What can Contify help you with?
Analyze competitor messaging and positioning
Track how competitors describe their products, which audiences they target, and the claims they emphasize. Compare those messages with your own to identify crowded themes, test differentiators, and strengthen your value proposition.
Track competitor website and pricing changes
See what competitors add, remove, or change on product, solution, and pricing pages. Compare versions side by side to spot shifts in features, packaging, offers, and messaging without repeatedly checking websites yourself.
Inform your campaign and content strategy
Follow competitors’ blogs, reports, social updates, and event activity to understand the audiences and themes they prioritize. Use executive commentary and thought leadership to follow category narratives, identify topics worth addressing, and find gaps in your content.
Put competitor launches in context
Connect product launches and feature releases with related partnerships, investments, and market expansion. Understand how a competitor’s direction is changing and what that means for your launch narrative, messaging, and sales enablement.
Understand customer perceptions
Bring together customer reviews, public feedback, and insights shared by your customer-facing teams. Identify recurring strengths, frustrations, and unmet needs to refine messaging and give sales a clearer view of where your offering fits.
Equip sales with current competitive insights
Keep battlecards informed by competitor developments and internal field intelligence. Give sellers current product comparisons, differentiators, and supporting evidence to address objections and explain why your offering is the right fit.
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Turn competitive intelligence into better marketing decisions
Spend less time on manual research
Bring updates from 1M+ sources across 117+ languages together with internal documents and field intelligence. AI filtering, deduplication, and custom tags keep information relevant to your priorities, giving you more time for analysis and strategy.
Understand what competitor moves mean for you
Connect competitor announcements with related developments to assess their strategic implications. Use AI-generated and human-validated insights to assess potential effects on your positioning and GTM plans, and support your recommendations to product, sales, and leadership.
Keep your competitive analysis current
Use Insight Templates to maintain your competitor profiles, SWOT analyses, and battlecard inputs. Configured Insights refresh as relevant updates arrive, reducing repeated research and helping you build recurring reports and enablement materials on current evidence.
Put intelligence where teams work
Give product, sales, and leadership tailored Dashboards, newsletters, and alerts. Share relevant updates through Slack or Microsoft Teams so teams can work from the same evidence when reviewing campaigns, updating messaging, or responding to competitors.
Case Studies
How Contify’s Competitive Intelligence Solution Enables A Leading Market Research Firm To…
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Global Leader In IT And Consulting Services Drives Its Marketing Decisions By…
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How one of America’s largest in-store ad business uses Contify for their…
Learn how one of America’s largest in-store ad business depends on Contify …
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