Contify connects competitor strategies, product innovations, regulatory developments, and early market signals into one trusted view. Eliminate manual research, plan proactively, and deliver role-specific banking and finance competitive intelligence.
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With expanding competitor sets, evolving finance products, and scattered research, teams struggle to connect early signals, compare digital experiences of website and app, and deliver trusted intelligence to stakeholders within decision windows.
Intelligence sits across spreadsheets, SharePoint, inboxes, and disconnected tools. Teams repeat searches, write summaries, and manually assemble lengthy presentations, leading to duplicate efforts and missed developments.
Monitoring a fixed list of competitors creates blind spots and poses threats as banks and finance businesses now compete with fintechs, neobanks, payment providers, and private players across non-English markets.
Unstructured alerts, weak tagging, outdated information, and generic AI responses create noise, further burdening analysts to do manual filtration and contextualization to highlight insights that matter.
Tailoring intelligence for different functions like executive presentations, product newsletters, and sales battlecards consumes time. Complex navigation, restrictive permissions, and irrelevant content make insights harder to access, reducing engagement across teams and markets.
Competitors continuously update their mobile capabilities, onboarding journeys, payments services, pricing, rewards, and self-service propositions, making it difficult to track these changes with periodic searches.
CRM data, internal research, paywalled content, and public updates remain scattered, forcing teams to reconcile disconnected information as demands outgrow research capacity.
Configure Contify around the competitors, products, markets, regulators, customers, and strategic objectives that matter to your banking and financial competitive services intelligence
Strengthen bank competitor analysis with peer groups organized by business line, geography, and strategic priority. Track established firms and emerging private competitors through company websites, available filings, hiring activity, and announcements. Connect these early market signals to changes in investment, capabilities, and expansion plans.
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Track website changes to keep a track of app features, digital service launches, product-page changes, and published pricing. Track signals around lending terms, payment capabilities, wealth services, insurance propositions, and capital markets. Use Facts to structure product details, benchmark offerings and inform roadmap priorities, differentiation, and customer-focused digital experiences.
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Track local, regional to global regulations developments, even across non-english languages. Organize announcements by jurisdiction, effective date, topic, and affected business segment. Bring regulatory intelligence, ESG policy developments, and climate-resilience initiatives into view so strategy, product, and risk teams can assess implications for their offerings and plans.
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Monitor how peers and challengers apply AI, real-time payments, open banking, embedded finance, and digital assets. Connect developments through Insights and investigate them with Ask Athena to understand adoption patterns, evaluate fintech partnerships, and identify where new technologies could support your business priorities.
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Track acquisitions, partnerships, funding, and geographic expansion across banks, fintechs, asset managers, and insurers. Connect activity with your growth priorities to identify companies worth investigating, inform acquisition and partnership screening, and support proactive strategic planning with evidence of where markets are moving.
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Monitor priority clients, prospects, and partners for expansion, leadership changes, financial distress, legal actions, and operational disruption. Give relationship and risk teams relevant external context for customer conversations, opportunity assessment, and further investigation.
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Turn ongoing monitoring into weekly executive summaries and quarterly market updates. Use Insight Templates, Dashboards, and Newsletters to explain developments, connect their implications, and link back to supporting sources. Tailor briefings by business line, region, and leadership priority, including for non-platform recipients.
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Stop gathering updates and focus more on helping your business respond to market shifts with Contify.
Step 1: Source
Configure monitoring around your banking peers, financial products, markets, and regulators. Combine relevant external sources with authorized internal research and field intelligence.
Step 2: Process
Filter duplicates, organize updates, and extract structured Facts. Use Insights and Ask Athena (conversational AI) to examine patterns, compare developments, and answer stakeholder questions with supporting sources.
Step 3: Distribute
Automate intelligence dissemination via role-specific, branded newsletters, dashboards, and alerts. Use integration or Contify MCP to receive verified finance market and competitive intelligence directly in your existing tools and AI platforms.
See how teams use Contify to gain measurable business outcomes.
$17M
worth of up-selling and cross-selling opportunities identified by the detection of triggers on key customers within the first 3 months
50%
increase in market and competitor awareness of business teams, leading to faster and more confident decisions
25h/w
saved by each analyst via automations in manual research and information synthesis, freeing them for high-value tasks
"Contify empowers Lenovo’s strategy team with tailored PC industry insights. Custom reports and Athena AI automation help us make smarter, faster decisions every day."
"Contify is helping us gain more clarity around our competitor landscape and making sure we have visibility of every relevant piece of news."
"Contify gives you accurate info and frees you up to get on with decision-making. It saves me hours of time so I no longer have to manually trawl through the internet."
"Simple, professional and informative – Contify is able to pinpoint relevant insights out of all the noise and the quality of the subsequently written analysis."
"Efficient and effective system with a supportive team. The way in which the team engages with us on a regular basis and makes the system fit our specific needs."
"Contify: A versatile and powerful tool for market intelligence! Tracking of competitors’ news/updates/social is definitely one of the best features the platform has to offer."
"Looks like our internal Competitor tracking tool with precise information. Exhaustive sourcing from multiple competitor websites and tracking is so seamless."
“Contify empowers Lenovo’s strategy team with tailored PC industry insights. Custom reports and Athena AI automation help us make smarter, faster decisions every day.”
“Contify is helping us gain more clarity around our competitor landscape and making sure we have visibility of every relevant piece of news.”
“Contify gives you accurate info and frees you up to get on with decision-making. It saves me hours of time so I no longer have to manually trawl through the internet.”
“Simple, professional and informative – Contify is able to pinpoint relevant insights out of all the noise and the quality of the subsequently written analysis.”
“Efficient and effective system with a supportive team. The way in which the team engages with us on a regular basis and makes the system fit our specific needs.”
“Contify: A versatile and powerful tool for market intelligence! Tracking of competitors’ news/updates/social is definitely one of the best features the platform has to offer.”
“Looks like our internal Competitor tracking tool with precise information. Exhaustive sourcing from multiple competitor websites and tracking is so seamless.”
Market and competitive intelligence: Bring external developments and internal knowledge into a repeatable monitoring, analysis, and reporting process.
Strategy and leadership Understand changes in competitor priorities, business models, and market dynamics through focused briefings, enabling faster and confident business decisions.
Corporate development and partnerships: Follow deal activity, capability investments, and expansion signals to inform screening and outreach priorities.
Marketing, sales, and relationship teams: Use account developments and competitive comparisons to sharpen positioning, prepare conversations, and maintain auto-updated sales battlecards.
Product and proposition teams: Compare announced capabilities, published pricing, and positioning across relevant financial products and customer segments.
Digital and innovation teams: Follow how peers apply AI, payments infrastructure, and fintech partnerships to develop new services and customer experiences.
Risk and regulatory teams: Monitor policy announcements, enforcement activity, and adverse developments affecting your markets and monitored organizations.
Partner and third-party teams: Add external signals on disruption, legal actions, and financial stress to ongoing review and escalation workflows.
Build a pharma intelligence program on 17+ years of experience in the M&CI space, serving leading pharmaceutical, life science, and healthcare enterprises globally.
Use up to two years of available historical intelligence to investigate how competitor strategies and market themes have developed over time.
Get hallucination-free, source-verified answers via a conversational AI assistant for ad-hoc intelligence requests.
Combine the speed and scale of AI with human-in-the-loop checkpoints for high-stakes business decisions.
Unify external and internal intelligence into a single source of truth. Deliver insights enterprise-wide, including to non-platform users.
Ensure data security with GDPR, HIPAA, SOC 2, and ISO certifications, and access controls such as SSO, role-based access, and configurable permissions.
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Explore feedback from our valued customers to discover how Contify has transformed their market and competitive intelligence efforts.
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Find answers to common questions about banking and financial competitive intelligence
Private companies and emerging competitors are difficult to track, as they rarely make it to the news or announcements, but still leave some signals around their priorities, investments, and milestones. Contify helps you to find relevant signals around such developments and companies by:
Contify also connects the dots from the sourced signals collectively to derive strategic value and helps you identify early market signals before they become widely reported themes.
Yes, Contify offers the flexibility to share the intelligence in your preferred cadence with non-platform users without any additional cost. You can also integrate Contify with your existing CRM and communication tools to bring market and competitive insights directly into your workflows, without switching tabs. Additionally, Contify MCP server offers verified intelligence into AI platforms like ChatGPT, Perplexity, Gemini, Claude, Microsoft Copilot, and custom AI tools.
Contify complements specialist financial databases by adding an 'always-on' intelligence layer of competitor and market monitoring, analysis, and distribution. Specialist financial databases may offer depth of information, but they lack the breadth of sources targeted towards regions, products, services, fintech innovation, accounts, and other themes required for your unique strategy. This means your competitors get the same intelligence as you to act on. With Contify, you can hyper-target your signal sourcing while also integrating data from financial databases into external and internal intelligence to contextualize every insight for confident decision-making.
Contify is an AI-native, purpose-built market and competitive intelligence platform that continuously collects signals across fragmented market data such as banking peers, fintechs, neobanks, payment providers, insurers, private companies, regulators, and themes such as AI, open banking, real-time payments, and embedded finance. It then contextualizes that information according to strategic priorities and delivers noise-free, actionable intelligence to the right stakeholder at the right time.
Contify automates signal sourcing across 1M+ vetted external sources such as news (global, local, trade publications), company websites, regulatory portals and filings, SEC filings, financial data, job postings, social and community sources, and more. You can also add your custom sources such as trusted sites, webpages, and feeds easily and manage them in one view, offering you the flexibility to cover niche, specific central banks, and local financial publications that matter to your strategy. Contify also allows you to integrate your licensed or paywalled content sources directly into its newsfeed layers for better synthesis of data. Besides external sources, Contify monitors and contextualizes internal sources such as CRM deal notes, SharePoint documents, Gong, or Fireflies.
Yes, Contify monitors local, regional, and global regulatory developments in more than 117 non-English languages. You can also add your custom sources to bring regulatory intelligence regarding your business interests.
Yes, Contify monitors data across 117+ languages and automatically surfaces the insights in English, to eliminate intelligence blind spots due to language barriers and provide support relevant intelligence from regional and local sources that matters to the cross-boader teams to cross-border teams with translated intelligence that matters to you.
Contify has its proprietary agentic AI model (Athena AI) that acts as an end-to-end intelligence layer. It continuously scrapes publicly available data from
Build banking and finance competitive intelligence around your strategic agenda with Contify
