IT Market & Competitive Intelligence for Industry Professionals

Key Benefits

The Market and Competitive Intelligence Solution with personalized updates for IT, telecom, software and hardware, cloud computing and infrastructure solutions, and service providers.

“Simple, professional and informative — Contify is able to pinpoint relevant insights out of all the noise and the quality of the subsequently written analysis.”

Stephen Watson

Market Strategy Interxion

Competitor Watch

Keep tabs on and benchmark the competition

Aggregate and analyze your competitors’ updates across their entire digital footprint to gain insight into their strategic priorities. Track product launches, deal wins, business expansion,
strategic partnerships, movements of key executives, hirings and more.

Industry Insights

Spot the latest disruptors impacting the tech industry

Identify the right growth opportunities, and strengthen technology ecosystem partnerships
by keeping abreast of significant technology industry events, regulatory changes and key disruptions of strategic importance.

Account Intelligence

Track key accounts to identify opportunities, drive conversions

Leverage relevant signals and sales triggers from key accounts to drive upselling and cross-selling opportunities through timely and personalized conversations. Re-engage with dormant accounts with intelligent conversations about recent developments in their business environment.

Enrich Your Applications

Offer new features and rich experiences to your customers

Leverage our RESTful APIs, Webhooks and RSS feeds to enrich your customer-facing
applications, SaaS products with customized market and competitive intelligence. Launch a
new product that leverages structured and machine-readable business news datasets.

Get only contextually strategic, relevant and timely updates from the information technology landscape in a fully customized reporting template, with updates personalized to each team and function.
Aid faster executive decision-making for your strategy and leadership teams with analysis and insights from our team of industry analysts.

Enhance your marketing, sales, product, M&A strategies, and R&D outlook through a holistic view of relevant news, trends, and developments in the IT industry.
Collaborate using the tools you need to enable customer-facing teams and key stakeholders to actively communicate and engage with peers to unravel insights.

Track your competitor’s websites to get early insight into subtle tactical moves in product positioning that may not be covered on news websites, press releases and social media.
Learn how your competitors’ positioning and messaging has evolved over time and what strategies are working for them.

Identify trends and competitors’ strategic directions by getting a unified, granular, and bird’s eye view of the IT landscape.
Set up competitor benchmarking with battle cards that help your sales teams win more deals, faster.

Leverage our noise-free, high-quality datasets to train your artificial intelligence, NLP algorithms and machine learning models to enhance your own application’s capabilities.
Use the raw data from our News API for your analytics program. Process the data at your end to surface industry insights and trends that are relevant to your business.

Contify for Competitive Intelligence - Key Features

Newsletter reports

Get only contextually strategic, relevant and timely updates from the information technology landscape in a fully customized reporting template, with updates personalized to each team and function.
Aid faster executive decision-making for your strategy and leadership teams with analysis and insights from our team of industry analysts.

Newsfeed

Enhance your marketing, sales, product, M&A strategies, and R&D outlook through a holistic view of relevant news, trends, and developments in the IT industry.
Collaborate using the tools you need to enable customer-facing teams and key stakeholders to actively communicate and engage with peers to unravel insights.

Website changes

Track your competitor’s websites to get early insight into subtle tactical moves in product positioning that may not be covered on news websites, press releases and social media.
Learn how your competitors’ positioning and messaging has evolved over time and what strategies are working for them.

Dashboards

Identify trends and competitors’ strategic directions by getting a unified, granular, and bird’s eye view of the IT landscape.
Set up competitor benchmarking with battle cards that help your sales teams win more deals, faster.

API integrations

Leverage our noise-free, high-quality datasets to train your artificial intelligence, NLP algorithms and machine learning models to enhance your own application’s capabilities.
Use the raw data from our News API for your analytics program. Process the data at your end to surface industry insights and trends that are relevant to your business.

Case Study

Leading IT Consulting Multinational Leverages Account Intelligence to Track the Business Impact of Pandemic Across its Accounts

By the numbers

40%

Reduction in accounts churn rate.

20%

Increase in size of the sales pipeline.

65%

Reduction in turnaround time observed.

Read

Success story

Analytics Solutions Company Enriched its Bid Management Software With Real-Time Business Opportunities Using Contify’s News API

Case study

Delivering Personalised Market Intelligence to One of the World’s Largest mVAS Solutions Provider

Case study

Surfacing Account Intelligence for a Fortune 500 IT Major

Case study

Resources

Our Latest Market and Competitive
Intelligence Resources

The latest articles and insights posted to Contify’s official Market and Competitive
Intelligence Resources section.

Article

Augmented Intelligence: The Future of AI in Market and Competitive Intelligence

Augmented Intelligence is intended to enhance human abilities, and combines machines and humans like two pieces of a jigsaw puzzle, or two halves of a whole machine, working in tandem for better results.

In this article, Mohit Bhakuni, Founder and CEO of Contify, discusses what augmented intelligence is, and why it is better than artificial intelligence or human intelligence individually.

Read

Article

Mohit Bhakuni

18 May 2021 · 10 min read

How does Google Alerts Work, and Why it Doesn’t

Article · 20 min read

Industry Knowledge and AI: The Secret to a Successful Market and Competitive Intelligence Program

On-demand webinar · 60m

Supercharge your Organization's Intelligence Usage by Personalizing CI With AI-Enabled MCI Platforms

Videocast · 3m 50s

Get a 360° View of Your
Technology Landscape

Track IT and telecom vendors, service providers, channel partners, competitors, key accounts, trends and insights across the globe, to add value to your IT, SaaS products and services.