Introduction

Modern enterprises have become more data-savvy than ever. As they navigate the complexities of digital transformation and the surge in big data, the need for robust, scalable, and intelligent data management solutions has become increasingly prominent in order to maximize business value. 

Snowflake has emerged as the cloud data platform of choice for companies seeking to consolidate diverse data sets, eliminate silos, and unlock real-time insights without the burden of managing complex infrastructure. For business teams that needed a centralized data and analytics hub, Snowflake has been a transformative solution. 

However, while many internal and third-party datasets can be unified in the enterprise’s Snowflake cloud, a critical blind spot for decision-making remained isolated for a long time: external company and market intelligence.

With Contify’s Snowflake integration, that changes.

Introducing Contify Snowflake integration: AI-enriched company and market intelligence data stream in your native data cloud

The Contify Snowflake Integration delivers high-quality AI-enriched company and market intelligence datasets directly into your Snowflake environment. This eliminates data silos and manual workflows, empowering you to drive faster, more informed decisions with a complete, consolidated view of internal business data, third-party datasets available on Snowflake, and the external environment.

 

AI-enriched company and market intelligence in Snowflake

Here’s what this integration delivers:

  • Direct, automated data access: Access a continuous stream of Contify’s enriched company and market intelligence, including article titles (original as well as English translated), company name, intro paragraph, AI-generated key highlights, topics, tags, and other metadata as a simple, queryable table in Snowflake.
  • Zero-ETL, no-code setup: The integration uses Snowflake’s Secure Data Sharing, eliminating the need for complex ETL pipelines, API development, or manual file uploads. Setup takes only minutes through the Contify platform.
  • AI-ready intelligence: The structured company and market intelligence data from Contify is immediately available for advanced analysis using not only standard SQL but also Snowflake’s powerful Cortex AI features for natural language querying, summarization, and semantic search.
  • Centralized data repository: Unify external signals with your internal business data and other third-party datasets to create comprehensive dashboards of your market and business landscape. This enables sophisticated cross-domain analysis and ensures everyone works from the same trusted information.

Why it matters: Key capabilities explained

This integration delivers strategic business value through three core capabilities.

1. AI-enriched analysis-ready intelligence datasets

Contify’s advanced content engine sources information for over 700k+ companies, 100+ industries, and extensive business topics from 1Mn+ verified sources, including 250k+ non-English sources. Our coverage spans company websites, regulatory portals, job boards, review sites, and more, and also supports the integration of your custom sources.

Unlike raw data feeds that require extensive cleaning and preparation, Contify deduplicates and filters incoming stories through a 7-step curation process, delivering AI-enriched, context-rich intelligence datasets. Each update is enriched with structured fields, including companies, AI key highlights, business events, themes, and other tags. This means you can immediately combine Contify’s intelligence with your other datasets, such as sales figures or product metrics, using standard SQL and accelerate the time from data to insight.

2. Seamless, automated data delivery via secure data sharing 

Contify’s integration leverages Snowflake’s Secure Data Sharing framework to deliver company and market intelligence as a live, read-only database within your account, without requiring data movement or duplication. 

As our AI and analysts curate new intelligence, your dataset in Snowflake is updated in near real-time, ensuring you always have access to the latest developments without any manual intervention.

3. Unlock insights easily with Snowflake Cortex AI 

By bringing our curated company and market intelligence datasets into Snowflake, you can immediately leverage Snowflake Cortex AI features that use LLMs to understand datasets and answer free-form questions, and provide intelligent assistance without needing specialized data science expertise.

These datasets can be used across all Cortex AI functionalities, including Cortex Search, Cortex Analyst, Cortex AI SQL, Snowflake Intelligence, and AI Agents. This combination enables you to extract sophisticated insights across their multiple datasets without complexity and move from data to decision at unprecedented speed.

How it helps: Real-world use cases explained

Let’s take a look at some key use cases that this integration unlocks for business stakeholders across the enterprise.

1. Function-specific intelligent dashboards inside Snowflake

Business teams across marketing, sales, product, and executive leadership can build intelligent dashboards that combine Contify’s external market updates with internal performance data. For instance, marketing teams can track competitors’ digital performance alongside the content they published, while executives gain a 360° view of internal KPIs performance alongside key industry trends. 

The integration streams curated intelligence in real-time, eliminating the need to toggle between BI reports and news feeds. This enables you to instantly correlate external market events with internal business outcomes, driving faster and more informed strategic decisions.

2. Cross-domain trend analysis

Analysts from business teams can perform sophisticated analysis by combining Contify’s curated intelligence with diverse internal and other third-party datasets within Snowflake’s unified environment. For instance, an analyst can run a single SQL query to correlate news of ‘supply chain disruptions’ from Contify’s feed with the company’s internal inventory levels and logistics data, as well as trade intelligence data points from third-party sources. 

Because Contify delivers analysis-ready data, these complex queries are straightforward. This blending of external intelligence, internal data, and third-party datasets allows you to uncover hidden patterns and identify early warning signals that predict impacts on business performance before they become critical.

3. Customer risk assessment enhancement

Customer success and experience teams can leverage more accurate and proactive risk assessment models built by enriching customer data with Contify’s real-time company intelligence in Snowflake. Your analysts can augment customer profiles with external data points from Contify, such as negative news, regulatory actions, and market signals often missed in product engagement or financial records.

By combining these external signals with internal data, you can get robust predictive models and early warning systems to mitigate churn and safeguard customer relationships through continuous 360° monitoring.

4. Automated lead scoring for sales intelligence

Sales teams can benefit from smarter lead-scoring models by enriching their CRM data in Snowflake with real-time buying signals from Contify. The integration automatically identifies and appends key company events to a lead’s record, such as funding announcements or executive changes, which indicate sales readiness. 

It notifies reps when a target account appears in the news, providing a timely reason to engage. This ensures sales prioritize high-intent leads and personalize outreach with current information, leading to higher engagement and shorter sales cycles.

5. AI-powered investment research

Financial services teams can perform investment research by leveraging Snowflake Cortex AI on top of Contify’s curated intelligence, their internal organizational contextual data, and other third-party datasets. Instead of manual analysis, portfolio managers can ask natural language questions, such as, “What regulatory changes affected our healthcare portfolio companies this quarter?” Cortex AI analyzes Contify’s enriched regulatory updates and company intelligence alongside internal portfolio data to provide instant, summarized answers. 

This eliminates manual research, accelerates informed investment decisions, and maintains crucial audit trails for compliance requirements.

6. Collaborative Intelligence sharing

With integrated data in Snowflake, teams across functions – analysts, execs, data scientists collaborate on the same up-to-date, enriched company and market intelligence dataset. Whether building ML models, running financial projections, or curating briefing digests, everyone works from a centralized source. 

This ensures that everyone operates from a centralized source for external intelligence, internal business data, and third-party datasets, fostering a collaborative culture and enabling more aligned and consistent strategic decisions across the entire organization.

Key advantages you get

By integrating Contify’s data into Snowflake, you won’t just unlock a technical convenience. It delivers tangible advantages to teams across your organization:

  • Accelerated time to insight: With a direct feed of curated intel into Snowflake, you drastically reduce the latency between when an external event happens and when your team can analyze it. New market updates are queryable in near real-time, shortening analysis cycles from days to minutes. This empowers you to respond more quickly to market opportunities and competitive threats.
  • Eliminates data cleaning and preparation: With AI-enriched company and market intelligence datasets that include key highlights, tags, and company mentions, there is no need to extract or transform data prior to use. This saves analysts from tedious data wrangling, allowing them to immediately combine external intelligence with internal or third-party datasets and focus on extracting value. 
  • Streamlines your workflow: Intelligence data is delivered directly into the Snowflake environment, where you already work with data. You can access Contify data alongside their other datasets, SQL queries, and AI models without switching contexts or requiring separate logins, making it a natural and seamless part of the daily analytics process.
  • Enhanced scalability and distribution: Intelligence is delivered using Snowflake’s native data-sharing capabilities, making the dataset instantly and securely available across the organization. This eliminates the need for separate data pipelines and removes distribution bottlenecks to downstream systems, dashboards, and automated workflows. You can scale analytics and operationalize intelligence at enterprise scale effortlessly.

Get started with Contify Snowflake Integration

To get started, you would need a Contify and Snowflake account. Activating the Contify Snowflake integration requires just a few simple steps. Navigate to Settings → Integrations → Snowflake within your Contify platform and click Connect. 

Enter your Snowflake Account Locator ID and authorize the connection to enable data sharing. Once connected, Contify intelligence becomes immediately queryable within your Snowflake environment. 

The integration provides structured access to titles, descriptions, key highlights, topics, tags, URLs, and companies across your monitored intelligence areas.

If you are an existing Contify customer and would like to learn more, you can connect with your account manager.

If you are Interested in exploring Contify Snowflake integration and knowing how it can help your organization with centralized company and market intelligence, speak to our experts today.