Redefining Executive-Ready Intelligence Newsletters With Strategic One-Liners

Testimonial

About the Company

Executive Summary

This organization, a global communications and satellite technology provider, operated in a dense, fast-moving satellite and connectivity ecosystem where strategic moves by competitors, partners, regulators, and new market entrants could quickly change the market and competitive landscape. For executive leadership, staying informed of these signals was extremely important. Although the intelligence team did collect a lot of information on market developments, the challenge was filtering useful signals from the overwhelming noise.

The intelligence team had built a functioning system, manually tracking sources and preparing executive newsletters and market scans reports. However, the resulting outputs contained too much information for executives to consume effectively. They were receiving lengthy updates, dense summaries, and detailed reports that were difficult to scan and even harder to internalize among competing priorities.

The need of the hour for this organization was not more information, but sharper intelligence. Something that executives could actually consume and use for decision-making. That’s where Contify was brought in to support the M&CI program and, more importantly, to change how intelligence was presented to the executives. One of the biggest outcomes was a new format of executive-ready newsletters built around Strategic One-Liners: short, targeted updates that highlighted the strategic implications of each development, instead of the raw news itself.

Company Overview

This company is a global communications and satellite technology provider that delivers high-speed broadband and secure connectivity services across commercial, government, aviation, defense, and enterprise markets. It designs and operates satellite networks and hardware across residential internet, in-flight connectivity, mobile and fixed broadband services, and secure networking systems.

Competitive intelligence became important  because rival satellite operators, regulatory changes, and partnership moves rapidly influence technology adoption, service coverage, and business opportunities across interconnected industries like aviation and defense.

The Challenge

The intelligence team was already tracking competitors, markets, regulations, and technology shifts. They were producing CI outputs manually, including newsletters and quarterly reports, and also answering ad hoc queries. The main challenge here was how that information was packaged, prioritized, and consumed at the leadership level.

Other Key challenges included:

• Executives receiving long, dense updates that were difficult to scan or internalize
• Strategic signals buried inside raw news, summaries, and detailed reports
• Analysts spend hours curating and cleaning information across dozens of sources, increasing TAT
• No single, consolidated view of competitor moves, partnerships, product launches, and regulatory developments
• High noise in information received from generic tools, especially in niche or region-specific markets
• Important developments were getting missed due to Keyword-based search rules
• Multiple Ad-hoc leadership requests leading to reactive, rather than proactive work
• Intelligence being shared via legacy methods like emails and reports, lowering visibility and timeliness

As a result, the organization faced a growing gap between the effort invested in intelligence and the value executives could extract from it. Addressing this issue required rebuilding the intelligence delivery layer to reduce noise, deliver strategic updates exclusively, and present insights in a format executives could actually use.

The Solution: How Contify Rebuilt the Intelligence Delivery Layer

Contify reshaped the intelligence team’s workflow around the themes that matter most to their leadership.

Firstly, intelligence topics were mapped to high-priority areas: strategy shifts, products and services updates, operations, sales and competitor moves, marketing, risk, and regulatory alerts. This thematic structure became the backbone for intelligence deliverables, such as newsletters that would be shared regularly.

Next, the platform’s tracking and alerting mechanisms were tweaked so that signals related to key satellite players, ecosystem partners, and emerging technologies were captured automatically. Analysts didn’t have to manually search for them. They discovered them through Contify in an automated and proactive manner.

Here’s a snapshot of how it looked like inside the platform:

This dashboard gave the team a quick, comparative view of competing satellite and IFC strategies. Instead of exporting bullet points from random sources, analysts had structured summaries they could use as newsletter leads.

What’s more, newsletters were built inside Contify with only the key sections that executives expected. Instead of exporting disparate notes into a doc and wrestling with headings and formatting, the team could now assemble newsletters in a repeatable template that elevated insights without heavy editing:

Segments such as “Enterprise and Land Mobile News” or “Global Broadband” helped the team filter through the noise and assemble the right category of intelligence at the right cadence.

This shift allowed analysts to prioritize the significance of the insight over its source, leading to a reduction in TAT spent on formatting and an increase in time dedicated to analysis.

Result & Impact

The shift to Strategic One-Liners completely changed how intelligence was consumed at the leadership level. Instead of receiving long newsletters and dense summaries, executives began receiving short, focused updates that highlighted the strategic impact of each development in a single line.

Engagement improved almost immediately. Executives could scan newsletters quickly, grasp what had changed, and understand why it mattered without reading supporting articles or background context. Intelligence became something leaders actually used during planning discussions, internal briefings, and decision reviews, rather than something they bookmarked for later.

By stripping each update down to its strategic meaning, the format also reduced the cognitive load. The discussions shifted from “what happened” to “what this means for us.” 

For the intelligence team, the impact went beyond time savings. Analysts spent less effort assembling and formatting information and more time validating information and refining implications. 

Before vs After

Before Contify	After Strategic One-Liners
Lengthy newsletters with mixed relevance	Short, scannable executive briefings
Executives skimmed or deferred reading	Executives actively referenced updates
Raw news and summaries	Explicit strategic implications
High effort, low usage	High usage with focused effort

On the whole, Strategic One-Liners transformed intelligence from a reporting activity into a decision-support mechanism. The organization was not just producing intelligence more efficiently, but  it ensured that intelligence was actually absorbed, discussed, and acted upon by the people it was intended for.

Conclusion

This case shows that the real challenge in market and competitive intelligence is no longer access to information. It is making intelligence usable at the point where decisions are made.

With Contify, the intelligence delivery layer was rebuilt to reduce noise, surface meaning, and create consistency across newsletters, market scans, and battlecards. The result was not just a more efficient M&CI program, but one where executives could quickly understand what mattered and why.

If you’re trying to surface the right intelligence, frame it in a way leaders can act on it, and free analysts from manual drudge work, that’s the kind of difference this approach delivers.

Learn how Contify can help your CI efforts. Visit contify.com or book a demo today.

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