On-demand Webinar · 52 minutes

Optimizing Competitive Intelligence by Integrating Primary and Secondary Research through AI-Enabled Solutions

Discussion topics

Empower your C-suite, sales, marketing, and product teams with actionable insights by integrating primary and secondary research.
Best practices to collect, filter, and integrate multiple information sources and how to leverage each source to specific scenarios.
How a large MNC has integrated primary and secondary research to optimize their competitive intelligence process and augment business impact.

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About the session

The new normal requires new tools to navigate and gain a competitive advantage. This requires that organizations make decisions that are informed by secondary data, and targeted primary research. This on-demand webinar will provide guidance to help business professionals unlock growth through an asymmetric ‘Primary + Secondary’ intelligence advantage. In the process, you will learn more about the emerging role of technology in organically unifying primary and secondary research to support better business decisions based on robust actionable insights.

Speakers

Mohit Bhakuni, CEO, Contify

Mohit Bhakuni

Founder and CEO

Contify

Erik Glitman, CEO, Fletcher/CSI

Erik Glitman

CEO

Fletcher/CSI

Patrick Sturgeon, Director of Strategy, Nestlé Purina

Patrick Sturgeon

Director of Strategy

Nestlé Purina

Our Clients

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“Simple, professional and informative — Contify is able to pinpoint relevant insights out of all the noise and the quality of the subsequently written analysis.”

Testimonial Stephen Watson

Stephen Watson

Market Strategy, Market & Competitive Intelligence · Interxion

“Contify is my go-to source for Market and Competitive Intelligence. They deliver extremely relevant competitor and industry updates. I’ve rarely seen irrelevant information during my 3+ years of experience using Contify.”

Testimonial Chutima Sakdiarpa

Chutima Sakdiarpa

Assistant Manager · Deloitte

“Contify enables us to monitor our competitors globally. We get updates on marketing events, partnership, and business wins. This information helps our top management with decision making.”

Testimonial Hu Ming

Hu Ming

President, Global Sales · ZTE Telecom

“Sharp and detailed information from Contify. No false positives, data always relevant, comprehensive, and right on target. We were able to deploy this solution with great added value to our clients.”

Testimonial Emad Malek

Emad Malek

Chief Operating Officer · Megalytics

“The platform is completely customisable to our set of competitors and industry, and even allows us to define the websites/sources of news we would like to track. We are also able to change/add search topics.”

Testimonial Lorraine Wong

Lorraine Wong

Founder, Principal Consultant · Cue North

Trusted by teams from 150+ companies around the world to gather competitive intelligence

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