Discussion topics
Empower your C-suite, sales, marketing, and product teams with actionable insights by integrating primary and secondary research.
Best practices to collect, filter, and integrate multiple information sources and how to leverage each source to specific scenarios.
How a large MNC has integrated primary and secondary research to optimize their competitive intelligence process and augment business impact.
Contact us at marketing@contify.com with questions about watching.
About the session
The new normal requires new tools to navigate and gain a competitive advantage. This requires that organizations make decisions that are informed by secondary data, and targeted primary research. This on-demand webinar will provide guidance to help business professionals unlock growth through an asymmetric ‘Primary + Secondary’ intelligence advantage. In the process, you will learn more about the emerging role of technology in organically unifying primary and secondary research to support better business decisions based on robust actionable insights.
Speakers
Founder and CEO
Contify
CEO
Fletcher/CSI
Director of Strategy
Nestlé Purina
Our Clients
Stephen Watson
Market Strategy, Market & Competitive Intelligence · Interxion
Chutima Sakdiarpa
Assistant Manager · Deloitte
Hu Ming
President, Global Sales · ZTE Telecom
Emad Malek
Chief Operating Officer · Megalytics
Lorraine Wong
Founder, Principal Consultant · Cue North
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