On-demand Webinar · 52 minutes

Optimizing Competitive Intelligence by Integrating Primary and Secondary Research through AI-Enabled Solutions

Discussion topics

Empower your C-suite, sales, marketing, and product teams with actionable insights by integrating primary and secondary research.
Best practices to collect, filter, and integrate multiple information sources and how to leverage each source to specific scenarios.
How a large MNC has integrated primary and secondary research to optimize their competitive intelligence process and augment business impact.

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About the session

The new normal requires new tools to navigate and gain a competitive advantage. This requires that organizations make decisions that are informed by secondary data, and targeted primary research. This on-demand webinar will provide guidance to help business professionals unlock growth through an asymmetric ‘Primary + Secondary’ intelligence advantage. In the process, you will learn more about the emerging role of technology in organically unifying primary and secondary research to support better business decisions based on robust actionable insights.

Speakers

Mohit Bhakuni, CEO, Contify

Mohit Bhakuni

Founder and CEO

Contify

Erik Glitman, CEO, Fletcher/CSI

Erik Glitman

CEO

Fletcher/CSI

Patrick Sturgeon, Director of Strategy, Nestlé Purina

Patrick Sturgeon

Director of Strategy

Nestlé Purina

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Market Strategy, Market & Competitive Intelligence · Digital Reality

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Hu Ming

President, Global Sales · ZTE Telecom

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