Competitive Intelligence in Marketing - Track Website Changes for Competitive Insights

Key use cases

Marketing intelligence to serve diverse use cases

Brand Monitoring

Enable end-to-end monitoring of your brand in the digital and social media space.

Mainstream international, national and regional news outlets
Social media channels
Industry associations
Review sites
Forums

Competitor Monitoring

Track and analyze competitors' digital presence and activity across your competitive landscape.

Competitive benchmarking
Battlecards for sales enablement
Social media analysis
Thought leadership
Thematic tracking and analysis

Adverse Media Monitoring

Screen negative news about your organization and competitors to minimize risks, manage crises, and act on opportunities.

Negative coverage on organizations and key leaders
Automated workflow around adverse news screening, curation, and timely alert triggers

Website Change Tracker

Competitor website monitoring: Track changes to your competitors' websites to gain early insights into tactical moves such as product launches, promotions, changes in positioning, and landing pages.
Marketing collateral tracking: Monitor marketing collateral being published on a competitors' website including blogs, case studies, white papers, infographics, e-books, datasheets, reports, newsletters/ emails, videos, presentations, events, webinars, and more.

Marketing Dashboards

Channel-wise tracking: Visualize and analyze competitors' marketing activity across multiple channels.
Content and thematic analysis: Identify trends, key themes and key differentiators in competitors' content.
Social media benchmarking: Compare and contrast the frequency and content mix from your competitors' social media accounts.

Resources

Our Latest Market and Competitive
Intelligence Resources

The latest articles and insights posted to Contify’s official Market and Competitive
Intelligence Resources section.

Article

Augmented Intelligence: The Future of AI in Market and Competitive Intelligence

Augmented Intelligence is intended to enhance human abilities, and combines machines and humans like two pieces of a jigsaw puzzle, or two halves of a whole machine, working in tandem for better results.

In this article, Mohit Bhakuni, Founder and CEO of Contify, discusses what augmented intelligence is, and why it is better than artificial intelligence or human intelligence individually.

Read

Article

Mohit Bhakuni

18 May 2021 · 10 min read

How does Google Alerts Work, and Why it Doesn’t

Article · 20 min read

Industry Knowledge and AI: The Secret to a Successful Market and Competitive Intelligence Program

On-demand webinar · 60m

Brendan Liverman Talks About the Key CI Challenges at SVB and How Technology Helped Him Drive Strategic Conversation

Videocast · 29m 47s

Competitive Intelligence for Marketing

Integrate Competitive Intelligence Into Your Marketing Strategies

Track your competitors' digital footprint across websites, media coverage, social media, announcements, and marketing activities in an ever-changing market landscape

Marketing intelligence to serve diverse use cases

Brand Monitoring

Competitor Monitoring

Adverse Media Monitoring

Drive marketing decisions with intelligent features

Media Intelligence

Website Change Tracker

Personalized Newsfeed

Marketing Dashboards

How a Leading Consulting Firm Fast-tracked its Market and Competitive Intelligence Programme, and Saved its Analysts 10 Man-hours a Week using Contify

10

2×

50+

Case study

More Success Stories

How a SaaS company powers its offering for product marketers using Contify’s News API

How a Big 4 Accounting Firm Deployed a Robust Market and Competitive Intelligence Programme Powered by Contify

Surfacing Account Intelligence for a Fortune 500 IT Major

Resources

Our Latest Market and Competitive Intelligence Resources

Augmented Intelligence: The Future of AI in Market and Competitive Intelligence

Article

Mohit Bhakuni

How does Google Alerts Work, and Why it Doesn’t

Industry Knowledge and AI: The Secret to a Successful Market and Competitive Intelligence Program

Brendan Liverman Talks About the Key CI Challenges at SVB and How Technology Helped Him Drive Strategic Conversation

“Simple, professional and informative — Contify is able to pinpoint relevant insights out of all the noise and the quality of the subsequently written analysis.”

“Contify is my go-to source for Market and Competitive Intelligence. They deliver extremely relevant competitor and industry updates. I’ve rarely seen irrelevant information during my 3+ years of experience using Contify.”

“Contify enables us to monitor our competitors globally. We get updates on marketing events, partnership, and business wins. This information helps our top management with decision making.”

“Sharp and detailed information from Contify. No false positives, data always relevant, comprehensive, and right on target. We were able to deploy this solution with great added value to our clients.”

“The platform is completely customisable to our set of competitors and industry, and even allows us to define the websites/sources of news we would like to track. We are also able to change/add search topics.”

The Market and Competitive Intelligence Platform Trusted by M&CI Teams of Numerous Organizations Across Industries

Contify is one of the highest-rated platforms and a high performer on G2 Crowd’s Market Intelligence Grid®

Learn What Contify Can Do for You

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Market Intelligence

News API

Watch a Demo

Track your competitors' digital footprint across
websites, media coverage, social media,
announcements, and marketing activities in
an ever-changing market landscape

How a Leading Consulting Firm Fast-tracked its Market and Competitive Intelligence Programme, and Saved its Analysts 10 Man-hours a Week
using Contify

Our Latest Market and Competitive
Intelligence Resources

The Market and Competitive Intelligence Platform
Trusted by M&CI Teams of Numerous Organizations
Across Industries

Learn What
Contify Can Do
for You