The marketing team at one of the world’s largest Mobile-VAS solutions provider was on a mission to keep their sales teams abreast of the latest updates from their market and competitive landscape. They started a weekly newsletter covering competitors, industry, and their own company. This newsletter was built manually with the help of Google Alerts. Unfortunately, the initiative didn’t pick up steam with the sales team. Reasons included:
This resulted in the sales team, who were busy meeting sales targets, not opening this intelligence newsletter altogether.
At this point, the marketing team realized that they had to figure out a way to deliver personalized market and competitive intelligence that is aligned with the geography, solution, and industry of the salespeople. In addition, the information has to be delivered on a daily basis, not weekly.
They decided to go a step further and send real-time alerts for critical updates.
While conceiving this solution, they realized that it won’t be possible without a system that can automate most of the work.
There was one more unresolved challenge. Many salespeople were not even opening these newsletters. How should the information be delivered so that it’s available to the sales team when they need it, and right within their existing workflows?
The marketing team reached out to Contify to explore if we could build a solution that could help in delivering personalized market and competitive intelligence.
The marketing team has been able to successfully roll out a market intelligence solution that has now been widely adopted by the sales team. They now have a place inside their sales enablement app to consume personalize market intelligence every morning before starting their day and the real-time notifications keep them on top of their market.
Realtime intelligence notification sent