Use product competitive analysis to compare features, pricing, and positioning, then ongoing monitoring to see when those comparisons need revisiting. Add customer feedback and broader market signals to investigate unmet needs or adjacent opportunities. Combine this evidence with customer research, product usage data, and delivery constraints when deciding where to invest.

Competitive intelligence adds market evidence to roadmap discussions. It helps teams assess whether a proposed capability addresses an emerging customer need, closes a meaningful competitive gap, or strengthens differentiation. Evaluate that evidence alongside customer research, product usage, development effort, and business priorities. For example, repeated customer concerns about a competing product’s complex setup could justify investigating simpler onboarding.

Look for coverage of your priority competitors and markets, configurable monitoring, and reliable filtering of irrelevant or duplicate updates. The platform should support product comparisons, connect external developments with internal knowledge, and provide access to supporting sources. Customizable dashboards, AI-assisted research, and targeted alerts help teams use intelligence in planning and daily decisions.

Contify continuously collects and organizes updates around the companies, industries, and topics relevant to your team. AI-powered filtering, deduplication, and human oversight reduce the effort needed to review scattered sources. Intelligence feeds and targeted alerts help you follow relevant developments, giving your team more time to assess their implications for product strategy.

Yes. Contify brings external intelligence together with internal documents, sales call transcripts, and observations from customer-facing teams. This helps product teams consider competitor developments alongside what prospects and customers are telling the business, providing richer context for investigating product gaps and validating opportunities.

Athena AI extracts structured facts from external and internal intelligence and generates insights that update as new information becomes available. Product teams can also use Ask Athena to investigate questions such as how a competitor’s product offering has evolved or which partnerships are expanding its capabilities. Answers are grounded in curated intelligence, helping teams explore developments and their implications more efficiently.

With Contify, product teams can distribute relevant intelligence through customized dashboards, intelligence newsletters, alerts and share important updates through Slack, Microsoft Teams, and email. This helps other cross-functional teams access the competitive context relevant to them and stay aligned as the market changes.