Introduction
In 2025, market leaders face a common challenge: competitive landscapes are shifting faster than traditional intelligence workflows can track. Whether in technology, manufacturing, BFSI, or healthcare, the forces are the same; new entrants, disruptive partnerships, regulatory changes, and supply chain volatility can alter the playing field overnight.
For Lenovo, operating in PCs, smart devices and enterprise services, this meant transforming market and competitive intelligence from a reactive monitoring function into a proactive driver of strategy.
By adopting Contify’s AI-powered Market & Competitive Intelligence (M&CI) platform, they built an intelligence backbone capable of delivering cross-functional insights, influencing strategic planning, and protecting their position in a competitive, innovation-driven market.
The Challenges
Lenovo faced challenges familiar to strategy leaders in many industries:
- Resource-Heavy Workflows: Analysts spent disproportionate time on collection and compilation — scanning press releases, tracking announcements, and manually creating updates for leadership
- Information Overload: Leaders received an overwhelming amount of external data and information on a daily basis. Extracting actionable insights from the daily maelstrom of news feeds and other external communications required time that was often not available.
The Solution
Lenovo implemented Contify’s AI-powered M&CI platform to unify industry, market, and value chain intelligence into a single, secure, and actionable environment.
Key Capabilities Delivered:
1. 360° Value Chain Coverage
Monitoring industry news and macroeconomic signals, from logistics disruptions to regulatory changes, all in one place. For Lenovo, this meant early visibility into factors that could impact the company’s supply chain, customer demand, or competitive positioning in the market, enabling stakeholders to take proactive actions than delayed reactions.
2. Strategic Question–Driven Tracking
Tracking strategic insights tied directly to leadership priorities. Instead of going through thousands of fragmented updates, across multiple platforms Lenovo used Contify to get direct answers to critical questions. Be it competitor launches or regulatory shifts and ecosystem changes, intelligence was contextualized to guide faster, sharper decisions.
3. Automated, Role-Specific Delivery
Tailored dashboards and newsletters to deliver timely insights to the right resources across the organization. Stakeholders received precise, decision-ready briefs, analysts accessed deeper contextual streams, and functional teams got updates tied to their daily priorities. Such customization drove adoption across different functions and enabled faster, aligned actions organization-wide.
The Impact
This transformation delivered outcomes that any strategy leader — in any industry — would recognize as critical to competitive advantage:
- 70% Less Time Spent on Monitoring — Analysts reallocated effort from manual data gathering to high-impact analysis.
- Direct Answers to Strategic Questions — From “Which new products are launching?” to “How is the partner ecosystem evolving?” — leaders had direct, current answers.
- Faster Decision Cycles — Intelligence arrived in time to shape quarterly and annual planning, not just post-mortem reviews.
- Cross-Functional Adoption — Functions across the company accessed research summaries directly, improving alignment and speed.
Conclusion
For Lenovo, Contify became more than an intelligence platform, it became part of the strategic nervous system of the organization. By unifying industry insights into a secure, AI-powered ecosystem, Contify created the conditions for faster, better-informed decisions, resilient operations, and sustained market leadership.
