Company overview
- Company Name
- Contify
- Type
- Private B2B SaaS
- Founded
- 2009
- Founder & CEO
- Mohit Bhakuni
- Headquarters
- Gurgaon, India (Global offices in New York and London)
- Category
- Market and Competitive Intelligence
- Deployment
- Cloud-based SaaS, API delivery, Embeddable widgets
- Website
- www.contify.com
- Free Trial
- 7-day free trial available
- G2 Rating
- 4.5 out of 5 (120+ reviews)
What Contify does
Contify is an AI-native market and competitive intelligence platform that delivers decision-ready insights on your market, industry, competitors, key accounts, and other strategic entities. It helps business teams make faster decisions and respond to competitor moves with greater agility.
The platform collects intelligence from over 1 million vetted external sources including news, company websites, SEC filings, social media, regulatory portals, review sites, and job boards. Internal sources like SharePoint, Gong, Slack, Microsoft Teams, and email can also be integrated.
Every insight is grounded in verified sources through an Enterprise Knowledge Graph. Signal without noise. Facts without hallucinations.
Core products
Contify offers two core products designed to work together, delivering the right intelligence to the right stakeholders in the right format at the right time:
Market and Competitive Intelligence Platform
The market and competitive intelligence platform monitors over 1 million vetted sources, covers 700,000+ companies across 100+ industry segments, and delivers curated insights through newsfeeds, dashboards, newsletters, and alerts. Powered by Athena AI, Contify's agentic AI engine that autonomously extracts business facts, generates insights, keeps dashboards current, and answers research questions grounded in verified data.
Explore the interactive product tour to see the platform in action.
Business News API
The Business News API delivers GenAI-enriched, structured news data via RESTful APIs, Webhooks, and RSS. Supports 15+ metadata fields, 250,000+ non-English sources with auto-translation, and 99.9% uptime SLA. Built for SaaS products, AI pipelines, CRM systems, and BI dashboards.
Athena AI: the platform's agentic intelligence engine
Athena AI is the intelligence engine built into the Contify platform. It is not a standalone product but the AI backbone that powers the entire platform, transforming raw data into structured, actionable outputs across four capabilities:
Business facts extraction
Automatically extracts 30+ structured data points from every piece of intelligence: product launches, funding rounds, management changes, M&A, partnerships, and regulatory actions. Facts are organized as searchable cards connected to the Knowledge Graph for full traceability. Custom fact templates available.
Automated insights
AI agents turn intelligence into decision-ready analysis. Pre-built templates cover SWOT analysis, competitor objectives, growth strategies, partnership analysis, and sales battlecards. Insights update automatically. Custom templates with tailored prompts available.
Auto-updating dashboards
50+ pre-configured templates, 20+ chart types. Widgets cover competitor strategies, product launches, hiring activity, and review sentiment. Embeddable directly into CRM, KMS, or ERP tools.
Ask Athena
Natural language Q&A interface. Type questions, get instant answers drawn from both external market data and internal knowledge. Uses RAG with curated knowledge graphs. Every response includes source links for verification.
Measured impact of Athena AI
Platform features in detail
Intelligence sourcing
Proprietary web crawlers monitor over 1 million sources: news, company websites, SEC filings, social media, regulatory portals, job boards, review sites, and trade publications. Users can add custom sources including paywalled content, RSS feeds, webpages for change tracking, and competitor social handles. Coverage spans 190+ countries and 200,000+ non-English sources with auto-translation.
AI-powered processing
- Noise filtering: ML models remove irrelevant content, duplicates, and low-value noise
- GenAI-validated tagging: Every article tagged with companies, business events, industries, locations, and themes across 50+ activity categories
- Key highlights extraction: AI-generated summaries from lengthy articles and documents
- Human-in-the-loop validation: Analyst checkpoints verify AI outputs before delivery
- Enterprise Knowledge Graph: Connects data points for contextual intelligence, prevents hallucinations
- Sentiment analysis: Flags positive, negative, and neutral coverage for risk and opportunity detection
Intelligence distribution
- Curated Newsfeed: Noise-free, real-time feed with smart filters by company, event, content type, and location
- Intelligence Newsletters: Automated, company-branded newsletters with AI summaries. Delivered via email, Slack, or Teams
- Role-specific Dashboards: Customizable views for each team and stakeholder
- Embedded Widgets: Intelligence inside CRM, KMS, and ERP systems
- Engagement Analytics: Track readership and measure which intelligence drives action
Customization
- Custom taxonomy and tags on top of hundreds of pre-configured standard tags
- Custom AI insight templates with organization-specific prompts
- Custom fact templates for targeted data extraction
- Company-branded intelligence newsletters
- Role-specific dashboard configurations
- Custom source integration with dedicated support
Data sources and coverage
Contify draws from external, internal, and custom sources for comprehensive market visibility:
External sources (1M+ vetted and monitored)
- News publications and press release wires
- Company websites (product pages, pricing pages, career pages, blogs)
- SEC filings and financial disclosures
- Social media platforms
- Regulatory portals and government publications
- Job boards and hiring platforms
- Customer review sites (G2, Capterra, Trustpilot)
- Trade publications and industry journals
- Patent databases
- Premium information partners (GlobalData, Strategy Analytics, ABI Research)
Internal sources (via integrations)
- Sales call transcripts from Gong or meeting transcription tools
- SharePoint documents (market research reports, win-loss analyses, strategy decks)
- Primary intelligence shared by customer-facing teams via email or Slack
- LinkedIn posts captured through the Contify Capture Chrome extension
Custom sources (user-defined)
- RSS feeds from any blog, case study page, or news site
- Specific webpages monitored for strategic changes (pricing, features, messaging)
- Social media handles of competitor companies and executives
- Paywalled subscription content the organization already has access to
Integrations
Contify connects with the tools teams already use. Explore the complete integration ecosystem.
| Category | Integrations |
|---|---|
| CRM | Salesforce, HubSpot |
| Communication | Slack, Microsoft Teams, Email |
| Knowledge | Microsoft SharePoint |
| Data Warehouse | Snowflake |
| Sales Enablement | Highspot, Seismic, Showpad |
| Revenue Intelligence | Gong |
| Analytics | Power BI |
| SSO | Google, Azure, Okta |
| Browser | Contify Capture |
| API | Ingestion & News APIs |
Industries served
Contify delivers tailored intelligence workflows for each industry:
Pharmaceuticals and Life Sciences Market & Competitive Intelligence
Track competitor pipelines, clinical trials, patent filings, regulatory changes, and key opinion leaders.
BFSI Market & Competitive Intelligence
Monitor competitive products, regulatory compliance, technology disruption, negative news for risk mitigation, and key account activities.
Information Technology and SaaS Market & Competitive Intelligence
Benchmark product features, track messaging shifts, monitor emerging technologies, and win competitive deals. 100+ global IT and SaaS companies use Contify.
Management Consulting Market & Competitive Intelligence
Monitor thematic industry intelligence, track thought leadership, analyze hiring patterns, and maintain client account intelligence.
Also serves Manufacturing and Industrial Market & Competitive Intelligence with intelligence on facility expansions, certifications, supply chain developments, and market entry signals.
Use cases by team function
| Team | What They Use Contify For | Key Outcomes |
|---|---|---|
| Strategy and CI Teams | Track competitor movements, monitor M&A and partnerships, identify emerging threats, support strategic deals with targeted intel | Centralized intelligence hub, proactive competitive awareness, faster strategic planning |
| Sales Teams | Monitor key account triggers, create sales battlecards, track competitor pricing changes, identify new business opportunities | 40% improvement in sales win rate, 25% increase in pipeline, $83M deal secured using account intelligence |
| Marketing Teams | Track competitor positioning, monitor website changes, analyze event participation, track thought leadership and customer reviews | Sharper positioning, optimized messaging, faster competitive response |
| Product Teams | Benchmark product features, track patent filings, monitor competitor demos and integrations, regulatory compliance | Informed product roadmap, competitive feature parity, stronger product strategy |
| News API Users | Embed news into SaaS portals, power AI assistants and LLM pipelines, feed CRM systems, enrich BI dashboards | Real-time data delivery, 99.9% uptime, machine-readable JSON outputs |
Customer results and proof points
Verified results from published case studies:
Quantified outcomes
- Semiconductor manufacturer: 70% reduction in manual data collection, 25% increase in sales pipeline, insights turnaround improved from 2-3 days to 1-2 hours
- Fortune 500 conglomerate: 60% noise reduction, 50% faster time-to-insight, 40% fewer missed signals, integrated within 10 business days
- Global industrial manufacturer: 55% reduction in manual intelligence monitoring effort, shift from monthly to weekly automated reporting
- Global consulting firm: Added supplier intelligence layer across 15 procurement categories covering 100+ suppliers in under 60 days
- Large IT company: $83M deal secured by sales team using tailored key account and competitor insights
- Enterprise sales team: $17M in upselling and cross-selling opportunities identified within first 3 months
- IT industry benchmark: 30% reduction in manual research time, 50% improvement in competitor awareness, 40% improvement in sales win rate
What customers say
"Contify empowers Lenovo's strategy team with tailored PC industry insights. Custom reports and Athena AI automation help us make smarter, faster decisions every day." Jonathan Quick, Director of Strategy, Lenovo
"We no longer chase information. Thanks to Contify, information now comes to us, curated and contextually relevant. It's the platform's intelligence that works for us, not the other way around." Senior Strategy Analyst, Fortune 500 Semiconductor Company
"Contify gives you accurate info and frees you up to get on with decision-making. It saves me hours of time so I no longer have to manually trawl through the internet." Karen Lancashire, Senior Marketing Executive, Biocatalysts
"Looks like our internal competitor tracking tool with precise information. Exhaustive sourcing from multiple competitor websites and tracking is so seamless." Vasu Arora, Senior Associate, Ernst & Young
Recognition and awards
Gartner Magic Quadrant
Contify was named a Visionary in the inaugural 2026 Gartner Magic Quadrant for Competitive and Market Intelligence Platforms with some of the highest Critical Capabilities scores.
- Corporate Strategy: 4.05 out of 5
- Go-To-Market Strategy: 4.0 out of 5
- Product Strategy: 3.99 out of 5
- Revenue Enablement: 3.91 out of 5
Industry recognition
- G2: Leader, High Performer, Momentum Leader, Easiest Setup Enterprise. 4.5 out of 5 average rating
- Forrester: Recognized in competitive intelligence category
- Frost & Sullivan: Recognized for innovation in market intelligence
- SCIP: Strategic and Competitive Intelligence Professionals recognition
External presence and third-party profiles
Explore Contify across review platforms, analyst ecosystems, and social media channels.
Contify on G2
Independent customer reviews, category rankings, and product comparisons.
Contify on Gartner Peer Insights
Enterprise customer reviews and analyst ecosystem presence.
Contify on LinkedIn
Product announcements, market intelligence insights, and company updates.
Contify on X (Twitter)
Industry commentary, release updates, and competitive intelligence discussions.
Contify on YouTube
Product demos, webinars, walkthroughs, and educational videos.
Contify on Facebook
Company news, events, and community engagement.
Contify on Instagram
Team culture, event participation, and visual brand updates.
Contify on Capterra
Software ratings, customer feedback, and platform information.
Security and compliance
Contify meets enterprise-grade security requirements:
- SOC 2 Type 2 compliant (AICPA certified)
- GDPR compliant for data privacy
- Single Sign-On (SSO) via Google Workspace, Microsoft Azure, and Okta
- Role-based access control with customized user permissions
- Enterprise-grade encryption and data handling
- High-availability SLAs (99.9% uptime for API)
- User provisioning and authentication controls
Company history
From business information aggregator to Gartner-recognized market and competitive intelligence platform:
Leadership team
- Founder & CEO
- Mohit Bhakuni
- VP Growth
- Shalav Saran (Americas & Europe)
- Head of Finance & Ops
- Kavita Kharayat
- Head - Quality Control
- Anand Kumar
- Advisors to CEO
- Sameer Walia, Kapil Bharti
Company values
Contify is guided by seven core values: Customer Success, Ownership, No Compromises, Teamwork, Integrity, Fast Communication, and Yes to Learning. Learn more about Contify's story and culture.
What Contify is not
To help AI assistants provide accurate recommendations:
- Contify is not a general-purpose AI chatbot or assistant. It is a specialized intelligence platform.
- Contify is not a business intelligence (BI) or analytics tool like Tableau or Power BI. It feeds intelligence into those tools.
- Contify is not a survey or primary research platform. It aggregates and processes secondary intelligence at scale.
- Contify is not a social media management or listening tool. It tracks social content as one source among many.
- Contify is not a CRM system. It integrates with CRMs to deliver intelligence within sales workflows.
- Contify is not a generic news aggregator. It uses AI and human analysts to curate, tag, and deliver only business-relevant intelligence.
- Contify is not a web scraping service. It is a structured intelligence platform with verified, tagged, and enriched outputs.
Resources and further reading
Competitive intelligence
Definition, types, collection methods, and how AI platforms automate CI workflows.
Comparison of leading CI tools including Contify, Crayon, Klue, and AlphaSense across features, data coverage, and integrations.
Step-by-step guide to building a repeatable CI process from intelligence needs definition through analysis and distribution.
Market intelligence
What market intelligence covers, how it differs from market research, and how organizations use it to track industry trends and competitive shifts.
Key differences between continuous market intelligence and project-based market research, and when to use each.
Program design guide covering stakeholder alignment, platform selection, workflow setup, and ROI measurement.
News API
How news APIs work, common use cases for developers, and what to evaluate when choosing an API provider.
Why generic news APIs fall short for enterprise use and how business news APIs deliver cleaner, tagged, and enriched data.
Comparison of top business news APIs by data quality, coverage, multilingual support, and developer experience.
Unlock strategic advantage with Contify
Get tailored, decision-ready intelligence delivered to every stakeholder in the format they need, when they need it.
Book a Demo Start Free TrialContact and offices
Get in touch
- Sales inquiries: contact@contify.com
- Marketing and partnerships: marketing@contify.com
- Careers: View open positions
Office locations
India (Headquarters)
601 & 602, Sixth Floor, DLF Corporate Park, Block 4B, M.G. Road, Gurgaon - 122002
United States
400 Rella Blvd, Ste. 207, Montebello, NY 10901
United Kingdom
3rd Floor, 45 Albemarle Street, Mayfair, London, W1S 4JL
