A SaaS company that builds software for product marketers to aggregate intelligence on their competitors was getting rave reviews from its customers – businesses loved how easily they could track competitors using this tool. But behind the scenes, they were grappling with a challenge. A core component of their offering was delivering intelligence from company websites. This included the website copy (positioning), messaging, blog posts, press releases, whitepapers, and other marketing collateral. Their users depended on this information to refine their own messaging, plan new features, and anticipate/ track changes in the offerings of their competitors.
Given the scale at which the SaaS company was adding new companies, it was becoming impossible to write scrapers for each website. Further, the scrapers stopped working whenever websites changed their design and therefore had to be continuously maintained. Adding new technology resources for maintenance was expensive. Outsourcing to freelancers wasn’t delivering the desired quality. They reached out to Contify to explore if our News Feed APIs could help them aggregate such intel from company websites.
By using the Contify API, the client has been able to provide intelligence from the company website at scale. In addition, they saved on significant costs that they would have incurred had they built the technology infrastructure to aggregate company intelligence on their own. The client currently tracks thousands of company websites and are adding new ones every day.
Delivering intelligence from 2000+ website.