Guides & Reports
2025 Definitive Guide to Setting Up a Winning Market & Competitive Intelligence (M&CI) Program
Download this guide to:
- Set up an M&CI program that drives timely, impactful business decisions.
- Effectively meet the enterprise-wide M&CI needs.
- Discover key strategies to avoid common M&CI pitfalls.
Poll Results from the Webinar: “Building Competitive Tracking Systems Based on Scenario-planning”
This report provides:
- Analysis of poll results specially crafted for B2B marketers, from the webinar "Building Competitive Tracking Systems Based on Scenario Planning"
- Insights from professionals in M&CI; and strategy roles regarding the importance of competitive intelligence in B2B marketing.
- Focus on the importance and usage of strategic planning in market and competitive intelligence
Contify’s Benchmark Report for B2B Marketers
This CI report helps you :
- Understand how B2B marketers utilize competitive intelligence.
- Gain knowledge on how CI facilitates informed decision-making.
- Learn how CI aids in the development of robust marketing strategies.
- Analyze the core responsibilities of B2B marketing professionals.
- Explore the impact of competitive analysis on B2B marketing efforts.
