A global Fortune 500 conglomerate breaks intelligence silos with Contify’s News API

In a large organization like this global conglomerate operarting the Aerospace industry, each business unit (BU) has vastly different intelligence needs. Where the Automation teams need to monitor competitor product launches and technology partnerships, energy business unites, on the other hand, leverage multipe tools to receive timely insights into ESG regulations, green investment trends, and global policy shifts.   

To meet the distinct needs, most BUs had developed their own tracking methods that ranged from generic news aggregating tools to manually updating key highlights in spreadsheets and presentations. But such decentralized, inconsistent approach led to scattered intelligence, duplicate alerts, siloed insights, and ultimately, missed opportunities for timely, strategic action

“We’ve had challenges gathering the right intel at the right time and taking advantage as quickly as our competitors did. Every team was solving the same problem, but differently and slowly.” – Director, Strategy & Market Intelligence

Critical updates, including competitor product launches, customer reviews, mergers and acquisitions, and technological advancements, were often discovered too late. Analysts spent over 10 hours per week filtering irrelevant content instead of crafting forward-looking business strategies. Moreover, leadership lacked a unified view to steer global decisions.

With internal pressure brewing to accelerate time-to-insight, the company’s Corporate Strategy and IT teams defined a clear objective: implement a structured, API-first market intelligence layer to offer timely, consistent, and actionable intelligence across all BUs.  

Their key priorities included, 

• Access to real-time, deduplicated, and metadata-enriched news updates 
• Slicing and dicing intelligence by competitor, geography, and different segments
• Empowering go-to-market strategies and sales teams with consumer-centric news
• Centralizing intelligence into one single platform, and ensuring company-wide collaboration

As the two teams evaluated multiple solutions, they selected Contify’s enterprise-ready News APIs. Integrated within 10 business days into the company’s custom-built CI portal using REST endpoints, it delivered clean, scalable, and highly customizable news feeds via seamless API integration into their existing systems. 

Moreover, Metadata schema mapping and geo tagging rules were also configured on request from the strategy team. Role based access ensured different BUs could personalise their view while feeding a centralised intelligence pipeline to HQ.

Key capabilities deployed by Contify include,

• News API integration: Deployed with RESTful endpoints and schema-level filtering by sector, region, and topic. The plug-and-play News APIs, compatible with the organization’s internal competitive intelligence platform, delivering structured news based on topics, different geographies, companies, and sectors.
• Global news coverage: Access to 1Mn+ reliable information sources, including trade journals, regulatory bodies, news media, and competitor websites.
• AI-Powered deduplication & noise filtering: Reduced low-value content by 60%, providing only high-impact updates.
• Multi-language smart translate: Translated and summarized news from over 117 languages into English, thereby unlocking global visibility.
• Layer of human curation: Ensured critical developments weren’t missed due to AI blind spots.
• Persona specific workflows: Customised alerts were designed for analysts, GTM leaders, and strategy teams to ensure each role received high value intelligence tailored to their BU’s focus.
  

“We didn’t need more data, we needed better data. Contify gave us exactly that: structured, clean, and relevant intelligence delivered where we needed it. <insert>” – IT Program Lead.

After implementing Contify’s News API, the company saw a measurable shift in its intelligence operations.

• 60% noise reduction, allowing analysts to focus only on high-value updates
• 50% faster time-to-insight, accelerating the decision-making process at both corporate and BU levels
• 40% fewer missed signals owing to multilingual coverage, capturing emerging threats early.

Analysts now receive pre-filtered, BU-specific alerts directly into their respective dashboards. Strategy team gets weekly curated insight summaries while sales enablement folks use Contify to enrich account level intelligence for key pursuits.

The Fortune 500 conglomerate now plans to leverage Contify’s capabilities to track industry events across marketing and R&D teams. For example, marketing teams are building regional campaign triggers based on Contify alerts (such as EU’s net-zero policy shifts) and R&D teams track next generation materials via patent and journal updates.

With Contify as a trusted intelligence partner, the company is now well-positioned to deepen its strategic alignments and act on insights with greater speed and precision than before. 

Want to see how strategy & other teams in the Aerospace and Energy sector are leveraging Contify’s solutions to spot early threats and stay ahead of competitors? Get in touch today!