Here’s What’s New With the Contify Platform — View Updates Here’s What’s New With the Contify Platform

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    Market & Competitive Intelligence Platform

    Fully-customizable M&CI platform designed to cater to your organization's needs.

    News API

    Enrich your apps with noise-free, structured and machine-readable News API.

    Contify vs Google Alerts

    Learn how Contify is the alternative to Google Alerts your teams deserve.

    Strategy

    Spend less time searching, make more available for analysis and driving insights.

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    Deliver insights to your clients in a branded, bespoke research delivery platform.

    Marketing

    Monitor and track your competitors across their entire digital footprint.

    Sales

    Target new accounts, upsell and cross-sell, and restart the conversation with dormant ones.

    Life sciences

    Fuel innovation and achieve a sustained competitive advantage for your life sciences firm.

    Pharmaceuticals

    Fuel innovation and achieve a sustained competitive advantage for your pharma firm.

    IT/ITes

    Track vendors, channel partners, competitors, customers and the latest disruptors impacting the tech industry.

    Consulting

    Empower your clients and your business with Competitive Intelligence for Consulting.

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    Timely and accurate insights for success in the ever-changing BFSI landscape.

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    Blog

    Our latest thoughts and announcements posted to Contify’s official blog.

    Case studies

    Learn how businesses around the world leverage Contify to track their market landscape.

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    Free competitive intelligence templates, crafted by experts to help you fine-tune your business strategies.

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    Participate and learn more about the latest events hosted by Contify.

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    Read detailed reports with key insights on the competitive intelligence landscape.

    Videocasts

    Quick guides from our thought leaders on deploying and scaling market intelligence systems.

    Datasheets

    Learn more about Contify’s solutions for businesses in a concise PDF format.

    API Documentation

    Integrate curated market intelligence into your intranet portal, ERP, CRM or KMS.

    Metadata

    Learn more about Contify's pre-configured content categories such as Topics, Industries and more.

    Industry Knowledge and AI: The Secret to a Successful Market and Competitive Intelligence Program

    On demand webinar · 60 mins

    Industry Knowledge and AI: The Secret to a Successful Market and Competitive Intelligence Program

    Brendan Liverman Talks About the Key CI Challenges at SVB and How Technology Helped Him Drive Strategic Conversation

    Videocast · 29m 47s

    Brendan Liverman Talks About the Key CI Challenges at SVB and How Technology Helped Him Drive Strategic Conversation

    How do Google Alerts Work?

    Article · 20 min read

    How does Google Alerts Works,
    and Why it Doesn’t

  • How it works?
  • About us
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    Offices

    Vermont, US · Gurgaon, IN · Buckinghamshire, UK.

    Press

    Stories about Contify we love, a downloadable media kit and press enquiries.

    Careers

    Join us in our mission to build products that help professionals make informed decisions.

    1. Office

      2009

      Contify begins its journey as a business information aggregator

    2. Spaceship

      2012

      Contify launched as an industry intelligence platform

    3. Desktop

      2014

      Launched fully-customizable enterprise grade M&CI platform

    4. API

      2015

      Launched News API for businesses

    5. App developer

      2016

      Launched account intelligence solution

    6. App developer

      2017

      Launched fully-customizable dashboards and homepage

    7. Global Strategy

      2018

      Integrated premium information sources such as Global Data, Strategy Analytics, ABI Research and more

    8. User Interface

      2020

      Launched a competitive intelligence solution for B2B Marketers

    9. Business Continuity

      2022

      Onwards and Upwards...

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News API

Get Noise-free Updates on Companies with News API

Contify News API aggregate, deduplicate and tag company information into a steady stream of noise-free, structured and machine-readable business and industry-relevant news, delivered through RESTful APIs, Webhooks and RSS feeds.

Start your free trial
LexisNexis
DT
Yokogawa Electric Corporation
Comintelli
Ernst & Young Firm
Grand View Research

Aggregation

Exhaustive Coverage

Instead of a keyword-based feed that pulls in all manner of information, Contify News API provides a clean, company-based intelligence feed with only business and industry-relevant information.

Robust Sourcing Engine

The information in a custom news feed is aggregated from over 500,000 sources including online news, company websites, premium and niche publications, social media, regulatory portals, review websites, job boards, etc.

Custom Sourcing

In addition to news and updates from the 500,000 sources that come standard with Contify, you can integrate your own preferred sources into your custom news feed to fetch information relevant to your users from any source available on the web.

Multi-Language Support with SmartTranslate

Source intelligence from local publications in hundreds of languages for a more holistic and comprehensive snapshot of your region’s business landscape.

Processing

Powered by Our AI-Enabled Market and Competitive Intelligence Platform

Our hybrid approach of combining machine learning technology with human curation has a proven track record of delivering de-duplicated, enriched, and actionable business and industry data feeds.

Contextual Noise-Filtering Algorithms

The proprietary NER, NLP, deduplication and disambiguation algorithms in our news API ensures a steady stream of squeaky-clean, structured and machine-readable intelligence.

Augmented by Human Curation

Our hybrid approach fuses machine learning with a layer of human analysts who extract insights, identify trends, and ensure system integrity and comprehensive coverage.

Customised Taxonomy and API Endpoints

We work with you extensively to structure the sourced information and their endpoints to match your unique business goals.

Delivery

Clean, Enriched and Ready to Consume

RESTful APIs

Our high-performance RESTful APIs deliver structured intelligence in JSON format with fully-customisable endpoints.

View documentation

Webhooks

Leverage the power of Webhooks with updates pushed to your application servers in real-time, and save on computing resources in the process.

View documentation

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RSS

News API from Contify are also delivered as structured, machine-readable RSS feeds.

Use Cases

Enrich Your Application, Empower Your Teams and Users

Drive a Market and Competitive Intelligence Programme

Drive a fully-tailored market and competitive intelligence programme at your organisation by integrating our News API with your intranet portals, ERP, CRM and KMS.

Build a New Feature or Software

Build an exciting new feature for your customer-facing application or launch a new product that leverages personalised market and competitive intelligence to provide additional value to your users.

Power Analytics With Raw Data

Use the raw data from our News API for your analytics programme. Process the data at your end to surface industry insights and trends relevant to your business.

Train Your AI and Machine Learning Models

Leverage our clean, high-quality datasets to train your artificial intelligence, NLP and machine learning models to enhance your own application’s capabilities.

Clean, Enriched and Ready to Consume News API

Support

With You, All the Way Through

Support When You Need It

Your subscription comes included with 24*7 support, onboarding and extensive training programmes in addition to comprehensive technical documentation.

Infinitely Customisable

Data, including sources, languages, topics and taxonomies, and their endpoints are extensively configurable so that you hit your goals without the scramble.

Dedicated Account Manager

Unlock frictionless collaboration with a dedicated account manager committed to setting you up for success.

Case Study

Automating the Tracking of Government and Regulatory Websites to Deliver a Clean, Open-Source Intelligence Feed

Learn how Contify’s News API helped Targeted News Service build a reliable, open-source intelligence solution, and confidently scale operations that sustain quality without the added costs.

Read
The TNS story

More Success Stories

Leverage News API to power company inisghts

Powering Company Insights for a Sales Software Using Contify’s News Feed

Case study
Share realtime intelligence notifications with Contify's market intelligence platform

Delivering Personalized Market Intelligence for the Sales Team of a VAS Provider

Case study
News API for SaaS company's product marketers to aggregate intelligence on their competitors

How a SaaS Company Powers Its Offering for Product Marketers Using Contify’s News API

Case study

FAQs

What are News APIs?

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API or "application programming interface" enables different computer software, mobile apps, or websites, to securely exchange information with each other. A News API connects software applications with online sources of information such as news websites, company websites, government and regulatory portals, product review sites, discussion forums, individual blogs, and more.

News API systems work by scraping text from websites and parsing it to extract the headline, date, author, body text, etc. Advanced News API providers also remove duplicates and enrich the information by tagging contextual meta-data such as companies mentioned, business events, locations, etc. They utilize AI technologies such as Natural Language Processing (NLP), Machine Learning (ML), and text analytics to tag this contextual meta-data.

News APIs provide programmatic access to this aggregated and enriched data in a standardized format that can be ingested into other applications.

How are News APIs useful to business organizations?

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News APIs allow organizations to fetch relevant information and ingest it into their internal applications, intranet portals, ERP, CRM, and KMS. Organizations use this information to monitor, analyze, and interpret recent developments in their market and competitive landscape. This helps them to identify new opportunities, potential threats, and hidden risks, providing insights to help them strategize for the future.

Advanced News APIs providers offer news feeds that are customized to specific use cases. For example, organizations can choose to customize the information by:

  • Industry segment, business events, topics of interest, etc.
  • Type of information (news, press releases, blogs, social media, etc), sources, etc.
  • Geographies and languages that are relevant to their business

Information is freely available on the internet, why not manually aggregate it or use RSS readers?

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Manually visiting thousands of websites and selecting only the relevant information on specific topics, industries, or companies is not a viable option. It takes up too much time, and doing it consistently on a daily basis without error is extremely challenging. Also, RSS aggregators cannot be used for comprehensive coverage because not all websites offer RSS feeds. In addition, manually filtering out information that is duplicate, similar, or irrelevant from a near-infinite volume of online information is impossible. News APIs are a technology solution that make it possible.

What are the common use cases of News APIs?

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Organizations across industries and geographies are leveraging News APIs in many creative ways. Some common use cases are:

  • News aggregation app or website for a specific domain or target audience: Organizations use News APIs to launch specialized apps or websites by aggregating valuable content around a topic that they deeply understand. They combine information that is fetched from multiple sources and curate it for their audience. (More information on how news feed APIs have helped Targeted News Service (TNS) build a reliable open-source intelligence solution).
  • Market and competitive intelligence program: Organizations drive fully-tailored market and competitive intelligence programs by integrating News APIs with their intranet portals, ERP, CRM, and KMS. The continuous stream of relevant news updates from News APIs benefits all the stakeholders and facilitates informed decision-making.
  • Sales triggers and account intelligence: Organizations enable their salespeople by sharing updates, also known as sales triggers, that create new opportunities with their prospects and existing customers. Custom News APIs can help in setting up sales triggers that are uniquely configured to an organization’s sales function, e.g., business expansion, partnerships & alliances, new offerings, funding rounds, etc.
  • Identify trends using advanced data analytics: Organizations build sophisticated data models using high-quality datasets from News APIs. They extract insights from the data using NLP and use the data to train machine learning models to surface industry trends that may impact their business goals.
  • Add new features and/or enhance existing functionality: Organizations add new features to their customer-facing products, applications and/or launch new products that leverage custom News APIs to provide additional value to their users.
  • Supply chain risk intelligence and supplier monitoring: Global organizations track their suppliers to spot any potential risk to their supply chain. They need to continuously assess various risks associated with their suppliers in different geographies. A custom News API that is configured to track specific risk signals for a given list of suppliers helps in developing early warning systems with unmatched accuracy.

How can organizations choose the right news API for their business?

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Choosing the right news API depends on an organization’s requirements. A few things that an organization should keep in mind when choosing a News API should be:

  • Sources / Coverage: How many, and what kind of sources are covered by the News API provider? Big media outlets like New York Times or BBC News may not be relevant for an organization’s business use case. Organizations need updates from company websites, product review sites, or regulatory bodies from a specific country. They should ask for detailed information from their API provider on the sources and coverage offered.
  • Quality of information: The quality or relevancy of information for an organization’s use case is an important evaluation criteria. It is wise to always ask for a free trial of the News APIs and check the relevancy of the real-time updates for a specific use case.
  • Ease of integration: Organizations should ensure that they choose a News API that allows easy integration of information with their application. The endpoints of the APIs should be flexible enough to provide different ways to ingest the information. It is important to check its documentation beforehand, and then share it with developers.

How are Contify News APIs different from other providers?

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Contify was founded in 2009 as a News APIs provider. Since then it has been providing custom industry news feeds to some of the most respected information providers such as Dow Jones (Factiva), Thomson Reuters, Bloomberg, LexisNexis, and more. Over the years, Contify has developed one of the largest known business information crawling infrastructures, in addition to a highly-accurate meta-data tagging system. It has managed to do that by training AI algorithms using large datasets.

The information in Contify is aggregated from over 500,000 sources including online news, company websites, trade publications, social media, regulatory portals, review websites, job boards, etc.

Contify’s News APIs offer some stand-out features to its users including:

  • Flexible End-Points: Users can fetch the information that is precise and relevant to their use case with the help of pre-configured metadata that is added by Contify to the aggregated information. Contify offers options to build a custom news feed using a combination of parameters such as companies, business events, industries, country, or the type of content, e.g., news articles, social media updates, marketing resources, job postings, regulatory filings.
  • Integrate Own Sources: Contify allows users to easily integrate their preferred sources for fetching relevant data from any publicly available source across the internet.
  • Multi-Language Support with SmartTranslate: Multi-language support enables users to source, categorize and structure updates in a manner consistent with their specific business requirements. Contify also provides multi-language support through SmartTranslate so that users can translate information from any foreign language to their local language.
  • Contextual Noise-Filtering Algorithms: Contify’s proprietary NER, NLP, deduplication and disambiguation algorithms ensure that users get clean updates that are relevant, structured, and machine-readable.
  • Customized Taxonomy and API Endpoints: Contify lets users create their own taxonomy, which can be used to tag information based on their specific business objectives. Contify combines AI and machine-learning technologies with human intelligence to add subjective business context and delivers updates that are tagged with the user’s taxonomy. In Contify, these tags or a combination of them can be used as endpoints.
  • Webhooks: Contify also offers Webhooks so that updates are pushed to the user’s application servers in real-time, and removes any delays in receiving the information. Webhooks are ideal when the information delivery is time sensitive, such as in stock trading applications.

Contify is Trusted by Leading Enterprises

Quote symbol

“Sharp and detailed information from Contify. No false positives, data always relevant, comprehensive, and right on target. We were able to deploy this solution with great added value to our clients.”

Testimonial Emad Malek
Emad Malek
Chief Operating Officer · Megalytics
  • Factiva
  • LexisNexis
  • Mahindra Comviva
  • Yokogawa Electric Corporation
  • Grand View Research
  • Comintellie
  • BRIDGEi2i
  • Northern Trust
  • AT&T
  • Factiva
  • LexisNexis
  • Mahindra Comviva
  • Yokogawa Electric Corporation
  • Comintelli
  • Grand View Research
  • BRIDGEi2i
  • EMIS
  • International Labour Organization

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Contify is a comprehensive market and competitive intelligence platform that helps businesses track information on competitors, customers and industry segments by enabling users to collect, curate, and share actionable
intelligence across their organization.

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Recognised by Scip

Recognised by Frost and Sullivan

SaaS 1000 — 2020 Honoree

Recognised by G2 Crowd

Certification by AICPA SOC

Certification by GDPR

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