Business Challenge
The sales team of a Fortune 500 IT services company had 63 SDRs and account executives working on 550 US-based healthcare accounts. The sales leader believed deal cycles could be shortened with personalized engagement with prospects. They tried using Google Alerts to get news on accounts and use it to make contextual conversations. However, this activity had to be abandoned because of junk information. They approached Contify to explore if we could provide curated intelligence on their accounts which included payers, hospital chains, and MCOs.
