your organization, this roundup will offer valuable insights into how our platform can support and drive your business strategies and decisions. --- - Published: 2023-11-27 - Modified: 2025-10-01 - URL: https://www.contify.com/resources/blog/best-news-api/ - Tags: Competitive Intelligence News APIs have gradually become essential tools for developers in the US because of the ease with which they allow them to incorporate relevant and recent updates into their applications and websites. Whether you're building a real-time news app, integrating business news for dashboards, or creating a market intelligence API for internal use, the right API matters. It is important to note that “News API” is a misnomer. You should expect your news API providers to offer more than just news. For example, it should include company press announcements, regulatory updates, social media updates, customer reviews, job postings, etc. Tracking multiple sources for updates and collecting them consistently and reliably is more challenging than most people realize. Some of the top news APIs even provide capabilities for deep filtering, sentiment tagging, and structured metadata enrichment. This blog will explore the top 9 best News API solutions in 2025, highlighting the key news API features and how they can enhance various business contexts. --- - Published: 2023-11-16 - Modified: 2025-07-11 - URL: https://www.contify.com/resources/blog/competitive-intelligence-process-template/ Crafting an effective Market & Competitive Intelligence (M&CI) process is fundamental for businesses to navigate market complexities and carve out a competitive edge. This blog delves into each step of establishing a strategic M&CI framework to align your M&CI program with overarching business goals. At the end of the blog, you can download Contify’s 2025 Market & Competitive Intelligence Process Template to adopt this framework for your M&CI program. Let’s begin! --- - Published: 2023-10-12 - Modified: 2025-07-11 - URL: https://www.contify.com/resources/blog/contify-unveils-new-ai-enhanced-categories-business-events-themes-and-people/ - Tags: Contify Product Updates Contify has taken another significant step in refining the intelligence collection process. We have launched three new categories, ensuring that businesses are equipped with accurately categorized market intelligence updates. When utilized together, these categories allow enterprises to deep dive and understand the market pulse, recognize overarching trends, and identify the influential people driving the change. It's not just about individual categories, but the collective efficiency they bring when combined. A Deep Dive into the New Categories Business Events: This category captures and organizes key actions taken by organizations. Be it a product launch, feature enhancements, partnerships, or participation in marketing events, Contify ensures that customers are always on top of the key business events in their competitive landscape. Themes: The Themes category provides insights into overarching market trends and narratives such as ESG, D2C, Fintech. By enabling users to track and understand industry-specific shifts and evolutions, this category proves invaluable for strategists and decision-makers. Executives: The significant influence of key executives and thought leaders in shaping industries cannot be understated. Contify’s People category lets users monitor these influential figures, collating their interviews, quotes, and insights from various platforms. The AI Behind the Scenes The inclusion of these categories hasn't come out of the blue. Contify’s consistent effort in integrating AI into intelligence collection and analysis has led to this enhancement. Custom-trained Neural Network-based Machine Learning models, combined with the expansive dataset at Contify, enable the platform to sift through and categorize millions of updates daily. Moreover, the platform's use of Large Language Models facilitates tasks like summarizing and extracting key facts from aggregated updates. This AI-driven approach is not the end but just the beginning of a series of planned advancements. Insights from Contify’s Leaders Mohit Bhakuni, CEO of Contify, shed light on the broader vision behind this update, stating, "In the current market dynamics, a broad overview is simply not sufficient. Our goal with these new categories is to ensure businesses have access to detailed, segmented, and highly-specific updates, enabling them to strategize with absolute precision. " Devashish Shrivastava, Product Manager at Contify, added, “The addition of business events and themes enable granular categorization of updates. Coupled with our capability to spotlight key figures, this release significantly amplifies how our customers can deep dive into the intelligence we offer to them. ” As businesses strive to navigate an increasingly complex market landscape, the need for precise, actionable insights grows paramount. Contify’s latest features come as a response to this need, fulfilling it with enriched and comprehensive intelligence gathering. For a full list of Business Events and Themes, visit this link on our website Explore the power of Contify today and redefine the way you gather, analyze, and utilize market intelligence. Take a 7-day free trial. --- - Published: 2023-10-05 - Modified: 2025-07-11 - URL: https://www.contify.com/resources/blog/heres-whats-new-with-contifys-market-intelligence-platform-september-2023/ - Tags: Contify Product Updates We’ve been working hard to elevate your Contify experience. We are excited to share this month’s key product updates, including New ‘Business Events’, ‘Themes’ and ‘People’ Smart Filters, Icons in Dashboards, Bulk Actions (Import), and a Revamped Help Center. New Smart Filters: Business Events, Themes, & People - Business Events & Themes: Sharpen your focus on key intelligence topics with our new categories, designed for in-depth monitoring of specific industry developments and overarching business themes. - People: Zero in on key industry personalities, thought leaders, and influencers. Our advanced Machine Learning models ensure proper disambiguation and top-tier accuracy in recognizing people. Revamped Help Center You can now access help articles directly within the Contify platform. We recently revamped our help center to serve both new and experienced users, providing a quick onboarding process for newcomers and deep-dive insights for power users with comprehensive articles, step-by-step demos and video tutorials. Streamlined Bulk Import: Global to Curated Newsfeed Directly transfer important updates from the expansive Global Newsfeed to your Curated Newsfeed, ensuring you never miss out on what’s changing in your market and competitive landscape, even if some updates aren't part of your taxonomy. Icon Picker in Dashboards Make your dashboards uniquely yours. Use the Icon Picker to add preset icons, ensuring quick recognition and navigation when crafting or updating dashboards. Ready to witness these enhancements in action? Watch our interactive demo for a detailed walkthrough. Alternatively, get hands-on experience with a 7-day free trial. --- - Published: 2023-09-10 - Modified: 2025-07-22 - URL: https://www.contify.com/resources/blog/market-intelligence-vs-market-research/ - Tags: Market Intelligence Market intelligence and Market research are often used interchangeably, but they are distinct concepts. Market research is generally a one-off project aimed at addressing particular business questions. In contrast, Market Intelligence is an ongoing activity that helps businesses stay updated on changes in the market landscape. While both provide critical insights for businesses to make informed decisions, their applications, methodologies, and purposes differ significantly. This article will explore the nuanced difference between market intelligence and market research, delving into their definitions, categories, and their roles in business success. --- - Published: 2023-07-24 - Modified: 2025-07-09 - URL: https://www.contify.com/resources/blog/custom-sourcing-add-your-own-sources/ - Tags: Competitive Intelligence Businesses need to stay on top of news and updates related to their market & competitive landscape to stay ahead of the competition. The ability to set up your own sources is critical for a Market & Competitive Intelligence program. Contify comes pre-configured with over 500,000 editorially-curated sources such as major news publications, company websites, newswires, and government and regulatory websites. However, there may be times when users need to add unique sources specific to their business or industry segment, on top of Contify’s pre-existing sources. This is where custom sourcing is extremely valuable. --- - Published: 2023-07-13 - Modified: 2025-04-15 - URL: https://www.contify.com/resources/blog/extract-strategic-insights-from-youtube-videos/ YouTube has become a cornerstone of information dissemination in the modern world. It offers a diverse range of content, from CEO interviews and panel discussions to product launches and customer reviews. While YouTube is a goldmine of strategic information, extracting insights from this rich reservoir of intelligence can be a daunting task. The manual process of watching videos, understanding the context, and documenting insights is time-consuming and inefficient for competitive intelligence (CI) professionals. To address this challenge, Contify has introduced the YouTube video transcription feature, transforming video content into textual format that can be easily searched and analyzed. --- - Published: 2023-06-16 - Modified: 2025-07-11 - URL: https://www.contify.com/resources/blog/create-and-distribute-intelligence-newsletters-by-adding-your-insights/ In today's fast-paced business world, it's essential to stay informed about the latest competitor and industry trends and insights to make fast and well-informed decisions. One of the ways of staying up-to-date is by creating and distributing intelligence newsletters. By creating an intelligence newsletter, you can deliver insights to your team and keep them informed on the latest news in your competitive landscape. Create Newsletters with Ease Creating newsletters can be a time-consuming process. However, with the help of Contify’s Newsletter Manager, you can collect and curate key updates in your competitive landscape and create engaging newsletters quickly. Edit the Headline and Intro of the Update and Add it to the Newsletter The Contify market and competitive intelligence platform allows you to edit the headline and intro of any news update to make it more compelling by adding your organization’s context around it. A strong headline and intro catches the attention of your readers and ensures that they read the entire newsletter and engage with your content. Add Updates Directly from the Newsfeed The platform enables you to add news stories directly from the newsfeed and create a newsletter quickly. This feature ensures that you don't miss any essential news stories as the platform aggregates and curates stories from thousands of reliable sources to give you the news that’s relevant to your competitive landscape. This feature also ensures that you can work on multiple newsletters at the same time that are always up-to-date and include the latest news and trends. Add AI-generated Facts, Summaries, Quotes, etc. from the Newsfeed Add value to your newsletter with AI-generated insights such as facts, summaries, and quotes. This feature saves you time and ensures that your newsletter is packed with valuable insights from the most reliable sources. By including AI-generated insights in your newsletter, you can provide your readers with valuable intelligence nuggets that would have required them to invest substantial time to identify. Mark 'Top News' to be Added in the Newsletter Later On With the 'Top News' feature, you can mark stories that you would like to add to your newsletter later on. This feature ensures that you don't forget to include the essential news stories in your newsletter. By marking 'Top News,' you can prioritize the most important news stories and make sure that they are included in your newsletter. This feature also allows you to plan ahead and create a comprehensive newsletter that covers all the essential news and trends in your competitive landscape. Add Field Intelligence to the Newsletter Field intelligence is vital for businesses that want to stay ahead of the competition. Adding this information to your newsletter can give your team valuable insights. With the platform, you can add field intelligence to your newsletter with ease. Add Images, Graphs, and Charts to the News Updates The newsletter manager also allows you to add images, graphs, and charts to your newsletter. This feature ensures that your newsletter is engaging and can help your team and clients quickly and effectively understand complex information. Detailed User Analytics for the Newsletter With the platform's user analytics, you can gain insights into the performance of your newsletter. You'll be able to see how many people opened your newsletter, and how many clicked on links. This information can help you refine your content strategy for the newsletter. By analyzing the data, you can learn what topics your readers are most interested in and what types of content they engage with the most. For example, if you notice that your readers are most engaged with articles about a specific topic or company, you can focus more on that topic or company in future newsletters. Overall, user analytics is a powerful tool for any newsletter creator. By using them to gain insights into your audience and their behavior, you can create a newsletter that is more engaging, informative, and valuable to your readers. Gather Feedback from Newsletter Recipients Gathering feedback from your newsletter recipients is not only essential but also crucial to ensure that you're delivering the right content. There are several ways to gather feedback from your newsletter recipients. One of the most effective methods is to include a feedback option in your newsletter. This way, your readers can share their thoughts and opinions about your newsletter with you. Gathering feedback from your newsletter recipients and optimizing your content strategy is an ongoing process. By doing so, you can improve your newsletter and have an audience that looks forward to receiving your content every time. Gather Newsletter NPS Net Promoter Score (NPS) is a powerful tool that helps businesses measure customer satisfaction. It's a simple yet effective metric that provides valuable insights into how customers perceive a product or service. With the Gather Newsletter NPS feature, you can now apply this same methodology to your newsletter and gain a better understanding of how your audience feels about your content. The process of measuring NPS involves asking customers a single question: "How likely are you to recommend this product/service to a friend or colleague? " Customers then respond on a scale of 0-10, with 0 being "not at all likely" and 10 being "extremely likely". Based on their responses, customers are categorized into three groups: - Promoters (score 9-10): These are customers who are extremely satisfied with the product/service and are likely to recommend it to others. -Passives (score 7-8): These are customers who are satisfied with the product/service, but are not necessarily enthusiastic about it. - Detractors (score 0-6): These are customers who are unhappy with the product/service and are unlikely to recommend it to others. The NPS score is then calculated by subtracting the percentage of detractors from the percentage of promoters. The resulting score can range from -100 to +100, with higher scores indicating higher customer satisfaction. By using the Gather Newsletter NPS feature, you can gain valuable insights into how your audience perceives your newsletter. You can identify areas where you're doing well and areas where you need to improve. For example, if you have a high percentage of detractors, you may need to re-evaluate your content or make changes to your newsletter design. On the other hand, if you have a high percentage of promoters, you can use this as an opportunity to engage with your audience and encourage them to share your newsletter with others. Overall, the Gather Newsletter NPS feature is a powerful tool that can help you take your newsletter to the next level. By measuring reader satisfaction and making improvements where necessary, you can create a newsletter that your audience looks forward to receiving. Share the Newsletter Across the Organization Finally, the platform provides a simple way to share your newsletters across the organization. Your recipients don't need to be users on the platform – they can view the newsletter in their email client without any extra cost. Conclusion Creating and distributing intelligence newsletters allows businesses to keep their teams and clients informed on the latest news and insights in their industry. With a platform that aggregates and curates the news stories, adding your insights becomes much easier and faster. User analytics and feedback help you refine and improve your newsletter over time, ensuring that you deliver value to your subscribers, every time. --- - Published: 2023-06-07 - Modified: 2024-07-15 - URL: https://www.contify.com/resources/blog/heres-whats-new-with-contifys-market-intelligence-platform-june-2023/ - Tags: Contify Product Updates We’ve been working hard to elevate your Contify experience. We’ve paid close attention to how Contify can help you in your pursuit to garner timely, reliable, and organized market and competitive intelligence. We are excited to share this month’s key product updates, including Integration with GPT, New Templates, Auto-generated Dashboard Widgets, Improved Dashboards, New Permissions in User Management, and the ability to copy Newsfeed Views. GPT Generative AI Integration Contify is excited to announce the integration with GPT AI models in the insights extraction pipeline. Facts, Summaries, and Executive Quotes related to each update are now generated using our in-house trained traditional ML models, BERT model as well as GPT Generative AI models. Auto-Generated Dashboard Widgets Dashboard widgets such as ‘company overview,’ 'key updates,' and 'topics' now auto-populate with relevant data, saving users time and effort, and providing valuable insights on specified competitors. We also have more auto-populating widgets in the pipeline, which will extensively leverage GPT integration. User Management Improvements Admins can now effortlessly manage various Contify platform permissions for all their users in one central place. Our user management improvements allow you to assign or revoke permissions at a user level with a simple toggle. Streamline user access control and ensure that each team member has the appropriate level of access to the platform's features and functionalities. New Templates - Win/Loss Users can now effortlessly monitor their deals' win/loss outcomes by leveraging Contify's Win/Loss analysis template. These new standard templates allow users to easily track and analyze the success rate of their deals, identify key patterns, and make informed business decisions. Copy Newsfeed Views Users can now easily share their customized newsfeed views with others. Contify’s new feature allows users to copy their newsfeed view to other user accounts. This allows users to collaborate seamlessly by sharing their insights and news filters with their team members, enhancing collaboration and saving time. Faster Loading Speed for Dashboards Users can now experience faster loading times for dashboards with Contify's substantial improvements in Dashboard performance. We have introduced caching for data-intensive widgets, resulting in quicker access to valuable insights. Additionally, users now have the ability to refresh widgets on demand. To further enhance user experience, we have made several UX improvements in Contify Dashboards, making it even more intuitive and user-friendly. Excited about the possibilities our product enhancements can bring to your organization? Watch this demo video to learn how to use Contify to discover what’s changing in your competitive landscape. OR Try it out for yourself with a 7-day free trial of Contify and unlock a world of actionable insights. --- - Published: 2023-05-18 - Modified: 2025-07-09 - URL: https://www.contify.com/resources/blog/why-contify-has-the-cleanest-and-the-most-granular-news-api/ - Tags: News Feed APIs If you are looking for a way to get the most relevant and up-to-date news for your business, you may want to check out Contify News APIs. Contify News REST API offers the cleanest and most granular News API solution in the market. The proprietary crawling engine of Contify aggregates updates from over 500,000 sources by continuously monitoring them on a near-real-time basis. Contify News API offers historical updates up to 6 months old, and you can request updates that are older on-demand. In this blog, we will explore the key features and benefits of News API and how they can help you stay ahead of the competition. News API granular endpoints and parameters You can customize your news feed by using various parameters available in the Contify News API, such as: - Specific companies - Specific URLs (accenture. com, wsj. com, etc. ) - Specific topics (New product launches, Layoffs, Partnerships etc. ) - Specific content types (Press releases, Podcasts etc. ) - Source types (News websites, Company websites etc. ) - Language (Spanish, French, German etc. ) - Location (United States, France, China etc. ) The full list of each parameter mentioned above is easily available via their own respective API endpoints, which will return the respective IDs - For example, you can call the ‘Topic’ endpoint to get the list of all topics and their topic IDs available with Contify News API. A similar listing can be extracted by calling the other endpoints. An example Python code snippet - Multiple IDs can be passed by separating them with commas. News API AI enrichment, deduplication and disambiguation The Contify News API returns the updates that are enriched using AI (Machine learning models) - Each update is tagged and categorized by applying NER (Named Entity Recognition) to identify the relevant company, location, topic, etc. with high accuracy. The Contify News API also handles duplicate content by clustering similar updates in one API response. Every News API response contains duplicate (similar) updates as a cluster. Hence, you only get unique updates in the API response. The clustering is done based on Contify's proprietary deduplication algorithms, that identify similarities between multiple updates based on their title, body, and associated NER metadata. Contify News API also handles disambiguation. A classic example of disambiguation is to identify the difference between ‘Apple’ as a company and ‘Apple’ as a fruit. This is achieved using the NER (Named Entity Recognition) machine learning algorithm that identifies ‘Apple’ as a company (entity) where ever relevant. The NER algorithms applied at Contify are custom trained on business news and updates, to achieve high accuracy in identifying the correct entities (such as companies, locations, and topics). This results in enriched, deduplicated, and disambiguated News updates in the API response. Request your company list and sources to be added as a part of the Contify News API response The proprietary crawling engine of Contify aggregates updates from over 500,000 sources. To add to that, you can request any publicly available source you are interested in and Contify will add it, so that News updates from that source are also included in the API response. Additionally, you can also request to add any company that you do not find in Contify News API “/search-company” endpoint. This can be easily done using the “/request-company” endpoint of Contify News API. --- - Published: 2023-05-04 - Modified: 2025-07-11 - URL: https://www.contify.com/resources/blog/competitive-intelligence-research-with-advanced-search-operators/ - Tags: Competitive Intelligence When it comes to conducting market and competitive intelligence research, finding the right insights can be a daunting task. With so much information available, it can be challenging to know where to start and how to filter out irrelevant results. Fortunately, there are tools that can streamline the research process and help you get the insights you need. One such tool is Contify's Advanced Search. Contify's Advanced Search offers a range of powerful search operators that can significantly enhance your competitive intelligence research capabilities, help you save time and increase your efficiency, allowing you to focus on analyzing data faster and gaining a better understanding of your competitive landscape. Unfortunately, only experienced analysts know how to leverage the real potential of advanced search features. In this article, we will explore the key capabilities of the Advanced Search feature in Contify’s Market and Competitive Intelligence (M&CI) platform. Search in the article’s introductory paragraph (lead) The article lead, also known as the introduction or abstract, is the first few sentences or paragraphs of an article that provide a summary of the main points and key takeaways. By searching only in the article lead, users can quickly identify whether an article contains the information they need, without having to read through the entire text. This feature is especially useful for CI analysts who need to analyze large amounts of data or research for their work. Instead of spending hours reading through articles, they can use the Advanced Search operators to narrow down their results and focus on the most relevant information. This not only saves time but also increases efficiency and productivity. ‘TitleOrLead’ which searches within both the title and lead of the articles ‘Title_Exact’ which searches for an exact match of the search term in the title of the articles ‘Lead_Exact’ which searches for an exact match of the search term in the lead of the articles --- - Published: 2023-03-30 - Modified: 2025-07-11 - URL: https://www.contify.com/resources/blog/heres-whats-new-with-contifys-market-intelligence-platform-march-2023/ - Tags: Contify Product Updates We’ve been working hard to elevate your Contify experience. We’ve paid close attention to how Contify can help you in your pursuit to garner timely, reliable, and organized market and competitive intelligence. We are excited to share the following key product updates that include Contify’s integration with SFDC, Global Newsfeed Story Analysis, and, much more! Contify’s native integration with SFDC connects CI with CRM Exciting news! Contify is now integrated with Salesforce. Users can directly access Contify through the SFDC platform via SSO (single-sign-on) and get actionable competitive insights within time. The move is aimed at enabling Sales teams to remain in a single platform and gain a ready avenue to map deal information with competitive insights. Enhanced mobile usability including newsfeed self-curation Users now have more control to curate their newsfeeds. Users can now Publish or Reject any update directly from their mobiles. The functionality also allows them to tailor the update as they wish and edit the title or summary of an article right from their mobiles. The idea is to help users have easier collaboration through devices that they frequently use. Retrieve the exact source by searching a URL directly Users often prefer a particular set of sources because of authenticity or familiarity or mere choice. They can now retrieve the update they are looking for by directly entering the entire URL in the search bar on the Contify platform. This assures them of the scope of sources covered by Contify and grants them a much faster way to access an update. Improved deduplication produces a cleaner newsfeed Users will see a cleaner newsfeed as we have enhanced our deduplication algorithms. We carefully studied patterns behind the occurrence of multiple stories with similar content including frequency and headline variation. We applied these insights to finetune our similarity detection algorithms so that users see the stories they are interested in only once and in time. AI-powered news story analysis in Global Newsfeed Each news story in Contify’s Global Newsfeed is now accompanied by ML-powered analysis. Users can view concise summaries, key facts, and quotes for each update. The much-desired feature of the Curated Newsfeed module is now extended into the Global Newsfeed to help users swiftly derive insights from a wider net of sources. The enhancement relies on ML-model-DistilBert’s prowess in understanding context and considering the entire narrative of the story. Newsletter NPS - Get clear visibility about your newsletter’s engagement Users can now enable the Newsletter Rating before sending a newsletter to their target audience from Contify. The feature allows them to get feedback on their newsletter content through the rating chosen by their recipients. Paid/'Require Login' icon to scan and distinguish sources Users will now be able to quickly identify those sources that are paid or require a subscription through a red lock icon. This will help users quickly decide whether they want to consume such updates with paywalls/logins or look for alternate sources that are available in the public domain. Easily export from your Contify platform Users can now easily download all updates that they select for further analysis. Users will get automated updates consisting of exported Excel files via email. --- - Published: 2023-01-12 - Modified: 2025-07-11 - URL: https://www.contify.com/resources/blog/contifys-g2-rewind-what-our-customers-had-to-say-about-us-in-2022/ - Tags: Competitive Intelligence We’ve bid adieu to 2022. What an exciting year! From achieving our SOC-II compliance, releasing Global Newsfeed, announcing integration with Slack, to rolling out outcome-specific widget templates, and permission-driven access control for Dashboards, and all the other little moments in between - we saw phenomenal growth in the number of users of the Contify platform. We helped thousands of users make informed decisions and stay ahead of the competition using our M&CI platform and News APIs. And, they happily shared their feedback on G2, one of the world's leading business software review platforms. Thanks to our users, we’ve continued to garner badges and have been named Leaders and High Performers several times in the market intelligence and competitive intelligence categories. Here are just a few examples of how our customers achieved success in 2022 using Contify, with added context from our customer-facing teams. What delighted our clients: Centralized repository for primary + secondary intelligence A big problem Melissa was facing was that relevant information remained in functional silos when it should have been accessible to everyone in the organization. Her vision was a single source of truth for the whole organization that ‘democratizes’ intelligence in her organization. In a video case study with Contify, Melissa says, “Collecting field intelligence was an important use case for Colart, among others. Contify acted as a safe, centralized repository for field intelligence collected in real-time, accessible to all stakeholders. ” What delighted our clients: Platform configurability/customization Vivek had a threefold use case for his organization. Each of their key industry teams had a different use case, depending on which, 3 different instances of configured Contify platforms were assigned to each team. The ability to customize multiple platforms for each team according to their specific requirements was highly appreciated. What delighted our clients: Newsfeeds, Newsletter Manager Marcia's use case consisted of tracking the social media profiles (Twitter, LinkedIn, Facebook, etc. ), events, CSR activities, product releases, and more of her client’s competitors. Leveraging Contify’s Newsfeeds, she was able to collect this intelligence on her clients’ competitors in an automated manner, and then create customized reports for her clients using Contify’s Newsletter Manager, with an added executive summary and contextual insights from her team. This enabled her clients to have a 360-degree awareness of their competitors, earning her appreciation. What delighted our clients: Real-time news alerts The pharmaceutical industry is a highly regulated and constantly evolving field, and it is essential for companies to stay up-to-date on the latest developments in order to remain competitive and compliant. Karen uses Contify’s near-real-time news alerts to stay up-to-date on the latest developments in the industry, such as regulatory changes, new drug approvals, and clinical trial results. By doing so she is able to identify new opportunities, emerging trends, and unmet needs in the market. What delighted our clients: Excel export, Integrations Management consulting firms have multiple offices spread across geographies with technical and non-technical team members, each with their own set of tools that they prefer to use. At times like these, exporting data into a spreadsheet allows users to not only preserve the data in a widely-acceptable and easily-editable format but to ingest it into tools that might not support integration with Contify. Speaking of integrations, Contify's integration with business intelligence tools like Power BI and Tableau was a game-changer for the user, allowing them to seamlessly move data analyses between the platform and their BI tools. What delighted our clients: Newsletter manager Being in a senior role in her company, Tina required professional market and competitive intelligence reports and newsletters to be delivered to her clients with minimum effort and time spent. Contify's Newsletter Manager helps Tina design branded report templates, easily add updates from the platform to the reports, and distribute them to specific recipients, even outside her organization. Plus, she can revisit and keep track of all her past templates and reports. ____________________________________________________________________ We thank our amazing users for such encouraging feedback on G2. We are always dedicated to providing a fully-customizable, state-of-the-art market and competitive intelligence platform to help you gain a competitive edge. Your input is of utmost importance to us. Looking forward to your continued success with Contify. Have a market and competitive intelligence requirement? Please use this link to schedule a meeting with our solutions expert. --- - Published: 2022-11-15 - Modified: 2025-03-01 - URL: https://www.contify.com/resources/blog/add-primary-intel-via-email-and-slack/ - Tags: Competitive Intelligence, Market Intelligence, Primary Intelligence Contify continually aims to simplify the collection, organization, and distribution of vital market and competitive insights for its users. One of the platform's innovative features enable users to add primary intelligence directly through email, Slack and MS Teams. This feature seamlessly integrates primary intelligence with Contify's existing repository of secondary intelligence, providing a centralized solution for all intelligence needs. In this blog, we'll discuss how the feature works with both email, Slack and MS Teams, and why it is a valuable and nifty feature for intelligence professionals to collect primary intelligence leveraging their customer-facing teams. --- - Published: 2022-07-13 - Modified: 2025-08-01 - URL: https://www.contify.com/resources/blog/what-are-business-signals-and-how-to-track-them/ Businesses nowadays operate in an increasingly competitive landscape. In addition, disruptions caused by technological innovation are decreasing the lifespan of companies, which has reduced from around 35 years to just 20-22 years and is projected to decline even further, as illustrated by the chart below. Source: Innosight What separates successful businesses from not-so-successful ones is their ability to spot these signals for business disruptions early, prepare for them before their competition, and respond in a timely and effective manner. Winners anticipate change and prepare for it, while losers react to it. So, how do you anticipate changes in your market and competitive environment? And how do you stay ahead of your competitors? The answer: business signals. --- - Published: 2022-06-27 - Modified: 2025-07-09 - URL: https://www.contify.com/resources/blog/gathering-competitive-intelligence-on-private-companies/ - Tags: Competitive Intelligence In this article, let us delve into the reasons why gathering competitive intelligence on private companies is so hard, as well as how to do it the right way to gain a competitive advantage. Let’s get started --- - Published: 2022-05-22 - Modified: 2025-07-09 - URL: https://www.contify.com/resources/blog/one-of-the-lesser-known-and-most-powerful-features-of-contify-that-helps-users-to-contextualize-competitive-intelligence/ - Tags: Competitive Intelligence Like most market and competitive intelligence (M&CI) platforms, Contify aggregates information from thousands of online sources. Our customers have consistently told us (for over a decade) that Contify's information is the cleanest among all providers. And that it is the only M&CI provider that structures information according to their business context with fully customized taxonomies. Hundreds of enterprises, such as AT&T, MetLife, Medtronic, and EY hence use Contify. In addition, global information products such as LexisNexis, Bloomberg, Thomson Reuters, and more have relied on Contify news feeds and news APIs since 2009. Besides several configuration options and features in the Contify platform to clean, structure, and contextualize the information, one distinctive feature usually surprises the new users of Contify. The true potential of this feature becomes evident only after using it for a while. --- - Published: 2022-05-05 - Modified: 2025-07-09 - URL: https://www.contify.com/resources/blog/competitor-deal-win-analysis/ - Tags: Competitive Intelligence Have you been struggling with your win-loss program? If so, you’re not alone. A number of organizations share in your struggle, and the reasons are usually similar. Often it is due to limited resources that they have access to, or due to the limitations associated with running the program internally in partnership with the sales team. Contify works with clients across the geographies and sectors, and we have often heard clients say that “While win-loss analysis is immensely valuable, it comes with a lot of unique challenges. ” Typically, they cite the following as challenges: - Difficulty in getting clients and prospects to share honest opinions and feedback - Reliance on sales teams for the majority of intelligence, who are themselves very busy chasing other functional priorities - Challenges and risks on account of loss of information/misinterpretation - Dependence on third-party providers – which leads to increased program cost - Limited realization of the full value of the analysis due to the inability to do it on an ongoing/continuous basis Contrast this with the experience that many of our clients have had with running a simpler analysis: - Found it relatively easier to execute, as these programs have been primarily led by internal market and competitive intelligence (M&CI) specialists - Eliminated the most pressing challenges associated with win-loss programs due to reliance on secondary sources – Primarily company filings and press releases, customer testimonials, reviews, social media, and competitor website changes as the sources of intelligence - Were able to automate a large part of the intelligence collection by leveraging a market and competitive intelligence platform (Contify in their case) significantly enhancing the cost vs. value equation The ‘simpler’ analysis we’re talking about is called a “Competitor Deal Win Analysis”, which has worked wonders for a lot of organizations that struggle with the typical challenges associated with a win-loss analysis or do not have the resources to set one up. The whole point of this article is not to compare a ‘Win-loss analysis’ with a ‘Competitor deal win analysis’, although a part of it is. These two sit at different ends of the insights spectrum and complement each other more than being a substitute. However, as a win-loss analysis is more popular of the two, we use win-loss analysis for context and a better understanding of our readers. In this article, you’ll learn what a competitor deal win analysis is, the key elements to its success, how to set one up effectively, and how can a market and competitive intelligence platform help you with your competitor deal win analysis. --- - Published: 2022-04-28 - Modified: 2025-07-09 - URL: https://www.contify.com/resources/blog/setting-up-account-intelligence-program-guide/ - Tags: Sales For the longest time, the only digital technologies used by organizations for sales enablement and account management were tools that provided relatively static data that helped companies prioritize accounts. Such tools usually only provided the industry, a list of names, phone numbers, email addresses, employee count, annual revenue, and such information about key accounts, but did not show how prospects were interacting with the market or your organization’s competitors. Today, digital technologies haven't just made businesses smarter and more competitive, they've also made customers and buyers more informed. Buyers these days, especially in B2B sales, conduct thorough research regarding the market, as well as the numerous products/services available to them. What this essentially means is that companies need to be more intelligent in their sales processes if they wish to turn prospects into clients. But how do they do that? By keeping track of every bit of information about their prospects and key accounts, including their market and their competitors. This helps them gain an advantage over said competitors, while also increasing their chances of closing the deal. This is exactly what account intelligence is meant for. In this article, we'll discuss what account intelligence is, why organizations need it, how to set up an effective account intelligence program, and how a market and competitive intelligence platform can help you with it. Let's begin. --- - Published: 2022-03-25 - Modified: 2025-07-24 - URL: https://www.contify.com/resources/blog/how-tracking-competitors-website-changes-can-help-your-organization/ - Tags: Competitive Intelligence Markets have become much more competitive as a result of the pandemic. The rapid adoption of technology has sustained businesses through the pandemic and now continues to redefine how we work, live and interact. Meanwhile, competition continues to heat up, with 90% of businesses reporting that their industry has become more competitive in the last three years. Consequently, Competitive intelligence (CI) has become an increasingly critical element of success for organizations. CI adoption is on the rise, and CI teams are growing: more than half (57%) of businesses have CI teams of two or more dedicated CI professionals, compared to just 37% of businesses two years ago. Organizations now rely on a number of methods to gather intelligence on their competitors, and while manual, ad-hoc CI processes still exist, companies are quickly shifting to modern CI processes backed by advanced competitive intelligence software, as they grasp the value of competitor tracking software and embrace it. Online competitor tracking and website tracking is one of the key activities for CI teams irrespective of the level of maturity of the CI function. And for good reason too. Your competitor websites are a gold mine of actionable intelligence such as messaging and positioning changes, executive changes, pricing changes, and/or product feature updates to name a few. Even the privacy policies and terms & conditions can reveal insights about your competitors. According to Contify’s Benchmark Report for B2B Marketers, competitors’ websites are rated as one of the top sources of competitive intelligence data. In this article, let us understand the benefits of tracking competitors’ website changes, identify which website changes you should focus on, and of course, the best way to track your competitors’ website changes. Let’s begin. --- - Published: 2022-02-04 - Modified: 2025-07-22 - URL: https://www.contify.com/resources/blog/how-to-understand-your-competitors-pricing-strategies/ - Tags: Competitive Intelligence, Strategy What should you really charge for your product or service? In competitive markets, setting the right price is not just a financial decision; it’s a strategic one. Yet many businesses still overlook the power of competitive pricing analysis, often relying on guesswork or outdated benchmarks and competitor pricing data. A smart competitor pricing analysis helps you avoid common pitfalls, like setting high list prices only to slash them with discounts, and ensures your offerings are priced to win. According to Bain & Company, B2B companies can boost profits by 8% with just a 1% improvement in pricing. Whether you're trying to identify value-based price points or map your pricing against rivals, competitor price analysis and competitive analysis pricing can guide more profitable decisions. In this blog, we’ll explore key pricing strategies, how to find competitor pricing, and why competitive price analysis is essential for market success. Let's begin. --- - Published: 2022-01-27 - Modified: 2025-07-10 - URL: https://www.contify.com/resources/blog/why-and-how-should-you-be-tracking-your-competitors-job-postings/ - Tags: Competitive Intelligence While there is no dearth of sources of competitive intelligence on the vast expanses of the internet, one of the most undervalued sources for competitive intelligence is job postings by your competitors. The information contained in job postings is meant to inform the potential candidates about the organization and the role, however, it can be a treasure trove of invaluable competitive insights for you. In this article, let us look at how tracking competitors’ job postings can help you in competitive intelligence, what to look for when tracking competitors’ hiring activities, a real-world example of job postings analysis, and how a competitive intelligence software can help you automate the whole process. --- - Published: 2021-12-17 - Modified: 2025-08-01 - URL: https://www.contify.com/resources/blog/competitive-advantage-guide/ - Tags: Competitive Intelligence It is impossible not to hear the word “competitive advantage” thrown around in business meetings and corporate circles these days. But like many buzzwords, it’s often misunderstood. So, what is a competitive advantage? In simple terms, it’s what distinguishes a company from its competitors and enables it to outperform them. A competitive advantage leads to higher profit margins, more customers, and stronger brand loyalty. Establishing such an edge has always been a key goal for organizations. In today’s highly competitive business landscape, gaining a competitive advantage is essential. But while it’s difficult to achieve, it becomes more attainable when you understand what competitive advantage means, how it works, and how it can be built. In this article, we explain the definition of competitive advantage, share examples of competitive advantages in real-world companies, outline how to achieve and sustain them, and how competitive intelligence platforms can help. --- - Published: 2021-12-08 - Modified: 2025-07-10 - URL: https://www.contify.com/resources/blog/market-research-myths/ - Tags: Competitive Intelligence In order for a company's products and services to be not just well-accepted but welcomed by clients and customers, a thorough understanding of the company’s markets, competitors and customers needs to be reached. Evaluating the feasibility of a new product or service is central to an organization's operations, which is why almost every successful business in present times conducts market research. Market research helps to identify problems, spot growth opportunities, formulate marketing strategies, determine consumer needs, forecast sales, and improve sales activities, and introduce new products and services. Without proper market research to drive your marketing strategies, especially regarding new products or services, you lack direction, which is a recipe for disaster. Information on market research and market research techniques is widely available nowadays, which has made the process easier to understand and execute. Then why do some organizations still fail to embrace market research? The larger problem with organizations these days is that they fall prey to the numerous myths that are unfortunately associated with market research. In this article, let us examine these common myths regarding market research, and then untangle them to help you conduct better market research. --- - Published: 2021-11-25 - Modified: 2025-02-25 - URL: https://www.contify.com/resources/blog/collecting-competitive-intelligence-to-develop-business-strategies/ - Tags: Competitive Intelligence, Strategy Gathering competitive intelligence (CI) usually has one foundational goal, and that is to enable an organization to make better business strategies. The importance of competitive intelligence can be determined by the fact that 90% of Fortune 500 companies collect competitive intelligence, and 55% of these companies say that they regularly use competitive information in formulating their business strategies. In fact, according to McKinsey, a company with regular competitive intelligence insights could reverse-engineer the moves of competitors and easily predict what they were likely to do next. However, not all organizations are familiar with how a competitive intelligence process is supposed to work. Obviously, different organizations can have different approaches or ways of competitive intelligence gathering. The reason for this is that the nature of competitive intelligence varies for different companies, depending on the industry, circumstance, and a host of other factors. Still, it's been observed that competitive intelligence professionals who follow a particular set of guidelines or best practices are more successful in their CI efforts. You can explore effective strategies for building a successful competitive intelligence process. The reason organizations with a proper competitive intelligence process succeed in enhancing their organizational performance and growth is simple. Competitive intelligence forms the core of business strategy in these organizations, and when businesses make informed, data-driven strategies, they increase the likelihood of their success manyfold. Secondly, these organizations know the art of competitive intelligence gathering, one which allows them to formulate business strategies with ease. In this article, we'll discuss how to use competitive intelligence to find market opportunities, which competitive intelligence tools you can use to your competitive advantage, as well as some useful metrics you can utilize while strategizing. Let's begin. --- - Published: 2021-11-17 - Modified: 2025-07-10 - URL: https://www.contify.com/resources/blog/market-and-competitive-intelligence-tools-for-pe-and-vc-firms/ - Tags: Competitive Intelligence Investment firms, such as private equity, venture capital, or angel investors provide much more than just funds to companies. They help in the hiring of the leadership teams, introduce new customers, play the role of a sounding board for new ideas, and aid the leadership in strategic decision-making. And, with their investment, usually, they get a board seat. Most investors do their industry research and competitive benchmarking well before deciding to invest. But to be on the board of a company and perform their duties with full responsibility, they need to be fully aware of the changing market and competitive landscape of their investee companies. Actively tracking and monitoring the competitive landscape of the investee companies helps not only to actively support the companies, but also minimizes the risk of the investment. Investors need to regularly monitor the market landscape of their portfolio companies, so as to understand how they’ll be affected by external market factors. Specialized competitive intelligence on portfolio companies, which is sometimes called investment intelligence, is a prudent way to do this. In this article, let us delve further into investment intelligence, and understand how it helps to safeguard the investment in portfolio companies. --- - Published: 2021-11-11 - Modified: 2025-07-10 - URL: https://www.contify.com/resources/blog/how-competitive-intelligence-can-help-organizations-with-strategic-management/ - Tags: Competitive Intelligence Can a business exist without an objective or direction? Without long-term goals? Without short-term milestones that add up to accomplish long-term goals? Without focused efforts in each direction, goal and/or direction? Any person with the slightest business acumen will say no. Any organization that wants to thrive, and not just survive, will need planning and strategy. However, to develop a business strategy at any level of an organization, and to see it through fruition, requires a strong grasp of one's own products or services, an understanding of global trends, the target market, the competitive landscape as well as stakeholder expectations. When organizations achieve that, they are able to forecast the market's movement, outdo their competitors, and plan timely business decisions. They're also prepared for future opportunities and possible risks. This is known as having a competitive advantage. But gaining a sustainable competitive advantage is easier said than done, particularly in present times where industries are continually being disrupted through technological innovation. Competitive advantages spring from strategy, and strategy is fueled by intelligence. Formulating, implementing, and evaluating strategies continuously in an effective manner - known as strategic management - requires a steady stream of competitive intelligence to flow through an organization. When organizations carry out strategic management powered by competitive intelligence, they are able to strengthen their long-term competitive position, and achieve competitive advantage. In this article, let us understand what strategic management is, how organizations can gain a competitive advantage in strategic management, and how competitive intelligence can help with strategic planning. Let's begin. --- - Published: 2021-10-29 - Modified: 2025-07-28 - URL: https://www.contify.com/resources/blog/top-business-market-research-techniques/ Market research, also referred to as marketing research, is conducted to gather information and understand an organization’s target market. There are several techniques or methodologies that can be used to conduct market research, and the information gathered, thus can be used by businesses in a number of ways. These include, developing better products, improving user experience, crafting a marketing strategy that attracts quality leads and improves conversion rates, and/or improving overall business strategy. In a world that's overflowing with information, extracting insights that are relevant to you can be tough. A market research platform/ process provides a way to sift through the clutter, and gather information on your target market and audience. Not just that, analyzing the information collected during business market research leads to a heightened understanding of your industry trends, as well as your industry's social, cultural and economic frameworks which are usually obscured. In this article, let us understand why market research is essential, which techniques of conducting market research will provide a competitive edge, as well as some tools to help you perform market research efficiently. Let's begin. --- - Published: 2021-10-20 - Modified: 2025-07-10 - URL: https://www.contify.com/resources/blog/competitive-intelligence-myths-vs-realities/ - Tags: Competitive Intelligence Running an organization isn’t easy. It involves hard work, experience, passion, patience, strategic thinking, domain knowledge, more hard work, pragmatism, and a number of other qualities, all intended to ensure your organization is growing and moving up the market ecosystem. However, with innovation and technology causing disruptions every now and then, getting your strategy right has become the number one quality required to run a successful business. Without the right strategy all other qualities prove ineffective. A successful and fluid business strategy is built on your organization's core strengths with full understanding of how you are positioned in your market and competitive landscape. It will help you prevent threats, anticipate obstacles and generate solutions to problems. However, you can’t build bricks without clay. Similarly, there can be no strategy without a steady stream in actionable information coming your way. Fortunately, there’s a process to obtain this information - it’s called competitive intelligence. --- - Published: 2021-09-08 - Modified: 2025-07-21 - URL: https://www.contify.com/resources/blog/competitive-monitoring/ - Tags: Competitive Intelligence No business operates in a vacuum. Each business organization is a part of a much larger global market as well as smaller local markets with thousands (if not millions) of organizations just like them. Thus, knowing who your competitors are i. e. , competitor tracking, involves knowing what you’re up against is necessary in order to operate your business at maximum effectiveness. If continuous improvement is your goal as an organization, you have to perform proactive competitor monitoring, so you can do it better than them. Competitive monitoring isn’t something new; organizations have been keeping track of their competitors’ moves since time immemorial. However, with the evolving market landscape, competitive monitoring has become more sophisticated. According to Forbes, monitoring your competitors is a great way to understand why they’re outperforming you in some areas, and what gets them results. In some cases, it’s even a way to find out what you’re doing better than your competitors, so you can keep improving. In this article, we’ll discuss what competitive monitoring is, its importance, methods of performing it, why should you be careful about monitoring competitors, and how monitoring competition can help you stay ahead. By the end, you’ll have a clear understanding of how, why you should monitor competition, and how a competitive intelligence platform like Contify helps. Let’s begin. --- - Published: 2021-07-02 - Modified: 2025-08-01 - URL: https://www.contify.com/resources/blog/sales-intelligence/ - Tags: Sales Digital technologies haven't just made businesses smarter and more competitive, they've also made customers and buyers more informed. Especially when it comes to B2B sales, buyers these days conduct thorough research regarding the market, as well as the numerous products/services available to them. This means companies must adopt sales intelligence tools and sales intelligence systems to become more intelligent in their sales processes if they want to convert prospects into clients. How can they achieve intelligent deals? By keeping track of every bit of sales intelligence data about their company, market, and competitors, they gain a competitive edge and increase deal closure rates. This is precisely what sales intelligence is designed for. Below, we’ll define what is sales intelligence, explore marketing and sales intelligence solutions, and highlight how automated sales intelligence and predictive sales intelligence help close more deals. --- - Published: 2021-06-15 - Modified: 2025-08-01 - URL: https://www.contify.com/resources/blog/competitive-intelligence-process/ - Tags: Competitive Intelligence Competition in business has seen a sharp increase over the last two decades and is only increasing progressively. According to Harvard Business Review, the internet and globalization have combined to render almost every company vulnerable to greater competition than ever. Barriers to entry are waning, innovations are easily copied, and disruption is everywhere. In such a landscape, building a sustainable competitive advantage is nearly impossible unless you’ve got an efficient and successful competitive intelligence process in place. Understanding why customers choose one product or service over another has become critical to differentiation and business growth. This is where a well-designed competitive intelligence process in business can provide a steady stream of market and competitor insights to keep you ahead of the curve. In this article, we’ll walk through how to create one and the benefits you can receive from a competitive intelligence tool. --- - Published: 2021-05-26 - Modified: 2025-07-25 - URL: https://www.contify.com/resources/blog/market-intelligence-techniques/ - Tags: Market Intelligence We live in the Age of Information where information has never been so readily and publicly available to businesses before. Paradoxically, data has never been so valuable either. With the dawn of the internet and other digital technologies, businesses can now have access to information regarding competitors, market trends, consumer sentiment, industry legislation, or new product development in a matter of a few clicks. However, this abundance of data comes with a problem - information overload. With this vast ocean of data now available to businesses, how do they ascertain which data is relevant, and/or useful? The internet constantly bombards us with information, and manually filtering out actionable data is beyond the scope of a typical business. This is where market intelligence is a blessing for businesses. In addition to traditional market intelligence methods, there are a number of market intelligence tools and software available for businesses these days that collect, analyze and deliver targeted, actionable intelligence regarding markets. Today’s businesses rely on competitive intelligence techniques and marketing analysis techniques to filter, analyze, and transform raw data into actionable insights. These techniques empower organizations to make confident, opportunity-driven decisions. But like any resource, market intelligence is only as effective as the strategy behind its use. --- - Published: 2021-05-11 - Modified: 2025-08-01 - URL: https://www.contify.com/resources/blog/7-real-time-competitive-intelligence-examples/ - Tags: Competitive Intelligence Competitive intelligence (CI) is no longer just a practice carried out by enterprise-level companies. In 2020, 57% of all companies were reported to gather competitive intelligence (as well as market intelligence) to gain a competitive advantage. Competitive intelligence benefits each function of a company. Sales teams can leverage it to beat their competition with competitive insights and show their value proposition to their clients/customers. Marketing can use it to adjust their messaging to reach their ideal customer personas better. Product teams track competitor pricing and feature launches. Leadership relies on competitive intelligence report examples to steer long-term strategies. However, just because a company has a competitive intelligence program set up does not guarantee they know how to use it effectively. Markets are dynamic, with thousands of competitive intelligence signals emerging daily. Keeping track of all these insights and determining which of them are valuable can be a difficult task. According to Forbes, your competitors are likely using competitive intelligence to track your movements, too, which makes the correct usage of competitive intelligence critical. Therefore, companies need examples of competitive intelligence they should keep an eye on, the stakeholders this intelligence is relevant to, how to effectively use the intelligence for strategic decision-making, and the right time to do so. In this article, we’ll exhibit and discuss 7 real-time examples of when, how to use different types of competitor intelligence, and how a competitive intelligence platform like Contify can help. --- - Published: 2021-04-28 - Modified: 2025-07-24 - URL: https://www.contify.com/resources/blog/competitive-matrix/ - Tags: Competitive Intelligence There's no denying that the global market is a highly competitive landscape. The arrival of the age of information has only made businesses even more competitive, now on an international scale. Increasing success and business growth often breed competitors, and the journey to the top is equivalent to running a gauntlet. Gathering market research and intelligence on your direct and indirect competitors then becomes not just an effective strategy, but a necessity. According to Forbes, learning from the failures and successes of your competitors is a built-in boost for your company, saving you time, resources, and money. There are a number of ways companies stack themselves up against their competitors, and one such form of competitive analysis is a competitive matrix, also referred to as a competition matrix or competitor matrix. In this detailed guide, let us look at this efficient and simple form of competitor analysis, which will familiarize you with different competitor matrix examples, competitive matrix templates, and even competitive assessment examples or reports. We will also help you evaluate which competitive pricing tool might be a good fit for your organization. So let's begin. --- - Published: 2020-03-09 - Modified: 2025-03-01 - URL: https://www.contify.com/resources/blog/software-considerations-for-a-taxonomy-implementation/ This is the eighth article in the series ‘The Art and Science of Taxonomy Development for Market and Competitive Intelligence’. Click here to view other articles. --- - Published: 2020-03-06 - Modified: 2025-03-01 - URL: https://www.contify.com/resources/blog/guidelines-for-taxonomy-maintenance/ This is the seventh article in the series. --- - Published: 2020-03-05 - Modified: 2025-03-01 - URL: https://www.contify.com/resources/blog/guidelines-for-building-your-taxonomy/ This is the sixth article in the series ‘The Art and Science of Taxonomy Development for Market and Competitive Intelligence’. Click here to view other articles. --- - Published: 2020-03-03 - Modified: 2025-03-01 - URL: https://www.contify.com/resources/blog/how-to-gather-terms-for-your-taxonomy/ This is the fourth article in the series ‘The Art and Science of Taxonomy Development for Market and Competitive Intelligence’. Click here to view other articles. --- - Published: 2020-03-02 - Modified: 2024-12-17 - URL: https://www.contify.com/resources/blog/why-is-it-difficult-to-build-a-taxonomy/ This is the third article in the series ‘The Art and Science of Taxonomy Development for Market and Competitive Intelligence’. Click here to view other articles. --- - Published: 2017-09-21 - Modified: 2025-07-11 - URL: https://www.contify.com/resources/blog/machine-learning-problems-in-a-competitive-intelligence-tool/ - Tags: Market Intelligence A s a programmer with a data science background, my attention is invariably caught by the real-world situations where machine learning algorithms have made a difference, for example, email spam filtering, news categorization, review based recommendations, social media sentiments, etc. Time and again, I marvel at the simplicity of the optimizations that lead to massive pay-offs notwithstanding the complex nature of machine learning problems. With this post, I would like to walk you through one such example of a seemingly complex machine learning problem broken down using street-smart tools. Our product, Contify, is an AI-enabled competitive intelligence tool that provides information (from web properties including social media) with high accuracy of tagging, which makes unstructured information “analyzable. ” The edge, compared to traditional market analysis, is that our machine learning algorithms take the first pass and reduce human analyst efforts by a large fraction. We essentially perform three steps in the process: 1. Select relevant pieces of information from millions of sources across the web 2 Digest this information and assign custom tags, and 3. Assimilate this in an intuitive UI for consumption --- - Published: 2017-08-29 - Modified: 2024-12-09 - URL: https://www.contify.com/resources/blog/challenges-in-building-a-market-and-competitive-intelligence-platform/ - Tags: Competitive Intelligence It has been twelve years. We implemented our first text analytics algorithm back in 2010. I wonder if we would do the same if we knew everything that we know today. Maybe, but I’m not 100% sure. It took us a long time to build a market intelligence platform — an information aggregation and analysis platform. A platform for continuous monitoring of thousands of websites for new information on competitors, customers, industries, and other signals such as sales opportunities. In these years, I have met several organizations that are building or planning to build similar market intelligence tools. Because they have realized the need for such a platform and free software, such as these, can help in putting together some of the pieces of the puzzle. it’s easy to get started. We did the same. In one of the meetings with a potential client, their CTO smiled and said, “I can build this in one month with a team of five engineers! ” I think he was not wrong, arrogant, but not wrong. It is one of those things that are deceptively simple to start but painfully difficult to finish. In such meetings, I usually explain the challenges that we faced. I also say that one day I will write a blog on this. So here it is. An introduction to the challenges that your teams should brace with humility in this journey of developing a market intelligence platform for information aggregation and competitive market analysis. --- - Published: 2017-08-01 - Modified: 2025-07-30 - URL: https://www.contify.com/resources/blog/social-vs-traditional-media-what-wins-the-market-intelligence-race/ - Tags: Market Intelligence Until around five years back, the workflow of Market Intelligence (MI) teams was more or less clear. They would conduct competitive content analysis by collecting data from news and metrics on their competitors, suppliers, partners, and industry stakeholders, sourced from company websites, news, and other information products. Occasionally, they supplemented these competitive insights with primary research through their network. They summarized information in presentations, spreadsheets, and documents and shared them with the leadership. Occasionally, these teams conducted primary research through their networks to add depth to their market and competitive insights. This traditional approach was rooted in business intelligence process flows that prioritized structured data and clear, verifiable sources, most of which came from traditional media. But things changed quickly. Several waves of technological disruption, including the emergence of cloud computing, integration of internal enterprise data, and the rise of social media, have significantly altered how market intelligence professionals operate. This pushed Market and Competitive Intelligence professionals to understand enterprise datasets better and to sometimes crunch numbers with their Business Intelligence counterparts. As a result, their market analysis was now well-rounded. Another disruptive technology was the cloud. As the cloud became ubiquitous, the way information was stored and delivered for consumption to internal clients changed. The information on PPTs started giving way to dashboards. And emails with document attachments were replaced with a shared storage on the cloud. The Market and Competitive intelligence professionals had to quickly get good at adjusting to these workflow changes to ensure seamless deliveries. And then came social media. In the last few years, social media found its revenue model for B2C advertising, and companies started using it to engage with customers. But another important thing that happened almost gradually was that companies started to use social media as a corporate mouthpiece. They started posting all types of corporate announcements and marketing messages on social media. And of course, marketing messages made the bulk of the volume. For market intelligence teams to monitor this intelligence source, they had to cut through the noise created by the marketing departments of companies. And that was difficult. Also, because most companies were still using traditional media to distribute information, an effort to tame social for market intelligence purposes was questionable. And the question remains to date. --- --- ## Reports - Published: 2025-02-06 - Modified: 2025-03-01 - URL: https://www.contify.com/reports/market-competitive-intelligence-platform-buyers-guide/ Your roadmap to selecting the right M&CI platform. Understand Market and Competitive Intelligence (M&CI) platforms and why it’s essential for modern businesses. Recognize the right time to invest and remain competitive Set business requirements and assess the right vendors based on their capabilities Dive into critical platform features and functionalities to maximize ROI --- - Published: 2024-12-05 - Modified: 2025-03-11 - URL: https://www.contify.com/reports/2025-guide-to-building-a-winning-mci-program-contify/ Download this guide to: Set up an M&CI program that drives timely, impactful business decisions. Effectively meet the enterprise-wide M&CI needs. Discover key strategies to avoid common M&CI pitfalls. --- - Published: 2024-11-20 - Modified: 2025-03-11 - URL: https://www.contify.com/reports/2021-contifys-benchmark-report-for-b2b-marketers/ This CI report helps you : Understand how B2B marketers utilize competitive intelligence. Gain knowledge on how CI facilitates informed decision-making. Learn how CI aids in the development of robust marketing strategies. Analyze the core responsibilities of B2B marketing professionals. Explore the impact of competitive analysis on B2B marketing efforts. --- - Published: 2024-11-20 - Modified: 2025-02-11 - URL: https://www.contify.com/reports/poll-results-from-the-webinar-building-competitive-tracking-systems-based-on-scenario-planning/ This report provides: Analysis of poll results specially crafted for B2B marketers, from the webinar "Building Competitive Tracking Systems Based on Scenario Planning" Insights from professionals in M and strategy roles regarding the importance of competitive intelligence in B2B marketing. Focus on the importance and usage of strategic planning in market and competitive intelligence --- --- ## Customers Reviews - Published: 2025-09-03 - Modified: 2025-09-03 - URL: https://www.contify.com/customers_reviews/jonathan-quick/ "Contify empowers Lenovo’s strategy team with tailored PC industry insights. Custom reports and Athena AI automation help us make smarter, faster decisions every day. " --- - Published: 2024-04-26 - Modified: 2025-05-15 - URL: https://www.contify.com/customers_reviews/jean-luc-martineau/ "Contify: A versatile and powerful tool for market intelligence! Tracking of competitors' news/updates/social is definitely one of the best features the platform has to offer. " --- - Published: 2024-04-26 - Modified: 2025-05-15 - URL: https://www.contify.com/customers_reviews/stephen-watson-2/ “Simple, professional and informative - Contify is able to pinpoint relevant insights out of all the noise and the quality of the subsequently written analysis. ” --- --- ## Templates - Published: 2024-05-28 - Modified: 2025-05-15 - URL: https://www.contify.com/template/market-and-competitive-intelligence-process-template/ Outline the specific queries your research aims to answer Determine the key players and areas of interest for your intelligence-gathering Choose the best ways to share your findings, be it reports, presentations, or dashboards Track performance metrics to gauge the effectiveness of your intelligence efforts --- - Published: 2024-05-28 - Modified: 2025-05-15 - URL: https://www.contify.com/template/sales-battlecard/ Compare your business, products, or services up against your competitors Equip your sales team with ready responses to a prospect’s questions, Gain insights into competitor features, pricing strategies and value propositions Position your product or service strategically and win more deals --- - Published: 2024-05-28 - Modified: 2025-05-15 - URL: https://www.contify.com/template/global-market-landscape-analysis/ Visualize and assess the overall structure and dynamics of your market Gain insights into the forces shaping your industry's direction and growth Segment your market based on product types and geographic regions Align your market analysis with your company's goals and strategies --- - Published: 2024-05-27 - Modified: 2025-04-17 - URL: https://www.contify.com/template/competitive-analysis-template/ Structure and categorize the market and competitive insights Benchmark your strengths and weaknesses against competitors Clearly articulate what sets your product or service apart from the competition Identify areas of competitive edge to enhance market position --- --- ## Press Release --- ## coverage --- ## Templates --- ## Jobs --- ## Industry - Published: 2025-07-28 - Modified: 2025-09-10 - URL: https://www.contify.com/industry/manufacturing/ Navigate Disruptions. Outpace Rivals. Lead with Intelligence. Get real-time manufacturing intelligence to monitor technology shifts, supply chain threats, and patent activity for better business performance. let arrCount = 0; setInterval( => { let arr = ; //let arrCount = 0; if (arrCount > 3) { arrCount = 0; } arrCount++; }, 3000); window. hsFormsOnReady = window. hsFormsOnReady || ; window. hsFormsOnReady. push( => { hbspt. forms. create({ portalId: 19796966, formId: "60ec5672-81e0-4eec-9c98-acb5c68ec8df", target: "#hbspt-form-1738239146000-0837905714", region: "na1", }) }); Business email* By submitting this form, you agree to Contify’s Privacy Policy and Terms of Service. ‹› Business intelligence built for the complexities of the global manufacturing industry Respond faster to changing global dynamics, equipping every department with the insights they need to act decisively. 50% Faster response to market shifts and competitor moves 40% Fewer unplanned supplier failures and delays 90% better alignment across Strategy, Sales, R&D, and Operations teams 95% Increase in coverage of foreign-language sources Master your market with Contify’s strategic manufacturing intelligence software Get access to laser-focused market insights, far beyond just generic business news. Decision-making strategy Get a comprehensive, real-time view of your market by monitoring economic indicators, technological advancements, regulatory changes, and consumer trends. For instance, identifying a 12% spike in raw material prices after new tariffs, enabling procurement to secure contracts 3 weeks earlier, and saving 8% on input costs. Global insights, zero noise Access over one million global sources, including niche industry publications, patents, competitor websites, social media, and news, filtered to provide only the most relevant insights, such as narrowing 500K+ documents down to 150 high-signal updates on semiconductor fab expansions or avionics tech shifts each month. Dashboards built for your strategy Access custom-built dashboards featuring battle cards, trend analyses, and competitor profiles and get a 360-degree view, precisely tailored to your teams' strategic requirements. For instance, leveraging the dashboard to track a competitor’s 5 nm chip launched across three regions, and providing the information to teams in real-time. Global language, local clarity Access auto-translated content from over 200,000 non-English sources, ensuring you never miss critical insights. For example, processing 50+ supplier audit reports from Japanese to English and identifying 32 non-conformance issues within minutes, allowing operations teams to take corrective action before any delays occur. Enhance competitive positioning Leverage Contify’s intelligent manufacturing software to uncover competitor strengths, weaknesses, and strategies. Create data-backed plans to differentiate your offerings and outmaneuver rivals. For example, tracking green steel initiatives across competitors and benchmarking your ESG strategies, further highlight clear sustainability advantages. Seamless workflow integration Embed enterprise-grade manufacturing intelligence into existing tool stack such as CRM, ERP, SharePoint, Slack, and Teams. Break silos and automate actions, like triggering sourcing workflows via ERP alerts to smartly reduce reactive lead times and drive smarter, faster decisions across various teams. Elevate every corner of your Manufacturing business with the right market and competitive intelligence tool Contify empowers your entire organization with centralized, near-real-time manufacturing intelligence and actionable insights for confident, data-driven decision-making. Strategy & Business Spot M&A targets by monitoring new patent grants and publicly announced funding rounds in material-science ventures. Sales & Marketing Detect regional demand signals from capacity announcements and OEM press releases to time local campaigns precisely. Product & R&D Automatically surface open-access research, preprints, and patent literature to power next-gen tooling innovation. Operations & Production Benchmark plant downtime using public reliability reports, enhanced with your own maintenance data for real peer comparisons. Finance & Investment Model revenue trends by aligning earnings call transcripts and SEC filings with internal segment data. Supply Chain & Procurement Receive geo-targeted alerts from published advisories to reroute shipments before disruptions hit proactively. Ready to outmaneuver uncertainty and lead your market? Join 80+ global manufacturing companies already leveraging Contify to drive smarter decisions. Book a demo jQuery(document). ready(function { jQuery("#btnTakeProTour"). on("click", function { $("#modelTakeProTour"). css("display", "block"); $("#modelTakeProTour"). css("opacity", "1"); }); }); × × Leverage secure, scalable, and optimized intelligence workflows with Contify Contify ensures enterprise-grade protection with SOC 2 compliance, GDPR readiness, and robust access controls, allowing you to scale your intelligence operations with peace of mind. Data protection Safeguarding business intelligence with robust, enterprise-grade data protection. Single-sign on Offering seamless and secure access to the Contify app using existing enterprise credentials. Customized user permission Tailor access levels across the organization to ensure the right intelligence reaches the right teams. GDPR Compliant Ensuring intelligence operations fully comply with global data privacy regulations, including AICPA and SOC 2. Integrations Connect Contify effortlessly with your existing business tools and workflows for optimized intelligence flow. Frequently asked questions What kind of manufacturing intelligence does Contify deliver? Contify tracks over 1 M+ sources, including industry journals (e. g. , IEEE, SME), equipment vendor sites, customs databases, and supplier bulletins, to deliver only actionable alerts on equipment failures, ESG violations, regulatory changes, and competitive launches. How is Contify different from Google Alerts or generic generative AI tools? Unlike Google Alerts or generic GenAI tools, Contify leverages AI-based manufacturing-specific tagging, taxonomy filters, deduplication, and source credibility checkers to deliver noise-free, contextual insights. Our taxonomy knows ‘lean manufacturing,’ ‘OEE,’ and ‘Six Sigma,’ so you never see irrelevant data feeds. Just curated information that matters to your manufacturing teams. In our organization, who can benefit from Contify’s M&CI platform? Contify is designed to cater to the needs of different teams. Whether it's strategy, product, operations, R&D, procurement, supply chain, or executive leadership, each team can use Contify’s manufacturing-specific intelligence platform to gather insights for their respective goals. Can Contify monitor suppliers and vendors for risk signals? Yes. Contify tracks supplier news, compliance issues, financial health, ESG violations, and geopolitical risks and sends proactive alerts right in your inbox so that your supply chain team can act before disruptions occur. How long does it take to implement Contify? Contify is known for offering a quick and comprehensive setup service. Our team manages the full platform setup for you, allowing you to start leveraging its capabilities within 5 to 7 working days of onboarding. Can we integrate Contify with our existing internal tools and systems? Yes. Contify provides seamless integration with many external tools and systems. These include Salesforce, Microsoft SharePoint, Slack, Microsoft Teams, and BI platforms via APIs and webhooks, ensuring intelligence flows directly into your existing workflows. Why do customers love Contify? “Contify empowers Lenovo’s strategy team with tailored PC industry insights. Custom reports and Athena AI automation help us make smarter, faster decisions every day. ” Jonathan Quick Director of Strategy Lenovo “Contify is helping us gain more clarity around our competitor landscape and making sure we have visibility of every relevant piece of news. ” Melissa Nassimiha Insights Manager Colart “Contify gives you accurate info and frees you up to get on with decision-making. It saves me hours of time so I no longer have to manually trawl through the internet. ” Karen Lancashire Senior Marketing Executive Biocatalysts “Simple, professional and informative – Contify is able to pinpoint relevant insights out of all the noise and the quality of the subsequently written analysis. ” Stephen Watson Market Strategy Digital Realty “Efficient and effective system with a supportive team. The way in which the team engages with us on a regular basis and makes the system fit our specific needs. ” Aiden Hale Project Manager DIG Worldwide “Contify: A versatile and powerful tool for market intelligence! Tracking of competitors’ news/updates/social is definitely one of the best features the platform has to offer. ” Jean-Luc Martineau Co-Founder & CEO Bagsort “Looks like our internal Competitor tracking tool with precise information. Exhaustive sourcing from multiple competitor websites and tracking is so seamless. ” Vasu Arora Senior Associate Ernst & Young “Contify empowers Lenovo’s strategy team with tailored PC industry insights. Custom reports and Athena AI automation help us make smarter, faster decisions every day. ” Jonathan Quick Director of Strategy Lenovo “Contify is helping us gain more clarity around our competitor landscape and making sure we have visibility of every relevant piece of news. ” Melissa Nassimiha Insights Manager Colart “Contify gives you accurate info and frees you up to get on with decision-making. It saves me hours of time so I no longer have to manually trawl through the internet. ” Karen Lancashire Senior Marketing Executive Biocatalysts “Simple, professional and informative – Contify is able to pinpoint relevant insights out of all the noise and the quality of the subsequently written analysis. ” Stephen Watson Market Strategy Digital Realty “Efficient and effective system with a supportive team. The way in which the team engages with us on a regular basis and makes the system fit our specific needs. ” Aiden Hale Project Manager DIG Worldwide “Contify: A versatile and powerful tool for market intelligence! Tracking of competitors’ news/updates/social is definitely one of the best features the platform has to offer. ” Jean-Luc Martineau Co-Founder & CEO Bagsort “Looks like our internal Competitor tracking tool with precise information. Exhaustive sourcing from multiple competitor websites and tracking is so seamless. ” Vasu Arora Senior Associate Ernst & Young Case studies View all Automating competitive intelligence for expert networks: A case in sales enablement and strategy Read More Evolving from manual threat tracking to intelligent cyber defense Read More From manual tracking to strategic insight: how a global manufacturer transformed CI with Contify Read More How a leading global biotech company automated their competitive intelligence operations end-to-end with Contify Read More Start your 7-day free trial Transform data into strategic advantage with 360° market intelligence window. hsFormsOnReady = window. hsFormsOnReady || ; window. hsFormsOnReady. push( => { hbspt. forms. create({ portalId: 19796966, formId: "56ba422c-a99b-4853-b0ff-bc66e8f05f70", target: "#fbook", region: "na1", }) }); Business email* jQuery(document). ready(function { jQuery(". 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