Evolving from manual threat tracking to intelligent cyber defense

In 2025, cybersecurity companies are racing to adapt to a volatile market shaped by AI-driven threats, regulatory mandates, and talent scarcity. Yet many still rely on manual, siloed intelligence processes that can’t match the speed of modern risk or market dynamics.

One leading European cybersecurity firm recognized this reality. Operating in a post-merger environment, its teams relied on spreadsheets, scattered data sources, and labor-intensive reporting cycles to track competitors and market trends. As threat vectors evolved and compliance tightened, the intelligence lag began to limit both strategic agility and customer responsiveness.

By deploying Contify’s GenAI-powered Market & Competitive Intelligence (M&CI) platform, the organization automated competitor tracking, centralized its market visibility, and delivered real-time insights across Strategy, Product, and Marketing functions.

Key Results:

• 80% reduction in manual research effort
  
• 5× faster executive insight turnaround
  
• Cross-functional adoption across Strategy, M&CI, Product, and Marketing
  
• More substantial go-to-market alignment in a fast-changing cybersecurity landscape

“Contify helped us move from fragmented monitoring to intelligence that drives decisions, not just reports.”

The company is a leading cybersecurity solutions provider specializing in cloud, application, and digital risk protection. Following a merger, it needed to consolidate disparate intelligence sources into one unified system.

By 2025, cybersecurity firms faced industry-wide challenges:

• AI-fueled threat complexity: Real-time attack intelligence and R&D tracking became essential.
  
• Regulatory acceleration: Frameworks like DORA and NIS2 forced tighter intelligence controls.
  
• Market saturation: Rapid M&A blurred differentiation and increased pricing pressure.
• Talent gaps: Analyst workloads have grown unsustainably, increasing demand for automation.

The firm saw an urgent need to replace reactive intelligence gathering with a proactive, AI-enabled function that could scale with market speed.

Before Contify, the intelligence workflow was fragmented across browser tabs, spreadsheets, and inboxes. Analysts manually scanned competitor sites, job boards, and press releases, consuming valuable time without guaranteeing accuracy or consistency.

Key Challenges:

• Inability to automate monitoring across multiple threat and market sources
  
• Manual battlecards are delaying sales readiness.
  
• Disconnected dashboards, making executive visibility difficult
  
• Redundant research efforts across Marketing, Product, and M&CI teams

The result was a reactive cycle of intelligence always playing catch-up with the market.

Contify deployed its M&CI platform to automate competitor monitoring and transform fragmented insights into decision-ready intelligence for Strategy, Product, and M&CI teams.

1. Automated Competitor & Market Monitoring

Contify ingested structured and unstructured data from hundreds of trusted sources, competitor websites, job boards, threat intelligence feeds, and regulatory updates.

Outcome:

• Continuous tracking of product updates, partnerships, and threat research
• Alerts on emerging cybersecurity themes like AI in detection and SOC automation

2. AI-Powered Insights and LLM Summarization

The platform’s AI-driven Insights module extracted facts and summarized updates into concise, contextual narratives. Teams could instantly query:

“What are the latest innovations from our top 5 competitors?”
“Which firms are expanding into managed detection or AI-based risk scoring?”

Outcome:
Reports that once took days to compile were now auto-generated within hours, freeing analysts to focus on strategy.

3. Role Specific Dashboards & Alerts

Customized dashboards delivered a single source of truth for every function:

• Strategy & M&CI: Competitor expansions, M&A moves, regulatory shifts
  
• Product & PMM: Feature level comparisons, pricing benchmarks
  
• Marketing: Competitor content and positioning analysis
  

Automated alerts kept teams informed about high-priority developments, ensuring intelligence flowed seamlessly into decisions.

4. Battlecards & Sales Enablement

Contify’s automated battlecards summarized competitive positioning, differentiators, and pricing tactics. Shared via Teams and email, these kept Sales and GTM teams aligned and confident in every deal conversation.

Outcome:
Real-time updates meant battlecards were constantly improving competitive win rates and sales responsiveness.

5. Collaboration & Custom Reports

Integrated commenting and tagging allowed cross-functional collaboration on emerging topics. Teams could compile newsletters or board-ready summaries directly within the platform.

Outcome:
Leadership received credible, contextual updates powered by automation, not manual effort.

Quantitative Gains:

• 80% reduction in manual intelligence gathering
  
• 5× faster report delivery for executives
  
• 100% adoption across key teams
  

Strategic Transformation:

• Strategy and M&CI teams shifted from reactive reporting to predictive insight generation.
  
• Product teams aligned launches with emerging cybersecurity trends.
  
• Marketing built content anchored in data-backed positioning.
  
• Intelligence became a shared, scalable function across the enterprise.
  

“What was once a monthly report is now a live, shared feed of market reality.”

In 2025, cybersecurity firms that rely on manual intelligence are falling behind the threat curve.
By integrating Contify’s GenAI-powered M&CI platform, this organization transformed fragmented monitoring into a proactive, cross-functional intelligence system, accelerating decisions, strengthening product strategy, and aligning teams around a single source of truth.

See how Contify enables cybersecurity firms to transform intelligence into foresight. Book a demo.