It’s been 16 years since we embarked on our mission to enable organizations to build intelligence as a core function of their strategic decision-making. While we take pride in all the features we have released over the past decade, 2025 truly raised the bar high and took our offerings to new heights.
From launching Athena, our Agentic AI insights engine for autonomous market and competitive intelligence, to deeply embedding AI in newsfeeds, newsletters, language translations, API datasets, and launching new integrations, this year we focused on one clear goal: enabling business teams to access timely, verified insights – in the format they need, within the workflows where they already operate.
In this blog, we will walk you through some of the key feature releases we made in 2025 and how they help you augment your market and competitive intelligence workflows.
1. Unveiled Athena – Agentic AI insights engine for autonomous market and competitive insights
This year marked the next phase of the Contify M&CI platform with the launch of our proprietary agentic AI insights engine – Athena. Inspired by Athena – the Greek goddess of wisdom and strategic warfare, it reflects Contify’s purpose to be a trusted, always-on intelligence partner for strategic business decisions and competitive responses.
Athena makes ready-to-use intelligence deliverables available with enterprise-grade accuracy. Unlike general-purpose AI assistants, which are unfit for enterprise use without heavy human oversight, Athena is built on a foundation of data integrity, verified business-grade sources, and strict AI guardrails, coupled with enterprise knowledge graphs that deliver trusted outputs using RAG techniques.
It continuously analyzes millions of external and your proprietary internal sources, synthesizes what matters, and connects them contextually to deliver structured, decision-ready insights. This allows you to break free from manual grunt work and focus exclusively on contextualizing information for your strategic priorities.
Let’s delve deeper into the key features of Athena AI:
Facts: Auto-extraction of key datapoints
Athena automatically captures key data points from incoming content across both external (news, company websites, reviews, job boards) and internal (sales call transcripts, SharePoint documents) intelligence sources. It then turns this information into structured datasets as fact cards that are also exportable tables.
This year, we’ve rolled out this capability across 30+ templates, covering strategic business events such as management changes, new launches, partnerships, events & conferences, customer wins, reviews, and internal data, including sales call analysis.
For custom requirements, you can also configure your own fact templates and process data based on your intelligence requirements.
With access to these always-updated structured datasets at scale, you can build intelligence assets with quick turnaround times or conduct both qualitative and quantitative analysis without starting from scratch.
Insights: Auto-creation of decision-ready connected insights
Athena goes beyond surface-level extraction to generate high-quality, decision-ready insights. It identifies patterns and implications to produce reliable and actionable insights by autonomously connecting multiple updates without waiting for you to prompt.
This year, we’ve introduced over 20 auto-updating strategic insights, including strengths, weaknesses, strategic objectives, key offerings and features, customer segments, market positioning, positive updates, negative updates, and more. We will add more of these over the coming months.
Additionally, you can create custom insight templates with tailored prompts for your specific use cases.
Whether your sales team needs a prospect overview before a critical pitch or executives require strategic insights into competitors, Athena delivers comprehensive, real-time insights that update automatically as new information comes in.
Ask Athena: Instant and verified answers to intelligence queries
We rebranded ‘Contify Copilot’ to ‘Ask Athena’ this year. It reflects the embodiment of Contify’s purpose-built AI for market and competitive intelligence. Ask Athena is an on-demand research assistant that provides instant, context-aware answers through an intuitive chat interface, eliminating hours of manual research.
Unlike generic AI assistants that hallucinate or fabricate responses, Ask Athena operates exclusively on verified intelligence datasets, using analyst-grade agentic workflows, Knowledge Graphs, combined with RAG techniques, to ensure every answer is accurate and traceable.
This year, we’ve made significant enhancements to Ask Athena:
- It now operates with agentic workflows that combine 3 AI agents working in sequence, behaving similarly to an analyst. One checks if the question is relevant to your market and competitive landscape, one extracts attributes and metadata such as companies and topics, and one runs a contextual search across your Contify datasets from external and internal sources.
- It now also suggests questions based on the companies you track and their latest updates. These suggested questions give you a head start on exploring fresh insights without having to type the first query.
- It now also allows you to ask follow-up questions. It retains the contextual understanding of your previous chat, enabling multi-threaded conversations.
These capabilities are another step toward making Contify a fully self-service platform for your internal stakeholders. They can ask questions directly on the platform and get instant, context-aware answers.
2. New AI capabilities in Newsfeeds for sharper information consumption
This year, we deeply integrated AI into our entire content processing engine, especially Newsfeeds, making daily intelligence updates easier to scan and more insightful.
Here’s what we added:
AI-driven Key Highlights for All Stories
Every story in Contify across Global Newsfeed and Curated Newsfeed now includes concise, AI-generated Key Highlights by default. You no longer need to copy and paste links of articles in AI tools or manually read them to get the gist of them.
These key highlights also extend to your intelligence deliverables. It automatically appears in your Email/ Slack/ MS Teams alerts, newsletters, and dashboard updates widgets.
One-click Trend Analysis with Newsfeeds Visualizations
In Contify, you can now turn filtered intelligence datasets into visual formats such as charts, graphs, and word clouds in seconds. Simply filter your intelligence feeds to the specific parameters you need, click ‘Visualize’ mode, and instantly reveal macro-level trend insights.
These visualizations can be easily added to your dashboards and remain dynamic and auto-updated, unlike static dashboards or reports.
This feature helps you identify patterns that signal change. For example, you can observe competitors increasing messaging around certain topics or see which industries they are targeting.
Semantic Keywords Extraction from Updates
Our content processing engine now extracts semantic keywords as part of AI-enriched metadata across all the updates. These keywords include normalized business-concept terms and their inferred synonyms that generalize the core idea of an update.
In newsfeeds, you can visualize content to identify the most common semantic keywords by applying relevant filters, helping you discover which topics are shaping a company, segment, or market.
This capability extends to Advanced Search, where you can use the semantic_keywords operator to identify updates that match a business concept (such as a product launch type or partnership theme), even when different sources describe it using different terms.
Extended and Improved Multilingual Intelligence
This year, we significantly expanded our multilingual capabilities to help you capture critical market signals worldwide. Contify now sources content in 117+ languages from 200k+ global sources and enriches it with AI-powered English translations.
Our AI intelligently selects the most accurate large language model (LLM) for each specific language pair. This ensures that translations are accurate and preserve the industry-specific terminology and cultural nuances of the original content.
We have also added language-level deduplication to reduce noise. The same story can appear in several languages, but you’ll see it only once.
These enhancements make it easier to track regional competitors, follow local regulatory changes, and spot new trends in non-English markets at an early stage.
3. Taxonomy enhancements
A robust taxonomy is the backbone of an effective intelligence program. This year, we moved from rigid structures to a flexible, AI-driven taxonomy system. These upgrades give you unprecedented precision in organizing and retrieving intelligence that maps directly to your strategic needs. Let’s take a deeper look:
Upgraded Taxonomy Manager
The new Taxonomy Manager gives you far more control over how intelligence is structured and discovered across Contify. It lets you create category groups, nest categories within them, and add tags to put in updates that fit your business context.
You can also include or exclude categories directly in the taxonomy, ensuring that tags from deprioritized categories no longer clutter newscards or smart filters. This keeps your workspace focused on what truly matters to your program.
Enhanced Standard Taxonomy
We have refined the standard taxonomy in Contify to give you sharper control over how you browse intelligence.
In addition to significantly expanding coverage of core categories such as Business Events, Industries, and Themes, new categories are introduced, including Companies Primary, Companies Mention, People, Products or Services, Published by Company, and Sentiment, to categorize updates in how analysts and business users actually think about them.
Together, these updates make your Newsfeed cleaner, more scannable, and far easier to operationalize in intelligence workflows.
Enhanced Content Tagging Engine
Behind the scenes, Contify’s content tagging engine was also significantly upgraded this year to deliver more accurate, context-aware classification at scale.
Large language models (LLMs) now support each stage of story processing. This improves how updates are read and mapped to the right business concepts, entities, and themes.
The result is an AI-enhanced tagging layer that eliminates noise and manual cleanup. It gives your teams confidence that the data behind their dashboards, alerts, and Athena outputs is consistently structured and ready for business use.
4. New AI capabilities to create insightful Newsletters quickly
The Intelligence newsletter remains one of the most relied-upon assets for business stakeholders to stay informed about market changes. We added new AI-driven features to make it faster for you to create newsletters.
Template-driven AI Executive Summaries
You can now generate a cohesive summary of your entire newsletter with one click, using pre-defined intelligence templates designed for specific reading styles.
- Top 5 Highlights: Automatically identifies and synthesizes the five most critical updates.
- Strategic Summary: Creates a high-level, decision-oriented overview for leadership.
- By Company or Event: Group insights by entity or business event (e.g., M&A, Product Launches).
For unique requirements, you can use Custom Prompts to direct Contify on exactly how to summarize the content.
Section-level AI Summaries
We’ve also introduced Section-Specific AI Summaries. Instead of a single broad summary, you can now generate targeted takeaways for individual sections of your newsletter. This feature is useful when the newsletter is organized by business area, industry, geography, or strategic theme.
5. Introduced Companies tab for efficient company monitoring
To streamline how you monitor and manage the companies you track, we introduced the dedicated Companies tab this year. This new module provides a centralized command center for your market and competitive intelligence monitoring, moving beyond simple tracking to deliver a more organized and efficient workflow. Within Companies, you can group companies into custom lists to make it easier to segment and analyze your market landscape.
While adding companies, you can also configure advanced rules to ensure you only receive the intelligence that truly matters. For example, you can configure it to fetch updates only for the “Creative Suite” product from Adobe.
6. New Integrations
Gong
The Gong integration transforms your sales conversations into a stream of actionable competitive intelligence. By automatically pushing call summaries and transcripts into your Contify newsfeed, you can effortlessly track competitor mentions, identify emerging customer pain points, and analyze product feedback from the frontline. This allows you to turn everyday sales calls into a rich source of strategic insights.
SharePoint
The new Contify SharePoint integration unifies your internal knowledge with external market intelligence. This integration allows you to sync documents from your SharePoint folders directly into Contify, making them fully searchable and analyzable alongside our curated external data.
Snowflake
Snowflake integration delivers our AI-enriched market and company intelligence directly into your native data cloud. This allows you to seamlessly blend external market signals with your internal datasets for more powerful, cross-domain analysis. You can run sophisticated queries using standard SQL or use Snowflake’s Cortex AI to uncover deeper insights, enhance customer risk assessment models, and automate lead scoring with real-time buying signals, all within your existing Snowflake environment.
Chrome Extension: Contify Capture
With the Contify Capture Chrome Extension, you can now add market and competitive updates to your Contify platform directly from your browser. Whether you’re on a news site or a competitor’s webpage, you can capture and import valuable intelligence with a single click.
Looking Ahead to 2026
As we wrap up 2025, we remain committed to pushing the boundaries of market and competitive intelligence. The innovations we introduced this year, from the agentic power of Athena to our seamless enterprise integrations, are just the beginning.
In 2026, we will continue to refine our AI capabilities, expand our data ecosystem, and develop tools that not only inform you but also empower you to act with confidence.
We also invite you to experience the power of Contify for yourself with our free 7-day trial.
