Use cases

  • Track competitor’s marketing collateral

    Monitor competitors’ marketing collaterals, such as news, blogs, reports, etc., and website content changes to keep track of their positioning, and promotional tactics.

  • Monitor competitor’s market positioning

    Monitor competitors' market positioning to understand their strategic focus and position your brand based on identified strengths and opportunities.

  • Track event and industry conferences

    Monitor key industry events and competitor participations, to capture essential highlights to stay informed about competitor’s strategic movements and critical announcements.

  • Track thought leadership updates

    Track podcasts, media mentions and articles, and the social media presence of your competitor’s key executives and industry thought leaders.

  • Track competitor’s customer reviews

    Track competitor’s customer feedback from customer review sites and discussion forums, and leverage it to highlight your unique features and identify weaknesses.

  • Monitor awards and recognition

    Keep a check on competitors’ mentions for awards and recognition to understand their strength areas and identify your key improvement areas for strategic planning.

image Ratings

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  4.5 out of 5 | Contify has been rated 4.5 out 5 (stars) on G2 by its clients

Benefits

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Insights to define positioning

Dissect competitors’ positioning and value propositions, providing clear insights into their differentiating points allowing you to define your unique strengths and positioning.

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Enhanced brand messaging

Fine-tune marketing communications based on insights collected on industry trends and competitor messaging to communicate unique value propositions to your prospects.

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Optimized marketing strategy

Craft effective marketing strategies with relevant insights on market trends and competitors coverage, ensuring that marketing efforts reach and engage the intended audience.

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Accelerated response
time

Quickly identify changes in market conditions and competitor strategies to make faster decisions and respond immediately to opportunities or threats.