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Semiconductor Manufacturer Leverages Account Intelligence to Increase Sales Pipeline By 25%

Learn how Contify’s AI-enabled market intelligence platform delivered timely and actionable insights to drive sales

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    Testimonial

    The Contify’s platform is extremely user-friendly, and it helps in saving the time and increase the efficiency of our account managers. Overall, we found a good mix of articles on the Contify platform, which were not available on the other databases. Contify’s daily intelligence alerts help us finding opportunities to engage with prospects and target accounts regularly.

    – Vice President of Global Sales and Customer Operations

    About the Company

    Semiconductors & Electronics Manufacturing

    Texas, USA

    2k+

    1980s

    The Context: Intelligence needs outpacing legacy systems

    In a high-stakes industry where anticipating shifts is as crucial as responding to it, a leading global reinsurance firm found its intelligence stuck in the past. 

    Despite investing millions in premium market data resources, the company’s processes were largely manual, fragmented, and unsuited for the speed at which the reinsurance industry is evolving. It was also prone to layers of legacy systems, disconnected teams, and a siloed system. 

    The result? The firm was missing early visibility into reinsurer partnerships, shifts in global solvency regulations, and underwriter hiring patterns across emerging markets. In one instance, a delayed insight into a competitor’s syndicate exit led to missed client re-engagement. The company needed to move away from reactive reporting to a future-ready intelligence function.

    The Solution: Contify’s enterprise-grade intelligence automation platform

    The Strategy team collaborated with IT and Operations to evaluate multiple CI platforms. Key selection criteria included ability to integrate with internal tools, handle multilingual/regional data, reduce duplication, and simplify governance. Post analyzing many tools, they finally went ahead with Contify’s market and competitive intelligence (M&CI) platform owing to its configurability, precision filters, and industry-aligned taxonomy

    Contify delivered across five key dimensions for the company:

    1. Automated information gathering from 1 million+ global public and premium sources, including news portals, job boards, company websites, and analyst reports, eliminating manual data collection.
    2. AI-powered extraction and tagging of key facts, trends, and insights using Contify’s purpose-built intelligence engine, and further categorizing them by themes such as “AI investments,” “market expansions,” “hiring trends,” and more. 
    3. Structured creation and dissemination of key information via newsletters and executive dashboards tailored to the needs of different stakeholders.
      1. Strategy leaders now get dynamic dashboards to steer quarterly planning.
      2. Underwriting teams monitor pricing signals and peer expansion in real time.
      3. Senior execs receive Monday morning intelligence briefs auto curated from Contify’s feed.
    4. Integrated data management of internal and external sources on one single platform, unlocking the full value of the organization’s existing data investments.
    5. Trend analysis and visual dashboards allow stakeholders to get a comprehensive view, including competitor hirings, new regulations, press releases around market disruptions, and even partnership activity.
    6. Athena AI helped distil complex data into precise, actionable insights that allowed decision-makers to move faster.

    We no longer chase information. Thanks to Contify, information now comes to us, curated and contextually relevant. It’s the platform’s intelligence that works for us, not the other way around.

    – Senior Strategy Analyst, Corporate Strategy Division

    The Results: Strategic intelligence at enterprise speed

    Following the implementation of Contify’s intuitive market and competitive intelligence platform, the reinsurance giant has experienced the following impact. 

    • Reduced manual data collection time by 70%, thereby saving up to 10 hours per week.
    • Improved insights turnaround time from 2-3 days to 1-2 hours. 
    • Increased analyst productivity by 2X, allowing them to focus on more important tasks.
    • Reduced time to analyze and summarize by 50% through AI-powered processing.
    • Faster report delivery, from monthly to now weekly, and in an automated manner.

    Impact

    70%

    Reduced manual data collection

    50%

    Reduced time to analyze through AI-powered processing.

    2x

    Increased analyst productivity

    From manual to modern, CI that drives the business

    By implementing Contify, this global reinsurance company didn’t just optimize its intelligence function; it completely redefined it. The company has now transitioned from static reports and delayed reactions to a robust competitive intelligence engine that constantly fuels the company’s strategic foresight.

    This shift didn’t just save hours. It changed how the firm monitors competitors, reacts to regulation, and identifies regional trends. What was once a fragmented, spreadsheet-led reporting cycle is now a real-time intelligence engine guiding strategic growth.

    Are you ready to transform your intelligence operations with Contify just like this global reinsurer? Contact us today.  unified platform and shared taxonomy

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