Testimonial
We have state-of-the-art data sources, but first-mile inefficiencies bottleneck us. Our analysts manually download, extract, and format data, which consumes nearly 8 hours of their time per week.
– Senior Strategy Analyst, Corporate Strategy Division
About the Company
Industry
Aerospace, Defense & Government Technology
Headquarters
Fort Worth, Texas, USA
Employees
500+
Founded
2010
Business objective
The firm was looking to enrich its bid management software suite with noise-free, real-time updates on business opportunities by tracking tenders floated by governments of different countries in the technical areas of satellite communication — VSAT, ISR services.
The company also wanted to track strategic moves such as partnerships, auctions and business wins by the competitors of the firm’s clients.
These updates were to be sourced from records maintained by government agencies on regulatory portals, trade reports on information databases, social media channels and press release sections of company websites, and news websites with coverage on these niche industry sectors.
Key challenges
While identifying the right places to look for intelligence was one part of the puzzle, the main challenge was funnelling this information into their application in a noise-free manner to extract strategic insights.
For instance, even though regulatory portals are required to maintain accurate records in the public domain, this information is often difficult to access on government websites. These websites are often riddled with serious web usability issues owing to their use of obsolete web standards.
This information was being meticulously maintained on Excel spreadsheets by the firm’s team of analysts who were collectively spending anywhere between 50 – 60 hours a week sifting through long lists of tenders from these websites.
With teams tied up and bogged down with separating the wheat from the chaff, the firm was on the lookout for a technology solution that could,
- Enrich their customer-facing enterprise portals with a steady stream of noise-free and real-time updates.
- Leverage automation technology to enable their analysts to spend less time searching, and make more available to extract the valuable strategic insights for the customers they serve.
Contify’s solution
To better understand the context and the type of information relevant to the company, the Contify team first thoroughly analyzed the company’s existing reports and product segments to develop a deeper understanding of technical areas in which they operate.
Setting up a comprehensive monitoring system
Contify worked closely with the firm’s product team to identify the sources and signals relevant to their use-case.
To track the latest tenders and contract updates on a global scale, Contify identified relevant sections on the portals maintained by governments and industry regulators around the world.
For updates from the competitors, Contify set up a comprehensive monitoring system to track company websites and social media handles for new updates, announcements and press releases, news websites with niche coverage on specific industries and information databases for trade reports.
All in all, Contify integrated 1,600+ custom sources, including regulatory/government websites of different geographies and company websites and social media handles of the client’s competitors.
Delivering intelligence through Contify’s News APIs
Each piece of information was tagged against the specific business opportunity it signals using Contify’s custom Taxonomy Builder.
Using Contify’s News APIs, these updates were pushed as real-time updates to the firm’s application servers to be rendered on the customer-facing bid management software.
Here is an indicative list of tags within the taxonomy set up by Contify:
- Events
- New tender wins
- Events (auctions)
- Partnership and alliances
- Procurement and sales
- New opportunities
- Invitations to tender
- Auctions events
- Technical developments
- Satellite communication
- Datalink
- Line of Sight Communications (LOS communication)
- Deployable SATCOM
- Tactical Operations Center
- SATCOM terminals
- ISR as a Service
- VSAT
This taxonomy was continually updated on a weekly basis as new categories of tags and sources of information were identified.
Easing analyst workflows
The data pushed to the firm’s application servers was also made available to their team of analysts, strategists, and account managers as a continuously updated news feed on Contify’s Market Intelligence platform.
All the core features of Contify’s web application such as Smart Filters, Advanced Search, Taxonomy Builder, and Instant Alerts were made available to the firm’s teams. The team made initial inferences on market conditions using the strategic signals on the platform and prepared company-branded executive briefings for their client’s senior leadership using Contify’s Newsletter Manager.
Impact
Enhanced value proposition
Harnessing the power of Contify’s robust sourcing engine, the firm was able to provide its users with a holistic coverage of ongoing tenders and bids. Mission-critical updates on strategic movements by competitors were now available to users on daily, not weekly.
Empowered analysts to drive impactful research
The firm’s team of analysts saved up to 60 hours a week — less time spent searching, more time available to drive the valuable strategic insights for the clients they serve.
By the Numbers
60
Hours per week analyst time optimized
2x
Faster decision making enabled
70%
Time-saved in manual research
