Contify’s updated website change tracking feature enables users to understand their competitor's offerings. The changelog would maintain the date-wise logs of the changes to a competitor’s website and will help the users to easily view the changes in one-go.
The user can click on a particular update in the changelog to read details on that update. The current and previous versions of the competitor’s website with clearly marked changes in different color boxes are displayed side by side for easy understanding of the users. This feature will help the users to leverage nearly real-time website tracking to gain insight into their competitors' messaging and positioning in a dynamic market landscape.