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Download this guide to:   Set up an M&CI program that drives timely, impactful business decisions. Effectively meet the enterprise-wide M&CI needs. Discover key strategies to avoid common M&CI pitfalls.  

This report provides: Analysis of poll results specially crafted for B2B marketers, from the webinar “Building Competitive Tracking Systems Based on Scenario Planning” Insights from professionals in M&CI; and strategy roles regarding the importance of competitive intelligence in B2B marketing.  Focus on the importance and usage of strategic planning in market and competitive intelligence

This CI report helps you :   Understand how B2B marketers utilize competitive intelligence. Gain knowledge on how CI facilitates informed decision-making. Learn how CI aids in the development of robust marketing strategies. Analyze the core responsibilities of B2B marketing professionals.  Explore the impact of competitive analysis on B2B marketing efforts.