A leading German Manufacturer cuts research time by 30% with Contify

Headquartered in Germany, this global manufacturing leader specializes in designing, developing, and installing machinery and production lines for the beverage and liquid food industry. With over 70 years of experience, the company operates in 190+ countries and supports many major global food and beverage brands. Its comprehensive range of solutions spans the full production lifecycle, from preparing to filling and packaging, and even logistics. 

The company is renowned for its engineering innovations, invests heavily in R&D, and focuses on operational sustainability. However, to support its strategic objectives and enable informed decision-making, it requires accurate, timely, and actionable market and competitive intelligence (M&CI).

In an industry where speed, innovation, and responsiveness are crucial, the manufacturer faced many challenges in equipping its teams, especially the product managers, market analysts, and business leaders, with the timely, relevant intelligence needed to drive strategy.

The company’s key issues included:

• Inconsistent data gathering, often quarterly or annually, resulting in reliance on outdated information and delay in decision making 
• Scattered market insights across various departments with no central platform to consolidate and standardize intelligence  
• Teams struggled to filter irrelevant updates causing inconsistencies and decision fatigue
• Manually sharing intelligence via spreadsheets or slide decks reducing consistency and collaboration
• Unstructured framework making it difficult to link intelligence to specific business objectives, such as market entry opportunities, competitor moves, or customer expectations. 

The company recognized the need for a sophisticated M&CI platform to centralize intelligence, enhance clarity and embed insights into the daily workflows of its teams.

That’s when it partnered with Contify. 

To modernize and streamline its intelligence operations, the manufacturer partnered with Contify, a 360° market and competitive intelligence platform. 

Contify served as a single source of truth for insights. It automated intelligence gathering, improved relevance, and helped deliver actionable updates to the right stakeholders at the right time.

Listed below are the key solutions and features implemented. 

Centralized Intelligence Repository

Contify provided a single, cloud-based platform to the company, specifically designed to its needs. It, 

• Consolidated intelligence from multiple sources and departments
• Offered a unified view for all teams including marketing, sales, R&D, and leadership.

This helped ensure that different departments worked with the same up-to-date information and took conscious business decisions. 

Integrated Internal and External Data Sources

Contify’s flexible framework gave the manufacturer the capability to track, both internal and external sources.

• Internal sources including, sales reports, market feedback, analyst notes
• External content including news, filings, patents, regulatory updates, etc.

This gave decision-makers a 360° view of competitors and markets in a single place, making insights more contextual and comprehensive.

AI-Based Tagging and Noise Filtering

Contify’s AI-powered system automatically filtered out noise by tagging information based on relevance. It ensured that teams across the company received only the most important insights. This significantly reduced the time spent manually sorting data and improved the quality of strategic decisions.

Automated Alerts and Continuous Monitoring 

Contify’s always-on monitoring engine continuously scanned relevant sources and delivered automated alerts and customized newsletters to the manufacturing giant in near-real-time. This,

• Replaced the company’s manual, inconsistent information-gathering process with continuous monitoring.
• Kept stakeholders informed the moment something critical occurred.
• Tracked competitor moves, market shifts, partner actions, and strategic topics. 

Contify also enabled the company to filter and format insights into snackable updates, and send them directly to users’ inboxes or the communication platform they used, without manual intervention.   

Custom Dashboards and Standardized Reporting

Exportable reports and customizable dashboards helped the manufacturer to present intelligence in a standard format throughout the organization. Furthermore, business teams, executives, and analysts had customized views, making it simple for them to share and consume intelligence the same way every time.

Bulk Summarization

Powered by Generative AI (GenAI), Contify enabled the company to derive one cohesive summary from multiple sources, saving hours of manual work. Guardrails ensured that summaries were,

• Grounded in trusted sources
• Avoided hallucinations
• Ensured no misinformation communication.

Moreoever, teams could easily customize tone and details, giving them tailored summaries for different business users.

Extraction of Structured Data from Text for Analysis 

Contify’s AI, Athena, enabled the manufacturer to streamline intelligence gathering by offering structured, machine-curated facts from unstructured text.

• Facts captured key events like specific details of events like product launches, market trends, leadership changes, and job postings.
• Enabled filtering by curators, templates, and date ranges for quick analysis.
• Teams added insights directly into dashboards, alerts, and newsletters to ensure timely distribution of relevant intelligence.

Moreover, the company also used Athena AI to combine multiple facts into strategic insights, transforming raw updates into actionable intelligence and improving decision-making and collaboration across the organization.

By using Contify, the manufacturer transformed its competitive intelligence operations into a centralized, automated, and insight-driven function and saw the following impact. 

• 30% reduction in time spent on manual research, enabling the company to reallocate resources to strategic initiatives 
• 15% increase in operational efficiency across teams
• 3x increase in stakeholder engagement with newsletters and custom dashboards
• 50% reduction in response time to critical competitor actions through automated alerts, leading to quicker tactical adjustments.
• Greater efficiency across 5+ departments, enabled by a unified platform and shared taxonomy

“Contify has  changed how we approach market and competitive intelligence today. Our teams no longer spend hours chasing information, they simply leveraging Contify and act on it. With near-real-time, relevant insights integrated into our daily workflows, we’ve turned competitive intelligence into a strategic asset that drives faster, and smarter decisions across different business units.”
— Head of Strategy and Market Intelligence, Global Machinery Manufacturer