Overview

Today’s modern enterprises like yours operate at a breakneck pace, and so do your competitors. In such an uncertain, fast-moving, competitive landscape, your stakeholders don’t just want timely, reliable intelligence insights—they also need your strategic support to make informed decisions and respond fast to changing conditions.

Yet, despite your best intentions to influence these critical business outcomes, you are held back by manual grunt work like collecting information, combing through internal documents, and synthesizing this scattered data to turn it into consumable insights. These repetitive efforts leave little to no time for high-value strategic work, you’re uniquely qualified to deliver.

Even the availability of generic AI Assistants like ChatGPT, Perplexity, or Gemini doesn’t help much without thorough human oversight. They hallucinate, provide responses based on unverified web content, and, to make it worse, even fabricate online sources. This makes them unreliable for high-stakes enterprise decision-making, where the accuracy of information is non-negotiable. As a result, you’re required to do more manual verification work, not less.

All of this happens while intelligence requests continue to flow in from multiple stakeholders. These requests often require incremental effort or manual repackaging of outputs, leading to significant bottlenecks and limiting your ability to serve as the trusted strategic advisor you strive to be.

What if that could change?

What if your every routine task could be taken care of with the same quality and accuracy that you deliver, freeing you to focus on what matters most—being the strategic advisor your stakeholders could count on?

With Contify’s Athena, now you can.

Introducing Athena, the Agentic AI insights engine of Contify

Athena is Contify’s proprietary Agentic AI insights engine, purpose-built to help market and competitive intelligence producers like you eliminate manual research and information synthesis workflows, overcome the limitations of generic AI assistants, and effectively meet the overwhelming volume of intelligence requests from stakeholders.

Athena AI continuously analyzes unstructured updates from both millions of external and your proprietary internal sources, synthesizes what matters, and connects them contextually to deliver structured, decision-ready insights on your market, industry, and competitors directly in your stakeholders’ existing workflows—all while maintaining enterprise-grade accuracy.

Unlike generic AI assistants that suffer from hallucinations, fabricated sources, making them unfit for enterprise use without heavy human oversight, or other M&CI tools that focus narrowly on competitors and lack flexibility for role-specific intelligence needs, Athena is built on a foundation of data integrity, robust business-grade sources, and extensive content coverage, enabling enterprise-wide intelligence adoption.

Contify’s commitment to data quality underpins Athena. For over 15 years, Contify has been known for delivering the industry’s cleanest and highest-quality intelligence. Over 50% of Contify’s workforce, including specialized data engineers and analysts, is dedicated solely to building and maintaining the robust data engine, covering 700,000+ companies, 100+ industry segments, and extensive business topics. 

This rigorous approach, coupled with a continuously evolving Enterprise Knowledge Graph and strict AI usage guardrails, ensures every piece of information entering, processing, and synthesizing into insights on the Contify platform meets the highest enterprise-grade accuracy standards, making it reliable for high-stakes decisions and business responses.

With Athena AI, you break free from manual grunt work and focus exclusively on what matters most—supporting high-impact decisions, and enabling rapid business responses, all backed by reliable intelligence, not instinct.

Athena AI operates autonomously across four integrated fronts:

  • Extracting key data points from your intel content
  • Generating decision-ready connected insights
  • Updating dashboards in real-time
  • Providing instant answers to ad-hoc queries

Each capability is purpose-built for M&CI workflows and powered by curated intelligence datasets that ensure relevance and enterprise-grade accuracy. 

Let’s take a deeper look at these capabilities.

Key data points extraction from intel content

One of the most time-consuming intelligence tasks is sifting through lengthy articles and reports to find and organize relevant information for maintaining scalable workflows. Athena AI eliminates this bottleneck.

With Athena AI, you no longer need to manually scan pages of text to extract and store essential details. Athena AI automatically extracts structured business facts as well-organized key data points from both external market data and your internal content, ready for qualitative and quantitative analysis.

For example:

When a company announces a new partnership, Athena AI scans the article completely and captures key data points, such as the primary company, partner company, type of partnership, and other critical details, along with the main highlights of the announcement.

 

Similarly, for the launch of a new offering, Athena AI extracts attributes such as the offering name, launch type, associated product or service, and other key information.

And Athena AI Agents do it continuously for over 30 critical business events, from business expansion and funding rounds to management changes, M&As, reviews, and case studies, every day, across all the companies and intelligence topics that your organization tracks.

All these facts are readily accessible in the form of organized cards and data tables, ensuring that you focus only on the information that matters most for strategic decision-making.

Each fact is connected back to your enterprise knowledge graph, ensuring traceability and contextual linkage to insights and the visualizations in your dashboards.

You can also build your own fact templates to customize information extraction according to your specific use cases. All fact cards are easily searchable, downloadable, and can be edited, commented on, or shared across stakeholders via newsletters or dashboards.

Automatically generated insights

Going beyond facts, Athena AI Agents automatically connects and turns your intelligence data into high-quality decision-ready insights. This enables you to focus solely on strategic interpretation, rather than getting bogged down in manually synthesizing and analyzing data.

And Athena AI does not wait for you to prompt. It operates continuously using pre-configured Templates and autonomous agentic workflows that combine multiple relevant updates, identify patterns and implications, and produce reliable, actionable insights. As new information becomes available, Athena AI updates insights in real-time to ensure you and your stakeholders always have the most current and up-to-date intelligence.

Let’s say your sales rep is preparing for a high-stakes pitch with a key account, and they are counting on you for fast, sharp insights. Instead of digging through articles or trying generic AI assistants like ChatGPT, Perplexity, or Gemini that may give unreliable information, you go straight to Athena Insights.

The Insights module, powered by Athena AI, already has up-to-date insights on your key account, covering their Strategic Objectives, Customer Segment Analysis, Key Features of their products and services, Funds Raised and Their Implications, Partnership Strategies, New Offerings Introduced, and much more. 

 

You can quickly package the insights, add your inputs, and share them directly with your sales rep in their preferred format, all within their workflows. There is no need to copy, paste, or switch between tools. Additionally, your stakeholders can directly come to Contify and consume these insights easily.

You can also create custom insight templates with tailored prompts, with the context of your organization, to meet specific use cases and stakeholder requirements.

Each insight is grounded on information from reliable, business-grade datasets, including external sources like company websites, News & PR sites, patent databases, regulatory sites, SEC filings, customer reviews, and your internal sources such as sales call transcripts from Gong or Fireflies, SharePoint documents, and primary intelligence shared by your customer facing teams.

Automatically updated dashboards

Keeping standard intelligence assets like decks, battlecards, or reports up to date is a constant challenge. They quickly become outdated as new developments occur. And whenever stakeholders request them, you’re pulled back into the same cycle of gathering data, formatting slides, and updating content. 

Athena AI changes this by letting you build real-time intelligence dashboards that are always current, automatically refreshed, and provide actionable trends and insights without any manual effort.

These dashboards are built for high-stakes decisions where timing is crucial and accuracy is essential. They ensure you and your stakeholders have access to up-to-date intelligence at all times.

For example:

When your executive stakeholder asks for a snapshot of recent developments around a key competitor, you no longer need to spend hours researching or updating slides that might be obsolete by the next meeting. Instead, you simply open the “Competitor Overview” dashboard, powered by Athena AI.

Instantly, you see a comprehensive view that includes: 

  • Your competitor’s growth strategies
  • Their most recent product launches
  • Hiring activity across key markets
  • Events they’ve participated in
  • Positive and negative reviews, and many other strategic updates

 

Everything is live, current, and efficiently packaged. You can add your unique strategic implications and share them easily with your stakeholders via email or a platform.

These dashboard updates automatically as new intelligence flows in, ensuring that the charts, timelines, and insight widgets reflect the most current information available.

With access to over 50+ pre-configured templates and 20+ chart types, you can create customized auto-updating widgets and visualizations suited to your specific intelligence needs of different stakeholders—executives, strategy, sales, marketing, or product teams.

You can also embed these widgets directly into your organization’s existing systems, such as CRM, knowledge management platforms, ERP tools, or any other business applications used by your stakeholders. This means your sales team can view competitor or key account insights within their CRM, product teams can access market trends directly within their project management tools, and executives can access market insights from their business dashboards.

Athena AI ensures each of your intelligence stakeholders has real-time access to the intelligence insights they need, in the format they prefer, and exactly where they work.

Instant answers to intelligence questions

Often, your stakeholders ask you urgent, unexpected questions that you can’t delay responding to, as important decisions and actions depend on them.

And it’s no different for you either. There are moments when you want to dive deeper into a topic or explore a competitor’s move, but don’t have hours to spend on research.

Ask Athena, your on-demand research assistant, is built to solve exactly this. It provides an intuitive chat-based interface that allows you and your stakeholders to ask questions in natural language and get instant, context-aware answers from both the external market and your company’s own data. 

There is no need to dig through multiple sources manually or rely on generic AI assistants, which often hallucinate or fabricate responses. Ask Athena operates entirely on your curated intelligence datasets, ensuring that every response is grounded in verified, business-grade sources and proprietary internal data.

Let’s say your executive stakeholder asks, “What are the recent management changes that occurred at competitor X, and what does this imply for their strategies?”

Now, instead of asking you, your stakeholder can directly query Ask Athena. Ask Athena gets to work and retrieves all updates collected from millions of global sources about new hires, promotions, appointments, or exits. It then analyzes the strategic context of each change, including market focus and product direction. And in seconds, provides your stakeholder with a concise, context-rich, and precise answer that helps them take action.

 

This same power is available to you to accelerate your own work or conduct deeper research and analysis. You can ask complex questions and receive instant, intelligent answers, reducing research and analysis turnaround time from hours to seconds.

Most importantly, Ask Athena provides responses you can trust. It utilizes enterprise-grade agentic workflows and retrieval methods, leveraging Contify’s Insights Knowledge Graphs and RAG techniques to ensure that every answer is accurate, traceable, and reliable.

By handling ad-hoc intelligence queries from your stakeholders or conducting in-depth analyses with accuracy and speed, Ask Athena ensures you remain responsive, informed, and able to focus on your strategic priorities.

Get started with Athena AI

And that’s the wrap. We’ve built Athena AI to help you and your organization move faster, think smarter, and grow faster than the market by making actionable intelligence insights readily available. 

It enables you to break free from manual grunt work, finally, and lets you focus on strategic work where your expertise matters most.

The result is faster decision-making and more agile business responses, enabling you to stay ahead of your competitors.

Start your free trial today and experience how Athena AI transforms your intelligence workflows.

Want to see Athena AI in action or discuss how it can support your specific needs? Book your personalized demo, and we’ll walk you through it.