Here’s What’s New With Contify’s Market Intelligence Platform – February 2022

February 25, 2022
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Written by
Sarita Swain
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Reviewed by
Mohit Bhakuni
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Here’s What’s New With Contify’s Market Intelligence Platform – February 2022
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Table of Contents

    Make the most of Contify’s Market Intelligence Solution — the latest features and enhancements.

    In this edition, we’re excited to share the recent upgrades and improvements we’ve made to the Contify’s market intelligence platform. Here’s what’s in store!

    The main highlights in this edition include:

    – Updates in Contify’s Newsletter Manager

    – New feature to help you understand the logic behind the tagging of the news updates

    – Shortcut to access your Dashboard workspaces and widgets

    Product Updates

    1. Design and Customize Intelligence Newsletters Faster With “Expand/Collapse Subsections & Stories” Feature

    In the past few months, there have been updates as well as the addition of several features to give users better functionality. One such feature is the “Expand/Collapse Subsections & Stories” feature in the Newsletter Manager of the platform. The aim is to enable users to move their stories and subsections with increased ease, and thus customize their newsletters faster.

    2. New Feature to Help You Understand the Tagging Logic Behind the Stories in Your Newsfeed

    The new ‘Why Am I Seeing This?’ feature allows you to understand why a story in your newsfeed is tagged the way it is. In addition to providing global information on the article, the feature explains the tagging logic behind every tag that a user sees on their story.

    This feature aims to help Contify users better understand the inner workings of the platform.

    3. Access Your Dashboard and Workspaces Directly Through the Navigation Bar

    Ease of navigation has been on our to-do list for some time, and in the past few months, we’ve finally worked out an update. You can now directly access your dashboards, as well as the workspaces in those respective dashboards from the Navbar itself, without having to access the Dashboards page.

    Marketing Updates

    1. Read Our Blog on Competitive Monitoring, its Importance, and How to Use it to Outperform Your Competitors

    This blog discusses why monitoring your competitors is a great way to gain valuable intelligence. Intelligence that will help you understand why your competitors are outperforming you in some areas, what gets them results, and what you’re doing better than them, so you can improve on it. By the end, you’ll not only have a clear understanding of why you should be monitoring competitors, but also how to monitor them most effectively.

    2. Learn How a FinTech Unicorn Leverages Contify’s News APIs to Enrich Its Equities Trading App

    Read this case study to learn how a popular fintech company used Contify’s News APIs to build a financial market news feature in their app. Learn how our APIs enhanced their value proposition, increased their app usage, increased their web traffic by 33%, and doubled their average session length. Read Case Study →

    3. Read About Contify Sponsoring NASSCOM Product Conclave 2021 Last November

    Read About Contify Sponsoring Nasscom Product Conclave 2021 Last November

    This press release summarizes Contify’s stance on their decision to be a silver sponsor at the NASSCOM Product Conclave that took place a few months back, our continuing mission to foster and champion future-defining technology & innovation, as well as some insightful words Mohit Bhakuni, CEO – Contify as well as Ramkumar Narayanan, Chairman – NASSCOM Product Council, VP Technology & MD VMware.

    Sarita Swain

    Senior Strategic Solutions

    Sarita Swain is a Senior Strategic Solutions professional at Contify, where she works with enterprise teams to convert complex market and competitive signals into actionable intelligence. With 5+ years of experience across strategic partnerships, business expansion, and revenue growth, she helps organizations identify opportunities, align strategy with market realities, and make confident decisions. At Contify, Sarita partners with clients to design practical Market and Competitive Intelligence programs that drive adoption and long-term value.

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