Introduction
Snowflake has been widely adopted by companies to eliminate silos and unify diverse datasets into a single source of truth.
However, while many internal and third-party datasets can be brought together on Snowflake, a critical blind spot for decision-making remained isolated for a long time: external market and company intelligence.
With Contify’s Snowflake integration, that changes.
Introducing Contify Snowflake integration: AI-enriched market and company intelligence data stream in your native data cloud
Contify Snowflake Integration brings AI-enriched datasets of market and company intelligence straight into your organization’s Snowflake environment. With a single, unified view of internal data, third-party Snowflake marketplace data, and the external environment, it eliminates data silos and enables faster decision-making.
Here’s what Contify’s Snowflake market intelligence integration provides:
- Access Contify datasets automatically: Get a continuous stream of enriched intelligence as a queryable table in Snowflake. The data includes article titles in the original language with English translations, company names, intro paragraphs, key highlights, topics, tags, and other metadata.
- Easy no-code configuration: The integration can be easily set up through the Contify platform. It leverages Snowflake’s Secure Data Sharing, which eliminates the need for complex data pipelines, API development, or manual uploads.
- AI-ready intelligence: Contify data is readily available for advanced analysis with standard SQL functions and Snowflake Cortex AI features, such as natural language querying, summarization, and semantic search.
- Centralized data repository: With external intelligence datasets available in your Snowflake, it acts as a unified data repository. This enables sophisticated cross-domain analysis and ensures everyone works from a single, trusted data repository.
Why it matters: Key capabilities explained
Contify integration’s data into Snowflake goes beyond just technical convenience. It gives clear gains to teams across your organization and strengthens how they use data for decisions:
1. Analysis-ready intelligence datasets
Contify’s insights engine sources information for over 700k+ companies, 100+ industries, and extensive business topics. Content is sourced from over 1Mn+ verified sources, including 250k+ non-English sources for multilingual intelligence covering company websites, regulatory portals, job boards, review sites, and other channels. You can also integrate your own custom sources to capture the information that matters to you.
Unlike raw data feeds that need heavy cleaning and preparation, Contify deduplicates and filters incoming stories through a 7-step curation process to deliver enriched intelligence datasets. Each update includes structured fields, such as companies, key highlights, business events, themes, and other metadata tags.
With a real-time data integration of AI-enriched intelligence into Snowflake, you drastically reduce the latency between when an external event happens and when your team can analyze it. New market updates arrive in near real time, so analysis cycles shrink from days to minutes. Your teams can react faster to external events and competitive risks.
2. Automated data delivery through Secure Data Sharing
Contify’s integration uses Snowflake’s Secure Data Sharing framework to deliver market and company intelligence as a live database within your Snowflake account, without requiring data movement or duplication.
Contify intelligence data feeds are delivered directly into the Snowflake environment, where you already work with data. This data is available alongside their other datasets, SQL queries, and AI models, without switching contexts or requiring separate logins, making it a natural, seamless part of your regular workflows.
This eliminates the need for separate data pipelines and removes distribution bottlenecks to downstream systems, dashboards, and automated workflows.
3. Work with Snowflake Cortex AI to unlock insights
By bringing Contify intelligence datasets into Snowflake, you can use Snowflake Cortex AI features that run on LLMs. Cortex tools can read these datasets and respond to natural language questions, providing you with intelligent assistance without specialized data science expertise.
These datasets connect to all Cortex AI features, including Cortex Search, Cortex Analyst, Cortex AI SQL, Snowflake Intelligence, and AI Agents. This enables you to run rich analysis across many datasets without extra complexity. Snowflake native data sharing makes this intelligence instantly and securely available across the organization.
How it helps: Real-world use cases
Let’s take a look at some key use cases that this integration unlocks for business stakeholders across the enterprise.
1. Function-specific dashboards inside Snowflake
Business teams, including marketing, sales, product, and executive leadership, can have custom dashboards inside Snowflake that combine Contify external market updates with internal data. For example, marketing teams can track competitors’ digital performance besides the content they publish. While executives get a 360° view of internal KPI performance, next to key industry trends.
2. Cross-domain trend analysis
Analysts from business teams can run deep analysis by combining Contify market intelligence with internal and third-party datasets in Snowflake. For example, an analyst can run a single SQL query that links news about “supply chain disruptions” from Contify with internal inventory and logistics data and trade intelligence from external providers. With unified data, teams can detect early warning signals of future changes in business performance.
3. Customer risk assessment enhancement
Customer success teams can leverage accurate, proactive risk assessment models by enriching customer data with Contify real-time company intelligence in Snowflake. Your analysts can add external data points from Contify to customer profiles, such as negative news, regulatory actions, and market signals, which are often missed in product engagement data and financial records.
4. Automated lead scoring for sales intelligence
Sales teams can run smarter lead-scoring models by enriching CRM data in Snowflake with real-time buying signals from Contify. The integration automatically identifies key company events, such as funding announcements or executive changes, and appends them to each lead record, supporting sales readiness.
The integration also notifies sales reps when a key development occurs for a target account. Reps then have a timely reason to reach out. With this, sales teams can focus on high-intent leads and tailor outreach with the latest company information.
5. Investment research
Financial services teams can run investment research with Snowflake Cortex AI on top of Contify data, internal data, and other third-party datasets. Instead of manual analysis, portfolio managers can ask natural language questions such as “What regulatory changes affected our healthcare portfolio companies this quarter?” Cortex AI reads Contify regulatory updates and company intelligence, as well as internal portfolio data. It then returns summarized answers in seconds. This eliminates manual research and accelerates investment decisions.
6. Intelligence sharing
With integrated data in Snowflake, teams across functions – analysts, execs, data scientists collaborate on the same up-to-date, enriched company and market intelligence datasets. Whether analyzing markets, running financial projections, or curating briefing digests, everyone works from a single, centralized source of truth.
Get started with Contify Snowflake Integration
To get started, you would need a Contify and Snowflake account. Activating the Contify Snowflake integration is simple. Navigate to Settings → Integrations → Snowflake in your Contify platform, then click Connect.
Enter your Snowflake Account Locator ID and authorize the connection to enable data sharing. Once connected, Contify intelligence becomes immediately queryable within your Snowflake environment.
The integration provides structured access to titles, descriptions, key highlights, topics, tags, URLs, and companies across your monitored intelligence areas.
If you are an existing Contify customer and would like to learn more, you can connect with your account manager.
If you are Interested in exploring Contify Snowflake integration and knowing how it can help your organization with centralized company and market intelligence, speak to our experts today.
FAQs
How does Contify Snowflake AI integration help competitive intelligence and strategy teams?
Through this integration, competitive intelligence (CI) and strategy leaders receive reliable external signals alongside the internal data they already use. They can automate monitoring, run cross-domain analysis, and use Cortex to quickly answer strategic questions, turning Snowflake into a single source of truth.
How do I integrate market and company intelligence into Snowflake using Contify?
If you already use Contify, you can enable it from the Contify platform (Settings → Integrations → Snowflake). Once connected via Snowflake Secure Data Sharing.
If you don’t yet have access to Contify, you can request access here. Our team will configure the intelligence feed according to your monitoring scope and provision the shared datasets in your Snowflake environment.
