Competitive Intelligence for Marketing

Key Benefits

Actionable insights that set your marketing teams up for success

Competitors’ strategies

Stay on top of your competitors’ marketing move and strategy

Avoid blind spots to formulate a proactive marketing strategy by learning about your competitor's strategy much before it's announced in press releases through continuous monitoring of their websites along with information from over
200,000 sources.

Competitive differentiation

Craft messaging that resonates with your customers

Analyze your competitors’ messaging and use those insights to develop your own differentiated and persuasive messaging. Identify white-spaces to develop marketing collaterals that help your customers differentiate your offering from competing products.

Sales enablement

Drive revenue and improve sales

Create winning case studies, marketing collaterals, and battle cards with actionable and relevant intelligence on competing products, pricing, and promotions to help your sales team effectively handle objections, craft rebuttals, and win more deals.

Key Features

Website Changes

Track your competitor’s websites to gain early insight into tactical
moves such as new products, promotions, and landing pages.
Gain efficiency and improve conversions by learning from your competitors and improving on strategies that are working for them.

Customized Taxonomy

Categorize and structure the intelligence by leveraging a taxonomy customized to your organization’s workflows and business objectives.
Save marketing team’s time by leveraging the taxonomy to easily create analysis reports, personalized triggers and intelligence newsletters for different teams and key stakeholders.

Intelligence Newsletter Reports

Empower B2B marketers with automated email alerts as
competitors make any change to their website.
Save hours of manual work by scheduling weekly, or monthly
newsletters for stakeholders from strategy, leadership teams.

Dashboards

Identify trends and competitors’ strategic directions by getting a
unified, granular, and a bird's eye view of your market landscape.
Set up competitor benchmarking by customizing dashboards
using drag and drop widgets onto the Contify platform.

Communicate and Collaborate

Enable your customer-facing teams and key stakeholders to actively communicate and engage with peers to unravel insights that may have otherwise been missed
Add primary intelligence and aggregate both internal and external intelligence to create a single source of truth of competitive intelligence.

Case Study

How a Leading Consulting Firm Fast-tracked its Market and Competitive Intelligence Programme, and Saved its Analysts 10 Man-hours a Week
using Contify

By the numbers

10

Hours per week analyst time optimised.

2×

Faster executive decision making enabled.

50+

Research analysts empowered.

Read

Case study

How a SaaS company powers its offering for product marketers using Contify’s News Feed APIs

Case study

Big 4 accounting firm set up its Market Intelligence program using Contify

How a Big 4 Accounting Firm Deployed a Robust Market and Competitive Intelligence Programme Powered by Contify

Case study

Market Intelligence platform helped SDRs of a Fortune 500 IT

Surfacing Account Intelligence for a Fortune 500 IT Major

Case study

Blogs

How Google Alerts works and why it doesn't

Our Clients

“Simple, professional and informative — Contify is able to pinpoint relevant insights out of all the noise and the quality of the subsequently written analysis.”

Stephen Watson

Market Strategy, Market & Competitive Intelligence · Interxion

“Contify is my go-to source for Market and Competitive Intelligence. They deliver extremely relevant competitor and industry updates. I’ve rarely seen irrelevant information during my 3+ years of experience using Contify.”

Chutima Sakdiarpa

Assistant Manager · Deloitte

“Contify enables us to monitor our competitors globally. We get updates on marketing events, partnership, and business wins. This information helps our top management with decision making.”

Hu Ming

President, Global Sales · ZTE Telecom

“Sharp and detailed information from Contify. No false positives, data always relevant, comprehensive, and right on target. We were able to deploy this solution with great added value to our clients.”

Emad Malek

Chief Operating Officer · Megalytics

“The platform is completely customisable to our set of competitors and industry, and even allows us to define the websites/sources of news we would like to track. We are also able to change/add search topics.”

Lorraine Wong

Founder, Principal Consultant · Cue North

Trusted by teams from 150+ companies around the world to gather competitive intelligence

Contify is one of the highest-rated platforms and a high performer on G2 Crowd’s Market Intelligence Grid®

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Customer reviews

Learn What
Contify Can Do
for You

Competitive Intelligence for Marketing

Integrate Competitive Intelligence
Into Your Marketing Strategies

Contify delivers personalized competitive intelligence for your B2B marketing team
by tracking your competitors digital footprint across websites, media coverage, announcements, and marketing activities, in an ever-changing market landscape.