Introducing Athena AI

BURLINGTON, VT, UNITED STATES, July 9, 2025

Contify, a leading AI-native Market and Competitive Intelligence (M&CI) platform, today launched Athena, its proprietary Agentic AI insights engine. It eliminates manual M&CI work and delivers trusted, decision-ready market and competitor insights, with enterprise-grade accuracy. It enables modern enterprises to make faster, more confident decisions and respond to competitors with greater agility.

Unlike generic AI assistants like ChatGPT, Gemini, or Perplexity, which often hallucinate, provide responses based on unverified web content, and even fabricate sources, making them unsuitable for enterprise use, Athena is built on a foundation of data integrity. It continuously analyzes unstructured updates from millions of verified external and internal sources. It synthesizes what matters and connects the information through a proprietary Knowledge Graph, which stores the organization’s context, to produce reliable insights.

“With AI accelerating the pace of change across industries, the demand for timely, reliable intelligence has never been higher,” said Mohit Bhakuni, CEO of Contify. “Intelligence professionals are often stretched thin, grappling with overwhelming data volumes, frequent stakeholder requests for insights, and limitations of generic AI assistants. Athena fundamentally transforms this by automating grunt work and providing contextually rich, verified insights. It frees intelligence professionals to focus on strategic priorities, empowering them to become the trusted advisors their organizations rely on.”

Athena AI Agents operates autonomously across four integrated fronts :

  • Key Data Points Extraction: It extracts structured business facts as well-organized key data points from intelligence datasets, eliminating the need to manually scan articles and reports for organizing information, and keeps enterprise knowledge graphs up to date. This occurs daily for over 30+ critical business events, including new offerings, funding rounds, management changes, and M&A.
  • Generates Insights Automatically: It automatically connects and transforms intelligence data into high-quality decision-ready insights without requiring any manual prompting. It operates continuously using pre-configured templates and agentic workflows to produce reliable insights that update in real-time as new information becomes available. This enables intelligence producers to focus on strategic interpretation rather than manually synthesizing data to derive insights.
  • Auto-updates Dashboards: It enables the creation of real-time intelligence dashboards and battlecards that are automatically refreshed, providing actionable trends and insights without requiring manual upkeep. The auto-updating widgets can be embedded directly into an organization’s existing systems, such as CRM, KMS, or ERP, ensuring stakeholders access insights in their preferred format and workflow. 
  • Provides Instant Answers to Intel Queries: Ask Athena, the conversational AI interface powered by Athena, allows intelligence producers and stakeholders to ask questions in natural language. It delivers instant, context-aware answers from both the external market and the company’s own internal data. By utilizing Ask Athena, stakeholders can retrieve answers to their ad-hoc queries, and intelligence producers can use it to conduct deeper research and analysis quickly.

Contify’s commitment to data quality underpins Athena. For over 15 years, Contify has been known for delivering the industry’s cleanest and highest-quality intelligence. Over 50% of Contify’s workforce, including specialized data engineers and analysts, is dedicated solely to building and maintaining the robust data engine, which covers over 700,000+ companies, 100+ industry segments, and extensive business topics. 

This rigorous approach, coupled with a continuously evolving Enterprise Knowledge Graph and strict AI usage guardrails, ensures every piece of information entering, processing, and synthesizing into insights on the Contify platform meets the highest accuracy standards, making it reliable for high-stakes decisions and business responses.

Athena is now live on Contfy. To learn more or to try it out, visit here.

About Contify

Contify is an AI-native Market and Competitive Intelligence platform that provides a 360-degree view of the market, industry, and competition. Recognized by leading industry analysts, including Gartner and Forrester, Contify equips organizations with relevant, timely, and role-specific data and insights that drive enterprise-wide decision-making, helping them grow faster than the market.

Contify serves hundreds of medium and large organizations, including Deloitte, EY, Accenture, Cisco, Esri, Lenovo, Wabtec, and many more, by delivering high-quality intelligence they need to stay ahead of competitors, capture market opportunities, manage risks, and drive innovation. Contify is recognized as a High-Performer in both the Market Intelligence and Competitive Intelligence categories on G2, with a rating of 4.5 out of 5.